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7 Growth Strategies Sure to Spur Fresh Success



Photo Courtesy of Merilee Kern

Photo Courtesy of Merilee Kern

Growth. All businesses and professionals should desire it and most certainly need it. But achieving and sustaining growth in today’s uber-complex environment—whether corporate, entrepreneurial or personal career growth—takes multifaceted vision, ingenuity and agility. Indeed, a lack of growth in business speaks volumes. It says a business or individual hasn’t fruitfully evolved in its own lifecycle (or career cycle), hasn’t kept pace with industry trends, that increased profitability isn’t being prioritized (or valued) … or all of the above.  Even when all of these things are successfully realized, there’s still quite a macro fight to be had as one endeavors to advance.

For companies, economic indicators are a useful benchmark which often portray how ominous or encouraging the growth opportunity landscape may be. For example, according to intel from The Conference Board’s Economic Forecast for the U.S. Economy, GDP data shows that “… growth slowed in the final quarter of the year [2018],” and that, “during 2019, expect growth to slow further, as effects from fiscal stimulus measures wane …” Such intel can put things into perspective and prompt businesses to pivot on activities and expectations for the period.

But even as businesses at large strive to thrive, so too must the individual professionals that drive them. At the end of the day, a business’ success, or lack thereof, is a direct reflection of the people therein—from ownership and management to frontline and support staff and everyone betwixt and between.

For some insight-oriented motivation, here’s a glimpse at how some business owners and professionals are growing their businesses and capitalizing on opportunities in their respective industries while promoting professional self-development.

#1 – Embrace Your Uniqueness, Don’t Try to Blend In
Whether with respect to a company’s offerings, approach or image—or to staffers, themselves—uniqueness and authenticity can be key in attracting and entrenching customers. Sure, it’s easy to “play it safe” and still turn a profit, but to fully achieve breakthrough goals and hit seemingly impossible targets requires taking risks—true, and even unconventional, sincerity among them. Harvard-trained lawyer Chinwe Esimai, the first African to secure a global executive role at one of the world’s largest banks, encourages individuals to embrace “shining in their own lanes,” even in corporate America. By not downplaying her efforts or her Nigerian-born immigrant background and by staying true to her uniqueness, Esimai achieved extraordinary success with a banking industry leader.

#2 – Increase the Value of Your Brand

For companies, your brand isn’t your brand until you’ve legally maximized all of your resources. This is according to patent lawyer JiNan Glasgow George, who underscores that, for multi-billion-dollar companies like Apple or Nike, their trademark, logo and patent is what they focus on to drive value. George, who helps small businesses understand the power behind copyrighted brands, explains that intellectual properties (IP) provide protection against other companies from “borrowing” your ideas while also solidifying the uniqueness of your brand.

When it comes to one’s personal trademark, Karen Leland, author of “The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand,” suggests developing your brand by design, not default. “Know precisely where you are so you can discern where you need to go,” she says. “Every business person, from secretary to CEO, needs to start by assessing the personal brand they currently have and be truthful about the degree to which it exists by design—or default. Then they need to take stock of the impact that current brand is having. Is your brand producing the reputation you desire? What is it about what you do, or how you do it, that makes you unique, distinct and special? What sets you apart? Positioning yourself by specifically articulating how your brand speaks to the needs of your audience, coupled with the unique way you address those needs, is critical to creating an effective personal brand. And the more specific you can be, the better.”

#3 – Double Down on Failur
Many in business are understandably discouraged after taking a loss, let alone experiencing a series of losses or rejections. However, with a fresh point-of-view on failure you just might be able to turn those setbacks into growth springboards. In fact, in his book, WTF?! (Willing to Fail) Brian Scudamore (founder and CEO of 1-800-GOT-JUNK?), explores the notion of “failing upward” and, in the process, “using setbacks to change your business for the better.” He asserts that “being an entrepreneur means letting go of fear,” and I contend that all aspiring professionals (not just entrepreneurs) should embrace this paradigm.

Speaker and business guru Anthony Russo was able to wrangle his fear and rejection worries–to an extent that he built a seven-figure business in less than 18 months. Russo achieved this remarkable revenue benchmark by “doubling down” that, as he puts it, “is the art of leveraging failure to accelerate success.” By this, he means absorbing everything he passively learned from each prior failure and proactively learned about each situation by seeking and researching new tactics and trying again. While Russo concedes that failure is a significant part of nearly any business process, especially relating to company ownership, he urges that powering through can lead to success that may not just meet, but exceed, original expectations.

#4 – Fractionalize Unforeseen Problems
Unanticipated problems or events are always spontaneously occurring, and that unpredictability—especially with complications—can wreak havoc on the most well-conceived plans, sabotage timelines and send expenses soaring. This is why many companies invest so largely in prevention development teams—a strong resolution department to solve problems before and after they happen to keep the momentum and productivity flowing. But, not all companies—and certainly not individuals—have the luxury of having a department team at-the-ready to alleviate the angst. Franchise and small business expert Brian Clark, owner of Service Team of Professionals (“STOP”) franchises, uses a simple method to avoid unforeseen obstacles from overtaking his businesses. According to Clark, “Every problem can be solved by asking the right questions and breaking down the problem. Fracturing each challenge to small, accomplishable tasks will not only be less intimidating, but also easier to maneuver.”

#5 – Work Smarter, Play Harder
Productivity is a key priority in the labor supply-and-demand chain. It’s easy to focus on profits and products, dismissing the “how” it all gets done. Yes, Rome wasn’t built in a day, but it also wasn’t built single-handily either. Many businesses and professionals have been taught strategies to “work smarter not harder.” But well-respected business advisor and company CEO Richard Polak subscribes to “work smarter, play harder.” He’s advised the world’s largest companies, including the likes of General Electric, to focus on time and output. To invest in the well-being of its staff as well as invest in technologies that boost its efficiency and capacity, thus maximizing work time and morale to boost bottom lines. Polak differentiates himself by referring to his model as “compassionate” productivity strategies.

According to an Accenture study, “The parallels between a superior customer experience and employee experience are striking. An optimized customer experience generates loyalty and additional sales. A stellar employee experience attracts talent and boosts workforce engagement, productivity and retention. This, in turn, directly improves a business’s financial performance.” The net result? The report revealed that “companies with highly engaged workforces are 21 percent more profitable than those with poor engagement.”

#6 – Embrace Value System-Driven Victory
Pak Chau, the wildly successful tech entrepreneur who operates in various sectors like social networking, e-commerce and esports, did the unthinkable. As a value-driven entrepreneur, Chau had undertaken a successful ICO (Initial Coin Offering) to raise nearly $2.5-3 million for his esports platform. But, subsequent to raising these funds, he had an epiphany. Chau returned the money from investors and told his team they were going to start raising sales-driven capital from scratch. Why? As months passed after the ICO, Chau harbored an ominous feeling. “Deep down in my heart,” he recalls, “I felt that something was wrong. I felt that the energy in the office was slowly draining.” One reason for that was the newly-established investors from the ICO. “They knew nothing about gaming,” Chau laments. “They were offering advice that did not resonate well with me or my team, and it was starting to obviously impact the company culture.”

Chau was looking for more than generating revenue, but rather to actualize a more holistic measure of achievement. Having foregone the funds from the ICO—undeniably a gut-wrenching decision most entrepreneurs would never have the stomach to execute—he had to figure out a way to launch on a shoestring budget. He believed that he could build his new business directly with the customer; in this case as a community-based marketplace. So, Chau pressed ahead without the ICO-driven funds and ultimately launched his community-based solution. Within days, it attracted more than 20,000 users and now, less than a year later, it boasts more than 70,000.

Chau feels that, at the end of the day, it’s really about the conscience of the entrepreneur. He personifies this notion and walks the walk…all the way to the bank.

#7 – Control What You Can
While cliché, they are undeniable truths: Perception is reality and “image is everything,” as painfully vain as these maxims sound. From one’s physical appearance to how one behaves, people tend to judge first and reason later. The same holds true for a business facility. Whether an office lobby, a retail display window, a website home page or even the body condition of fleet vehicles, aesthetics play a mission-critical role in overcoming the litany of obstacles and objections that are initially present with a new engagement. The influence of appearance is something serial beauty and cosmetics industry entrepreneur Dawn Hunter knows all too well, having built an empire helping people cultivate and refine their image by putting their best face forward.

Looks aside, the idea of “controlling what you can” is about far more than trying to make yourself as outwardly attractive as possible. It’s about embracing your inner beauty, strength and fortitude and being utterly and unequivocally confident in your capabilities.

Epitomizing these philosophies is former Ms. Olympia 50+ Sheryl Grant who, after leaving a corporate career, discovered that transforming her body began with a shift of what she could control: her mindset. She developed what she now calls the “F.I.T. for Business” model based on principles of faith, intuition and tenacity and went on to win Ms. Olympia her first time competing at age 55. Today, Grant teaches entrepreneurs and executives that, while they can’t always control their external surroundings, they can determine how they respond to situations.  She imparts that their perspective and beliefs often drive success, or lack thereof, and play a big role in shaping their future.

As the old adage goes, there’s more than one way to skin a cat … and there’s certainly more than one way to spur growth for your business or career trajectory. The seven strategies above, particularly when employed in multiplicity, can catapult your professional endeavors to new heights. It’s never too late and there’s no better time than now.


As the Executive Editor and Producer of “The Luxe List,” Merilee Kern is an internationally-regarded brand analyst, strategist and futurist. As a prolific branding and marketplace trends pundit, Merilee spotlights noteworthy industry innovators, change makers, movers and shakers. Experts, brands, products, services, destinations and events across all categories are spotlighted in her exclusive cross-media platform that reaches multi-millions each month through several syndication channels: print and online publications as well as broadcast TV and terrestrial radio. Connect with her at / Instagram / Twitter / Facebook / LinkedIN



How Leadership Training Helps Job Seekers In Dubai?



Benefits of leadership training for job seekers in Dubai

Dubai, being a business hub, is considered as one of the most suitable places for business start-ups or expanding your business. The favourable taxation rules, along with other appropriate factors, Dubai is undoubtedly a place to consider, for business.

This, in turn, has led to lots of job opportunities for fresh and experienced individuals. People from all over the world and especially Asia has turned towards UAE to explore great career opportunities.

Thus, lots of professional training companies in Dubai has launched specialized management training according to the needs of job seekers and organizations.

Benefits of leadership training for job seekers in Dubai

Leadership training programs are the need of an hour. This is because many new and existing businesses in Dubai and around prefer looking for people who have sufficient knowledge about leadership.

This, once known by the job seekers, can provide great benefit to job hunters, as they can instantly enroll in one of the leading leadership training program and improve their hiring chances.

Here are the advantages of seeking professional leadership training from an institute.

1. They ensure job empowerment

Leadership programs are designed in a way to increase your chances of employment. They mainly focus on the organizational needs that are required by companies. They tend to train you for the companies and teach you skills that are needed to excel in the job market.

Read More: 7 Digital Marketing, In-Demand Jobs That Didn’t Exist 10 Years Ago

2. Teaches you ways to succeed

A good leader is not only the one who knows the way but the one who can effectively show it to others too. Having exceptional leadership qualities in a candidate is sure to add another star in your pocket.

Effective leadership training programs guide you towards ways that can lead to your success as a person or as an employee.

Read More: 7 Growth Strategies Sure to Spur Fresh Success

3. A great way of personality grooming

Leadership is more than knowing and showing the way to your colleagues or sub-ordinates. Leadership skills are also essential for your personal development.

These management training programs train you to be a confident and enthusiast person. They furthermore strengthen your confidence and help you in finding out your hidden talent.

Read More: What Is A Talent Management Strategy And Tips Towards Success

4. Nurtures your soft skills

Leadership skills broadly cover the majority of soft skills which include: teamwork, time management, communication skills, problem-solving and decision making.

By seeking professional help from leading training institutes, you get the added benefit of having exceptional soft skills. It is mandatory to know that soft skills are equally essential for retaining your personal and professional career.

5. Trains you according to the needs of organization

Well-reputed training institutes know what the organizations look for in an individual. Their years of experience have taught them which skills are in demand by companies and which aren’t.

Thus, they help you in getting started in the right direction.

Read More: Top 3 Sales Training Ideas for Sustainable Business

Looking to boost up your leadership skills to ease job finding process?

Good know-how about leadership training is a sure take away for the job hunters who want to excel in their career. But, not to worry if you lack management skills!

Seek expert leadership training courses in Dubai and get going.

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Business Incubators – The Heart of the Entrepreneurial Ecosystem



business incubator

The essence of Business Incubators is to act as a catalyst to promote startup businesses and entrepreneurial ventures to find their ground meaningfully during the initial years. The purpose is obviously to enable new entrepreneurs to convert their creative ideas and visions into real-time business entities while some also work concertedly to ensure that there is overall economic development of the particular region too.

Business incubators usually provide industry-specific handholding support and are highly valued in industrial circles for their obvious value add-ons. The fact that incubators help and assist young firms to develop and grow into mature companies has helped provide the much-required vibrancy and thrust to the entrepreneurial ecosystem for years now that has resulted in the development of a full-fledged incubator industry. Most incubators though are still working as part of university-linked programs where the entrepreneur is able to take help from the resources and network available at the behest of the incubator. From networking with investors and funding sources for finding investments; from office infrastructure to availability of research-related logistics, from mentors and experts to the opportunity to commercialize business ideas into practical realities – incubators provide a supportive environment, acting as invaluable assets to the entire entrepreneurial system.

The role of business incubators encompasses a lot of other aspects – they are helping create new jobs and opening up plenty of employment opportunities, help in promoting amicable environment for local industries, is assisting the technology and the medical field is evolving and developing further that is leading to the overall improvisation of the socio-economic scene of the entire region.

Business incubators today provide the much-required help and support to entrepreneurs and start-ups in their early stages for periods that usually range between one to three years helping them to develop into viable and profitable businesses. The initial years are the most difficult ones for any commercial entity which is why incubators are perceived to be the boost to the system helping proactively develop the entrepreneurial scenario of the country.

How to choose the right business incubator?

  • It is important to research in-depth about the legitimate and the legal status of the incubator. Entrepreneurs should evaluate in details about the past performance of the business incubator – the success ratios, and if possible take references from previous entrepreneurs.

  • It is good to review the length for which the incubator is ready to provide the support services. The length of operation is a crucial factor to consider for not all businesses will take off in the same period of time. The incubator should be able to offer the entrepreneur guaranteed support for a period that is mutually decided and found to be fit.

  • Look into the makeup of the top management or the senior leadership of the incubator. Also, it is essential to look up the experts and business mentors that the incubators have on their program list.

  • Look into the potential of the incubator in finding the right kind of funding resources and Finding Investments.

  • Lastly, it makes sense to choose an incubator that has a viable location that is right for future growth plans of the business.


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Water Tanks – Are They a Trend?



water tank

With the general community becoming more environmentally aware and worried about global warming, they are trying to do their bit to help. Installing a water tank is an excellent way to reduce mains water usage and decrease water run-off down the storm water drain.

Australia has only just come out of an extended drought period but many parts of the country are still suffering the effects. The effects of the drought in rural areas have flowed onto the metropolitan areas. A lot of Australia’s major cities have strict water restrictions.

Until recently, many people in rural areas had never run out of rainwater in their water tank. But now they are having to buy larger water tanks as a backup supply to compliment their existing stocks of drinkable rainwater.

Water restrictions imposed by the government, local councils and water authorities are now something every consumer has become accustomed to. Water restrictions have become necessary with Australia’s population growth and global warming stretching our precious water reserves to their limits.

A few years ago many local governments, councils and water authorities introduced a Concrete Water Tanks rebate scheme to encourage the general public to invest in their own rainwater tank. It is far more economical for the government to encourage everyone to install their own rainwater tank than for them to build new dams. It is also better for our environment not to have so much water run-off that alters the water table and natural flow of rivers.

The introduction of water tank rebates sparked a boom in the water tank manufacturing business with many environmentally conscious people installing a couple of water tanks. This has sparked a huge rise in water tank manufacturing companies on the east coast of Australia in order to cope with the huge demand driven by the new urban market.

The bubble in the rainwater tanks boom has now burst and there is an over-supply of water tank suppliers. This is great for the consumer but not for the smaller struggling water tank manufacturers. Many small family owned manufacturers and resellers have closed due to ferocious competition.

The rainwater tanks boom has been fantastic for the plumbing industry. It is law to have your water tank installed by a licensed plumber if it is to be used to flush the toilet and plumb into the laundry to use in the washing machine. In order to receive the maximum water tank rebate offered by the government, it is also compulsory to have a plumber sign off on the installation of the water tank.The introduction of the BASIX regulations has been another bonus for the rainwater tank industry All new developments have to comply with the Australian Tanks regulations, which include the installation of a water tank for every new house or major renovation. Builders and developers are now lining up to buy rainwater tanks in order to have their buildings comply with new regulations and to be signed off by local authorities.


A lot of builders are discovering that due to high demand, the availability of rainwater tanks is sometimes scarce.

Some water tank manufacturers are in such demand that waiting up to 12 weeks for delivery for rainwater tanks is common. A 12 week wait for water tanks is to the extreme but a wait of 3 to 4 weeks is more common.


If you are lucky enough to find a water tank supplier with the rainwater tank you want in stock, it will be a lot quicker but you may not always get a choice of where your fittings are positioned and the choice of colors may be limited. In order to avoid this, it is best to order your rainwater tank well in advance.


Water tanks are here to stay, they are not a passing trend. Rainwater tanks are soon becoming common place in the backyard. They are environmentally friendly and it’s a very liberating feeling to be able to use the rainwater collected off your roof that would otherwise simply go down the drain.

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How and Why Micro-Influencers Can Improve Your Online Business



SEO Tips for Small Businesses to Beat Giant Industry Rivals

Influencer marketing is a buzzword in social media marketing strategies. Every company tries to rope some celebrity or people who can influence a massive number of followers to promote their respective brand of products. Influencer marketing became widely popular in 2017. But, it’s 2019, and things have got minimal. 

Micro-influencers over influencers

Celebrities involved in influencer marketing don’t have any stake for the brand they represent. You merely hire their services because of their popularity. Yes, sales will increase when a public figure promotes your brand. But it doesn’t necessarily create an organic set of customers. It’s almost a hit or miss situation where your customers will either stick to your brand for a long period or they will try the products once and move to another brand. However, micro-influencers work differently. 

Micro-influencers have a smaller group of followers compared to traditional influencers. But you get organic followers from these influencers. It’s almost like following a cult. The devotees believe in their guru and will do whatever he/she tells them to do. Like companies, such as Famoid guaranteeing wider reach of the audience by providing genuine followers on social media; similar, micro-influencers guarantee a wide group of followers if you can persuade them to promote your brand.

Benefits of micro-influencers

Micro-influencers have followers within 10,000 to 100,000. This helps them to engage with their followers often. So, when you approach a micro-influencer, they guarantee a specific set of audience who will try your brand’s products and services without comparing with other companies. This will improve your brand’s visibility to a great extent. You can ask followers to like, share, and comment on your social media posts so that their friends and relatives can also know about your brand.

According to a report from HelloSociety, micro-influencers have more than 60% engagement rate with their followers than macro-influencers. When there is someone to explain your product’s benefits on your behalf and recommend using them, you can expect a positive response soon. Moreover, the success rate via macro-influencer marketing takes significant time, but it is just the opposite when it comes to micro-influencers.

Why hire micro-influencers?

Finding a dedicated group of customers is tough, especially when there are so many competitors swarming to make the most of different promotional campaigns. But, followers of micro-influencers are more likely to stick to your brand if their head keeps instructing them to do so. In this way, you not only have a fixed set of customers, but there are high chances they will bring in new buyers too. However, you should also focus on the quality of your products. Substandard products may not make the cut for too long even if you pay thousands to micro-influencers every month.

So, don’t limit your options by hiring the services of a macro influencer only. Explore your options with micro-influencers and see how quickly they can popularize your brand. If you only believe in the end-result, go try micro-influencing services at least once. You will not regret your decision ever.

Read More: Paisabazaar ties up with Alexa and Google Assistant

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A step by step guide to set up the IQ Options Demo Account



iq account

It is never too late for anyone to start their journey in the field of Trading. The reason behind this is that if you have what it takes to learn and gather the required Skillset, you will be making a great amount of profit without much issue. Though, in the initial phase, when you are learning the basics and fundamentals of trading, a number of factors aid to your process and how things turn out.

But, not even every veteran trader knows about this. So, to make things easier for those who are new to this field, we are going to talk about the best Trading platform nowadays and how to set up a Demo account.

Which is the Current best Trading Platform?

When it comes to Trading Platforms, there are a plethora of those on the internet. But, not every one of them is as good as the other. This is why it is quintessential that you research find the one which is best for your needs and requirements. Though, as per our analysis, IQ Option is the current best Trading Platform that any new, as well as veteran trader, should go for.

It has a number of amazing tools which are perfect for people who are into trading for some time. Whereas, IQ Option Demo Account is a concept that is very beneficial for users who are in their initial phase of learning the world of trading.

How to start Trading with IQ Option?

IQ Option is a Binary Option Trading platform, and so, it is really easy to sign up and get started. Though, there are a number of things that you should know which we are going to talk about after the IQ Option Demo Account set up guide:

Registering the Account

  1. Start with either visiting the official website of IQ Option or download their Android or iOS application as per your preference.
  2. Click on ‘Register a New Account,’ fill all the information that is required for the procedure such as your email ID, Username, password, etc.
  3. Complete the registration process by visiting your Email and confirming the account by clicking on the provided link in the mail.

Selecting Demo Mode

  1. Once the account is registered, you have to make the selection between the Demo account and the real money account.
  2. First, read the risk disclosure thoroughly and get the gist of what this trading platform offers and what things you have a claim over.
  3. After you have read the disclosure, click on ‘Start Trading.’
  4. Now, select IQ Option Demo Account if you are a beginner and want to learn the trading strategies by bidding with free demo credits, or choose real trading account if you want to start investing the real money.

What are the other Features of IQ Option?

Some other features of IQ Option trading are as follows:

  • Quick withdrawals: Unlike other platforms, IQ Option offers its users 1 working day transaction guarantee. This is something which will surely enhance your trading experience as you will not have to wait for a whole week to get your money in your bank account.
  • Instant mode switch: If you are a veteran trader, making strategies is a part of your career. So, IQ Option Demo mode gives you the opportunity to test your plans with free demo credits. Moreover, you can instantly switch back and forth the demo mode and real money mode.
  • Fast-paced trading: You can choose between short as well as long term trading options. This makes trading fast as if you want to get some results quickly all you have to do to invest in a short term stock, and within minutes you will get the profit over your investment.

So, this is all that you need to know about IQ Option. It is a great platform for traders of all sorts. So, if you are looking for a new trading site or were thinking about starting a trading career then without wasting any time get started with IQ Option.

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