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Using Social Media Advertising for Gaining Organic Website Traffic: Everything You Need to Know



Social Media Influence
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You are already aware of the fact that social media is the ideal place that can help a business to gain organic website traffic. However, one of the most common problems that businesses are currently facing is having a huge audience, with whom they are engaging and reaching the target audience with the help of organic posts. Facebook recently admitted that the organic reach of the posts have started decreasing and this platform is currently effective for those businesses, which are making use of the advertising system. The main objective behind paid advertising is making each and every dollar that you are investing, count. According to research, 81% of the small and medium businesses are using at least one social media platform.

Given below is a list of the ways that you can use in order to ensure that you are in the right direction.

Define the goals that you have

You have to know that Facebook is responsible for offering most of the options when you are considering paid advertising. On the basis of the goal that you have, you need to choose the kinds of advertisements that Facebook is responsible for. The options that Facebook is going to provide include:

  • Page Post engagement
  • Click to website
  • Website conversions
  • App install
  • Event responses
  • App engagement
  • Page likes
  • Offer claims

If your objective is getting more engagement or more fans, it is obvious that you have to choose Page Likes. However, since your objective is redirecting people to the business website, you need to choose Clicks to Website along with Website Conversions. This is going to ensure that you are going to get more website visits.

If you are using Twitter, the two options that you are going to come across include Promoted Tweets as well as Promoted Accounts. Forgetting organic traffic on your business website, you need to choose promoted tweets.

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Ensure that you are creating the ideal advertisement

Now, it is your responsibility to ensure that you are creating an ideal advertisement, which will be capable of drawing the attention of the people towards your business website. Apart from tweets or any kind of newsfeed update, the advertisements are responsible for having the elements that are listed below.

  • Title/Headline: An advertisement headline or title is responsible for having 25 characters. This headline is the text, which is linked to the website. Ensure that you are making it appealing and attractive enough, in order to ensure that people are clicking on your advertisement.
  • Descriptive text: A descriptive text will be responsible for having characters, ranging between 75 and 90. This should be capable of describing as to why your target audience is going to click on the advertisements that you have created.
  • Images: You can never miss out images. Images are considered to be the most important elements, which are responsible for attracting social media users to the advertisement and also help in differentiating your advertisement from the advertisements of the competitors.

Advertisements are basically organic posts, which are created with only one motive, encouraging conversions. Promoted tweets should have 140 characters, which also includes the link to your website.

If you are interested in tracking the progress of social media advertisements by making use of Google analytics, the ideal way of doing it is by adding UTM parameters to the website links. This is going to permit Google analytics to link visitors from certain advertisements to the website. Instead of only observing how your advertisements are performing, you will also have the option of viewing how the advertisements from the other networks are stacking up against one another.

If you are not sure about how the advertisement looks, it is your responsibility to conduct competitive research and understand where you should create your profile on basis of the target customers that you are looking forward to targeting. For instance, if your target customers are 25-year-old females, who live in Birmingham, you have to ensure that your profiles are created for targeting that particular group only. After that, you have to understand the kinds of advertisements that you are receiving throughout every platform so that you can understand the nature of your competitors. If you have an Instagram account and you are interested in getting to buy real Instagram likes you can visit the reputed websites.

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Target audience who will convert

When you are targeting audience for your social media advertisement, this is basically where you are going to either create or break the budget that you have. This is that one place where you have to think about the goals that you have. You already know that people are interested in visiting your website. Now it is up to you to understand the audience who are going to convert into your customers, email subscribers, or leads. This is exactly where you have to start getting extremely detailed. In places like Facebook, you have the option of targeting the audience by gender, age, interest, location, relationship status, other kinds of demographics, and also, your family.

On LinkedIn, you will be able to target audience by industry, location, size of the company, school, age group, skills, as well as gender. On Twitter, you will be able to target them by keywords, interests, and location.

In the end, it is obvious that you will be interested in starting with a proper base of targeted audience so that you get more chances of conversion after people have clicked on an advertisement.

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Measure your results

The last, yet most important thing that you have to do is keep measuring the results of every advertisement campaign. You have to look at the conversion rates as well as the click-through rates of every advertisement variation. This will help you to concentrate and spend a lot more on your advertisements so that you can drive better results.

If you are using UTM parameters for the links, you can make use of Google analytics for linking your visitors from the advertisements in order to understand the network, which has driven the most qualified traffic.


Gaining website traffic with the help of social media advertising can be extremely challenging. However, ensure that you are taking care of the things that have been mentioned above so that it becomes less challenging for you.

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