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5 Valentine’s Day Gifts for Gem & Jewel Aficionados

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StauerLusso
StauerLusso

Courtesy of Stauer Jewelry

According to the National Retail Federation, among the estimated $19.6 billion Valentine’s Day consumer spending last year alone (courtesy of more than half of United States adults celebrating the occasion), $4.7 billion of that is earmarked specifically for the jewelry category. It’s clear that our collective adoration for adornments is serving the retail channel well, with this year’s holiday sales expected to impress just the same. With this in mind, but with so many stores from which to shop, below are a few noteworthy options in the space that are worthy of your sweetheart-driven spending spree.

Armitron Watches (www.Armitron.com)
Surprise and delight your loved one this Valentine’s Day with a stylish watch, perhaps a “his and her” set, from Armitron. The company offers a leading and certainly comprehensive line of fashionable and affordable dress, sport and outdoor adventure varieties for both men and women. For over 65 years, Armitron has been creating stylish watches for every personality type and every occasion, including Swarovski crystal and diamond-embellished styles, along with bracelet, leather strap, digital and solar-powered fitness options, among an array of others.  I’m particularly fond of Armitron’s black dress watches like the Black Dress Bangle Watch with a shiny solitaire Diamond Accent for gals, and the Black IP Stainless Steel Analog Bracelet Watch for guys that are dramatic, sophisticated and work beautifully as a set. I also like their Stainless Steel Mesh Bracelet Watch options for both men and women that exude a simple elegance and can pair with nearly any outfit, day or night. Since pioneering many of the first affordable digital wristwatches, the company’s mission has remained to make fashionable and functional timepieces that are accessible to every person—and that nurture the spirit of individuality.

Stauer Affordable Luxury Jewelry
– FREE ‘Lusso’ Amethyst necklace at www.Stauer.com/LUXELIST

As one of the largest direct retailers of luxury jewelry, watches and accessories in the United States, Stauer Jewelry offers rare and precious gemstones from around the world as well as unique American stones, Italian-made leather handbags and accessories and other items well-suited for your loved ones. When it comes to Valentine’s Day, Stauer suggests that it’s time to break away from traditional diamonds and experience beautiful gemstones, instead. A key recommendation among these is Amethyst—a meditative and calming gemstone said to work in the emotional, spiritual and physical planes to promote calm, balance and peace, and eliminate impatience. One gift-worthy example is the Stauer “Lusso” Necklace–a gorgeous and dramatic statement piece boasting 200 carats of genuine amethyst. It’s a true testament to the preciousness of the stone, and a great gift all the same. This impressive necklace features 25 polished amethyst cabochons (a polished, non-faceted gem) that’s hand-set on double-knotted jeweler’s thread. This stunning 18-inch necklace, with a 2-inch extender, secures with a gold-finished lobster clasp. Stauer’s Lusso Necklace is a beautiful option for dressing up for a night on the town, or going casual at the office or day trips. Visit www.Stauer.com/LUXELIST to get YOUR Stauer Lusso amethyst necklace for FREE (code: LUXELIST). Note, there IS a $24.95 shipping/processing fee but well worth it.  Plus, use “LUXELIST” at checkout for big savings on most everything throughout the site.

Talia Jewelry (www.MyTalia.com)
For some customized jewels, check out TALIA Jewelry. This company believes that style is a matter of individuality—a true celebration of a woman’s self-expression … and I couldn’t agree more. With a radically new approach to jewelry design, TALIA invites customers to co-create their own unique pendant and charm pieces, giving life to their personal style and beauty. Each TALIA Jewelry piece features an original, patented mechanism, so you can always easily change, rearrange and expand on your modular design and create unique combinations. Browse their collections, select the design you love, and then choose your favorite jewelry parts from a wide variety of options. Mix and match pieces to see what works best for you. Alternatively, you can opt for one of their ready-made kits with no work necessary. Either way, you can always reformat and change your TALIA Jewelry to best match your ever-changing needs and wants. All TALIA pieces are made from 925 sterling silver, are nickel-free and are plated with two layers of palladium and rhodium. Their jewelry is also hypoallergenic and provides lasting shine and durability. And, TALIA’s Rose Gold jewelry also features real gold plating. Each individual piece is reportedly subject to four different inspections at four different production stages to ensure it meets stringent quality standards.

Martina Vincenzo Fine Silver Jewelry (www.MartinaVincenzo.com)
For Valentines’ Day, while it’s quite common to gift chocolates and flowers to your significant other, jewelry offers a timeless gift opportunity that endures. Martina Vincenzo Fine Silver Jewelry embraces this notion, striving to not just sell products, but rather to build authentic moments. With its collections and pieces inspired by great women in history, like the hugely revered Princess Diana and the 18th Century mathematician Sophie Germain (who pursued her obsession with number theory and calculus), the company crafts premium 925 sterling silver items plated in rhodium and white 18-carat gold that celebrate these great ladies. From highly unique rings to earrings to necklaces, MartinaVincenzo.com offers many different styles for any occasion. I personally adore the “Tempo” necklace design that’s inspired by Louise Farrenc—a music composer praised as being ahead of her time. This is a modern and delicate, solid sterling silver two strings necklace that beautifully complements any outfit. Pair it with the “Moonlight” ring also inspired by Farrenc, which simply features a polished crescent moon, for a clean and refined fashion-forward look.

Gemstone Décor (www.OpulentLuxuries.com)
Valentine’s Day adornment gifts can extend far beyond body-worn baubles, to include remarkable décor items that suitably make the cut for this heart-driven holiday. One such purveyor, Opulent Luxuries, has seemingly raised the bar with custom décor pieces made exclusively from the finest semi-precious gemstones. The company uses stones, extracted throughout the globe, to hand-craft giftable artisan wares like vases, candlesticks, bowls, figurines, glassware, lighting, coasters and more—all designed by hand with perfect symmetry by the world’s most gifted craftsmen through an incredibly painstaking process. From liquor glasses fashioned in Amethyst, to candle sticks and vases crafted from Phantom Quartz and much in between, Opulent Luxuries has the ability to yield virtually any design imaginable for the most discerning consumers. There are even etched design options that are perfect for sports fans. The company employs a grading scale synonymous with diamonds with respect to cut, color and clarity to ensure only top-quality gemstones are utilized.

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As the Executive Editor and Producer of “The Luxe List,” Merilee Kern is an internationally-regarded consumer product trends expert and hospitality industry voice of authority—a travel, dining, leisure and lifestyle expert who spotlights noteworthy marketplace innovations, change makers, movers and shakers. She reports on exemplary travel destinations and experiences, extraordinary events and newsworthy products and services across all categories. Reach her online at www.TheLuxeList.com, on Twitter at www.Twitter.com/LuxeListEditor, on Facebook at www.Facebook.com/TheLuxeList and on Instagram at www.Instagram.com/LuxeListReviews.

***Some or all of the accommodations(s), experience(s), item(s) and/or service(s) detailed above may have been provided or arranged at no cost to accommodate this review, but all opinions expressed are entirely those of Merilee Kern and have not been influenced in any way.***

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Tech

Tips for iOS App Marketing for Optimal Privacy settings and performance

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Tips for iOS App Marketing for Optimal Privacy settings and performance
Tips for iOS App Marketing

Understanding the multiple ways of marketing your iOS app is important to develop the right strategy that can help in achieving the desired results. With the right kind of strategies, marketers can ensure the success of iOS apps irrespective of the target audience, vertical, and budget. You may hire an iOS App Development Company to achieve optimal results. However, it is also essential to learn the essential factors that will help you create the right strategies. You may use the following tips for reaching your targets.

Having a blog and landing page of your app is considered one of the most important mobile marketing strategies that allow individuals to access all the necessary details of their app through desktop and mobile web. It’s one of the cost-effective ways where Search Engine Optimization is used for attracting new users.

When creating the landing page of the app, it’s crucial to allow users access to the right set of information when they install the app. The landing page should feature links to the application in the Google Play Store and Apple App Store. It should also dictate gameplay trailers, screenshots, and user reviews.

Besides, ask the iOS App Development Company to keep the blog updated on the site. It’s one of the best ways to attract new users and connect with the target audience. The blog must be shared strategically across various social media channels with the help of analytics for uncovering the type of content that is highly beneficial for the overall strategy.

Social media marketing

Social media marketing

Social media activity is one of the most essential things in-app marketing. According to the statists, users spend an average of 60 to 20 minutes on social media platforms every day. Hence, marketers need to publish regular posts across social media channels. It’s one of the best ways to raise awareness for the product. Moreover, it’s one of the best ways to get feedback and build a community from users who would be interested in making contacts through the application or website.

The major contents for social media channels comprise competitions, blog entries, user-generated content, and discussion threads. It varies according to the app vertical, which can be discovered using market research.

Identifying and utilizing the right keywords

ASO or App Store Optimization refers to enhancing the visibility of the app in Google Play Store and App Store. It’s beneficial in the campaigns created to direct a large audience to the App Store. The app should be well-presented for completing the install process. Besides, ASO is also efficient enough for attracting organic users at zero cost.

Campaigns for user acquisition

Paid user acquisition is the practice where new users are brought to the app using paid ads. In this strategy, the marketers are required to build campaigns and adjust their advertisement expense over time ensuring top-notch results.

To analyze your campaign’s success, you must adjust spending to ensure best in the class better results. Marketers are required to spot trends and observe data in customer behaviour. The attribution provider helps individuals measure the results by keeping track of the user’s count performed every action. A report is generated which highlights the channels with the best performance. Individuals with over one iOS application can take up the role of advertiser and publisher by cross-promoting the applications.

Setting key performance indicators.

An app marketing strategy is successful only if it’s connected to KPIs. It can be used for measuring the app’s performance. Key performance indicators are among the most important factors in in-app activity and campaign, affecting the goals. The KPIs are used to measure the performance and provide a clear picture of the application’s performance. It further helps in determining the areas that need improvement. 

For best results, hire an expert iOS App Development Company to help you with your particular goals.

Before building the campaign, you should have necessary details about the important KPIs such as the number of Monthly, Weekly, and Daily Active Users, Cost per Mille, Cost per Install, and Cost per Acquisition. Plus, consider Conversion Rate, Click-Through Rate, Churn, and Retention Rate.

Email marketing

Build a mailing list to connect with potential app users via email. It is one of the best ways for updating the users regularly and sending promotional offers. It is one of the best strategies for elevating retention rates while generating high revenue. Personalization of emails is crucial to achieving the best results.

Concluding Word

Achieving optimal performance of iOS applications isn’t as tough as it seems. You need to make sure that the campaign created for the purpose is comprehensive enough to relate to the app’s privacy settings and performance. If planned and executed rightly, the above-listed tips are sure to connect you with the potential loyal users of your app.

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Tech

Restaurant Online Ordering System

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Top 10 Restaurant Online Ordering System 1
Top 10 Restaurant Online Ordering System in 2021

The pandemic has affected the restaurant business severely. Experts warn that full-service restaurants may not recover until 2025 so businesses need to offer additional services like online delivery to survive and thrive.

However, to allow customers to order online, you should have an online ordering system. It lets consumers add foods of their choice, calculates the bill (including delivery charges and tax), and enables you to accept payments.

 

Here are some more online ordering statistics that prove how beneficial it could be for restaurants:

  • About 42% of the total food orders are now being placed online. 
  • 9 in 10 US food delivery service users say it makes their lives easier. 31% say they use these services at least twice a week. 
  • 34% of consumers spend at least $50 per order when ordering food online. 
  • In large suburbs, online ordering went as high as 3,868% between February and April 2020. 

What is the Best Online Food Ordering Software?

The best online food ordering software is the one that helps you manage your orders seamlessly. It should work on any internet-connected device and shouldn’t require you to purchase any new electronic gadget (phone, tablet, or laptop).

Additionally, your online ordering system should integrate with multiple payment gateways. This will give your customers an option to pay from their preferred payment method, enhancing the overall experience.

 

1. EatanceApp

Eatance is an on-demand app marketplace that provides you with custom apps to accept orders online.  You can get a tailor-made app and website for your restaurant that will help you build a professional image.

For large restaurants, Eatance offers multiple promotions, engagements, and unique features. It also includes a blog/food recipe section, combo deals, contactless dine-in, and table booking.

2. 9Fold

Just like EatanceApp, 9Fold offers a customized solution for restaurants, making online ordering a seamless process. As soon as you partner with 9Fold, they’ll integrate their software into your website so you can start accepting orders online.

9Fold allows you to upload high-resolution food images that can be used beside the names to increase sales. It also allows you to create and share promotional campaigns to drive repeat sales

3. ChowNow

ChowNow enables you to accept orders via your website. If you don’t have a website, ChowNow can help you build it. They can also create a custom mobile app for your restaurant.

They provide you complete access to your customer database. This enables you to create custom campaigns for your customers to build loyalty and drive repeat purchases.

4. CloudWaitress

CloudWaitress is an online ordering and reservation system that helps restaurants boost sales. Its easy-to-use platform allows you to manage all types of orders: pickup, delivery, dine-in, and reservation.

CloudWaitress also helps you create a website, allowing your customers to order food from you directly. In addition, it offers a real-time order management interface so your staff can get a birds-eye view of every pending order.

5. GloriaFood

GloriaFood is one of the popular online food ordering systems that aims to provide low-cost solutions to independent restaurants. It even allows you to accept orders via Facebook.

To accept orders on your website, all you need to do is add the GloriaFood widget. It will display your menu and allow customers to place orders directly.

6. iMenu360

iMenu360 offers a complete ordering solution to restaurants. Its services include apps, web-based ordering, contactless transactions with QR, and POS integrations. iMenu360 allows you to create an interactive menu to integrate into your website.

Perfect for large restaurants and restaurant chains, iMenu360 shuttles your online orders directly to the POS. It also helps you build your restaurant’s mobile app. You can then send push notifications to encourage repeat orders and increase your sales.

Click here to read more.

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Marketing

Best Strategies to Grow Your Digital Marketing Agency in 2021- 2022

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digital marketing trends
Digital marketing trends

Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as computers, mobile phones, and other digital media and platforms to promote products and services. Customers spend more time and resources on owned-media channels such as websites, mobile apps, and customer service channels. There is also a noticeable increase in customer conversion rates, with social and digital video channels as it drives the highest ROIs. And so, digital marketing has never been more critical.

It is safe to say that the beginning of the year 2020 has been entirely unprecedented. However, as we come close to 2022, it is clear that reverting to the old normal is not an option. So, as marketers think about building a brand in the coming years, how are digital marketing trends leveraged to help companies bounce back? Most importantly, how should you redefine your strategy for 2022 that helps your organization grow? This blog post can you with building a marketing plan by informing you about advertising strategies and much more. Let’s dive in!

Tips to enhance your Digital Marketing Strategies

So, how can you create long-term and successful top marketing strategies? Try the four tips below which would help you:

Customer experience with performance marketing

Performance marketing focuses on constantly optimizing marketing stats and performance metrics like activation, churn, and upsell along the customer journey funnel by leveraging actionable and quick-impact levers. It plays an essential role in driving customer experience, particularly at the lower-funnel interventions. Methods include offering a customer-service response team that responds quickly and digitizing interactions. When implemented correctly and at scale, this approach can be powerful. However, it is essential to note that companies should be wary of vanity metrics (like shares or traffic) or attempting to “buy” customers. Instead, identify a critical metric that is most indicative of your business’ success.

Become agile

To optimize the customer journey continually, your marketing and technology teams need to work together. Indeed, the Leaders need to elevate digital marketing to the CEO schedule to get the necessary executive buy-in and generate some momentum. They also need to ensure transparency of existing marketing-activity ROI and stop marketing efforts below a specific ROI threshold. One of the top strategies to use high-performing existing talent is to form several agile tech and marketing squads to target key performance indicators. Team members should have expertise and experience in growth marketing, search engine optimization, user-experience design, HTML development, attribution analytics, broader campaign management, and copywriting. The team should also work together to define, prioritize, and execute against research, product, marketing, data, and technology backlogs.

Balance spend allocation

How much should your organization spend online as compared to offline? First, use characteristics like connectivity, demographics, behavioral, and income data to create specific buyer personas, then build your campaigns that target those personas with personalized messaging. Further, define spending in each sub channel by leveraging omni channel marketing, which looks at the entire customer journey to understand the impact and ROI for each channel.

Be responsible for first-party data management.

The public is becoming warier about how their data is being used online. Therefore, to ensure your audience’s trust, be transparent about how their data will be used and prioritize their privacy.

Digital Marketing Trends to Focus on in 2022

Following digital marketing trends can be a solid online marketing strategy for marketers. Listed below are some digital marketing trends to focus on in 2022.

Live streams and influencer content

Lockdown meant events were canceled, and consumers were unable to attend in-person events. As a result, people weren’t even able to socialize with their family and friends. However, this led to an uprise in the number of people tuning into live streams, whether it was a branded live stream, a live video from their favorite celebrity, or an online workshop. Human-driven content like influencer live-streams can create trust and bond, tap into the ‘in-the-moment connection that 2020 consumers crave.

Inclusivity will be essential.

Brands that do not associate with inclusivity that are seen to be non-inclusive will likely see impacts in 2021. On the flip side, brands that openly showcase their involvement in inclusive causes will reap the benefits and drive deeper connections with their buyers.

Easy-to-consume content

2020 also saw people leaning on easy-to-consume content – things like podcasts that can be consumed on the go or newsletters that land directly in subscriber’s inboxes. Digital marketing platforms are great resources as brands attempt to present across a broad audience. Tools like marketing trends and strategies help marketers measure and optimize marketing performance.

When building a digital marketing plan for 2022, ensure that you incorporate the tips and suggestions made in this blog. Focusing on marketing trends while building a marketing strategy can help your digital marketing agency grow.

 

 

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