Growth. All businesses and professionals should desire it and most certainly need it. But achieving and sustaining growth in today’s uber-complex environment—whether corporate, entrepreneurial or personal career growth—takes multifaceted vision, ingenuity and agility. Indeed, a lack of growth in business speaks volumes. It says a business or individual hasn’t fruitfully evolved in its own lifecycle (or career cycle), hasn’t kept pace with industry trends, that increased profitability isn’t being prioritized (or valued) … or all of the above. Even when all of these things are successfully realized, there’s still quite a macro fight to be had as one endeavors to advance.
For companies, economic indicators are a useful benchmark which often portray how ominous or encouraging the growth opportunity landscape may be. For example, according to intel from The Conference Board’s Economic Forecast for the U.S. Economy, GDP data shows that “… growth slowed in the final quarter of the year ,” and that, “during 2019, expect growth to slow further, as effects from fiscal stimulus measures wane …” Such intel can put things into perspective and prompt businesses to pivot on activities and expectations for the period.
But even as businesses at large strive to thrive, so too must the individual professionals that drive them. At the end of the day, a business’ success, or lack thereof, is a direct reflection of the people therein—from ownership and management to frontline and support staff and everyone betwixt and between.
For some insight-oriented motivation, here’s a glimpse at how some business owners and professionals are growing their businesses and capitalizing on opportunities in their respective industries while promoting professional self-development.
#1 – Embrace Your Uniqueness, Don’t Try to Blend In
Whether with respect to a company’s offerings, approach or image—or to staffers, themselves—uniqueness and authenticity can be key in attracting and entrenching customers. Sure, it’s easy to “play it safe” and still turn a profit, but to fully achieve breakthrough goals and hit seemingly impossible targets requires taking risks—true, and even unconventional, sincerity among them. Harvard-trained lawyer Chinwe Esimai, the first African to secure a global executive role at one of the world’s largest banks, encourages individuals to embrace “shining in their own lanes,” even in corporate America. By not downplaying her efforts or her Nigerian-born immigrant background and by staying true to her uniqueness, Esimai achieved extraordinary success with a banking industry leader.
#2 – Increase the Value of Your Brand
For companies, your brand isn’t your brand until you’ve legally maximized all of your resources. This is according to patent lawyer JiNan Glasgow George, who underscores that, for multi-billion-dollar companies like Apple or Nike, their trademark, logo and patent is what they focus on to drive value. George, who helps small businesses understand the power behind copyrighted brands, explains that intellectual properties (IP) provide protection against other companies from “borrowing” your ideas while also solidifying the uniqueness of your brand.
When it comes to one’s personal trademark, Karen Leland, author of “The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand,” suggests developing your brand by design, not default. “Know precisely where you are so you can discern where you need to go,” she says. “Every business person, from secretary to CEO, needs to start by assessing the personal brand they currently have and be truthful about the degree to which it exists by design—or default. Then they need to take stock of the impact that current brand is having. Is your brand producing the reputation you desire? What is it about what you do, or how you do it, that makes you unique, distinct and special? What sets you apart? Positioning yourself by specifically articulating how your brand speaks to the needs of your audience, coupled with the unique way you address those needs, is critical to creating an effective personal brand. And the more specific you can be, the better.”
#3 – Double Down on Failure
Many in business are understandably discouraged after taking a loss, let alone experiencing a series of losses or rejections. However, with a fresh point-of-view on failure you just might be able to turn those setbacks into growth springboards. In fact, in his book, WTF?! (Willing to Fail) Brian Scudamore (founder and CEO of 1-800-GOT-JUNK?), explores the notion of “failing upward” and, in the process, “using setbacks to change your business for the better.” He asserts that “being an entrepreneur means letting go of fear,” and I contend that all aspiring professionals (not just entrepreneurs) should embrace this paradigm.
Speaker and business guru Anthony Russo was able to wrangle his fear and rejection worries–to an extent that he built a seven-figure business in less than 18 months. Russo achieved this remarkable revenue benchmark by “doubling down” that, as he puts it, “is the art of leveraging failure to accelerate success.” By this, he means absorbing everything he passively learned from each prior failure and proactively learned about each situation by seeking and researching new tactics and trying again. While Russo concedes that failure is a significant part of nearly any business process, especially relating to company ownership, he urges that powering through can lead to success that may not just meet, but exceed, original expectations.
#4 – Fractionalize Unforeseen Problems
Unanticipated problems or events are always spontaneously occurring, and that unpredictability—especially with complications—can wreak havoc on the most well-conceived plans, sabotage timelines and send expenses soaring. This is why many companies invest so largely in prevention development teams—a strong resolution department to solve problems before and after they happen to keep the momentum and productivity flowing. But, not all companies—and certainly not individuals—have the luxury of having a department team at-the-ready to alleviate the angst. Franchise and small business expert Brian Clark, owner of Service Team of Professionals (“STOP”) franchises, uses a simple method to avoid unforeseen obstacles from overtaking his businesses. According to Clark, “Every problem can be solved by asking the right questions and breaking down the problem. Fracturing each challenge to small, accomplishable tasks will not only be less intimidating, but also easier to maneuver.”
#5 – Work Smarter, Play Harder
Productivity is a key priority in the labor supply-and-demand chain. It’s easy to focus on profits and products, dismissing the “how” it all gets done. Yes, Rome wasn’t built in a day, but it also wasn’t built single-handily either. Many businesses and professionals have been taught strategies to “work smarter not harder.” But well-respected business advisor and company CEO Richard Polak subscribes to “work smarter, play harder.” He’s advised the world’s largest companies, including the likes of General Electric, to focus on time and output. To invest in the well-being of its staff as well as invest in technologies that boost its efficiency and capacity, thus maximizing work time and morale to boost bottom lines. Polak differentiates himself by referring to his model as “compassionate” productivity strategies.
According to an Accenture study, “The parallels between a superior customer experience and employee experience are striking. An optimized customer experience generates loyalty and additional sales. A stellar employee experience attracts talent and boosts workforce engagement, productivity and retention. This, in turn, directly improves a business’s financial performance.” The net result? The report revealed that “companies with highly engaged workforces are 21 percent more profitable than those with poor engagement.”
#6 – Embrace Value System-Driven Victory
Pak Chau, the wildly successful tech entrepreneur who operates in various sectors like social networking, e-commerce and esports, did the unthinkable. As a value-driven entrepreneur, Chau had undertaken a successful ICO (Initial Coin Offering) to raise nearly $2.5-3 million for his esports platform. But, subsequent to raising these funds, he had an epiphany. Chau returned the money from investors and told his team they were going to start raising sales-driven capital from scratch. Why? As months passed after the ICO, Chau harbored an ominous feeling. “Deep down in my heart,” he recalls, “I felt that something was wrong. I felt that the energy in the office was slowly draining.” One reason for that was the newly-established investors from the ICO. “They knew nothing about gaming,” Chau laments. “They were offering advice that did not resonate well with me or my team, and it was starting to obviously impact the company culture.”
Chau was looking for more than generating revenue, but rather to actualize a more holistic measure of achievement. Having foregone the funds from the ICO—undeniably a gut-wrenching decision most entrepreneurs would never have the stomach to execute—he had to figure out a way to launch on a shoestring budget. He believed that he could build his new business directly with the customer; in this case as a community-based marketplace. So, Chau pressed ahead without the ICO-driven funds and ultimately launched his community-based solution. Within days, it attracted more than 20,000 users and now, less than a year later, it boasts more than 70,000.
Chau feels that, at the end of the day, it’s really about the conscience of the entrepreneur. He personifies this notion and walks the walk…all the way to the bank.
#7 – Control What You Can
While cliché, they are undeniable truths: Perception is reality and “image is everything,” as painfully vain as these maxims sound. From one’s physical appearance to how one behaves, people tend to judge first and reason later. The same holds true for a business facility. Whether an office lobby, a retail display window, a website home page or even the body condition of fleet vehicles, aesthetics play a mission-critical role in overcoming the litany of obstacles and objections that are initially present with a new engagement. The influence of appearance is something serial beauty and cosmetics industry entrepreneur Dawn Hunter knows all too well, having built an empire helping people cultivate and refine their image by putting their best face forward.
Looks aside, the idea of “controlling what you can” is about far more than trying to make yourself as outwardly attractive as possible. It’s about embracing your inner beauty, strength and fortitude and being utterly and unequivocally confident in your capabilities.
Epitomizing these philosophies is former Ms. Olympia 50+ Sheryl Grant who, after leaving a corporate career, discovered that transforming her body began with a shift of what she could control: her mindset. She developed what she now calls the “F.I.T. for Business” model based on principles of faith, intuition and tenacity and went on to win Ms. Olympia her first time competing at age 55. Today, Grant teaches entrepreneurs and executives that, while they can’t always control their external surroundings, they can determine how they respond to situations. She imparts that their perspective and beliefs often drive success, or lack thereof, and play a big role in shaping their future.
As the old adage goes, there’s more than one way to skin a cat … and there’s certainly more than one way to spur growth for your business or career trajectory. The seven strategies above, particularly when employed in multiplicity, can catapult your professional endeavors to new heights. It’s never too late and there’s no better time than now.
As the Executive Editor and Producer of “The Luxe List,” Merilee Kern is an internationally-regarded brand analyst, strategist and futurist. As a prolific branding and marketplace trends pundit, Merilee spotlights noteworthy industry innovators, change makers, movers and shakers. Experts, brands, products, services, destinations and events across all categories are spotlighted in her exclusive cross-media platform that reaches multi-millions each month through several syndication channels: print and online publications as well as broadcast TV and terrestrial radio. Connect with her at www.TheLuxeList.com / Instagram www.Instagram.com/LuxeListReviews / Twitter www.Twitter.com/LuxeListEditor / Facebook www.Facebook.com/TheLuxeList / LinkedIN www.LinkedIn.com/in/MerileeKern
3 Lessons for Companies to Learn From Subscription Based Ecommerce Market
The subscription eCommerce industry has birthed a fast-growing, new way of shopping online. From apparel and accessories and beauty and makeup to food, fitness and health, and books – multiple industries have dabbled into the subscription business model, thrived and how.
According to a McKinsey study, the sales of subscription commerce retailers touched over $2.6 billion in 2016 from $57.0 million in 2011, with 15 percent of online shoppers signing up for one or more subscriptions to receive products mostly every month.
The subscription eCommerce market has indeed witnessed a commendable growth by more than 100% a year over the last five years. And with 83% of digital shoppers in the US choosing retail websites to shop from, the craze for subscription services isn’t going to stop anytime soon.
After all – it offers consumers a cost-effective, personalized and most importantly, a convenient way to buy what they want.
But what’s surprising is that photo printing and ordering service providers are a bit hesitant to embrace the subscription business model. Thirty-three percent of US Internet users have expressed concern if they lose access to the traditional way of availing those services. And that’s a figure that’s hard to ignore.
So, if you are looking to implement subscriptions for your printing company but are not sure, here is a crash course to help you get started:
1) Choose the correct subscription business model
Generally speaking, there are three broad types of subscriptions: replenishment, curation, and access. While the first option is apt for commodity items, the other two seek to surprise and delight consumers by offering them highly personalized experiences.
Since the core of your printing services relies on personalization, you can create a model wherein your customers can pay a monthly fee to obtain lower prices or VIP member-only perks. box, CrateJoy’s packaging design partner lets the customers customize and order boxes for really small quantities, while the merchants of CrateJoy get 10% off their first order and 5% off for life!
2) Match demand and supply of your products
You could offer the best, most convenient personalization printing services to your customer base but if you are unable to match demand and supply, your customers will not return to you. Lack of value for money, dissatisfaction with the delivery and poor product quality are some of the reasons that irk customers.
They will cancel their subscription if they are unable to order volumes of t-shirts to match their actual requirements. In such a scenario, they prefer to buy products as and when they need them instead of relies on monthly subscriptions.
But there’s a solution to this problem: a web-to-print storefront will help you in managing orders and inventory effectively. You can keep track of your deliveries and also have an idea of what you have in stock and what you don’t.
3) Acquire customers through aggressive marketing
Not every consumer will be delighted to subscribe, especially for printing services. Instigating them to sign up for a recurring subscription will dampen their spirit unless they have been doing business with you for a long time and have plans to continue doing so.
All consumers want is to have a great shopping experience – one that allows them to shop cost-effectively or personalize products or services extensively. Whether or not you offer personalization services for t-shirts, business cards, shoes, photo albums, greeting cards, you have to think of different ways to acquire customers.
Offer them a discount or coupon code if they sign up for your VIP membership or get them to make user accounts on your storefront which will get them a cashback. Market these tactics aggressively on your online store via sticky banners, pop-up banners or running paid ads on social media.
As someone who has been in the industry for quite some time, I know exactly what keeps a printing company awake-the need for a business model that is successful and sustainable. In order to get more customers, web traffic, sales, and visibility, you need to have a marketing strategy that performs and delivers results.
Over to you
Subscriptions can enable you to enjoy a loyal, more substantial customer base. However, in this eCommerce segment, churn rates are high, and your customers can quickly cancel their subscription if you don’t deliver a superior customer experience to them. Therefore, think of different ways of accelerating both the profitability and growth of your printing business.
4 Things to Look at When Doing an Insurance Price Comparison
In the insurance world, we are in fierce competition as there is a lot more going on with our insurance policy than what we realize. While we are making efforts to make a price comparison, you must know the points that can help you make a difference. In our life, we across some people who have all the same qualities as you, the same type of vehicle, that same home paying a different price than yours. If all things are the same, it might make you wonder that what makes one insurance company more expensive than another?
Lowering the Price of Insurance with Discounts
When you sign up for an insurance policy, you may think you will get all the possible discounts if you apply for the policy properly. However, sometimes you are eligible for some discounts that you won’t get if you don’t ask your insurer about.
Discount Rules Vary with Each Insurance Company:
In a big city like London, each Insurance company has different discounts. Where a company might give a 10% discount if you make no claims while the other may give 30% for the same reason. Or, on the other hand, where one company give you no claim bonus discount after 3 years for auto insurance, another may wait for 5 years to pass. There is no other way to get the discount you would be able for unless you ask.
Looking at the other example, where an insurance company might offer you a discount for installing safety devices that is a good tool to get the discounts while the other may just add an allowance for it in the rates. However, if you forget to mention, the discount would be skipped from the insurance policy for the reason you just did not mention.
Another thing to remember is that every year when actuaries review the insurance premiums and losses, your policy needs may change. If you stick with the same company year after year, your policy may renew with the same discounts that were written before.
Missing Information/Mistakes in Your Insurance Application Can Raise Your Costs:
If you are not updating your information with the coming years, the insurance company may cost you money as there are new situations that raised, and you would be qualified for the new discounts too. When you go in search of another Insurance Company London to get a new quote, they ask you about the current information, however with the company you have been for many years may have missed something.
Human Errors Can Cost You Money on Insurance:
It has been observed in a number of cases that there is a big difference between one insurance company’s price, and another could be how well the representative has filled the information – mostly in the case of online insurance quotes.
Be sure and review the information used to get the quote whenever you get a quote from an insurance company. Sometimes you see missed information that caused a problem and can make you eligible for preferred rates.
Insurance with Credit Scoring
Some insurance companies offer you a discount to use the credit score to reduce the price of insurance. Insurance companies are offering this because the statistics prove that people with good credit score make few claims. When people make fewer claims, they have to pay less money for their insurance.
If you are having a good credit score with good insurance history, you can get from Insurance Company London would offer you an Insurance quote at a lesser price.
Insurance Policy Price Comparison
Usually, insurance companies have a wide range of covers to offer their clients. Putting questions about the policy options may help you explain why one policy might be more expensive than another.
Make sure you ask about these coverages and limits;
- Basis of Claims Settlement
- Special Limits of Insurance
- What risks are covered
- How much liability insurance you have?
Also, some insurance companies offer various perks or advantages. An insurance premium of such companies may be higher but the benefits you get from them may be worth it.
Does Your Insurance Policy Have Perks Include?
Some insurance companies may include perks such as;
- Roadside assistance
- Identity theft protection
- Coverage for Pets
- Legal Assistance
Be sure that the coverage you get with your policy must be explained to you so that you can decide if you will continue the perks onward or would rather take a policy without them.
Comparing Your Price by Bundling Insurance Policies
We usually listen about bundling more than one policy i.e. auto, home and life under one insurance company can help you save money. Else of getting a discount, you can get other advantages by bundling the policies.
When an insurance company insures multiple policies for you or for several of your family members there is a greater chance that your premium price would be reduced.
Relationships Can Lead to Negotiating Better Prices
Often, we think the price of insurance is as simple as the quoted price we get via online, or it can be. However, if you have a relationship with your insurance agent or insurance broker, they can look at the big picture, such as:
- how long you have been with the same insurer
- how many policies you have with them?
- how many people you have referred?
They just might be able to go to bat for you to get an even lower price on your insurance.
Another advantage of combining insurance policies is that if you do run into trouble or have a difficult situation like your vehicle gets stolen or you may come across an accident making a couple of claims all of a sudden, then if you have a stronger relationship with the insurance company you can get more advantages when the agent or broker negotiates for less expensive insurance on your behalf.
How to Get the Best Insurance Price Comparison?
Finding the cheapest price on your insurance can be tricky. If you are insured with an agent who only represents one insurance company, then shopping around may be the only way to find out if you are paying a fair price on your insurance.
For more information, you can visit Cubit Insurance to know more about the best deal.
Five Major Reasons Big Screen Hire Is Great for Your Business
There comes a time in our lives when we have one eye on our daily and something have in our mind to plan for the upcoming event. As the time approaches near, your mind gets more active and come out with different ideas to plan your event successfully. Just take a moment out and think how display technology can help your business end the year with a visual bang. Choosing a Large Screen Rental for your event is all that your audience will be most attracted to.
As you are planning the event, you must know the amount of detailed planning and how to manage it. There are a lot of things to be taken in your mind to ensure everything happens as and when it should. You want to go every moment smooth as it is just a part of the challenge. You want your event to leave an impact, look professional and to deliver to your attendees or guests what they have come for.
One way to do exactly is to choose a big LED Screen Hire for your event. This technology is considered expensive it was reserved for the large scale big-budget events you would see on TV. But now, with the advancement in technology, costs go down, therefore, more and more organizations are using these temporary structures to improve their exhibitions, conferences, fundraisers, and community events.
Here are five reasons to consider big screen hire with impressive screen from the latest fleet;
A Big Screen Is Exciting!
Do you want your organization’s end-of-year social event or Christmas party to be just amazing? One way to throw a great show is to do something exciting! You can create a movie of all your photos or special events happened in the past to show that to your attendees. This would be a great idea to capture the attention of your attendees or guests giving them the idea about your organization and the product or service you are going to provide.
You may ask a creative team member to edit photos or footage from various gatherings, meetings, live campaigns or business events into an outstanding year in a review slide show or video. Everyone will be amused to see those highlighted from the past 12 months suddenly appearing on the big screen.
You can also set up a space for video games or virtual reality experiences to wow your audience. You can also use the screen to play YouTube videos or music background visuals. Hire a big LED Screen for your event and have some fun with it!
A Big Led Screen Is Impressive
Well, it’s okay to use a decent data projector and projector screen to display all the important company facts and figures or show a new product or service demonstration video to a room full of stakeholders. However, if you want to capture the attention of the individuals who will matter to your business next year. In simple words, choose quality over price when the situation calls for a positive impression.
A Big Led Screen Is Easily Seen
Who is not aware of the fact that our eyes are easily drawn to a large screen with a high-quality picture. In our daily lives, we know the excitement of going to the cinema or watching favorite TV shows on the flat screen at home. Well, awesome digital screens compel the viewers in business settings too! Simply stated, if you want to divert the attention of your audience to a piece of visual content, for instance, digital signage or videos promoting new products. When you choose a big LED Screen Hire London services then it would do all that you want to do. Depending upon the number of audiences or for high potential customers or clients, you will decide the size of the screen.
A Big Screen Can Be Dynamic
If you have a lot of content to share or show off, you can put that on the screen to display in front of your audience. Whatever you’re planning to communicate, you just want the guarantee that message will be more engaging if you incorporate a dynamic element using a touch screen (like the Microsoft Surface Hub or another leading model). By using touch screens, you can mix and match content on the run, so the time has flown bringing down special occasions should be well and truly over.
A Big Screen Makes Presentations Better
End-of-year presentations, business updates, awards ceremonies, and campaign reports are important, but they are not necessarily going to excite the audience from start to finish. Instead of going through the motions like it’s just another weekly or monthly check-in, turn your final presentation of 2019 into something thoughtful, interesting and possibly even memorable using a digital display device as your key accessory. It will give bright color, clarity, and creativity the better.
Budget 2019 – 5 Announcements to look after for salaried class
More than 50% of Indian population is young and below 25 years of age. The salaried class is eager for their economic growth and social aspirations to fulfill his or her goals. The government is becoming aware that digital India is making great strides. Tax savings is one of the most sought-after agendas of salaried individuals. Witnessing this, the finance minister, Nirmala Sitharaman has transformed the budget-making process into a democratic exercise.
Here is what salaried individuals can expect from Budget 2019:
Revised Income tax slabs
Earlier this year, the government introduced a full tax rebate to taxpayers with income of up to Rs 5 lakh. This is the reason taxpayers under another cohort also expect a change in the income tax slabs in Union Budget 2019. The revision is expected to balance the rise of income tax rate of 5% to 20% for income groups between Rs 5 lakhs to Rs 10 lakhs.
Realistic employee tax benefits and allowance
In the past few decades, the salaried class hasn’t seen a hike in allowances and tax-saving benefits. It will be a great benefit to the employees if the Union Budget 2019 considers a tax compliant solution and the limits are raised for practical reasons. Currently, tax compliant digital solution that is available to the employees is Sodexo Multi-Benefit Card that helps to save up to Rs12000 as tax savings annually with additional saving worth Rs 8000 through Sodexo exclusive deals.
Women employees and job market
There is an expectation that tax exemption slab might be introduced to encourage women’s active participation in the workforce. Other expected provisions include deductions for expenses like daycare enrolment, creche facilities, and domestic help. The government’s focus in the past few budgets has been to boost tax savings for employees. One can expect policies and programs that will eventually improve job creation. This implies that the business environment will be positive, and employees can expect a healthy hiring market in the near future.
Raised section 80C limits for taxpayer employees
Section 80C limits matter when it comes to tax savings for employees. There is a demand to increase this limit from Rs 1.5 lakh to Rs 2.5 lakh or more than that. A significant hike in Section 80C limits will help provide more room for tax savings. It will also prove to be beneficial for salaried class with home loans as they will be able to avail better tax benefits on interest payouts.
Interest on PF fully tax-free
Salaried individuals have been waiting for the interest of Provident fund to be tax-free. Currently, according to the income tax laws, withdrawal from EPF before completing five years is taxable. It will be encouraging for salaried class if withdrawal from EPF becomes tax-free.
The finance minister will present the budget on July 5. Salaried individuals are expecting some tax relief in the announcements this time. Considering the inflation and increased the cost of living in major metro cities, the government might look into it and come up with tax compliant solutions that will eventually increase exemptions for various investments. The Union Budget will subsequently have its effects on everyone, right from corporate firms to salaried class of the country as it can impact the financial situation for the rest of the year.
5 Tips to Grow Your Shirt Business with Shirt Design Software
The good times are finally here for t-shirt businesses. They now have the support of technology to expand their base easily and even without a big investment in infrastructure. With product designing concept gaining popularity all over the world, there was probably never a better time than today to be in the business of apparel. It’s quite easy these days to live up to the expectations of new-age customers by giving them the freedom of product designing. That’s why a growing number of online stores now look to integrate the tool or software that enables t-shirt designing to customers.
Growing t-shirt business has become quite easy for various reasons, including –
- You don’t have to invest a lot of money to set up a store or open an apparel shop
- The technology or the advent of product designing has made it possible to exceed the tastes and preferences of customers
- Apparel stores are now saved the inconvenience and cost that accrue in managing a stock of t-shirts
- Your t-shirt business will find it easy to stay true to the changing trends and dynamics of the market
- And lastly, the use of software for t-shirt business will help you’re delivering value for money to customers
Here are 5 ways to grow your t-shirt business with the software for product designing –
Integrate the software with your e-commerce website
There are software apps for bringing capabilities of product designing to your website. All you need to do is integrate one of them with your store and reach in a position to deliver value to customers. An expert team will do the integration so that the tool easily matches with the theme of the business. It’s also possible to custom develop features and support the growth and specific requirements of the business easily.
The software will come packed with all the standard features and functionalities that ensure product designing features to the site. A one-time investment will help you widen the base of the business and deliver value to customers easily.
Read More: AWS RoboMaker made available to Developers
Use social media to spread the word about the software
If any integration of the software were enough, every t-shirt business would be a million-dollar entity. But sadly, this is not the case as what you have should be known to the world. Unless potential customers know your wares, how can you expect them to visit your apparel store for buying a t-shirt? That’s where social networks can prove more than handy as you can leverage their reach and clout to spread the word about the software.
You can highlight the software on social networks like Facebook, Twitter, etc. and let its features known to the target audience. You can list out its features and value proposition and gain lots of mileage along the way.
Display your t-shirt designs on forums and fashion platforms
It’s true that product designing is an innovative concept and the software that enables it is equally praiseworthy. However, you also need to take the t-shirt designs to the world so that some sort of curiosity can be stirred into the minds of the target audience. It’s always a good step to display or show your apparel designs on forums and fashion platforms. This will give your designs a wider audience thereby conversion rates can go up.
It’s not tough to find forums and platforms that display unique t-shirt designs. Plus, most of them are free of cost and you can trust them to help propel the sales.
Seek reviews and feedbacks from customers
Customers are always the king, no matter what business you’re in. It’s always a good strategy to seek reviews and feedbacks from them for your t-shirts as this will help in sales. You can post reviews on the store as many people these days make a purchase decision based on those feedbacks from customers.
Reviews always help and t-shirt selling sites that have them achieve better conversions and more sales than those who don’t. When your apparel store has customers raving about the design and quality of the product, it can definitely give a boost to the sales.
Use SEO to improve your software searchability
That your apparel store has integrated shirt design software will be known to more people only when search engines say the same. This is where SEO comes into the equation as you can benefit from it and let people search and find more about the product. When the software and its feature start appearing in SERPs, you can then be sure of the success of the concept.
Clearly, product designing is something that can transform the face of your t-shirt business easily and surely if you implement it correctly. The trick though is always to trust a right partner for the software and its integration in a hassle-free manner.
Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends, and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales. His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing. Trust his digital marketing knowledge to enhance your brand’s presence on the internet.
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