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Tuesday Night SmackDown Live 25th December 2018: All matches and Reviews



Well, we have talked a whole lot about Monday Night RAW in the recent times. But to say the truth, Tuesday Night SmackDown Live deserves a lot more discussion and appreciation. The WWE Universe was always made to believe that RAW is the superior brand. But if we see the recent results, SmackDown has established itself as a real competitor of RAW. Where RAW is facing crisis regarding viewership and attendance, SmackDown has continued to impress people to the level best as it always did. Both the superstars and officials of SmackDown Live have been doing a great job to make the brand valued.

Vince has been doing and trying a lot of things to make RAW seem better, but all are in vain after the shows SmackDown has been putting. Leave aside this topic, let us look at what all happened in the SmackDown Live roster on 25th December 2018 on the eve of Christmas. As always, I will not go deep into the matches (links will be provided for each match on the list) and will just discuss and review about the matches.

Here they are –

SmackDown live kicked off with R-Truth and Carmella – dressed as Truthy Claus and CarmElfa – coming out to spread some cheers among the WWE Universe. But soon they were interrupted by WWE Champion Daniel Bryan. He came into the ring and talked trash about Christmas and Santa Claus ruining the Earth and that the North Pole would not exist after 20 years.

He mocked Truth by saying that his career has been nothing less than a joke and that he could not even count till 30 regarding his Royal Rumble spot. And soon after he attacked Truth and justified his heel character.

Note – Daniel Bryan has taken up his heel turn very well. He has dug deep into the character, and is a big reason for the increasing popularity of SmackDown. But targeting R-Truth was not that good, as I feel!

Mustafa Ali vs Andrade ‘Cien’ Almas

Mustafa Ali picked up the second consecutive and perhaps one of the biggest wins of his career (after the match against Daniel Bryan) when he defeated Almas. The match was pretty fast-faced and full of action. And was full of action as well. There was no moment in the match when one would feel bored.

Though Almas had the upper hand in the first part of the match, but overall the whole match was evenly poised. Almas kept Ali down and finally prepared him for his finish after he kept stomping the former 205 Live star. Almas finally went for the Double Knees to finish things off but Ali side stepped him and hit him with a DDT. Next on the line was his signature move 054 which sealed the deal. One could see that Almas’ advocate Zelina Vega felt the defeat more than Almas himself did. Why? No idea.

WinnerMustafa Ali

The Usos and Anderson & Gallows vs SAnitY and TheBar (8Man Tag Team Match)

Guess who were the guests and commentators for the match? The New Day! Particularly there was no story or build up for this match except the well known feud of The Usos and The Bar. But what the best point of the match was that the lesser known tag teams were the highlights of the match. But looking at the match up, it can be said that it was basically the face team versus the heel team.

Gallows, Anderson and The SAnitY were particularly impressive more than The Usos and The Bar. A tough competition was seen in the ring between the 8 men present in the ring. Even there was a moment where we saw all the eight men breaking down each other. The match became somewhat a chaos, but the final moment saw the face team pick up a win after Gallows and Anderson hit Cesaro with a Magic Killer for the pin.

WinnerThe Usos and Anderson & Gallows

Miz TV with Special guest of the night Shane McMahon

The Miz can really start up his own show Miz TV in the WWE when he decides to retire because he is very good in the mic skills. And, the dream he had been seeing since last November finally was fulfilled after Shane O’Mac agreed to team up with him.

The special guest on Miz TV this week was Shane McMahon. Shane said that changes were coming to SmackDown. He added that the WWE would listen to fans and bring new Superstars into the main roster while delivering new match ups.

The Miz then narrated a story about his father. He started by saying that his father never told him “well done” after he did well in any match or even after winning any Championship belt. He added by saying that his father however was impressed after he saw Shane winning the World Cup in place of Miz and felt that they could make up a great tag team together. Finally Shane reluctantly agreed to team up with him, thus somewhat giving way to the baby face turn off the Miz.

Jeff Hardy vs Samoa Joe

One hell of a fantastic match, which finally ended with no one winning. This rivalry started somewhat when Hardy was out in the ring to celebrate his 20 years in WWE. And, Hardy had now a chance to shut Joe up. Hardy went off to a strong start when he hit an early dropkick to Joe before continuing to dominate match into the break. We came back to see Joe taking back control with an Enzeguiri in the corner.

Joe continued pounding Hardy until the latter hit a Whisper in the Wind. He followed it up with a Twist of Fate and looked for a Swanton Bomb but Joe rolled out of the ring. Hardy again followed Joe to the outside and continued hitting him without caring about his disqualification. But after the match ended, Joe out of nowhere locked Hardy in a Coquina Clutch which left him unmoved for long.

WinnerSamoa Joe by Disqualification

Shinsuke Nakamura (c) vs Rusev (US Championship)

Rusev started off with some massive strikes. The US Champion tried to counter by locking in a triangle hold but Rusev powers out and rolls out of the ring. Rusev replied with a series of suplexes but ended up eating a kick to the sternum for his troubles. The two men kept going back and forth until Nakamura found a big opening. He hit a knee to the back of Rusev’s head from the top rope. Nakamura looked to finish it off with the Kinshasa but Rusev replied with a Super kick.

He tried to lock in the Accolade but Nakamura went for the Triangle again forcing the Brute to back off. Rusev dodged a Kinshasa and replied with a Machka Kick for the win. Rusev won the United States Championship once again.


The ending moment of SmackDown Live saw The Chairman of WWE Vince McMahon confront AJ Styles backstage. Vince told Styles he was letting Daniel Bryan run the show and encouraged Styles to show his dark side. In order to bring it out, he slapped AJ across the back of the head and Styles replied with a right hand to the chairman of the board. Was he successful in bringing the animal out of Styles? Let’s see.


William Charles is a guy with a job who’s lucky enough to win every single time. He writes about sports because he watches sports. He watches sports because he writes about sports.

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Canada Visa from Pakistan



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Canada Visa from Pakistan

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Canada Visa from Pakistan

Canada Visa From Pakistan

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6 Top Reasons To Invest In Coupon Marketing in 2020



Coupon marketing is one of the best techniques, not only to increase sales but also to build your brand image. Through coupons, you can also gather a considerable amount of data from customers. It’s not important whether your business is large in size or small, coupon marketing is an excellent way for every business type. It will definitely help you to attract many customers and gain their loyalty. The approach you use to run a coupon drive must be constant with the manner your marketing department works.

How To Start A Coupon Campaign?

After deciding a reliable coupon service, you will have to plan a proper tactic. At the start, you should offer fewer voucher codes and target a few people. Gradually spread your campaign and approach a more extensive portion and area. Make sure that you track the performance of the coupons and collect the essential data from consumers receiving the vouchers. Patience is necessary for such stages. And you should be aware that such strategies do take time to show a positive and productive result.

There are many other reasons why you should invest in coupon marketing in 2020. Therefore we have created a list below:

There may be many products which would not be as popular as the others. Selling off such products is not an easy task. With the help of coupon marketing, you can quickly get away with less popular items by giving a buy one get one free opportunity. Consumers will buy a popular item, and you can give out the less popular item for free. In this way, you will get away with extra stock in hand. Without wasting or discarding an item, you can get away with it. This will not only empty your inventory but also will help to advertise your brand

2. Reactivate Old Customers

Many consumers purchase a product once from you and need a push to make a new purchase. In order to reactivate those old customers, it’s better to offer them a coupon. A coupon would help them give a small push and activate their purchasing power again. They will automatically be attracted to your store. That coupon can also help to maintain a customer for a longer run.

3. Attract New Consumers

There may be many consumers who have never heard of your brand. Once they see a coupon, they will always want to save their money and get products at lower prices. Coupons would help to attract new customers, thus causing more significant sales and customer loyalty. Every person wants to save money; therefore, that coupon or discount would also include the consumer to switch to your brand instead of the alternate they were willing to purchase.

4. Get Rid Of Older Products

Many products that have a closer expiry date are hard to sell-off. In the end, the business has to discard them. By giving out coupons on such products, people will buy the products easily. In this way, the company will get safe from facing any consequences. Instead of facing a loss, the business would sell the products at a breakeven price.

5. Inexpensive Advertisement

Coupon marketing is one of the most powerful marketing and advertising tool for businesses. When you distribute a coupon, all essential details will be mentioned in it. In this way, everyone would get to know a lot about your brand, including website, contact number, and address. Instead of wasting money on expensive mediums such as television or radio you can easily print coupons on by facing the printing costs only. This shows that now you can advertise your brand easily through an effective coupon marketing strategy.

6. A Good Way To Advertise A New Product

Coupon marketing is an excellent way to launch a new product. Many consumers hesitate to try a new product on the market. With the help of coupons, people will be encouraged to seek your new product, thus causing a great way to advertise it. If people would like it, they will want to buy it again and again even if you don’t offer a coupon later. Eventually, the new product, as well as your brand, will become popular.


In the advanced world where digital marketing is taking the lead, things are frequently changing, so it’s essential that we also change our strategies. It’s best to use the best and leading technologies available to make our business succeed. Having clear objectives and a piece of useful knowledge about your target market will make you prosper by applying coupon marketing. Keep in mind that social media will be the best medium for communication.

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Zomato Acquires Uber Eats Reason Behind The Deal or Failure of Uber Eats



On January 21st, 2020, food delivery giant Zomato acquired Uber Eats. From this time Uber Eats discontinued its food delivery operations. Users traveling outside India can still enjoy the benefits of Uber Eats. Now all its delivery partners, consumers, and restaurants will be directed to Zomato. Zomato acquired food aggregator Uber Eats for ₹2,485 crores, and after this deal, Uber Eats holds ownership of 9.99% in Zomato. After the deal, 245 employees of Uber Eats are on a cliffhanger. Zomato hasn’t given any statement about the absorption of these employees.

Apart from the growth in the smaller cities and towns, the significant business of food delivery app scripts like Swiggy and Zomato is around 65% comes from the top cities. Now with the Uber Eats consumers, Zomato holds about 50-55 percent of the food delivery market industry. Now developers are focusing on developing Zomato clone scripts.

The on-demand meal delivery service UberEats, connected with Zomato. The potential for many of these online delivery services is substantial, with around 44% of consumers using food delivery services at least once per month in the United States. Furthermore, the survey also found that 43% of consumers claimed to order their food online with an additional 13% ordering using a food delivery app. (source)

Uber Eats’s Journey in India

Cab hailing company Uber started its food delivery services in 2017. At that time two industry giants Zomato and Swiggy were already there. It was the first food delivery company that had a celebrity brand Ambassador – Alia Bhatt. Zomato started in 2008, and after five years, Swiggy began in 2013. By the time Uber launched its food delivery services in India, these two already had acquired more than half of the market. Zomato had around 40 million users, where Swiggy had 42 million users and the newbie Uber Eats had only 10 million user base at that time.

After starting the business in 2017, the average order value (AOV) of Uber Eats was rs 400, then in 2018 AOV was rs 300 with 3.5-4 million orders per month, and last year in 2019 it was rs 250. The AOV is showing its constantly dipping market. Besides having less user base, the users shared their grievance on twitter saying that the company Uber Eats was way better than Swiggy and Zomato. “The delivery experience, additional taxes, and application user interface of Uber Eats were much better than its competitors,” users said.

Big Wins for Zomato

Zomato got quite a lot from this deal according to experts. Zomato got all its delivery partners, Customer information, business details, customer order history and much more. The delivery partners will benefit from this deal because everyone wants their food to be delivered home at the quickest. More people will order means, more delivery boys and more employment. Zomato serves more than 70 million users every month in 24 countries, with a partnership of 1.5 million restaurants. The addition of Uber’s business will definitely take this figure higher than Swiggy.

Reasons: Why Uber Eats lagging behind Zomato and Swiggy?

There are several reasons for uber Eats lagging behind Zomato and Swiggy. Here we will discuss some of them.

  1. Facing Last Mover Disadvantages

Where UberEats started its business in 2017, its competitor was already set its feet in the market. They were almost on the top when Uber began its food delivery business as a newbie. There was a lot of pressure on Uber Eats as being a newbie in the market. Being a latecomer in the food delivery market, Uber faced many challenges which lead Uber to this deal.

  1. Slow Growth

Being a latecomer in the industry with limited resources, made Uber’s growth slow. Where Zomato was serving around 500 cities, Uber was only serving 44 cities at that time. The hyper-competitive market and low-value orders slowed its growth. The food delivery market is not so easy to crack.

  1. Less Funding and High Discounts

When Uber Eats started its business in India, it did not get enough funding from the investors. Even its parent company Uber also didn’t provide enough funding. While becoming stable in the market, Uber Eats needed to follow a high discount strategy. Where the competitors were getting substantial funding; hence they were offering impressive discounts that were making them popular in the market. The massive discounting approach was one of the reasons for its downfall. The company losses around ₹2,197 crores and more debts were following it, which made it difficult for Uber Eats to sustain in the market.

All in All

There are other food delivery companies also in the market like Foo

panda, Dunzo and many more. But the leading players of the game will be Swiggy and Zomato. In any application-based business, only one brand remains on the top. With the huge success of these applications, online food delivery app development companies are seeing their future in it. The other brand remains for back up, and there is no space for the third one. Any brand which is not on number 1 or 2 face difficulty to sustain in the market and face difficulty to make a profitable and successful business.

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