With the gradual onset of Social Media in our day to day lives now reaching to a complete takeover.
The question of the hour is “What comes next?” With all of our lives (from personal information to our recent whereabouts in terms of stories to pictures) being online and accessible to anyone at the click of a button it now boils down to how someone expresses their feelings or moods (pictorial and non pictorial), this is done by and large through posts on Social Media(s).
What Goes Into Good Social Media Content: Facebook Posts
This article addresses one such giant in the Social Media circle ‘Facebook’. Though facing a major downfall now, Facebook was at the epitome/apex and the first company to enhance the Social Media experience on a full-fledged basis.
Like any other application or Social Media website Facebook offers an opportunity for everyone to be heard (from a struggling startup to sell its products, to a customer not satisfied with the purchase they made or an outbreak for a social cause or justice), the list is just about endless.
What do big MNC’s, Small Start-Ups, An unsatisfied consumer or just a casual Facebook user have in common? The answer is the ability to post, to express and most importantly to convey and to be heard, all of them post endless paragraphs sometimes accompanied by pictures to tackle and create a mood, an experience, a feeling or an overall change in opinion of the masses to play to their advantage.
The question is ‘Who has the time to read through and through such endless paragraphs and look for an inference?’ Nobody.
That is where this article comes into play to help understand “What is essential and what is not” when posting online whether it is when tackling an unethical company, selling a product, writing for cause or simply posting a picture with a loved one to show the world the bond that you share.
The segment of consumers is divided into two segments ‘Loyal’ and ‘Casual’ (this also comes into play when you’re posting pictures with your friends, because people who are already interested in your content and share the beliefs that you do will read your content regardless of how long or boring it is). But what about the other side of the coin? The casual customer.
When writing a good post which has to go out to the masses, it is important to understand that your clientele will include first-timers (who’ve never heard about you). In order to counter every sort of consumer it is important to understand that one always needs to ‘be on point’ because being on point helps you convey your thought in a short and crisp manner or in simple words “being effective” one example being an apparel company marketing its double-sided jacket which just mentions “because two jackets are better than one”.
A good post will always be very short and crisp but it will create a long lasting and sudden impact on the reader’s mind. Posts in today’s time cannot belong and endless because no one(ranging from a potential consumer to just a casual friend has the urge and time to read very long articles).
Best Practices –
- Keep the posts short and crisp.
- Emphasis on short phrases with a big impact (targeted directly towards a need or feeling)
- Strong short phrased messages (for eg. United by our differences, United in strength)
- Explaining features and moods in one word rather than long sentences.
- Being to the point and clear in conveying the purpose or benefits, even if paragraphs are written (preferably shorter)
- Be strong with words i.e. not being unsure or by using words like Hopefully, Try or maybe.
- Share your belief system rather than your ideas (make people believe in what you believe and they will automatically believe your idea)
- Write a few short phrases and then choose the best one, take feedback because it always leads to improvisation.
A good post like any product has to impress to sell. From a selling standpoint it is pretty obvious that the “Time to offer a product” (A social Media post in this case) and most importantly creating apt and intense feeling of the reader towards the topic being discussed, the most important thing which overshadows the rest is a “belief” which one needs to put in to what they’ve to offer. If you can make your client/counterpart believe in what you believe in terms of ideas and Interests it will always help in getting across the message in a more efficient and clearer manner, also contributing to the betterment of some institution/company/individual or Social Cause.
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3 Ways to Earn or Build Backlinks to Your Site
Getting backlinks to your site is a great way to boost your search ranking and land near the top of results on search engines like Google and Bing.
As a friendly reminder, “backlinks” simply refers to another site linking to your site. It helps to show authority, authenticity, and credibility. And quite frankly, search engines put a lot of weight on backlinks. To help you increase your SEO (search engine optimization), here are three ways to build backlinks to your website.
The power of guest posts
One of the most common ways to earn backlinks is to guest post on other people’s sites. During the negotiation process, even if you’re writing an article for free, you ask the site’s owner if you can link back to your site, creating your backlink. Of course, you’re also getting your name/brand out there, providing informative content, and showing you’re an expert in your field.
This is an authentic way to get backlinks because the links are relevant to the article and won’t appear as if the site owner is adding links to their site just to add them. It’s an enjoyable process and allows you to expand your horizons while building a relationship with the site owner. Plus, you can tap into their audience and gain more fans/customers.
Create powerful content
If you want backlinks, then you need to create powerful content. Your content needs to resonate with your audience. If it does, then people are more likely to share it on social media, in emails, or even link to it on their websites.
One effective method is to create well-researched and informative infographics. After all, people love to share this type of content because the research is already done, it’s jam-packed with info, and people tend to trust infographics. Of course, as people link to your infographics, they’ll be linking to your site, creating the backlinks that search engines crave.
Powerful content is important, but if no one knows about your site, then they simply can’t link to it. While everyone wants an endless amount of backlinks and to acquire them as fast as possible, quality SEO practices aren’t an overnight process.
That’s why you have to build brand awareness and relationships — you need to get your content out into the world and in front of more people. Luckily, there are many different ways for you to do this.
Part of the strategy often involves digital marketing efforts in which you’re increasing brand awareness, guest posting, and other invaluable services. Another way to build relationships is to interview people and have others interview you. This provides more content (videos, social media posts, email blasts, blogs) to both parties.
Interviews allow you to build relationships with the people interviewing you and possibly their fans or following when they post this content on their social media networks and sites. Not only will you look like an authority when another site owner or reputable publication interviews you, but you’ll be able to plug your company and also provide a backlink in the article.
Earning backlinks can be challenging. It’s not a quick process, and it takes time to earn and build backlinks to your site. The good thing is that there are many ways to earn backlinks, not least of which are the three methods above.
SOCIAL MEDIA LEADING US TO SAME PIT
The last thing most of us do before going to bed and the first thing before getting out of the bed is to check our phone. Isn’t it? And what do we check? Well, mostly we check if we have any messages waiting to be read in our inbox. And it has been an ever-increasing trend that these messages are coming from most people we don’t even know properly. And if you are too lonely and there aren’t any messages waiting for you then it would just be a random scroll through feeds watching random people post about their life and you really don’t even care about it.
Why This Habit Is On a Tremendous Increase?
Is it because of the growth in unemployment? Or is it because of reduced data pack rates? Or both? Or are we interested in other’s life more? Or are we depressed and lonely? There would certainly be a list of the question raised over this.
Well, I say social media has found a lot of ways to attract us. It certainly has that what it takes for us to make so much time from our daily busy routine for social media. This can be a good thing or a bad thing as we are religiously investing so much time to this.
Security Is at Stake
Without any doubt, security is something which tops everybody’s list. And we are also aware that there are most of the social media sites try their level best when it comes to security. Still, we hear so many cases where the accounts of famous personalities getting hacked on a daily basis. Accounts being stalked by such people with whom we don’t want to share our life’s updates.
Impact of Social Media
Social media certainly helps us remain updated with all that happening around us. We certainly can see the difference in the way people have evolved. If we move a decade back we can draw a picture in our minds of people of that era, all we can imagine is maximum people in their late 40s not aware of how the technology works. Mobiles were only used for calling. From fashion sense to sense of humor everything has evolved a lot.
Along with the good side, there is a bad side of it as well. And everything has to be taken into consideration. Social media has become one of the most influencing platforms in the world. It has currently become a trend with the majority in the whole world that whatever is posted on social media has to be correct. Very few would use want to dig into reality. And this is slowly leading us to minimize or nullify our thought process.
I am amazed to see people who cannot read or write properly are using social media these days. And when I say cannot read/write does clearly indicate they fall into the category of illiteracy. We are very much aware of the rate of illiteracy we have in the whole world.
And when there would be a set of such people using social media we can clearly understand the level of thought process these people would have and they would just blindly follow what is shown to them in the form of images and videos. And not just these set of people, however, many educated people are seen to have fallen into this trap.
Exploiters are taking good advantage of such situations. Youths especially are getting too addicted to social media. There was a time when people use to enjoy the moments they are living in. However, these days’ people just love to capture the moments and show it to others and are eagerly waiting for people to watch and share their reviews. In short, what others think has become more important.
It has certainly decreased the communication ties among people we living with and increased the care about people we don’t even know.
For youths spending time on social media has become more important than spending time learning something which would benefit their career perspective. Friends have become more important than parents. Watching the lifestyle of others have lead youths to be wanting the same lifestyle for them as well. Understanding the situation is no more a priority for youths.
Social Media is doing more damage than good to the people using it and it has been an ever-increasing process. We need to understand this soon and work towards a better and well-educated future.
Wake Up Before It Is Too Late
We know global warming is bad but still, we do not take proper actions to prevent that. We know this is going to harm us yet we are Quite. With all the factors we have seen about social media. We can surely say even social media impact is bad for us if proper care is not taken.
We need to make rules and discipline with our life in terms of social media usage along with what to believe and what is not supposed to be believed. Let social media not lead us to shrink our thinking capacity.
Author Bio: Cory Hungate is a writer living in Chicago and currently working for EverythingBreaks.com i.e. Consumer Electronic Warranty Provider Company, which also offers total home protection plans.
He is very ardent about his work and has a flair for technology and innovation. He is a total health and fitness enthusiast and in his free time, he enjoys exploring new places.
Top 10 Non-Social Media Apps for Teens
Google PlayStore and Apple App Store have already had a parcel of apps for the most profitable user group, teenagers. However, many of the apps targeting teenagers, don’t help them to learn a new thing or to make their life easy. Thus, it becomes crucial for both teens and their parents to make sure the apps teenagers are using must have defined purpose and make them learn new things.
In this blog, I am going to talk the same. I will share top apps which teens can use to maximize productivity and learn new things that can actually help them to grow through life.
So, without any due, let’s proceed.
Category: learning app
Platform: IOS and web
Use: Popplet is the very straightforward brainstorming app which enables users to learn any concepts at school or at work in a more rational way. Using it, teen students can develop stronger organizational, memory and writing skills. They can capture the facts and images related to any concept and create a relationship between it, as shown in the following image.
NPR News App
Category: News app
Platform: IOS, Android
Use: NPR news app is one of the most promising news apps. It does not only contain stories to read, but users can also listen to several podcasts. User can read the news of a particular location by either typing zip code or name of the neighborhood. The reasons why teenagers should install this app are – it broadcasts all latest stories in a very understandable language, teenagers can set their preference and app will show only that news, and last but not least, they do not publish crime news or any negative news which may annoy sensitive mind of teenagers.
Circle for 6
Category: Personal safety
Platform: IOS, Android
Use: Initially, Circle for 6 apps was designed and developed for college students to promote safety, but soon it became popular among families, parents, and friends. Basically, it lets users add 6 other users who can be their friends or family members and send an instant call for help to their circle with the single click. Along with the SOS call, the app also sends the GPS location of users. If not for the safety purpose, teen users can also use this app just to keep themselves updated with their friends’ whereabouts.
Platform: Android, IOS, Web
Use: If you are a teen and looking for a scholarship, Scholly can be your best friend. It is the robust platform which helps teenagers to find a perfect scholarship that suits their needs. A 21-year old college student has developed it after getting a scholarship worth $1.3 million!
In recent time, Scholly has launched many more services for the students. These services include SchollyEditor which is the AI-powered writing assistance and SchollyMath which is is the AI-powered math solver.
Category: video editing
Platform: Android, IOS
Use: If you are a creative soul and want to play around videos, Magisto app won’t disappoint you. Using the Magisto app, you can create outstanding videos within minutes with its groundbreaking features like Video Editor, Music Slideshow, Collage and Movie Maker. Magisto claims that more than 100 million people have installed the app to handle their video editing needs. It is awarded Google Play Editor’s Choice, Gartner ‘Cool Vendor’ 2018 and #1 video editing app by Consumer Reports.
Swelly – What is your opinion?
Platform: Android, IOS
Platform: IOS and Android
Use: If you are a teen, you must have a lot of unused clothes in your closet. So, what about selling it and making a few bucks? The vinted app which is exclusively available in the USA helps to achieve the same. It is made to connect buyers and sellers. You can list out your clothing and when style-savvy people buy it, the app pays you the exact same amount a buyer pays.
Category: DIY, Lifestyle
Use: Snapguide is the best app to kill time and learn new things at the same time. It is the DYI app which includes thousands of tips and tutorials to make your daily tasks easy. It covers a variety of topics such as food, fashion, DIY projects, makeup and some other life hacks. Not only you can watch tutorials posted by other people, but you can also post your tutorial.
7 Minute Workout
Platform: IOS and Android
Use: Having a good physical shape is the dream of every teenager and this app can make it achievable by just investing 7 minutes per day. Sounds interesting! Isn’t it? This app shows you different exercises and time of each of them. You can also track your past workouts and process. Moreover, it supports Google Fit now. Voice control, adjustable circle time, adjustable rest time, beautiful UI design, and ABS workout for different user groups are more features this app provides. Google has even awarded 7 Minute Workout app as the Best of 2016 app, Top Trending app and Best-self improvement app.
Skoda Parent taxi app
Category – Lifestyle, Travel
Platform: IOS and Android
Use: Unlike any other apps which we have discussed in this blog, Skoda Parent taxi app is specially developed for the parents who have teen kids. It is a taxi app which charges kids in the chores. Here is how it works: when parents drive around the kids, this app counts the distance. Based on this distance, parents ask their kids to complete their chores. To make sure teen kids don’t avoid chores, Skoda Parent taxi app lets parents share the chore details on social media accounts. This app exhibits the recent scope in taxi app development.
Why One Should Buy Instagram Video Views?
When it comes to the social media site, Instagram is one of the most demanding platforms in which you can share whatever you want such as videos, pictures and much more. By posting any contents and daily activities on the page, many people get likes and views for their unique posts.
Then, if the post has several likes and views in the sense, then it will become viral and more popular. At the same time, the number of users on the Instagram page is increasing rapidly and so more and more people are getting engaged in the site.
Of course, there are so many ways are available for the one to get more popular and gain reputation but they are actually a time consuming one.
Business doesn’t have enough time to concentrate on the organic way and so move on to the short way to get disclosure and increase the number of video views. So, nothing can be better than the buying options. Therefore, go with the Instagram video views buying process and enjoy an unlimited number of views.
Bear in mind; buying views is not at all an easy task and so just concentrate highly on what you are looking for. Take a brief look at the following article and to be familiar with the benefits of buying Instagram video views!
Why should buy Instagram video views?
Views are the most important one of your performance and success in your business. That is why buying Instagram video views are highly recommended. Once you have decided to buy Instagram video views then you will achieve huge exposure and gain more reputation. And sure, this option will help you to enhance your business to the top position. And also, there are so many benefits are accessible and so you will get a chance to enjoy to the core.
Gain more reputation:
When you provide unique videos, then automatically you will reach more attention and disclosure with your viral videos. Actually, having enough video views on your Instagram account is like a ladder and aids you to reap huge success quickly. In addition, it will boost your business performance and assist you to develop huge fan supporters in a smart way. In order to maintain huge popularity for a long period of time, then it is highly important to buy Instagram video views from the reputed source.
Unique marketing strategy:
When you have more video views, then it will be easier and simpler for the business people to enjoy gigantic deals and offers. Actually, buying Instagram video views is one of the marketing strategies and attains the customer in a unique way. For example, if the post has a high number of views in the sense, then supporters will have an eye on the post and share it to their friend’s circle.
Moreover, buying views may help you to maximize your online presence and enhances your credibility to the core. Thus, you can easily reach the targeted people and reach your goal as well.
What are the steps of (CRO)conversion optimization?
Many factors can influence the conversion rate of your eCommerce, but one of the most important elements in your Call to Action: its success is determined both by graphic attributes and by its positioning, up to the path of the user from landing on the site at the end of the process.
Here are some tips on how to maximize your Call to Action and get the best possible conversion rate.
1. Defend yourself against robots
Scripts like Captchas are used to determine if the person sending the data to your database through a form on your website is a person and not a robot. Robots are automated programs that can create fake accounts on your website, make false orders or simply post meaningless comments.
Adding scripts like Captchas before CTAs will make your conversions real and prevent robots from accessing your site. So if on one hand, the addition of these scripts worsens your CTA because it increases the steps necessary for the user to act on the other it improves the quality of your conversions because it creams those that are not real.
2. Do not overdo Social
Even if the social sharing buttons are very useful, if used incorrectly they can compromise your marketing campaigns and reduce your CTA. You must remember that the social sharing buttons are still small CTAs that distract your user from the main CTA you want to reach. Better to use a few or eliminate them in the landing pages of your advertising campaigns.
3. Do not overdo the required fields
Although having all of your customers’ information on file could be important, it has been proven by a lot of research that reducing the fields that lead to your checkout can significantly increase your CTA. Think, for example, of how Amazon has created its pay with a click system, do you think it would have done it without a good reason?
What we recommend is not to ask for all the information together, but to divide it into several forms to be completed at different times depending on the action you want to take. The second piece of advice is to never ask for the same information twice but to auto-fill in the fields for which you already have the requested data.
4 Red is a color that stands out
It seems a minor thing, but colors and contrasts are very important in web marketing and digital conversion strategies when designing your online store. As a general rule, call-to-action buttons should always be red. If the buttons on your website are of a different color, you may lose conversions. Studies have shown that you can increase your conversion rate by up to 34% with a red button.
5. Location is everything
Once you’ve changed the color of your call to action, two other things are very important: horizontal alignment and vertical visibility. Always put your CTA on the right side of your page. Most languages
are read from left to right, which means that a CTA located on the right side of the page will notify the user that he has finished reading the message and can proceed with the action. Also, always place your CTA above the screen line.
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