This is something that I never knew I’d wanted. Now that I know about, I can’t imagine a world in which it doesn’t exist.
Starbucks is currently developing a new app that will make your morning coffee order much, much easier! Imagine being able to pre-order your drinks before you arrive at your local coffee shop, only to have it ready and waiting when you arrive.
The world famous coffee company still has some kinks to work out, however, like figuring out how long your Grande Vanilla Latte and more of your favourites can sit before they reach room temperature. “We’re trying to get it down to a science,” Chief digital officer Adam Brotman told Recode. Testing is already being conducted at Starbucks’ Seattle Headquarters. Later this year, customers at an “undisclosed geographic test market” will be the first ones to test the new app.
The service has apparently already been available to customers in South Korea since early last month.
“We will do this and we will get it right,” Brotman was also quote as saying.
In age where those with smartphones literally have the world at their finger tips, a coffee pre-order app doesn’t seem too far fetched, does it? In fact, Starbucks isn’t the first industry to break into easy ordering apps for customers. Uber and Lyft are two of the most popular services for getting a cab as quickly as possible and Chipotle, the famous Mexican food chain, is known for the high usage that their order-ahead service receives.
Will you use Starbucks’ pre-order service when it’s released?
Feature Image: Beer Street Journal