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6 Facts you need to Remember Before Appendicitis Surgery

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Appendicitis Surgery

Appendicitis is the condition in which appendix becomes infected or inflamed. An appendix is a pouch-like structure in the lower right side of the belly. 

Fact 1: Lower right belly pain is the hallmark symptom

The primary symptom of appendicitis is belly pain which starts near the belly button and spreads to the lower right side. The pain usually occurs suddenly, progresses rapidly and gets worse when you move, take a deep breath or while coughing. There are other symptoms that include nausea, vomiting, fever, chills, constipation or diarrhea, bloating, inability to pass gas. You must see the doctor if you see the symptoms as appendicitis is an emergency surgery. 

Fact 2: An inflamed appendix can rupture

Immediate surgery is the normal treatment for appendicitis because of the increased risk of rupture. An inflamed appendix can rupture within 48 to 72 hours after the symptoms start showing. When this situation comes, the infection can spread throughout the belly and cause a life-threatening condition. An appendectomy will treat this. 

Fact 3: A burst appendix increases your risk of infection

In a lot of cases, people do not realize that they have appendicitis until their appendix bursts. This is a common problem in very young or very old people. If the appendix ruptures, fecal matters enter the abdomen which is a medical emergency and needs immediate attention. The ruptured appendix can cause inflammation of the abdominal wall. It is very common during pregnancy too. If the appendix ruptures, you are at risk of developing a high infection. This makes you ill very quickly. Cleaning out the infection and removing the appendix is very important. 

Fact 4: You don’t need your appendix

The role of the appendix is not entirely known until now. It may help the body in fighting infection, but it is not a necessary organ. The organs do play this role of protecting the body from infection after appendectomy. So you have the same level of immunity as you did when you had an appendix. Once you recover from the surgery, you will be able to carry out all the activities and lead a normal life again. 

Fact 5: Appendicitis has risks that you can manage

Removal of the appendix can be a life-saving procedure but there are risks. The general risk of any surgery includes reaction to anesthesia, blood clots, and infection. Potential risks of appendicitis surgery include bowel obstruction, organ damage, intestinal leakage or pneumonia. Seek for immediate medical help if you get belly pain, fever, chills or rectal bleeding. But these can be managed if you contact the doctor well on time. 

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Fact 6: Most appendicitis surgeries are minimally invasive

Today, as technology is getting advanced, most appendectomies are laparoscopic procedures. This means that the surgeon makes small incisions and a thin telescope-like instrument called laparoscope is used. This is a painless surgery with shorter recovery time as compared to open surgery. Open surgery may be important required in case if the appendix has burst and infection has spread throughout the belly. The doctor is the right person to advise you about the correct treatment. 

Some common signs and symptoms of appendicitis are often mild pain around the belly button which might feel like a stomach ache. But with appendicitis, it usually gets worse and moves to the lower right side of the belly. Low-grade fever, loss of appetite, nausea, vomiting, and diarrhea are some of the symptoms of appendicitis. 

Appendicitis happens when the appendix gets blocked, too much bacteria can grow and cause an infection. Some of the things that block appendix are: 

  • Hard stool
  • Swollen lymph nodes in the intestines
  • Parasites and infections

The symptoms of appendicitis may be mistaken by kidney stones, pneumonia or urinary tract infection. Therefore, to find out if the person has appendicitis, the doctor examines the belly for pain and tenderness. The doctor asks the patient to get:   

  • blood test: to rule out infections by observing blood counts
  • urine test: to track urinary infection
  • X-ray of the abdomen and chest: to rule out lower lobe pneumonia and 
  • Ultrasound: to see how complicated is the problem 

After looking at the reports, the doctor suggests the treatment. The treatment options vary with the severity of the appendicitis condition. 

During pregnancy, many appendicitis symptoms are similar to that of the discomfort which includes cramping, nausea, and vomiting. The growing uterus pushes the appendix higher in pregnancy which results in pain in the upper abdomen instead of lower. Pregnant women are more likely to experience symptoms such as heartburn, gas, diarrhea or constipation. 

Conclusion

Severe abdominal pain requires immediate medical attention, so make an appointment with Pristyn Care specialist if you notice any such signs to get a seamless and hassle-free patient experience. Through the experienced team of medical professionals and network of hospitals, Pristyn care provides quality and cost-effective healthcare to everyone. 

Related: Thousands Of Wildfire Survivors in California Have Caught Norovirus

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The Loop Fantasy Football Update Week 3: Last-minute moves

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The Loop Fantasy Football Update Week 3: Dalvin Cook iffy, Christian McCaffrey less so

UPDATE: 10:09 a.m. Sunday
What has already been a bad weekend for Minnesota stands to get a lot worse today with ESPN’s report that Vikings running back Dalvin Cook is unlikely to play today against Seattle.

Cook missed several days of practice this week because of a sprained ankle. So he will be watching along with you today as Alexander Mattison gets a shot at being the Vikings’ No. 1 running back.

Joining Cook on NFL sidelines today are Rams running back Darrell Henderson (making Sony Michel the starter) and Bengals wideout Tee Higgins (elevating the roles for Ja’Marr Chase and Tyler Boyd. And the Giants’ Kenny Golladay is reported to have a limitation on his work today, so you should probably count on someone else.

Getting cleared to play today are Arizona WR DeAndre Hopkins, Indy QB Carson Wentz and Giants tight end Evan Engram.

We’ll be back when the early inactives lists come out.

UPDATE: 1:02 p.m. Saturday
They were the consensus top two picks in fantasy drafts this summer, but the Vikings’ Dalvin Cook and Carolina’s Christian McCaffrey are not looking that well lately.

McCaffrey pulled a hamstring in Thursday night’s victory over Houston, and the No. 1 running back in the NFL will be out a “few” weeks, according to the team. That means Chuba Hubbard will move up for the Panthers, with Royce Freeman seeing some action. Only the former is worth rostering for now.

As for Cook, the Vikings haven’t updated his status since yesterday, when he missed another day of practice. So he is still listed as questionable with a sprained ankle.

Since the Vikings are playing at 3:25 tomorrow, you will NOT get to see their inactive list when you set your lineup in the morning. So you’ll have to keep an eye on the Twitter. If you’re counting on Cook, it might behoove you to have a backup plan ready with someone playing late Sunday or Monday. Or to have Alexander Mattison, which goes without saying …

In other Saturday headlines: it’s looking as though rookie Trey Sermon may finally get his first big workload with the 49ers. Elijah Mitchell is considered doubtful, so it will likely be Sermon on Sunday night in their big game against the Packers.

A few notables have been cleared to start. Dallas WR Amari Cooper and Cleveland wideout Odell Beckham Jr. are said to be good to go, as is Indy QB Carson Wentz, he of the double sprained ankles. You can certainly ignore the latter.

Ruled out for Week 3 are Tampa Bay WR Antonio Brown and Pittsburgh WR Diontae Johnson, and Bengals wideout Tee Higgins is doubtful.

Arizona star DeAndre Hopkins is listed as a game-time decision, as is another wideout, the Jets’ Jamison Crowder.

ORIGINAL POST: 9:30 a.m. Wednesday

From the moment the 2021 season began, it was only a matter of time. Just how long would it be before rookie Justin Fields replaced Andy Dalton as the starting quarterback for the oft-quarterback challenged Chicago Bears.

Chicago Bears quarterback Justin Fields (1) passes the ball to running back David Montgomery (32) during the first half of an NFL football game against the Cincinnati Bengals, Sunday, Sept. 19, 2021, in Chicago. (AP Photo/Kamil Krzaczynski)

The answer proved to be about 76 minutes of game play. That’s when Dalton left last Sunday with a knee injury, and the Ohio State phenom headed into the game amid rousing cheers at Soldier Field.

How did he do? Not that well.

Sure, Fields made a nice run to help clinch the game in the fourth quarter. But that was about it for his heroics. He completed only 6 of 13 passes for 60 yards. Fulfilling the fantasy dreams of nobody.

But Dalton is said to be “week to week,” so Fields is in line to get his first NFL start Sunday against Cleveland. Not a great matchup. The Bears have to start the former Buckeye, but wise fantasy mavens should probably wait before taking that plunge.

Other quarterbacks and teams are feeling the Bears’ pain:

Carson Wentz (Colts) — Indy’s QB pulled off the rare double by spraining BOTH of his ankles. There’s no way either you nor the Colts should count on starting him this week in Tennessee. And if Jacob Eason has to replace him, you can forget about starting any Colts except, maybe, for Jonathan Taylor.

1632322874 850 The Loop Fantasy Football Report Week 3 Fields of dreams
Indianapolis Colts quarterback Carson Wentz (2) is sacked by Los Angeles Rams’ Sebastian Joseph-Day during the second half of an NFL football game, Sunday, Sept. 19, 2021, in Indianapolis. (AP Photo/AJ Mast)

Tua Tagovailoa (Dolphins) — The Deshaun Watson trade buzz heated up again immediately after No. 1 went down with injured ribs in the shutout loss to Buffalo. Tagovailoa has been ruled out this week, and the Dolphins might be better off with Jacoby Brissett at the helm.

1632322874 804 The Loop Fantasy Football Report Week 3 Fields of dreams
Miami Dolphins quarterback Tua Tagovailoa (1) is sacked by Buffalo Bills strong safety Micah Hyde (23) during the first half of an NFL football game, Sunday, Sept. 19, 2021, in Miami Gardens, Fla. (AP Photo/Wilfredo Lee)

Tyrod Taylor (Texans) — Houston’s QB had been surprisingly sensational in the first game and a half, and now he’s on injured reserve with a bad hammy. The Texans will likely be starting rookie Davis Mills the next three weeks. So expect our preseason pick to be the NFL’s worst team to start playing like it. Immediately.

1632322874 805 The Loop Fantasy Football Report Week 3 Fields of dreams
Houston Texans quarterback Tyrod Taylor (5) rushes for a 15-yard touchdown against Cleveland Browns defensive end Myles Garrett (95) during the first half of an NFL football game, Sunday, Sept. 19, 2021, in Cleveland. (AP Photo/David Richard)

Ben Roethlisberger (Steelers) — Pittsburgh’s QB has had an assortment of issues through the years, and now he has a “pectoral issue.” While he’s certainly not a top 10 quarterback anymore, Big Ben could have been a decent streaming option for this week against the Bengals’ defense. But you can scratch that thought.

1632322874 228 The Loop Fantasy Football Report Week 3 Fields of dreams
Pittsburgh Steelers quarterback Ben Roethlisberger (7) plays against the Las Vegas Raiders in an NFL football game, Sunday, Sept. 19, 2021, in Pittsburgh. (AP Photo/Keith Srakocic)

Derek Carr (Raiders) — The early candidate for Comeback Player of the Year, Carr is questionable this week because of an ankle injury. But with 817 yards and four TD passes so far this season, Carr might still be worth grabbing off waivers and starting against a reeling Miami team.

1632322874 524 The Loop Fantasy Football Report Week 3 Fields of dreams
Las Vegas Raiders quarterback Derek Carr (4) plays against the Pittsburgh Steelers in an NFL football game, Sunday, Sept. 19, 2021, in Pittsburgh. (AP Photo/Keith Srakocic)

SITTING STARS
Despite winning Monday night, Green Bay QB Aaron Rodgers was in a testy mood. That will be true Sunday night when they play the rugged 49ers defense. … Tom Brady is a must start, but the Buccaneers’ QB will cool off a bit against the Rams in what could be an NFC championship preview. … New England RB Damien Harris will find the going tougher against New Orleans than he did last week against the J-E-T-S … Two other running backs who will have a tough day: Washington’s Antonio Gibson vs. the Bills and the fumble-prone Clyde Edwards-Helaire vs. the Chargers

1632322874 858 The Loop Fantasy Football Report Week 3 Fields of dreams
Kansas City Chiefs running back Clyde Edwards-Helaire (25) runs the ball as Buffalo Bills cornerback Tre’Davious White (27) defends during the second half of an NFL football game, Monday, Oct. 19, 2020, in Orchard Park, N.Y. (AP Photo/Adrian Kraus)

MATCHUP GAME
Denver is a surprising 2-0, and QB Teddy Bridgewater and RB Javonte Williams will look almost unbeatable against the lowly Jets. … Same goes for Sam Darnold, the QB for 2-0 Carolina, against the Texans. … Philly QB Jalen Hurts has been up and down, but he’ll be very, very up vs. Dallas. … The Vikings’ meager pass defense will help Seattle’s D.K. Metcalf keep up with receiving partner Tyler Lockett. … Running backs we particularly like this week are Pittsburgh’s Najee Harris vs. Cincinnati, the Chargers’ Austin Ekeler vs. Kansas City’s poor run defense, and Arizona’s Chase Edmonds vs. Jacksonville.

1632322874 39 The Loop Fantasy Football Report Week 3 Fields of dreams
Denver Broncos quarterback Teddy Bridgewater (5) throws a pass during an NFL football game against the Jacksonville Jaguars, Sunday, Sept. 19, 2021, in Jacksonville, Fla. (AP Photo/Gary McCullough)

INJURY WATCH
The ranks of running backs have taken a hit in the past week. Las Vegas’ Josh Jacobs (toe/ankle) is “very questionable” this week, according to Raiders coach Jon Gruden. So Kenyan Drake and Peyton Barber will see more duty. … San Francisco’s Elijah Mitchell has an ailing shoulder, but he might still be the 49ers’ healthiest runner. … The Rams’ Darrell Henderson has injured ribs, and his status will be up in the air until the weekend. So Sony Michel is getting warmed up. … Two prominent receivers are already out this week: Cleveland’s Jarvis Landry (knee) is on injured reserve and will miss at least three weeks, and Houston’s Danny Amendola (hamstring) will sit out Thursday night’s game against Carolina. … Players listed as questionable include Dallas WR Amari Cooper, Pittsburgh wideout Diontae Johnson, Cleveland WR Odell Beckham Jr., Jacksonville WR Laviska Shenault, Philly TE Zach Ertz and Giants tight end Evan Engram.

1632322874 746 The Loop Fantasy Football Report Week 3 Fields of dreams
Las Vegas Raiders running back Josh Jacobs (28) during an NFL football game against the Baltimore Ravens, Monday, Sept. 13, 2021, in Las Vegas. (AP Photo/Rick Scuteri)

THE DEEPEST SLEEPER
This isn’t the deepest dive we’ve ever taken, but it’s obvious that former Viking Cordarrelle Patterson is becoming a solid dual threat for the Atlanta Falcons. The receiver turned running back had two touchdowns last Sunday against Tampa Bay, one rushing and one receiving, and he ran for 54 yards in the season opener against Philadelphia. And this week’s opponent, the New York Giants, has an average-at-best defense. The Falcons’ No. 1 back, Mike Davis, has been especially ordinary with 87 rushing yards over two games. So we’re guessing we’ll see more of No. 84 looking out of place in the Atlanta backfield.

1632322874 102 The Loop Fantasy Football Report Week 3 Fields of dreams
Atlanta Falcons running back Cordarrelle Patterson (84) runs 10-yard for a touchdown against the Tampa Bay Buccaneers during the first half of an NFL football game Sunday, Sept. 19, 2021, in Tampa, Fla. (AP Photo/Jason Behnken)

THE THURSDAY PICK
Panthers at Texans (+7½):
Pick: Panthers by 14

1632322874 132 The Loop Fantasy Football Report Week 3 Fields of dreams
Carolina Panthers quarterback Sam Darnold, left, hands off to running back Christian McCaffrey against the New Orleans Saints during the second half of an NFL football game Sunday, Sept. 19, 2021, in Charlotte, N.C. (AP Photo/Nell Redmond)

BREAKING NEWS
We’ll be updating our column, based on the latest injuries and innuendo, right up until Sunday’s kickoff. Go to TwinCities.com/theloop.

You can hear Kevin Cusick on Wednesdays on Bob Sansevere’s “BS Show” podcast on iTunes. You can follow Kevin on Twitter — @theloopnow. He can be reached at [email protected]

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Frida Kahlo’s Final Self Portrait Will Go Up for Auction This Fall

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Frida Kahlo’s Final Self Portrait Will Go Up for Auction This Fall
Frida Kahlo’s ‘Diego y yo’ will go on sale at Sotheby’s. Sotheby’s

Frida Kahlo’s indelible image has permeated the cultural membrane so thoroughly, it stands to reason her artworks tend to do incredibly well at auction, and an upcoming auction at Sotheby’s seems destined to continue this trend: scheduled for this November, the planned sale of Kahlo’s gorgeous Diego y yo (Diego and I) is predicted to net upwards of $30 million. The painting is reportedly the last bust portrait the artist completed before her death in 1954, and depicts how Kahlo conceived of the overlapping intellects shared between herself and her prolific husband, the monumental muralist Diego Rivera.

Towards the end of her life, Kahlo was bedridden after having her leg amputated; nevertheless, she continued to work and to pay homage to her husband, who was her constant companion. Rivera championed his wife’s work regularly. “I recommend her to you, not as a husband but as an enthusiastic admirer of her work,” Rivera once told Picasso. “Acid and tender, hard as steel and delicate and fine as a butterfly’s wing, lovable as a beautiful smile, and profound and cruel as the bitterness of life.”

Diego y yo is a profound example of their connection: Kahlo painted the visage of her husband at the center of her forehead, directly where her third eye would be in a more spiritual portrait. However, she also chose to render Rivera’s face with a third eye, creating a doubling effect that speaks to the artist’s deep wells of insight and foresight.

“A painting by Kahlo of this quality and excellence is a rarity at auction,” Julian Dawes, the Co-Head of Impressionist & Modern Art at Sotheby’s New York, said in a statement. “When I look at this painting, the phrase ‘abre los ojos,’ Spanish for ‘open your eyes,’ immediately comes to mind. In the literal sense, it refers to the penetrating stare of Kahlo as the sitter of the portrait (and the double portrait of Rivera), but I think it also symbolizes the incredible moment this painting will surely usher in for Kahlo, as the market opens its eyes to Kahlo in a new way and secures her place in the auction echelon she belongs.”

New on the Block is a series that looks at the most notable or unusual items to go up for auction each week. 

Frida Kahlo’s Final Self Portrait Will Go Up for Auction This Fall

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Ashton Kutcher and Mila Kunis Are Determined to Sell Their $12.25 Million Beverly Hills Mansion

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Ashton Kutcher and Mila Kunis Are Determined to Sell Their $12.25 Million Beverly Hills Mansion
Ashton Kutcher and Mila Kunis are looking for a buyer for their spare Beverly Hills mansion.

Ashton Kutcher and Mila Kunis are determined to find a buyer for their Beverly Hills mansion. The couple initially listed the home for nearly $14 million last May, but subsequently discounted the asking price before taking it off the market altogether six months later, in November 2020.

Now, they’re giving it another go, and have relisted the East Coast traditional-style estate for $12.25 million. It’s not quite the haul they were originally hoping for, but it’s still a profit from the $10.22 million they paid for the home in April 2014, shortly after announcing their engagement, as first reported by the Los Angeles Times.

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The five-bedroom, six-bathroom estate is located within the celeb-adored, guard-gated Hidden Valley enclave. There are oak floors, handcrafted mouldings and French doors throughout the 7,351-square-foot abode. The kitchen, which is open to a family room, is fitted with white cabinetry, a big center island and a wood-topped breakfast bar with counter seating, as well as an adjacent breakfast nook with two built-in banquets.

There’s also a formal dining room, a living room with a marble-framed fireplace and a mahogany-paneled office with another fireplace. The primary suite contains a fireplace, bay windows and two walk-in closets, as well as a marble-bedecked bathroom with a freestanding tub and a picture window, per the listing shared by Hilton & Hyland brokers Justin Paul Huchel and Drew Fenton.

The lower level is comprised of a temperature-controlled wine room, a sauna, a gym and a guest suite with a private bathroom. Outside in the backyard, there’s a covered lounging and al fresco dining area, as well as various entertaining spaces, a pool and a spa.

Kutcher and Kunis, who have two children together, spent five years designing a custom farmhouse-style home elsewhere in Beverly Hills; they recently completed the project, and were finally able to move into the sustainably-minded property. They showed off their new six-acre estate, which they’ve dubbed Kuku Farms, in an Architectural Digest spread. Kutcher and Kunis also maintain a 3,100-square-foot beach retreat in Carpinteria, a small city in Santa Barbara, for which they paid $10.1 million in 2017.

Ashton Kutcher and Mila Kunis Are Determined to Sell Their $12.25 Million Beverly Hills Mansion

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Here’s How We’d Run a New Streaming Service

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Here’s How We’d Run a New Streaming Service
Here’s how we’d run Hollywood’s hottest new streaming service. Pixabay

Let us take a stroll through time to the simpler days of 2019. Masks were for Halloween, we took human interaction for granted, and almost no one had heard of a telehealth and video conferencing platform called Zoom. Yes, 2019 feels uncomplicated in retrospect, particularly for the entertainment industry. Back then, theatrical movies still ruled Hollywood’s roost as the global box office set an industry record with $42.5 billion in ticket sales. Amid the record-breaking year, I picked apart Hollywood strategies with a story about how I’d run a new hypothetical film studio.

But these days, who wants to put on pants to go out? Both the pandemic and the launch of major new streaming services (hello, Disney+) have expedited Hollywood’s transition to couch-based entertainment. Every major entertainment company restructured in the pandemic to prioritize streaming and estimates project that streaming video on demand (SVOD) subscriptions could grow to 1.25 billion by 2024, or roughly 16% of the human population. With the entertainment industry’s hierarchy changing, so too must my hypotheticals. My old faux film studio needs to be reborn as a faux SVOD competitor.

So without further ado, here’s how I’d navigate the minefield of the modern streaming wars.

Amazon Apple Netflix Disney Hulu
How Observer will differentiate its streamer from the competition. Chesnot/Getty Images

Customer Focus

Before we jump into our content strategy, let’s think about which segment of consumers our new streamer will be targeting. Primary players such as Netflix, HBO, Amazon Prime Video and Disney+ are largely competing for first generation streaming viewers—meaning both younger cord cutters and older, higher-income viewers. The cutters receive most of the attention, but the olds are a valuable and sizable demographic.

“I’d focus my efforts on the folks who haven’t cut the cord, for whatever reason,” former entertainment executive, digital media professional and current industry analyst Entertainment Strategy Guy told Observer. “What are they watching? Why does broadcast still fit their needs? And how can I serve those?”

The streaming industry is more robust and diverse than ever. Domestic subscriptions are up 26% year-over-year, according to transactional data firm Antenna. The pie is growing. But with so many premium SVOD platforms—Netflix, Hulu, Disney+, HBO Max, Paramount+, Starz, Showtime, Discovery+, Peacock, and Apple TV+—a saturation point is inevitable. Targeting an undervalued customer base with growth potential, and reaching them in creative ways, will be a necessity.

“While it’s a little easier to raise awareness among existing subscribers (masthead banners, in-app trailers, etc), the bigger issue is connecting with new audiences and turning them into subscribers, a challenge all streamers will continue to face, and one that’s becoming more competitive,” Anjali Midha, co-founder and CEO of predictive content analytics platform Diesel Labs, told Observer. “As the broadest media channels (like traditional TV) continue to fragment, targeted campaigns become critical, as well as driving enough audience engagement on social and video channels to help augment awareness efforts.”

Netflix Ratings Most Watched Animated Series
Animation is hugely popular, but also readily available across all forms of entertainment already. Netflix

Common Pitfalls to Avoid

Much like when you’re day drinking, when launching a new product in a maturing field it’s always helpful to ask “What not to do?” For our new streaming service, we want to avoid existing market overlap so that we’re not just offering a carbon copy of what’s already available. That means we’re not going out of our way to produce expensive prestige TV and movies on the off-chance we can sneak into the Emmys and Oscars. Accolades and attention are nice, but no substitute for cold hard viewership for an embryonic streamer, but there’s a way to claw your way to the top organically without over-spending upfront.

“In my data, most Oscar-winning films do little to bring in new customers and deliver viewership,” Entertainment Strategy Guy said. “So I’d focus very little on trying to win awards, but let that happen as a by-product of making great shows that can drive lots of viewership.”

This also means bypassing high-upside genres that work for other streamers. Horror films are abundant across the entertainment landscape, with Amazon Prime Video, Netflix, and Shudder all investing heavily in that blood-soaked bailiwick. Animation is a major battleground of the streaming wars, but so saturated across the main combatants (plus CrunchyRoll) that it doesn’t make much sense for us to chase that rainbow. YouTube looms large as the king of kids content (particularly in AVOD), Disney remains the prestige kids brand, Universal commands the eyeballs of young and old with DreamWorks Animation and Illumination, and Netflix has spent more money than most millennials will earn in several lifetimes to become a go-to destination in animation. The harsh reality is that we’re too behind the ball to compete at this point (a struggle Peacock and Paramount+ are facing) and are better served directing our resources elsewhere.

Lastly, it’s become en vogue for streaming services to guard ratings and viewership data like it was the Chamber of Secrets. It’s true that this walled garden approach offers the advantage of keeping the media and the competition in the dark while enabling a streamer to control the narrative. But it also infuriates creative partners as well as interested audiences. We want to foster an environment of trust. So in the spirit of transparency, we’re offering a techno-utopian approach where we’ll share the viewer data we collect with creators. This should help attract talented writers, directors, producers, and stars while greasing the wheels for future overall deals.

Content Focus

So how do we go about building out our library? That’s the multi-billion dollar question.

“On the topic of catalog composition, we also see Netflix and Disney+ on opposite sides of the spectrum here as well, with Netflix favoring drama and comedy (together 47% of this years originals) and Disney+ favoring comedy and action/adventure (together 43% of this years originals),” Midha said.

Netflix, Amazon, Disney+ Shows
Catalog composition: Genre breakdown for Netflix, Amazon, and Disney+ originals year-to-date. Diesel Labs

We want to zig while other streaming services are zagging rather than run the same exact rat race. But there’s a way to do this while still attacking the high-upside genres—such as comedy, drama, action and adventure, and sci-fi—that have proven to be the streaming industry’s bread and butter. We already have a handful of unmade sci-fi and fantasy intellectual property that is ripe for adaptation.

“Frankly, I’d see what was working on broadcast TV for the last few decades and copy that much more seriously,” ESG said. “Meaning sitcoms and procedural dramas. Meaning cops, doctors and lawyers. If I were a major streamer, every quarter, I’d have a drama featuring a police officer solving a crime, lawyers putting a case together and/or a medical team solving emergencies. And I’d put them on twice a year, rotating to always have episodes.”

Not the most creatively ambitious small screen strategy — but if we learned anything from Quibi (RIP) or even Yahoo Screen (RIP x 2), it’s there’s a limited window to reach safe cruising altitude as a young SVOD service. Once we build a baseline subscriber foundation, we’ll have the freedom to unearth the next Sopranos or Breaking Bad. Until then, we’re going to focus on what works. And procedurals work.

According to Nielsen data provided to Observer, shows like NCIS, Criminal Minds and Grey’s Anatomy have all ranked among the top-10 most-watched programs across U.S. SVOD services for four straight weeks. These are Netflix’s most valuable library series following the departures of Friends and The Office. Entertainment Strategy Guy also points out that two of Prime Video’s longest running series are Bosch, a cop show and Goliath, a lawyer show.

Netflix vs Disney+
2021 original content releases for Netflix and Disney+ Diesel Labs

Speaking of valuable library additions, we’d make aggressive attempts to partner with Sony, Hollywood’s premiere arms dealer, in a licensing deal. While Sony Pictures Television hits such as Seinfeld, Breaking Bad, Community, and Mad Men are all currently tied up in existing streaming deals, we’d put ourselves in pole position to be next in line the moment they expire. We also recognize the value of reality television, which is inexpensive and highly addictive to audiences. With Discovery joining forces with WarnerMedia, we’d try to turn to A&E, which is half-owned by Disney, for some juicy true crime documentaries which have proven to be highly effective for HBO, Netflix, etc.

Tying it all together, we’d look for fresh talent with potential to keep initial costs down and form productive relationships with the next generation of storytellers.

“Also, I’d aggressively hire new showrunners,” ESG said. “That feels like the market inefficiency. Everyone focuses on writers who have already run a show, because it’s safer. But since they’ve worked before, their rates tend to be higher.”

Release Strategy

“Building a streaming platform requires a very different approach to catalog curation than most traditional media companies are used to,” Midha said. “It’s no longer about needing a new drama to fill a slot on 9 PM on Tuesday—the challenge has shifted to architecting a catalog that continually builds audience subscribership and mitigates churn.”

Netflix and Disney+, the two dominant streamers at the moment, approach this issue from opposing starting points. Netflix floods the market with original content (with about $1 billion worth of content in active development alone), while Disney is more selective, opting to lean on its famed vault of content — stocked for a near century — with the mega-franchises it’s acquired from Marvel, Pixar and Lucasflim providing new titles. It’s clear that no matter where you are on the catalog composition spectrum, having a healthy mixture is critical to success. But we need to generate buzz in order to entice prospective audiences, which means raising awareness among viewers.

Netflix’s endless sea of content is great for reducing churn, but Disney’s content succeeds more in generating conversation and engagement. A black diamond mountain of television doesn’t do much good if everyone consistently opts for the bunny slopes instead.

Disney vs Netflix
Share of voice analysis: media company content releases* vs. engagement. Diesel Labs

As part of this effort, we’re not going to lock in a reductive uniform release strategy. There’s no binge versus weekly debate. We’ll tackle shows on a case-by-case basis, similar to how HBO Max, Amazon Prime Video, and Hulu all experiment with rotating release strategies. For example, HBO dropped the final five unaired episodes of finance drama Industry on HBO Max on Nov. 27 even as they continued to air weekly on the premium cable channel. Streaming offers the freedom to get creative.

We’ve seen shows from both binge and weekly releases transform from little-hyped upcoming originals with muted pre-release buzz to full-fledged phenomenons after gaining steam. We’re trying to generate similar post-release breakout hits as well.

Netflix, HBO Max, Disney
2021 post-premiere breakout hits, proportion of total engagement after launch. Diesel Labs

The Bottom Line

Okay. So we’ve laid out a techno-utopian approach to data sharing, the better to attract the young showrunners who’ll keep our costs down as we amass a rotating slate of new procedurals, existing true-crime docs, reality TV and eventually Sony Pictures Television properties. Is this a guaranteed strategy for success? Far from it, otherwise every we — and every single studio executive — would be sipping grande lattes atop golden jet-skis. But by examining the common mistakes to avoid, honing in on proven genres, carefully constructing talent relations, and staying open to creative innovation, we believe we can launch a hot new streaming service. Just don’t expect a “+” at the end of our name.


Movie Math is an armchair analysis of Hollywood’s strategies for big new releases.

Here’s How We’d Run a New Streaming Service

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Facebook Enters ‘Metaverse’ in Full Force as AR/VR Chief Takes Over as CTO

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Facebook Enters ‘Metaverse’ in Full Force as AR/VR Chief Takes Over as CTO
Mark Zuckerberg, speaks at an Oculus developers conference while wearing a virtual reality headset in San Jose, California on October 6, 2016. GLENN CHAPMAN/AFP via Getty Images

Facebook will have a new chief technology officer next year to help transition the social media giant into Mark Zuckerberg’s vision of a “metaverse company.”

The company’s current CTO, Michael Schroepfer, announced Wednesday that he will step down in 2022 and be replaced by Andrew “Boz” Bosworth, who heads Facebook’s hardware division, including the AR/VR group, Reality Labs.

“After 13 amazing years at Facebook, I have made the decision to step down as Chief Technology Officer and transition to a new part time role as Facebook’s first Senior Fellow at the company sometime in 2022,” Schroepfer announced in a Facebook post on Wednesday.

The C-suite shakeup marks a crucial step in Facebook’s shift from an advertising-central social media business model to creating a next-generation “metaverse” company.

Metaverse is a virtual world where large numbers of people can live, work and socialize just like in the real world, except that it’s completely built upon virtual reality and augmented reality technologies. The concept is considered by technologists as the next big thing after smartphones and the mobile internet.

In recent years, Facebook has introduced multiple hardwares designed to simulate a virtual living experience, most notably the Oculus VR headset and Portal video-calling device.

“Today Portal and Oculus can teleport you into a room with another person, regardless of physical distance, or to new virtual worlds and experiences,” Bosworth wrote in a company blog post in July. “But to achieve our full vision of the Metaverse, we also need to build the connective tissue between these spaces—so you can remove the limitations of physics and move between them with the same ease as moving from one room in your home to the next.”

As CTO, Bosworth will continue to oversee the Facebook Reality Labs division as well as the company’s AR/VR efforts, Facebook CEO Mark Zuckerberg said in a blog post on Wednesday.

“If we do this well, I think over the next five years or so, in this next chapter of our company, I think we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company,” Zuckerberg said in an interview with The Verge in July.

Facebook Enters ‘Metaverse’ in Full Force as AR/VR Chief Takes Over as CTO

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The café pigeon ‘Animal Crossing’ fans all know and love is coming back to the series

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Animal Crossing Brewster

Brewster, a much-loved character from the “Animal Crossing” video game series, was confirmed to be returning to the Switch entry in the series during the most recent Nintendo Direct presentation.  

“Coo”: The coffee-loving pigeon, who first appeared in the video game “Animal Crossing: Wild World” for the Nintendo DS in 2005, has been confirmed by Nintendo to reappear in the newest content update for the Switch’s “Animal Crossing New Horizons,” according to Polygon

  • While the presentation didn’t give away much information, a video played at the event showed an unidentified room that fans recognized as Brewster’s café “The Roost.” A message laid over the room read: “More details on new content! Airing in October.” 
  • The teaser video also showed a player character walking through the museum to a sign that read “The Roost,” which led many to speculate that the café will be a part of the museum, like in “Wild World.” 

  • The game was released in 2020 and has been updated periodically throughout the past year. Brewster is expected to come to the game in the November update. 

“You know the price: 200 bells”: “Animal Crossing” fans have been asking for the fan-favorite to return since “New Horizon’s” release. 

  • The shy pigeon is one of only two characters that is not a villager that the player can gradually befriend, with the seamstress hedgehog Sable being the other. 
  • Some fans have speculated on whether  the newest version of Brewster and his café will be similar to the one contained in the “New Leaf” version of the game. 
  • In “New Leaf,” once the player develops a close relationship with Brewster, they are able to work “part-time” at the café and can get takeout coffee. 
  • Many are focusing on the “house” symbol on “The Roost” sign from the teaser and trying to dissect what the symbol might mean. Some believe players will be able to deliver coffee to their villagers on their island. 
  • In any case, “Animal Crossing” lovers are ecstatic about the confirmation and are wondering if other fan-favorite NPCs will eventually come back to the franchise. 

Featured Image via IGN

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Taiwanese star Chang Chen impressed with Timothée Chalamet speaking Mandarin lines ‘perfectly’ in ‘Dune’

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Dune star Chang Chen impressed by Timothee Chalamet

Chang Chen, who rose to fame in Ang Lee’s “Crouching Tiger, Hidden Dragon,” is praising one of his co-stars for their Mandarin skills in the upcoming science-fiction epic, “Dune.”

Speaking Mandarin: Chen told CNA Lifestyle in an interview that accepting the role of Dr. Wellington Yueh, the personal physician for the Atreides family, in the latest live-action adaptation of Frank Herbert’s novel was an “easy decision.”

  • On the idea of having Dr. Yueh speak Mandarin, the Taiwanese actor said, “Part of it came from director Denis since he made it such that Paul (Timothée Chalamet), the main character, can speak many languages.”
  • “It then followed that Dr. Yueh might be able to speak Mandarin, since he represented someone from Asia. Therefore, the two characters might be able to converse in simple Mandarin, and this also acted as the foundation on which Paul and Dr Yueh built their relationship.”
  • Chang, who is also known for director Wong Kar-wai’s “The Grandmaster” and “Happy Together,” applauded 25-year-old Chalamet for perfectly pronouncing his Mandarin lines in the Denis Villeneuve-directed film.
  • The 44-year-old actor did not want to take credit for Chalamet mastering his lines, however. “He is very talented in languages, and he pronounced Mandarin perfectly.”

The tea: This is not the first time Chalamet has impressed people from Asia, where he is known as “Tian Cha” or “Sweet Tea” in China, according to the Jakarta Post.

  • In one popular video, he is seen trying to get the pronunciation of his nickname just right for his Chinese fans.

  • During a virtual Chinese press conference for “Dune,” which featured Chen and Villeneuve, Chalamet brought out a tea cup with him as a nod to his nickname.

“Dune” hits theaters and will be released on HBO Max on Oct. 21. Check out the Chinese trailer for the film below:
Featured Image via Secrets of Dune
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Patriots-Saints Week 3 Pregame Report: Can Jameis Winston bounce back? Can Mac Jones take New England to 2-1 ahead of Week 4?

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Patriots-Saints Week 3 Pregame Report: Can Jameis Winston bounce back? Can Mac Jones take New England to 2-1 ahead of Week 4?

Before New Orleans ugly Week 2 performance — they’d most likely be the favorites heading into Week 3. But after the Panthers smackdown — and a Patriots 25-to-6 win over the Jets — New England is now the nearly 3 point favorites — the game over/under set at 43-points. Herald reporter Alexi Iafrato is at Gillette with the Week 3 pregame preview report:

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Fairview wide receiver Grant Page is latest Colorado steal for Nebraska Cornhuskers

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Fairview wide receiver Grant Page is latest Colorado steal for Nebraska Cornhuskers

Fairview senior wide receiver Grant Page understands his college commitment won’t be celebrated by many longtime fans from his home state.

He doesn’t blame them.

“I’m from Colorado,” Page said. “So, growing up, everybody hates Nebraska.”

Need another reason to despise Big Red?

Page is set to become the ninth high-profile Colorado prep football recruit since 2010 to spurn in-state schools for the Huskers. The 6-foot-3, 190-pound wideout committed in June and is rock solid in his pledge — despite another uneven Huskers start to the college football season.

“I think Nebraska is on the edge of getting back to the top,” Page told The Denver Post.

He is on a mission to join a recruiting class that helps Nebraska turn the corner. It’s easy to understand why the Huskers were intent on landing his talents.

The hype surrounding Page dates back to the summer before his sophomore year. Page had yet to take a single varsity snap when Colorado State became his first Division I scholarship offer. Over the next two seasons, Page went on to record 134 receptions for 2,065 yards and 24 touchdowns. Fairview coach Tom McCartney credits much of that production to skills Page developed on the basketball court..

Last November, it culminated in a dominating effort against Castle View with 13 catches for 224 yards and four receiving touchdowns.

“(Page) can stem you. He can sell one thing and do another. With his basketball skill set, he’s about 6-3 and he’s going to go up and get the ball,” McCartney said. “He’s got the ability to get off press (coverage) be physical and run by people.”

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How one UK educator convinced a publishing company to redo their flashcards depicting Asians with slant-eyes

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cards get changed by Oxford

During his fourth year of teaching in the U.K., primary school educator John Luk noticed something concerning about his classroom resources. While looking at a set of phonics flashcards produced by Read Write Inc., he realized that the Asian characters were illustrated with slits for their eyes.

Instead of staying silent, Luk took action. He wrote a letter of complaint, noting that the flashcards in question — a revamp of a previous set of cards that depicted fewer POC characters —  are currently being used in schools worldwide. According to Luk, children aged 4 to 7 in the U.K. must learn phonics, and only a few organizations create phonics schemes to be distributed to schools across the U.K., with Read Write Inc. Phonics being one of them. Their popular phonics cards, which are published by Oxford University Press, are used in more than 5,000 schools in the U.K., as well as in nine states in the U.S. and hundreds of schools around the world.

Assuming Good Intent

In his letter, Luk — who was born in England but considers himself to be “primarily and fundamentally wholeheartedly Chinese” — wrote about his confusion as to why Read Write Inc. published two versions of the flashcards. He acknowledged Read Write Inc.’s attempt to reflect more diversity and inclusiveness in its newer version by replacing some of the cards’ white characters with characters of color.

Image via John Luk

“I can only assume that there are good reasons to have two versions of some cards,” Luk wrote to the company. “Maybe you realized that the diversity of the imaginary world of Read Write Inc. Phonics was somewhat lacking and wanted to diversify, show that you were in solidarity of the BAME [Black, Asian and minority ethnic] communities and to be more inclusive than all the white characters that you had previously.”

1632664441 269 How one UK educator convinced a publishing company to redo
Image via John Luk

“I kind of understand the direction you went towards and the thought process behind it and I respect the fact that you wanted to be part of the change,” he continued. “What I do not understand is how this was considered an appropriate image to be drawn for the South East Asian community (I don’t want to sound too presumptuous and say that the characters involved are Chinese, but I honestly have no idea).” 

A Mini Victory

Luk addressed his letter to Ruth Miskin, who developed Read Write Inc. Phonics. He included images of the old flashcards with white characters, as well as images of the new ones with characters of color.

He then identified his main issue with the cards’ Asian characters: “We. Have. Eyes. They might look different to other races, but one’s race might find it a bit offensive if their most defining feature is the shape of their eyes. In light of everything that’s been happening over the last few years, with [the] BLM movement, racial equality and discrimination, Islamophobia, a push for tolerance and acceptance of other cultures and races, I feel like there are double standards in terms of how other races are portrayed compared to Chinese/Korean/Japanese/other South-East Asians.” 

Luk provided examples of Asian characters without slits for eyes, such as Luo Bao Bei, “Big Hero 6”’s Tadashi Hamada and “The Name Jar”’s Unhei, to show that there are illustrators who have found more appropriate ways to portray Asian eyes. 

To address the severity of the issue, the U.K. educator explained why a children’s illustration could influence students from an early age. “Children’s minds are malleable, mouldable, and easily swayed by whatever information they are given,” he wrote. “They will subconsciously take in whatever racial bias or stereotype that is thrown at them and if they have the unfortunate fate of doing RWI (the scheme is fine, I’m talking about coming across these specific cards), then they are subject to these images at least twice a day.” 

 “If you still don’t agree,” he continued, “think of the position that I have been put in. What happens if a 5-year-old asks me (and it’s a perfectly valid question): ‘Sir, why do these people have funny looking eyes?’: how am I meant to respond? To take it further, how would a Chinese, Korean, Malaysian, or any Asian child feel if they are in the class when this question is asked? In school, we try our best to teach them that they are special and unique and different and to embrace these differences, but I imagine it’s quite hard to do that as an Asian child if school resources are illustrating caricatures of Chinese people.” 

Luk received a reply the following day. After a few email exchanges with representatives from Ruth Miskin Training and Oxford University Press, a “mini victory” occurred. Luk was given an apology, as well as an offer to receive replacement copies of the cards with amended illustrations for his school. In these new drawings, the Asian characters no longer have slits for eyes, and certain attire — such as a hat that “loosely resembles a straw hat that one might link with to a paddy field” —  has been altered to look less stereotypical. 

How one UK educator convinced a publishing company to redo
Image via John Luk

Moving Forward

Despite his small win, Luk has decided not to accept the new cards for his school. I respectfully declined the free replacements, due to the fact that it was only offered to my school even though over 5,000 schools across the U.K. are using their resources and would still have the racist images,” he told NextShark.

NextShark contacted Oxford University Press for a statement and received the following emailed response: We take any concern raised about our content very seriously, and as a result acted swiftly to address John Luk’s initial complaint about the depiction of South East Asian characters on some of our RWI Phonics Flashcards. We immediately corrected the artwork, involving Mr Luk in reviewing and approving the new illustrations, and did everything within our immediate control to ensure that RWI trainers and customers had access to updated content as soon as possible. We corrected the downloadable versions of the flashcards available as part of the RWI Phonics online subscription and, in addition, had a quantity of cards locally printed and supplied to Ruth Miskin Training Ltd, to ensure that their trainers were equipped with an up to date set of physical Flashcards when working in schools. 

We have committed to further action to amend and distribute updated content in print form to all RWI Phonics customers, working to the best of our ability within an incredibly challenging global production and supply chain context. We have kept Mr Luk informed at each step and remain committed to action as soon as this is feasible. We thank Mr Luk for bringing this matter to our attention, and for his patience and understanding with regard to the logistical delays impacting further action at this time.”

According to Luk, the representatives from Ruth Miskin Training and Oxford University Press will not issue a public apology nor replace the flashcards that are currently in use by thousands of schools. It has been more than two months since the representatives last emailed the U.K. educator, but he still hopes to find possible alternatives and spread more awareness about this particular issue. 

When asked what he would say to anyone willing to battle injustice like he did, Luk said, Every individual, no matter how insignificant you feel you are, can make a difference as long as you decide to speak up… I spoke up not expecting anything great to come from it except to voice my concerns, but now I’ve managed to provide better and more appropriate resources for a quarter of the primary schools in the UK, which would never have happened if I suffered in silence.” 

Featured Image via John Luk for NextShark

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