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High Testosterone in Women: Causes, Symptoms and What to Do



High Testosterone in Women: Causes, Symptoms and What to Do
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High Testosterone in Women: Causes, Symptoms and What to Do:

Excessive testosterone in girls could cause a variety of signs like extreme physique hair, temper adjustments, pimples, and issues together with your reproductive system. A hormonal imbalance in your physique can imply that testosterone ranges in girls change into abnormally excessive. Realizing find out how to decrease testosterone if you’re displaying any of the signs can enhance your high quality of life.

There may be many causes for some girls having an excessive amount of testosterone. For instance, excessive testosterone in girls generally is a results of dysfunction together with your adrenal glands, thyroid points, excessive blood sugar, carrying round an excessive amount of weight, and lack of train. Pregnant girls additionally produce small quantities of testosterone throughout being pregnant.

On this article, I’ll take a look at among the well being points that may increase testosterone ranges in girls. Additionally, you will discover out what you are able to do to lower testosterone in females naturally.

What’s Testosterone

Testosterone is likely one of the androgen hormones and is linked with how male sexual traits develop. Medical doctors from MedicineNet say that testosterone impacts physique hair, voice, muscle tone and bone mass. For males, excessive testosterone ranges promote good well being and defend towards cardiovascular illnesses.1

However, you might be asking if testosterone is a male hormone, why would girls have excessive testosterone ranges?

Why Do Girls Want Testosterone?

The ovaries and adrenal glands produce small portions of testosterone in girls. In accordance with Dr. Jennifer Robinson, who’s an professional within the epidemiology of power illnesses, estrogen along with small ranges of testosterone in girls are intercourse hormones which might be concerned within the development and restore of reproductive tissues and different physique tissues and bone mass. If testosterone ranges lower or rise, this will have an effect on intercourse drive.2

For instance, in the course of the menopause, ranges of estrogen lower in addition to testosterone. Dr. John Randolph from the College of Michigan Medical College says that there are hyperlinks between hormones and sexual conduct. Ranges of testosterone are one of many components which might be linked to emotions of need and sexual conduct.three

What are Regular Ranges of Testosterone in Girls?

Now that we all know it’s regular and vital for girls to have small quantities of testosterone hormone, what are regular feminine testosterone ranges?

Hormones are measured in ng/dL – nanograms per deciliter. Medical doctors from the Mayo Clinic say that the traditional ranges of testosterone in girls are as follows:Four

  • Age 10-11: <7-44 ng/dL.
  • Age 12-16: <7-75 ng/dL.
  • Age 17-18: <20-75 ng/dL.
  • Age over 19: Eight-60 ng/dL.

For males over the age of 19, the traditional vary of testosterone is 240-950 ng/dL.

Excessive Testosterone in Girls

For ladies, excessive testosterone ranges can imply adjustments of their look or physique that may trigger distressing signs.

For instance, if women who’re approaching puberty have ranges of testosterone above 44 ng/dL, they could tackle a extra masculine-like look.

Grownup girls who’ve excessive testosterone in extra of 60ng/dL might discover that they develop signs which might be widespread in males. For instance, docs from the Mayo Clinic say that male-pattern baldness, enhance in facial hair, cessation of durations, and even infertility may be among the upsetting points that prime testosterone in girls create.Four

Extra intercourse hormones like testosterone are additionally known as hyperandrogenism.

Causes of Excessive Ranges of Testosterone in Girls

What might be among the potential the reason why you might be displaying among the indicators of an excessive amount of testosterone? Let’s take a look at what medical analysis says about abnormally excessive testosterone ranges in girls.

Excessive blood sugar

One widespread motive why a girl would have increased than regular testosterone is having excessive blood sugar.

Analysis into the problems of diabetes has discovered that insulin resistance can lead to an extra of androgen hormones in girls.

For instance, the journal Diabetes Metabolism Analysis and Opinions discovered that prime serum testosterone is widespread in girls with type-2 diabetes. The elevated ranges of testosterone may additionally trigger different complication that impacts fertility like polycystic ovary syndrome. Researchers mentioned that reducing testosterone ranges in girls affected by hyperandrogenism is important to guard towards metabolic issues.5

It’s essential to know the warning indicators of diabetes to stop growing type-2 diabetes. If you have already got diabetes, then a few of these meals may also help to regulate type-2 diabetes.

Hormonal imbalances

You may want to search out methods to decrease testosterone naturally you probably have hormonal imbalances in your physique and also you undergo from temper adjustments earlier than your interval.

Hormonal imbalances are a significant component inflicting premenstrual syndrome (PMS) in many ladies. Researchers have discovered that many ladies who present indicators of PMS have increased testosterone in the course of the luteal section, which happens after ovulation and earlier than the beginning of your interval. They concluded that increased than regular androgen ranges trigger premenstrual irritability and nervousness issues.6


Dysfunction of your thyroid gland might be a motive why you might be displaying indicators of an excessive amount of testosterone like balding, extra physique hairs, or pimples.

Your thyroid additionally performs a task in controlling hormones in your physique. An underactive thyroid, or hypothyroidism, has been linked to signs of excessive testosterone.

Dr. Bernard Kernath within the journal Evaluate of Medical Indicators says that hypothyroidism can disrupt the intercourse hormone-binding globulin and enhance free testosterone ranges in girls.

When you undergo from hypothyroidism, please learn my article about pure cures to spice up thyroid perform naturally.

Adrenal gland dysfunction

Your adrenal glands produce small quantities of the androgen hormone testosterone, and any dysfunction with them may create imbalances of testosterone, estrogen, and progesterone.

Issues together with your adrenal glands or tumors in them can enhance the extent of androgens which might be secreted. The journal Dermato Endocrinology says that prime male intercourse hormones in girls may be the results of congenital adrenal hyperplasia, which is a bunch of genetic issues that have an effect on the adrenal glands. A few of the signs of the rise in androgens in girls embody a lowered skill to conceive, enhance in facial and pubic hair, and pimples.

Together with displaying indicators of excessive testosterone, adrenal gland dysfunction can increase your cortisol ranges and trigger hypertension, digestive issues, or hassle sleeping.

Being chubby

Being chubby or overweight might be a motive why you’ve excessive testosterone together with excessive blood sugar ranges and develop signs of elevated testosterone.

Weight problems can have an effect on hormone manufacturing in each women and men and make it tough to shed extra pounds. In accordance with analysis revealed within the journal Fertility and Sterility, girls who’re chubby usually present signs of elevated testosterone. Hyperandrogenism could cause metabolic syndrome that causes extra fats across the waist, hypertension, and excessive ldl cholesterol.

If it is advisable kick begin a weight-reduction plan plan, you’ll be able to attempt these 12 easy tweaks for weight reduction. Even simply growing strolling may also help to shed additional kilos and may have a optimistic affect in your well being normally.

Lack of train

Having a sedentary way of life and never getting sufficient train may trigger testosterone ranges to rise above regular for girls.

The explanation lack of train impacts testosterone ranges is the affect train has on insulin sensitivity. As already famous, blood sugar ranges can have an effect on ranges of feminine testosterone. Data revealed within the Worldwide Journal of Sports activities Drugs reported that train is one option to scale back blood sugar ranges.

Additionally, common train can have a helpful position to extend libido and construct muscle mass. For instance, a research from 2001 confirmed that higher physique fats could cause free testosterone to extend and scale back ranges of sex-hormone binding globulin. It was found that common exercising helped to control testosterone concentrations.

You may attempt a few of these workouts to get a flatter tummy, these plank workouts, or this 10 minute exercise to remodel your physique. You will discover many different workouts to focus on different areas of your physique you can simply do at residence, equivalent to these workouts for butt and legs, internal thighs, jiggly arms and chest workouts.

Being pregnant

It’s pure that your physique produces increased than ordinary testosterone ranges throughout being pregnant.

The American Journal of Obstetrics and Gynecology reported that testosterone continues to rise throughout being pregnant. Nonetheless, there’s a vital rise in testosterone on the 28th week. Medical doctors assume that is one thing to do with the rising fetus.

Signs of Excessive Testosterone in Girls

How are you going to inform for those who probably have increased than regular testosterone ranges? Let’s take a look at among the signs that will point out that it is advisable decrease androgens in your physique.

Also read:What’s the Best Skin Care Products for Men?

Polycystic ovary syndrome

A number of cysts in your ovaries are known as polycystic ovary syndrome (PCOS) and is a standard symptom of getting an excessive amount of testosterone.

In accordance with the journal Medical Drugs & Analysis, an excessive amount of testosterone in girls is usually linked to the ovaries. Ovarian cysts can have an effect on hormone secretion and trigger an excessive amount of testosterone hormone to be produced. Medical doctors report that prime ranges of testosterone in girls with polycystic ovary syndrome is <150 ng/dL. This leads to PCOS signs like irregular menstruation, infertility, hirsutism (enhance in physique hair), and pimples.

A few of the methods to naturally decrease testosterone talked about on the finish of this text are helpful for treating PCOS naturally.

Weight achieve

Weight achieve can each be a trigger and a symptom why some girls have increased testosterone than different girls.

Researchers within the Journal of Medical Endocrinology & Metabolism discovered that weight achieve normally accompanies polycystic ovary syndrome. When testing hormone ranges, docs normally discover girl has elevated whole and free testosterone ranges. This leads to an accumulation of fats tissue across the stomach.


Many ladies with extra testosterone often undergo from frequent outbreaks of pimples and facial pimples.

Though there are various the reason why youngsters and adults get pimples, hormonal imbalances are sometimes guilty. The truth is, the Journal of Investigative Dermatology reported that pimples is a standard signal of hyperandrogenism. The truth is, in some girls, pimples will be the solely symptom of excessive testosterone.

There are numerous pure methods to do away with the seen indicators of pimples. For instance, tea tree oil incorporates antimicrobial properties that may assist to clear your pores and skin of acne-causing micro organism, and is likely one of the greatest important oils to deal with pimples. You may as well attempt these efficient do-it-yourself pimples face masks.

In fact, if excessive testosterone is guilty to your pimples, it is advisable stability your hormones to deal with the underlying trigger.

Hair loss from scalp

Male-pattern baldness in girls or thinning hair is likely one of the most distressing signs of hyperandrogenism and excessive testosterone ranges.

The Worldwide Journal of Endocrinology Metabolism reported on the connection of hyperandrogenism and feminine hair loss. It was discovered that hair loss due to hormonal imbalances usually accompanies different signs like PCOS, pimples, and irregular menstruation. Therapy to decrease testosterone is likely one of the methods to deal with feminine hair loss.

Curiously, as a result of testosterone additionally stimulates hair development, some methods of reversing hair development embody implanting testosterone underneath the pores and skin of the scalp. One research reported that simply over 60% of girls, who had been androgen-deficient and handled with testosterone, elevated their hair development.

Extreme physique hair

If in case you have hair rising in locations the place males’s hair normally grows, like on the face, chest, or again, it might be an indication that it is advisable lower testosterone ranges. It is a situation known as hirsutism.

In accordance with researchers from the College of Maryland, excessive testosterone ranges are guilty for round half of circumstances of hirsutism. Together with undesirable hair in your breasts, face, and higher lip, you might need different signs like an irregular menstrual cycle, enlarged clitoris, or bigger shoulder muscle tissues.

Also read:The All-In-One Guide To Brazilian Hair Care

Temper adjustments

Hormone ranges drastically have an effect on our temper, and having an excessive amount of testosterone and too little progesterone or estrogen could cause temper swings.

A survey taken amongst girls displaying indicators of hyperandrogenism discovered that many reported emotions of frustration, despair, extra nervousness, and aggression. Curiously, girls whose testosterone ranges had been solely barely elevated reported essentially the most extreme temper signs. These girls who had regular or extraordinarily excessive testosterone had much less extreme signs.

Whereas taking steps to decrease testosterone, you may wish to take some steps to cut back your stress and nervousness equivalent to these important oils which might be pure temper enhancers.

Excessive Testosterone & Being pregnant

A complication of excessive testosterone degree is that it could actually have an effect on your probabilities of changing into pregnant. The primary motive for that is that prime ranges of androgens could cause polycystic ovary syndrome.

Medical doctors from the Mayo Clinic report that among the indicators and signs of polycystic ovarian syndrome are irregular durations, longer durations, extra facial hair, and ovarian cysts. Nonetheless, excessive testosterone could cause problems with being pregnant. For instance, you possibly can change into infertile, have a miscarriage, or give beginning prematurely.

How Girls Can Decrease Testosterone Ranges Naturally

Let’s take a look at among the pure cures that may assist to cut back extra testosterone in girls.

Vitex agnus-castus

Vitex agnus-castus (additionally known as chaste tree or chasteberry) may also help to deal with menstrual irregularities and stability your hormones naturally.

The Worldwide Journal of Fundamental & Medical Pharmacology reported that research into vitex agnus castus have proven that it could actually assist reverse hormonal imbalances. Scientists discovered that agnus castus helps to stability follicle stimulating hormone and testosterone. This was discovered helpful in treating the signs and causes of polycystic ovary syndrome.

You may as well use vitex agnus castus if it is advisable enhance progesterone ranges.

Chinese language licorice

One other pure treatment for decreasing testosterone and treating hirsutism or PCOS is Chinese language licorice.

The journal Steroids reported that research into the impact of licorice discovered it efficient in treating hyperandrogenism signs. Girls got three.5 g licorice day by day for two menstrual cycles. After the second month, serum testosterone ranges had been considerably lowered.

Spearmint tea

Spearmint tea is one other residence treatment that may assist to naturally lower elevated testosterone ranges and deal with its signs.

Scientists found that natural spearmint tea has anti-androgen results. Within the research, girls consumed 2 cups of spearmint tea a day for a month. In virtually all the sufferers, free testosterone ranges had been considerably lowered. It was steered that spearmint tea is a doable pure therapy for hirsutism in polycystic ovary syndrome.

Different Methods to Decrease Testosterone in Females

There are extra typical methods to decrease testosterone in females that many docs suggest.

Contraceptive tablet. One of the crucial widespread methods of regulating the menstrual cycle and feminine intercourse hormones is by the oral contraceptive tablet. PubMed Well being experiences that mixed oral contraception decreases whole testosterone and free testosterone.

Glucocorticosteroids. Medical doctors typically prescribe glucocorticosteroids to deal with hirsutism in girls. The Journal of Endocrinology and Metabolism reported that glucocorticoid remedy lowers testosterone in girls with power hirsutism.

Metformin. It is a drug to regulate the signs of sort 2 diabetes that may additionally assist to lower testosterone. The Worldwide Journal of Well being Sciences reported that when utilizing metformin to deal with PCOS, there’s a marked decline in testosterone. Regardless that it has some unwanted effects, it could actually deal with the signs related to PCOS like pimples, extra hair development, and extra weight.

When to See a Physician

A easy blood check can test for prime ranges of testosterone in girls. If in case you have any of the signs related to excessive testosterone like extra facial hair, menstrual irregularities, issue reducing weight, or can’t conceive, it is best to go to your physician.

Learn my associated articles:

Medical Sources

  1. MedicineNet. Testosterone.
  2. WebMD. Regular testosterone and estrogen ranges in girls.
  3. MedicineNet. Testosterone performs minor position in older girls’s intercourse lives.
  4. MayoClinic. Testosterone, whole, bioavailable, and free, serum.
  5. Diabetes Metab Res Rev.2008 Oct;24(7):520-32.
  6. Turner-White. Indicators of hyperandrogenism in girls.
  7. Dermatoendocrinol. 2009 Mar-Apr; 1(2): 87–91.
  8. Fertil Steril.2006 Might;85(5):1319-40.
  9. Int J Sports activities Med.2000 Jan;21(1):1-12.
  10. Int J Sport Nutr Exerc Metab.2001 Dec;11(Four):451-65.
  11. Am J Obstet Gynecol.1980 Jun 1;137(three):293-Eight.
  12. Clin Med Res. 2004 Feb; 2(1): 13–27.
  13. J Clin Endocrinol Metab. 2016 Nov; 101(11): 4178–4188.
  14. J Make investments Dermatol.1990 Mar;94(three):279-83.
  15. Int J Endocrinol Metab. 2013 Oct; 11(Four): e9860.
  16. Br J Dermatol. 2012 Feb; 166(2): 274–278.
  17. UMM. Hirsutism.
  18. Psychosom Med.2004 Might-Jun;66(three):356-62.
  19. MayoClinic. Polycystic ovary syndrome.
  20. IJBCP. 2017;6(Eight).
  21. 2004 Oct-Nov;69(11-12):763-6.
  22. Phytother Res.2010 Feb;24(2):186-Eight.
  23. NCBI. Impact of mixed oral contraception on testosterone ranges in wholesome girls.
  24. J Clin Endocrinol Metab.1984 Oct;59(Four):780-Four.
  25. Int J Well being Sci (Qassim). 2007 Jan; 1(1): 75–80.

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Mahesh is leading digital marketing initiatives at RecentlyHeard, a NewsFeed platform that covers news from all sectors. He develops, manages, and executes digital strategies to increase online visibility, better reach target audiences, and create engaging experience across channels. With 7+ years of experience, He is skilled in search engine optimization, content marketing, social media marketing, and advertising, and analytics.


Women And Men Magazines: Standing Up To The Internet




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With all the information available on the Internet there has been a slow decline in newspaper sales, and even a decline in those who get their news on television, because the Internet has made it very easy to access information at the click of a button. However, magazines have stood their ground against the electronic information takeover. Maybe it is due to their sexy and sometimes exotic cover models, perhaps it is because of the celebrities they feature, or maybe it is because of the reliable articles about current and interesting topics that continue to make them appealing. Women magazines and men magazines in particular have maintained their popularity and appear to be immune to the Internet coup d’état.

There are a number of women magazines from which to choose. There are the glamorous ones that feature make up tips, advice on what to wear and when to wear it, and how to please your man. These magazines often have a beautiful woman on the cover, or a famous movie star. Two of the most popular of these types are Cosmopolitan and Vogue. There are other magazines geared toward women that feature parenting tips, recipes, and overall advice on important subjects. These include Women’s Health, Redbook, and Parents. Still there are many others that meet the interests of a particular population of women, such as Bride’s and Runner’s World.

When it comes to men magazines, the choices are just as plentiful and just as diverse. For the sports enthusiast there is Sports Illustrated and Golf Digest. For those interested in cars or motorcycles there are Popular Mechanics and Car and Driver. For the more sophisticated man interested in current news and contemporary features, there is GQ, Esquire, and Maxim. Of course, some of these publications come with their fair share of gorgeous females poised on the cover, or as tempting centerfolds.

With all of these choices in women magazines and men magazines it sometimes becomes expensive to regularly purchase your favorite ones at the cover price. Therefore, it is a lot more beneficial to your pocketbook to search for regular monthly subscriptions that offer huge savings. There are many online sites that offer over eighty percent off the cover price when you sign up for a yearly subscription to any magazine of your choice. Not only are you getting a substantial savings, but also you will not miss out on any edition that could possibly become a collector’s item.

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Health Benefits of Breastfeeding




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Many medical professionals including the American Academy of Pediatrics advise nursing mothers to breastfeed their babies at least for six months due to the numerous health benefits their babies will derive from their breast milk. Breastfeeding also gives some health benefits to the nursing mothers. The breast milk is highly nutritious. It contains disease fighting substances that attack germs and foreign bodies in the body of the baby. Besides, breast milk is rich in vitamins. Here are some of the health benefits of breastfeeding:

Breastfeeding fights illnesses

The immune system of a baby has not functionally become active. The breast milk contains enough disease fighting substances such as the secretory immunoglobulin A which is contained in huge amount in the first breast milk produced several weeks following delivery (colostrums). Secretory immunoglobulin A acts as the immune system of the baby and keeps the baby safe from germs and illnesses. Studies have shown that breastfed babies are less vulnerable to illnesses such as meningitis, ear infections, lower respiratory illness, stomach viruses and others as compared to the babies that are not breastfed or adequately breastfed.

Breastfeeding enhances cognitive development

The results of numerous studies conducted on the relationship between breastfeeding and cognitive development have proved that children who were breastfed exclusively (without including any other foods) experienced enhanced cognitive development than other children fed with other foods such as baby formulas. Breast milk contains enough fatty acids which according to medical experts enhance cognitive development.

Breast milk prevent SID and other health conditions

SID is an acronym for sudden infant death syndrome. It has been discovered through various studies that exclusive or partial breastfeeding helps to reduce SID. It is also believed that breastfeeding reduces the risk of certain cancer and diabetes. However, more studies are required in order to establish this fact beyond doubt.

Breastfeeding reduces the risk of obesity

Obesity or overweight is now on the increase even among children. American Academy of Pediatrics advises nursing mothers to breastfeed their babies as it lowers the risk of obesity in the babies. Studies have been carried out on the relationship between obesity and breastfeeding and it has been discovered that babies who were breastfed are less likely to become obese or overweight in later age.

Benefits of breastfeeding to the nursing mother

Some of the benefits you will get from breastfeeding include the following.

Losing pregnancy weight

Breastfeeding is a veritable means through which you can lose pregnancy weight easily and quickly. This is because it helps you to burn calories quickly. Besides, your breast milk also contains fat. As you are breastfeeding, your baby is taking some of the fats stored in your body. Oxytocin which is a hormone that helps to bring back the uterus to its normal size before pregnancy is released more during breastfeeding.

Breastfeeding reduces uterine bleeding

Many experts recommend breastfeeding as a veritable means of reducing uterine bleeding after childbirth.

Breastfeeding lowers risk of certain cancers

Based on studies, breastfeeding will help you to reduce the risk of certain type of cancer such as ovarian cancer and breast cancer. However, more studies are required in order to explain adequately how breastfeeding help in reducing risk of cancer.

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The Many Different Types of Perfumes




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Looking for a new fragrance? Whether it is women’s best perfume, most popular perfume, or men’s cologne, they all will be made with a different concentration of fragrances. This is the reason for different pricing variations within sizes. With all the perfume scents available today, shopping for a new fragrance can be a bit confusing. When you look at a bottle of perfume, under the title will usually be the concentration of the fragrance. The concentration will signify the strength of the perfume. Perfumes with a higher fragrance concentration contain more perfume oils and less alcohol. The concentration of fragrances is in several categories consisting of parfum, eau de parfum, eau de toilette, eau de cologne, and eau fraiche.

The highest fragrance concentration is found in Parfum. The range of fragrance concentration in a parfum will usually range between 15% and 40%. For the most part, fragrance concentration is usually between 20% and 30% in most parfum. The scent from parfum will last around 6 to 8 hours long. Because of the high concentration of fragrance in a parfum, they usually are the most expensive of the fragrance types. The parfum fragrance is likely to be good for people with sensitive skin. It has the least amount of alcohol which is less likely to dry out your skin.

The next highest concentration of fragrance is eau de parfum (EDP). The concentration of fragrance is between 15% and 20%. The fragrance will last usually 4 to 5 hours with EDP. It has a higher concentration of alcohol which makes less expensive than parfum. This also is better for sensitive skin than other fragrance types. EDP is suitable for everyday wear and is one of the most common fragrance types.

One of the most popular fragrances available is eau de toilette (EDT) and is less expensive than eau de parfum. The fragrance concentration of EDT is between 5% and 15%. This fragrance usually lasts between 2 and 3 hours. EDT is thought by many to be good for day wear and EDP is good for evening wear. The term eau de toilette came from the French term “faire sa toilette” which means getting ready.

The perfume with a much lower concentration of fragrance than the types above is the eau de cologne EDC. The concentration of fragrance in EDC is 2% to 4% with a high concentration of alcohol. The fragrance generally only lasts up to 2 hours. The eau de cologne is in a bigger bottle and much more is needed to be used.

The fragrance that is similar to eau de cologne is eau fraiche. It has a lower concentration of fragrance of 1% to 3%. This scent will also last up to around 2 hours and a lot more needs to be applied. While eau fraiche has a low fragrance concentration, it has a little alcohol and the balance of water.

With some other types of fragrances available, there are also after shaves and mists. Doing research beforehand will ensure that you get the type of fragrance you are looking for. Whether you’re looking for a parfum with a larger concentration of fragrance, or a eau de cologne with a lower concentration of fragrance, it helps you to categorize your selections into groups. Maybe daytime or evening scents. Maybe work or socializing. Whatever the situation you can have fun categorizing your scent. With all of the concentration types and fragrances available, shopping for perfume or cologne is not always easy to find the best affordable fragrances.

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Brand Marketing During Coronavirus: What You Need to Know




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How to Position Your Brand Messaging During COVID-19

When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo?

Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to.

Your branding represents the total experience of working with you.

From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you shapes and helps define your brand messaging⁠-whether their impression is favourable or not.

Business success often all comes down to how you position your branding.

That’s not an easy thing to do, and it takes time and consideration. You have to:

  • Do a branding analysis
  • Do a competitor analysis and conduct competitor research
  • Identify what makes you unique and why this is a critical step
  • Create your brand’s positioning statement to use on your website, social media and even at networking events
  • And that’s just the beginning!

A professional marketing company can ensure you most effectively position your brand messaging during COVID-19.

How Could COVID-19 Change Your Brand Messaging?

The COVID-19 pandemic has forced us to take another look at how we’ve positioned our branding.

First, ask yourself, “What do I want to be known for during this time?” People will remember how you made them feel right now, whether that’s positive or negative. And note:

1. People are spending more time online.

It’s estimated that half the global population is under either a recommended or a required lockdown. According to Neilsen, media consumption has increased by as much as 60% during the COVID-19 crisis.

So whether you’re creating paid ads, social media posts, blogs or website copy, your target audience is more likely than ever to see your branding.

Are you building your brand’s awareness and resonating with your customers?

Are you sending the right message, or is your brand’s voice tone deaf? You may have to change your brand messaging to fit with this “new normal.”

2. People are engaging with brands differently.

With many stores still closed, consumers are turning to websites to get the goods they need and want.

Because supply chains have been impacted, even essential things that consumers get in-store may be out of stock, which also contributes to people turning to the virtual world to stock up.

That means your customers are expecting a seamless online shopping experience.

Does your website navigation, imagery and text inspire confidence that their information will be secure? How fast can you respond to customer service issues?

While some of these changes may be temporary, and people will go back to shopping in stores at some point, I predict we’re going to see a permanent shift in this type of consumer behaviour.

People have had to become tech-savvy, and many are now fully realizing the convenience online shopping offers. I don’t think we’re going to see all of that tech adoption come undone once life returns to normal (whatever that normal is).

How you are brand marketing during coronavirus matters today and, in the future, and it could very well change your messaging going forward.


READ: Your Guide to Paid Marketing During COVID-19, on our website:

If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.

On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they’ve lost their job or are trying to save some money to get their family through the pandemic.

So I’m sharing some tips on managing PPC during the coronavirus. PPC stands for pay-per-click advertising, also known as non-organic traffic. (Organic traffic comes from unpaid SEO techniques).


How to Position Your Brand Messaging During COVID-19

Your customers are looking to you for reassurance and guidance during this time.

All of your branding messages should be coming from a place of empathy, caring and kindness. Here are 4 ways to position your brand messaging during COVID-19.

1. Humanize your branding.

It’s more important than ever to be human and authentic in your communications.

One great way to show the human side of your small business is by creating memorable moments that can be shared through stories.

You could create a video for social media that features a customer’s story about an employee who went the extra mile. Or, you could focus on employee stories, so people get to know who’s supporting you through this crisis.

It’s OK to be a little light-hearted during this time too, as long as you’re sensitive to the fact that this is a trying and tragic time for many people. Be aware of what you share!

2. Increase your social media presence.

From community initiatives you’re supporting, to changing store hours, to new services you’re offering, stay active on social.

Even if you have no news to share, keep your social media accounts updated by sharing relevant news, articles and videos from other sources.

Even a few inspirational words from you can remind people that you’re out there, and that you care.

3. Create customer delight.

Customer delight is about exceeding customer expectations, not just meeting them. There are many ways to delight customers, including:

  • Being flexible. Don’t always say “no” just because you’ve always done it that way. Listen to your customers and be as flexible as possible to meet their needs.
  • Adding a personal touch. Send an eCard or a promo code on their birthday, for example.
  • Giving them something. Whether it’s a contest or a freebie tucked into their package, little surprises can go a long way.

4. Speak up as a leader.

Nobody is going to be impressed by a generic message on your website that says something like “We take your health very seriously,” with no examples of how, or no “face” behind the message.

Define your brand messaging, then tell people the what, why, when and how of your coronavirus plan. They’ll appreciate your honesty and transparency.

Your branding may be your only chance at making a first impression on a potential customer⁠-and that’s when we’re not in the midst of a pandemic!

Right now, people’s emotions are running high, and a brand’s blunders may not be as easily forgiven or forgotten as we’ve recently witnessed with Canadian artist Bryan Adam’s Instagram backlash.

By leading with empathy and really understanding your target audience and what they’re going through, your brand marketing during coronavirus will be authentic and truly resonate with your customers.

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Face Lightening Cream, Let’s Face It




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Today, the world over, markets are flooded with creams for every body part. Also, creams come in a huge variety like some for moisturizing, some for cleansing, and some for glow. Another type of cream that is very popular among women is face lightening cream. This cream is usually high in demand because of, only one reason that usually such creams fulfill a lot of other purposes like that of an anti-ageing cream, anti-wrinkle cram, under eye cream, de-tan cream, face bleaching, fairness cream and so on. Women these days don’t seem to have a lot of time on their hands to take very good care of their face and skin. It is next to impossible to be able to use all the above mentioned creams on a regular basis or for a specified duration. Hence cosmetic manufacturers came up with this idea to take the best from all such creams and make an all-in-one cream that caters to these needs. Face lightening cream fits all criteria perfectly. They have a pleasant scent, revitalize and restore skin functions, improve the cell growth and also limit sebum secretion acting like an obstacle for the appearance of fine lines and wrinkles.

The main job of a face lotion is to smoothen, soften, and re-hydrate the skin. It rejuvenates the skin making you feel fresher and younger. Some lotions also contain fragrances. One important aspect that we should keep in mind before buying any product that has to be used on the skin is that it is a properly and dermatological tested product. Skin is the largest organ and is generally sensitive. A good face lotion is one that cleanses your skin deeply, does not clog pores and at the same time nourishes the skin, giving natural protection to the skin. Women have become really conscious about the way they look and they way they present themselves. They are not just limited to the household anymore and have started working. Long working hours, increasing stress levels, and pressure of work load makes our flower like soft skin, welt. Also, with such a hectic life, it’s difficult to manage to go to the parlor for facial massages and other ways to pamper your skin. Face lotions make your life a little easy in this context because now you can pamper your skin without having to run to the parlor. Its quick and you can use them whenever and wherever you want.

Another treat for your skin is a good face wash. Dirt and impurities have a tendency to penetrate deep into your skin. Women prefer using a face wash that can remove make-up, oil, dead skin, dirt and other kinds of pollutants, prevent skin conditions like acne and clogging of pores. These are some of the major complaints that women and girls have. It is recommended to wash your face at least twice a day accompanied with a toner or moisturizer or both. Face wash comes in a mind boggling variety to choose from, depending on your skin type. Those with acne prone skin or sensitive skin prefer using one that has components like tea tree oil, turmeric, aloe vera etc whereas those who have dry or dehydrated skin opt for one that is creamy, moisturizer-type cleanser. Face washes that contain lemon extract are good for those who have an oily skin. There are numerous other face washes for fairer and more glowing skin.

However, some face washes may rub your skin the wrong way and incite allergic responses such as rashes, itching, redness and patchy skin. People who have such sensitive skin should look for a facial cleanser for sensitive skin that has a balanced level of pH, less irritants and keeps the skin soft and moisturized even after washing or cleansing. It is very important to pick the right kind of face wash for your skin. The face is the most important part of your look and thus you must not take any risks or experiments with it. Mostly, people are born with sensitive skin. On the other hand, some develop a kind of sensitivity over the years, after some accident or after a surgery. Sensitive skin requires more care and attention and so the concept of a facial cleanser for sensitive skin came into being. These cleansers are not harsh on the skin, are skin friendly and have no harmful side affects, whatsoever. Even with all these factors, they still perform the primary job of a cleanser excellently, that is cleaning your face and making you feel comfortable in your skin.

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Is Tilapia a Healthy Food Choice?




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Tilapia are robust, fast growing, warm-water fish that happen to be a favorite option for aquaculture. Tilapia are members of the Cichlid family which are indigenous to freshwater in Africa and the Middle East. Tilapia production is thriving world-wide, having increased from 1.6 metric tons in 1999 to 3.5 metric tons in 2008. China, Bangladesh, Indonesia, the Philippines, and Thailand are now the top five worldwide growers of tilapia.

A decade ago, tilapia were practically unknown in the United States, but they’re becoming more popular. Traditionally marketed to Asian and African ethnic populations, tilapia are now getting widely accessible to the general population in seafood markets and supermarkets.

Tilapia is sold live, fresh, and frozen and in different product forms (whole, gutted, and fillets). Most tilapia eaten in the U.S. is frozen product that is from China and Taiwan. Central and South America are the leading source of imported fresh tilapia. Tilapia farming in the United States furnishes less than 10% of tilapia consumed domestically. In 2010 Americans ate 475 million pounds of tilapia, which positions it as the leading consumed farmed seafood in the U.S.

Because of their mild flavored, white-fleshed fillets, tilapia makes a perfect component for many dishes. Tilapia are a good way to obtain protein and a 3.5 oz. serving contains 28 grams of proteins. Tilapia is low in saturated fat, calories, carbohydrates and sodium. Tilapia also has beneficial quantities of other essential nutrients, including selenium, vitamin B12, niacin, phosphorous, and potassium.

Mercury is a hazardous substance which may normally be concentrated in fish predators near the top of the food chain. Tilapia are omnivorous and can eat a large number of foods, including plants, animals, and algae. Thanks to their eating traits, quick rate of growth, and short life expectancy, tilapia incorporate little or no mercury.

There is some concern about the cholesterol levels in tilapia. A 3.5 oz. serving of tilapia contains 57 mg of cholesterol, which is 19% of the daily recommended amount. Cholesterol is a natural steroid that’s very important to retaining body health and wellbeing. Even so, excessive levels of cholesterol, particularly “bad” cholesterol (low-density lipoprotein, or LDL), can bring about heart disease.

Many cold-water fish, such as salmon, trout, herring, and mackerel, contain significant levels of omega-3 fatty acids. High levels of omega-3s contribute to beneficial heart up keep and can reduce cholesterol and blood pressure.

A study made available by the Wake Forest University School of Medicine in 2008, discovered that farm-raised tilapia have low levels of valuable omega-3s (less than half a gram per 3.5 oz. of fish, similar to flounder and swordfish), but remarkably high levels of omega-6s. The experts revealed that this blend of fatty acids could cause a harmful inflammation response in people with coronary disease, arthritis, asthma and various allergic and auto-immune conditions.

In reply to this review, an open correspondence from 16 science and health specialists from all over the world verified that tilapia can indeed be regarded as part of a proper diet. They emphasized that tilapia are comparatively low in total and saturated fats and high in protein and vital trace nutrients. Tilapia provide significantly more omega-3s compared to other meat choices like hamburger, steak, chicken, pork or turkey.

The American Heart Association suggests having fish (especially fatty fish) at least two times (two servings) a week. It is easy to meet this need either by consuming tilapia more often or in conjunction with other sorts of fatty fish, for example salmon and tuna. Given its nutritional advantages, tilapia is a superb meal option for those focused on healthful eating.

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Demystifying Spa – Erotica Versus Mindful Healing




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The Spa Industry has emerged significantly as a luxurious elite lifestyle sector and woos funds from top business circles. It has turned the tradition of the personal masseur into a synchronized licensed and accredited body of professionals that demonstrate strength in management of ethics, hygiene, comfort, care and pleasure in a healing framework. It is based essentially on applications of hydrotherapy as a form of natural wellness, programmed in socially aligned markets, yet merges in practise with the massage therapy industry. The mixed identity belongs to the involvement of the latter category.

Spas and bathing houses as hammams, were known over the ages in Rome and Turkey, to have deteriorated from community bathing ideals into licentiousness, scandal and promiscuity. They never escaped their image of community notoriety. Massage in Bangkok was used as a prop to attract customers and tourists into deviant styles of eroticism and casual intimacy against fees. Many big cities had their sleazy dens of erotic massage on sale or under cover. The spa industry at its exorbitant cost, struggled to grow officially despite tricks to the trade and a parallel lesser community of trafficking, where young girls were taught the trade and bartered. Hygiene and safety invited huge investments viz regulators, perhaps to minimize contagious venereal diseases that spread around the world.

Standards and Accreditation boards united to define this powerful industry, which became compulsory for top end hotels to own. Hygiene, safety, ethics, boundaries, environment, dressing code, privacy laws and laws against sexual harassment to therapists have since been well documented. Massage and hydrotherapy systems have been standardized for arrangement of training and therapist skills requirements. Industry objectives and definitions have been marked for individual interests and for global values. This has formed the basis for spa management and business, financial forecasts, expenditure and recovery.

It seems the tyranny of the underworld was overlooked as the controls to the spa markets remained with the erotic component more than with the regulators. Spa therapies progressed in its research and potential for healing and has been arranged in advanced scientific category as alternative medicine. This latter industry belongs to doctors, physical therapists, healthcare workers and researchers. Their systems and metrics, disposition, skills, study and activities were visible to the public. Therapy has a market service value in relation to the expertise of the practitioner, rather than in relation to the cost of the spa landscape. Accreditors have managed institutional programs based on academic merit. Spas generally have offered in house, branded courses for their employees to train in their company standards. Their therapists are young with only basic skills to manage standard operating procedures. They are not arranged to assessment and therapy at clinical levels.

Spa therapies cover practises of basic Swedish massage and also of massage traditions as ayurveda, balinese, thai, shiatsu and reflexology. These massages have been arranged into services in spa menus that support wellness and a luxurious lifestyle. Pools, aqua aerobics, watsu, jacuzzi;s, chill pools, steam baths, sauna, jet baths, dry floatations and many other packages are common territory. Some spas have the capacity to meet with the higher ordeals of therapy rituals and transform the clients body-mind through touch therapy, nutrition, zen meditation, music and yoga.

Spas also may offer sports massage, lymphatic drainage massage, cranio sacral therapy, deep tissue massage and neuromuscular massage therapy that provide scientific support for medical management. This is arranged with privacy, comfort, specialized assessment and predictable recovery in a time managed solution.

Spa often merges with the beauty industry where its place is significantly controlled. Beauty services for face, hair and body, are based through dermatological and cosmeceutical infusions handled manually. Standards for equipment, towels, body wraps, scrubs, products, display, space, tray and therapist grooming is clearly marked. Spa woos and retains customers through its advanced hospitality systems. Corporate controls are thorough and exact based on their goals. A zen spa will show organizational alignment to healing rituals, zen space, mindful living and mastery of treatment through the tsubo.

As the field continues to grow and attract clients, awareness improves. Expensive therapies filter out the nuisances created by common man practises that are unhygienic, community based, public and cheap. Health farms and other categories of healing trades have emerged to eradicate the erotica and myth from the industry. Therapists have combined to list directories of able, qualified practitioners, and have arranged forums for their business to remain impactful.

Spa Industry influencers should perhaps work towards elevating the consciousness of humanity, and diverting them from the lower frequencies of existence. Free webinars, rewards, business support and recognition, and accreditation may support accomplishing this. Laws may be enforced to penalize perverse practises. This is within the scope of modern ideals. Yet it remains a puzzle why the commander in control remains an alien.

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Birth Control Pills: The History And Ortho Pharmaceutical




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Here the history and some features of birth control pills are described. But from the starting era of oral contraceptives the Ortho Pharmaceutical has played a major role in the invention of modern pills and many other things related to contraception and women’s health. The Ortho Pharmaceutical has given its best output at each decade from 1960 till date.

The FDA, Food and Drug Administration of USA, approved the oral contraceptives which are also known as “The Pill” on 23rd June, 1960. Searle manufactured the first oral contraceptive and it was named Enovid. The Pill was really warmly welcome and liked by the women of 1960 and even today the women like the pill and almost sixteen million women all around the world use it as a form of birth control method. Even the pill is nearly 100% effectual if it is taken correctly.

Oral contraceptives played a key function in the sexual freedom of women which occurred nearly in the 1960. Yes after approval of oral contraceptives, women for the very first time were able to enjoy sex with no panic of pregnancy.

Ortho Pharmaceutical came in the market in 1963 by introducing its first contraceptive pill and from 1965 the company started yearly survey on women’s health and their reviews on birth control pills. Even in the 1965 the Supreme Court of USA declared that the laws about the prohibition of contraception were undemocratic.

In the 1970 when the pill were widely used and getting more popular in women, Ortho Pharmaceutical launched low-dosage pills. Even it introduced the progestin-only contraceptive pill for the first time. The progestin-only pill are the greatest alternative for breast-feed mothers.

In 1980s, first time the multiphasic contraceptive pills were developed by the scientists of Ortho Pharmaceutical. These pills delivered progestin in changeable levels to simulate the usual hormonal tempo of a female’s menstrual cycle. These pills quickly turned out to be the most recommended contraceptive pills in USA.

The time was of 1988 when the FDA came to know about additional possible advantages of the Pill use. The advantages include a reduced occurrence of Ovarian Cancer, pelvic inflammatory infection, endometrial cancer, benign breast disease and ovarian cysts. Then an advisory commission of the FDA realized that the advantages of birth control pill may are more important than the probable physical threats of Pill usage by non-smoking, healthy women above 40.

The contraceptive pills became more popular in the 1990s when Ortho carried on its investigation to make the Pill better. FDA approved Ortho TRI-CYCLEN, a product of Ortho Pharmaceutical, for treating the acne in females of 15 and as a contraceptive pill for above 18 in 1996.

Ortho Pharmaceutical launched the first Birth Control Patch in 2001. Even Ortho launched Ortho TRI-CYCLEN LO in very next year, i.e. in 2002. This low-hormone contraceptive pill was developed to give extremely effectual contraception and expected menstrual periods.

Thus the history of birth control pills also belonged to the Ortho Pharmaceutical and it has given its best to the contraceptive age.

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How to Remove Hair Dye From Bathrooms and Bathroom Tiles




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If you’ve recently dyed your hair and unfortunately managed to get some hair dye onto your bathroom tiles or your bathtub, there are a number of things you can try to remove it.

Before you start, you should remember that you don’t want to take any of the enamel off the coating of your tile. Porcelain and ceramic tiles often have a high gloss finish that you don’t want to damage. If you do, your tiles will look matted and worn. You may also scratch them.

Also, be sure to do a test patch on a small area on an unseen or un-noticeable tile. (Even better, use a spare tile that’s not on your bathroom wall – at Builder Superstore we recommend adding 10% of your order on top to account for spares, breakages and replacements.)

-If you can, wipe as much of the hair dye off the bathroom tile or bath as soon as it occurs. Spray with hairspray and wipe.

-If you have hair dye stains in your bath, fill the bath with water and bleach, and leave to soak overnight. (Be sure to keep the area well ventilated).

-You can buy specialist products such as Scrubbing Bubbles (used in many salons), or Magic Eraser. (Be sure to do test patches).

-If you have marble tiles in your bathroom, you can use alcohol to remove it.

-Peroxide gel or a bleach pen can also be used to remove hair dye from porcelain or ceramic tiles.

-You could also purchase (at a high cost) colour remover from a hairdresser. This is used to strip hair dye, so may work on your tiles too.

-Cigarette ash mixed with a little water has also been cited as a useful method to remove dye from tiles.

– If you have hair dye in your tile grout, this can easily be re-grouted over the top. Be sure to seal the grout as well, to ensure it is waterproof.


With everything, be sure to seek professional opinion, do test patches and follow manufacturers instructions.

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How and What to Organize During The Coronavirus




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More then 80% of Americans are under stay at home orders. What do you do during your time at home? Many are still working, watching and teaching their children, and managing the house. It is a time of uncertainty, anxiety, anger, depression, and fear.

To battle these issues, try walking around your house and notice anything that has been bothering you but you just did not have time to ever get it done. Make a list and when you are taking a break from teaching and working, try to accomplish 1 of those tasks.

Some ideas are organize the junk drawer, pantry, linen closet. Go through the canned food to eliminate any expired food, organize one shelf at a time on any shelving unit, organize and purge clothing and toys. Kids can help with the toys and their clothes during the evening or weekends. Under the sinks in the bathrooms and kitchen are always in need of organizing and eliminating items. Maybe you have some pet medicine or items expired or no longer used you would like to organize. Organizing photos is always an option during this time as well as finishing those scrapbooks you have had unfinished for years. Eliminating as many paper piles is also an option because once life returns, you might be overwhelmed by new work or activities.

For businesses, make adjustments and updates to your social media accounts and profiles. Update your photos and information. We all let that go once it is completed and unless we are prompted to do so, we rarely look at it again. Give it a fresh look. Same with your website if you are still working and bringing in money. Also a great time to eliminate those piles of papers and organize your office.

Something everyone should do during this time is look for and know where all their important papers are such as wills, passports, social security cards, birth certificates, insurance, and all financial accounts. A national survey conducted by Smead reveals that Americans choose very unusual places to store their most important personal documents. 10% are stowing them in an underwear drawer, 6% use a shoe box and 40% report that organizing documents is too time consuming. Make a copy of each to grab in case of a fire or flood or other natural disaster. Originals should be kept in a fire and water proof safe.

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