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Using Social Media Advertising for Gaining Organic Website Traffic: Everything You Need to Know

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You are already aware of the fact that social media is the ideal place that can help a business to gain organic website traffic. However, one of the most common problems that businesses are currently facing is having a huge audience, with whom they are engaging and reaching the target audience with the help of organic posts. Facebook recently admitted that the organic reach of the posts have started decreasing and this platform is currently effective for those businesses, which are making use of the advertising system. The main objective behind paid advertising is making each and every dollar that you are investing, count. According to research, 81% of the small and medium businesses are using at least one social media platform.

Given below is a list of the ways that you can use in order to ensure that you are in the right direction.

Define the goals that you have

You have to know that Facebook is responsible for offering most of the options when you are considering paid advertising. On the basis of the goal that you have, you need to choose the kinds of advertisements that Facebook is responsible for. The options that Facebook is going to provide include:

  • Page Post engagement
  • Click to website
  • Website conversions
  • App install
  • Event responses
  • App engagement
  • Page likes
  • Offer claims

If your objective is getting more engagement or more fans, it is obvious that you have to choose Page Likes. However, since your objective is redirecting people to the business website, you need to choose Clicks to Website along with Website Conversions. This is going to ensure that you are going to get more website visits.

If you are using Twitter, the two options that you are going to come across include Promoted Tweets as well as Promoted Accounts. Forgetting organic traffic on your business website, you need to choose promoted tweets.

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Ensure that you are creating the ideal advertisement

Now, it is your responsibility to ensure that you are creating an ideal advertisement, which will be capable of drawing the attention of the people towards your business website. Apart from tweets or any kind of newsfeed update, the advertisements are responsible for having the elements that are listed below.

  • Title/Headline: An advertisement headline or title is responsible for having 25 characters. This headline is the text, which is linked to the website. Ensure that you are making it appealing and attractive enough, in order to ensure that people are clicking on your advertisement.
  • Descriptive text: A descriptive text will be responsible for having characters, ranging between 75 and 90. This should be capable of describing as to why your target audience is going to click on the advertisements that you have created.
  • Images: You can never miss out images. Images are considered to be the most important elements, which are responsible for attracting social media users to the advertisement and also help in differentiating your advertisement from the advertisements of the competitors.

Advertisements are basically organic posts, which are created with only one motive, encouraging conversions. Promoted tweets should have 140 characters, which also includes the link to your website.

If you are interested in tracking the progress of social media advertisements by making use of Google analytics, the ideal way of doing it is by adding UTM parameters to the website links. This is going to permit Google analytics to link visitors from certain advertisements to the website. Instead of only observing how your advertisements are performing, you will also have the option of viewing how the advertisements from the other networks are stacking up against one another.

If you are not sure about how the advertisement looks, it is your responsibility to conduct competitive research and understand where you should create your profile on basis of the target customers that you are looking forward to targeting. For instance, if your target customers are 25-year-old females, who live in Birmingham, you have to ensure that your profiles are created for targeting that particular group only. After that, you have to understand the kinds of advertisements that you are receiving throughout every platform so that you can understand the nature of your competitors. If you have an Instagram account and you are interested in getting to buy real Instagram likes you can visit the reputed websites.

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Target audience who will convert

When you are targeting audience for your social media advertisement, this is basically where you are going to either create or break the budget that you have. This is that one place where you have to think about the goals that you have. You already know that people are interested in visiting your website. Now it is up to you to understand the audience who are going to convert into your customers, email subscribers, or leads. This is exactly where you have to start getting extremely detailed. In places like Facebook, you have the option of targeting the audience by gender, age, interest, location, relationship status, other kinds of demographics, and also, your family.

On LinkedIn, you will be able to target audience by industry, location, size of the company, school, age group, skills, as well as gender. On Twitter, you will be able to target them by keywords, interests, and location.

In the end, it is obvious that you will be interested in starting with a proper base of targeted audience so that you get more chances of conversion after people have clicked on an advertisement.

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Measure your results

The last, yet most important thing that you have to do is keep measuring the results of every advertisement campaign. You have to look at the conversion rates as well as the click-through rates of every advertisement variation. This will help you to concentrate and spend a lot more on your advertisements so that you can drive better results.

If you are using UTM parameters for the links, you can make use of Google analytics for linking your visitors from the advertisements in order to understand the network, which has driven the most qualified traffic.

Conclusion

Gaining website traffic with the help of social media advertising can be extremely challenging. However, ensure that you are taking care of the things that have been mentioned above so that it becomes less challenging for you.

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3 Ways to Earn or Build Backlinks to Your Site

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3 Ways to Earn or Build Backlinks to Your Site

Getting backlinks to your site is a great way to boost your search ranking and land near the top of results on search engines like Google and Bing.

As a friendly reminder, “backlinks” simply refers to another site linking to your site. It helps to show authority, authenticity, and credibility. And quite frankly, search engines put a lot of weight on backlinks. To help you increase your SEO (search engine optimization), here are three ways to build backlinks to your website.

The power of guest posts

One of the most common ways to earn backlinks is to guest post on other people’s sites. During the negotiation process, even if you’re writing an article for free, you ask the site’s owner if you can link back to your site, creating your backlink. Of course, you’re also getting your name/brand out there, providing informative content, and showing you’re an expert in your field.

This is an authentic way to get backlinks because the links are relevant to the article and won’t appear as if the site owner is adding links to their site just to add them. It’s an enjoyable process and allows you to expand your horizons while building a relationship with the site owner. Plus, you can tap into their audience and gain more fans/customers.

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Create powerful content

If you want backlinks, then you need to create powerful content. Your content needs to resonate with your audience. If it does, then people are more likely to share it on social media, in emails, or even link to it on their websites.

One effective method is to create well-researched and informative infographics. After all, people love to share this type of content because the research is already done, it’s jam-packed with info, and people tend to trust infographics. Of course, as people link to your infographics, they’ll be linking to your site, creating the backlinks that search engines crave.

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Build relationships

Powerful content is important, but if no one knows about your site, then they simply can’t link to it. While everyone wants an endless amount of backlinks and to acquire them as fast as possible, quality SEO practices aren’t an overnight process.

That’s why you have to build brand awareness and relationships — you need to get your content out into the world and in front of more people. Luckily, there are many different ways for you to do this.

Part of the strategy often involves digital marketing efforts in which you’re increasing brand awareness, guest posting, and other invaluable services. Another way to build relationships is to interview people and have others interview you. This provides more content (videos, social media posts, email blasts, blogs) to both parties.

Interviews allow you to build relationships with the people interviewing you and possibly their fans or following when they post this content on their social media networks and sites. Not only will you look like an authority when another site owner or reputable publication interviews you, but you’ll be able to plug your company and also provide a backlink in the article.

Earning backlinks can be challenging. It’s not a quick process, and it takes time to earn and build backlinks to your site. The good thing is that there are many ways to earn backlinks, not least of which are the three methods above.

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SOCIAL MEDIA LEADING US TO SAME PIT

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The last thing most of us do before going to bed and the first thing before getting out of the bed is to check our phone. Isn’t it? And what do we check? Well, mostly we check if we have any messages waiting to be read in our inbox. And it has been an ever-increasing trend that these messages are coming from most people we don’t even know properly. And if you are too lonely and there aren’t any messages waiting for you then it would just be a random scroll through feeds watching random people post about their life and you really don’t even care about it.

Why This Habit Is On a Tremendous Increase?

Is it because of the growth in unemployment?  Or is it because of reduced data pack rates? Or both? Or are we interested in other’s life more? Or are we depressed and lonely? There would certainly be a list of the question raised over this.

Well, I say social media has found a lot of ways to attract us. It certainly has that what it takes for us to make so much time from our daily busy routine for social media. This can be a good thing or a bad thing as we are religiously investing so much time to this.

Security Is at Stake

Without any doubt, security is something which tops everybody’s list. And we are also aware that there are most of the social media sites try their level best when it comes to security. Still, we hear so many cases where the accounts of famous personalities getting hacked on a daily basis. Accounts being stalked by such people with whom we don’t want to share our life’s updates.

Impact of Social Media

Social media certainly helps us remain updated with all that happening around us. We certainly can see the difference in the way people have evolved. If we move a decade back we can draw a picture in our minds of people of that era, all we can imagine is maximum people in their late 40s not aware of how the technology works. Mobiles were only used for calling. From fashion sense to sense of humor everything has evolved a lot.

Along with the good side, there is a bad side of it as well. And everything has to be taken into consideration. Social media has become one of the most influencing platforms in the world. It has currently become a trend with the majority in the whole world that whatever is posted on social media has to be correct. Very few would use want to dig into reality. And this is slowly leading us to minimize or nullify our thought process.

I am amazed to see people who cannot read or write properly are using social media these days. And when I say cannot read/write does clearly indicate they fall into the category of illiteracy. We are very much aware of the rate of illiteracy we have in the whole world.

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And when there would be a set of such people using social media we can clearly understand the level of thought process these people would have and they would just blindly follow what is shown to them in the form of images and videos. And not just these set of people, however, many educated people are seen to have fallen into this trap.

Exploiters are taking good advantage of such situations. Youths especially are getting too addicted to social media. There was a time when people use to enjoy the moments they are living in. However, these days’ people just love to capture the moments and show it to others and are eagerly waiting for people to watch and share their reviews. In short, what others think has become more important.

It has certainly decreased the communication ties among people we living with and increased the care about people we don’t even know.

For youths spending time on social media has become more important than spending time learning something which would benefit their career perspective. Friends have become more important than parents. Watching the lifestyle of others have lead youths to be wanting the same lifestyle for them as well. Understanding the situation is no more a priority for youths.

Social Media is doing more damage than good to the people using it and it has been an ever-increasing process. We need to understand this soon and work towards a better and well-educated future.

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Wake Up Before It Is Too Late

We know global warming is bad but still, we do not take proper actions to prevent that. We know this is going to harm us yet we are Quite. With all the factors we have seen about social media. We can surely say even social media impact is bad for us if proper care is not taken.

We need to make rules and discipline with our life in terms of social media usage along with what to believe and what is not supposed to be believed. Let social media not lead us to shrink our thinking capacity.

Author Bio: Cory Hungate is a writer living in Chicago and currently working for EverythingBreaks.com i.e. Consumer Electronic Warranty Provider Company, which also offers total home protection plans.

He is very ardent about his work and has a flair for technology and innovation. He is a total health and fitness enthusiast and in his free time, he enjoys exploring new places.

Read More: 6 Steps to Get More Traffic to Your Business Website via Social Media Marketing

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Top 10 Non-Social Media Apps for Teens

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Google PlayStore and Apple App Store have already had a parcel of apps for the most profitable user group, teenagers. However, many of the apps targeting teenagers, don’t help them to learn a new thing or to make their life easy. Thus, it becomes crucial for both teens and their parents to make sure the apps teenagers are using must have defined purpose and make them learn new things.

In this blog, I am going to talk the same. I will share top apps which teens can use to maximize productivity and learn new things that can actually help them to grow through life.

So, without any due, let’s proceed.

  • Popplet

Popple

Popple

Category: learning app

Cost: Free

Platform: IOS and web

Use: Popplet is the very straightforward brainstorming app which enables users to learn any concepts at school or at work in a more rational way. Using it, teen students can develop stronger organizational, memory and writing skills. They can capture the facts and images related to any concept and create a relationship between it, as shown in the following image.

  • NPR News App

NPR News App

NPR News App

Category: News app

Cost: Free

Platform: IOS, Android

Use: NPR news app is one of the most promising news apps. It does not only contain stories to read, but users can also listen to several podcasts. User can read the news of a particular location by either typing zip code or name of the neighborhood. The reasons why teenagers should install this app are – it broadcasts all latest stories in a very understandable language, teenagers can set their preference and app will show only that news, and last but not least, they do not publish crime news or any negative news which may annoy sensitive mind of teenagers.

  • Circle for 6

Circle for 6Category: Personal safety

Cost: Free

Platform: IOS, Android

Use: Initially, Circle for 6 apps was designed and developed for college students to promote safety, but soon it became popular among families, parents, and friends. Basically, it lets users add 6 other users who can be their friends or family members and send an instant call for help to their circle with the single click. Along with the SOS call, the app also sends the GPS location of users. If not for the safety purpose, teen users can also use this app just to keep themselves updated with their friends’ whereabouts.

  • Scholly

Scholly

Scholly

Category: Education

Cost: $0.99

Platform: Android, IOS, Web

Use: If you are a teen and looking for a scholarship,  Scholly can be your best friend. It is the robust platform which helps teenagers to find a perfect scholarship that suits their needs. A 21-year old college student has developed it after getting a scholarship worth $1.3 million!

In recent time, Scholly has launched many more services for the students. These services include SchollyEditor which is the AI-powered writing assistance and SchollyMath which is is the AI-powered math solver.

  • Magisto

Magisto

Magisto

Category: video editing

Cost:free

Platform: Android, IOS

Use: If you are a creative soul and want to play around videos, Magisto app won’t disappoint you. Using the Magisto app, you can create outstanding videos within minutes with its groundbreaking features like Video Editor, Music Slideshow, Collage and Movie Maker. Magisto claims that more than 100 million people have installed the app to handle their video editing needs. It is awarded Google Play Editor’s Choice, Gartner ‘Cool Vendor’ 2018 and #1 video editing app by Consumer Reports.

  • Swelly – What is your opinion?

SWELLY

SWELLY

Category: Lifestyle

Cost: free

Platform: Android, IOS

Use: If you are a teen and can’t decide what to wear, what to eat or even what to post on social media, this very unique app can rescue you. Here is how it works – you just need to post two items with the hashtag. People will then click on the picture they like best and you can know what is the popular choice. The best part of the Swelly app is its privacy policy which keeps your post within the friends you select.

  • Vinted USA

Vinted

Vinted

Category: Lifestyle

Cost: Free

Platform: IOS and Android

Use: If you are a teen, you must have a lot of unused clothes in your closet. So, what about selling it and making a few bucks? The vinted app which is exclusively available in the USA helps to achieve the same. It is made to connect buyers and sellers. You can list out your clothing and when style-savvy people buy it, the app pays you the exact same amount a buyer pays.

  • Snapguide

SNAPGUIDE

SNAPGUIDE

Category: DIY, Lifestyle

Cost: Free

Platform: IOS

Use: Snapguide is the best app to kill time and learn new things at the same time. It is the DYI app which includes thousands of tips and tutorials to make your daily tasks easy. It covers a variety of topics such as food, fashion, DIY projects, makeup and some other life hacks. Not only you can watch tutorials posted by other people, but you can also post your tutorial.

  • 7 Minute Workout

7 Minute Workout

7 Minute Workout

Category: Fitness

Cost: free

Platform: IOS and Android

Use: Having a good physical shape is the dream of every teenager and this app can make it achievable by just investing 7 minutes per day. Sounds interesting! Isn’t it? This app shows you different exercises and time of each of them. You can also track your past workouts and process. Moreover, it supports Google Fit now. Voice control, adjustable circle time, adjustable rest time, beautiful UI design, and ABS workout for different user groups are more features this app provides. Google has even awarded 7 Minute Workout app as the Best of 2016 app, Top Trending app and Best-self improvement app.

  • Skoda Parent taxi app

Skoda Parent taxi app

Skoda Parent taxi app

Category – Lifestyle, Travel

Cost: Free

Platform: IOS and Android

Use: Unlike any other apps which we have discussed in this blog, Skoda Parent taxi app is specially developed for the parents who have teen kids. It is a taxi app which charges kids in the chores. Here is how it works: when parents drive around the kids, this app counts the distance. Based on this distance, parents ask their kids to complete their chores. To make sure teen kids don’t avoid chores, Skoda Parent taxi app lets parents share the chore details on social media accounts. This app exhibits the recent scope in taxi app development.

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Why One Should Buy Instagram Video Views?

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When it comes to the social media site, Instagram is one of the most demanding platforms in which you can share whatever you want such as videos, pictures and much more. By posting any contents and daily activities on the page, many people get likes and views for their unique posts.

Then, if the post has several likes and views in the sense, then it will become viral and more popular. At the same time, the number of users on the Instagram page is increasing rapidly and so more and more people are getting engaged in the site.

Of course, there are so many ways are available for the one to get more popular and gain reputation but they are actually a time consuming one. 

Business doesn’t have enough time to concentrate on the organic way and so move on to the short way to get disclosure and increase the number of video views. So, nothing can be better than the buying options. Therefore, go with the Instagram video views buying process and enjoy an unlimited number of views.

Bear in mind; buying views is not at all an easy task and so just concentrate highly on what you are looking for. Take a brief look at the following article and to be familiar with the benefits of buying Instagram video views!

Why should buy Instagram video views?

Views are the most important one of your performance and success in your business. That is why buying Instagram video views are highly recommended. Once you have decided to buy Instagram video views then you will achieve huge exposure and gain more reputation. And sure, this option will help you to enhance your business to the top position. And also, there are so many benefits are accessible and so you will get a chance to enjoy to the core. 

  • Gain more reputation:

When you provide unique videos, then automatically you will reach more attention and disclosure with your viral videos. Actually, having enough video views on your Instagram account is like a ladder and aids you to reap huge success quickly. In addition, it will boost your business performance and assist you to develop huge fan supporters in a smart way. In order to maintain huge popularity for a long period of time, then it is highly important to buy Instagram video views from the reputed source. 

  • Unique marketing strategy:

When you have more video views, then it will be easier and simpler for the business people to enjoy gigantic deals and offers. Actually, buying Instagram video views is one of the marketing strategies and attains the customer in a unique way. For example, if the post has a high number of views in the sense, then supporters will have an eye on the post and share it to their friend’s circle. 

  • Boost credibility:

Moreover, buying views may help you to maximize your online presence and enhances your credibility to the core. Thus, you can easily reach the targeted people and reach your goal as well.

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What are the steps of (CRO)conversion optimization?

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Many factors can influence the conversion rate of your eCommerce, but one of the most important elements in your Call to Action: its success is determined both by graphic attributes and by its positioning, up to the path of the user from landing on the site at the end of the process.

Here are some tips on how to maximize your Call to Action and get the best possible conversion rate.

1. Defend yourself against robots

Scripts like Captchas are used to determine if the person sending the data to your database through a form on your website is a person and not a robot. Robots are automated programs that can create fake accounts on your website, make false orders or simply post meaningless comments.

Adding scripts like Captchas before CTAs will make your conversions real and prevent robots from accessing your site. So if on one hand, the addition of these scripts worsens your CTA because it increases the steps necessary for the user to act on the other it improves the quality of your conversions because it creams those that are not real.

2. Do not overdo Social

Even if the social sharing buttons are very useful, if used incorrectly they can compromise your marketing campaigns and reduce your CTA. You must remember that the social sharing buttons are still small CTAs that distract your user from the main CTA you want to reach. Better to use a few or eliminate them in the landing pages of your advertising campaigns.

3. Do not overdo the required fields

Although having all of your customers’ information on file could be important, it has been proven by a lot of research that reducing the fields that lead to your checkout can significantly increase your CTA. Think, for example, of how Amazon has created its pay with a click system, do you think it would have done it without a good reason?

What we recommend is not to ask for all the information together, but to divide it into several forms to be completed at different times depending on the action you want to take. The second piece of advice is to never ask for the same information twice but to auto-fill in the fields for which you already have the requested data.

4 Red is a color that stands out

It seems a minor thing, but colors and contrasts are very important in web marketing and digital conversion strategies when designing your online store. As a general rule, call-to-action buttons should always be red. If the buttons on your website are of a different color, you may lose conversions. Studies have shown that you can increase your conversion rate by up to 34% with a red button.

5. Location is everything

Once you’ve changed the color of your call to action, two other things are very important: horizontal alignment and vertical visibility. Always put your CTA on the right side of your page. Most languages

are read from left to right, which means that a CTA located on the right side of the page will notify the user that he has finished reading the message and can proceed with the action. Also, always place your CTA above the screen line.

 

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