Your website is your doorway to start and grow a successful business. You would certainly want more and more people to visit your website, explore the products and services you offer and buy.
The word ‘click-worthy’ means that the website should have all that a user wants when it comes to finding the information or taking an action that you want them to take. To design the perfect website, hire a good website designing company in Chennai, Delhi or Pune, which is professional and knows all the tricks of the game.
Here are a few proven ways to make your website more click-worthy.
Your Goal Should Be Clear Even Before Designing Starts
You should have a clear idea of what your end goal is and then convey it as clearly as possible to the web development company in Chennai, Delhi or wherever you are hiring them.
Depending on the goal, the designing differs. The layout, the content, the technology, the architecture – everything changes with the goal.
So, a website for an e-commerce platform will be totally different than one for blogging. Unless you make this distinction based on your goal, you won’t be able to get as many clicks as you desire.
Optimise Your Search Engine Listings
The search engine listings are called snippets, which consist of a meta title, page or post URL, meta description and the date on which it was published or updated.
When it appears in the search engine results, people glance through these details before deciding on whether to open a link or not. You might have spent hours making an excellent website and posting quality content on it, but if these snippet details are not right, people won’t bother to open it.
Thus, optimise these search engine listings to increase the clicks to your website. This can be done by having a mega title that grabs the attention website designing company in Chennai instantly; the meta description should contain the relevant and if possible, some unique information about the content.
Post, Unique and Quality Content
The content that you publish for your targeted customers should be engaging and informative. Special emphasis should be given to the headlines as they are critical for getting more clicks.
If the headline is catchy, relevant, easily understandable and crisp, it is bound to make your website click-worthy.
Make the Website Active for Users
You can do this by adding lots of verbs. It can start right from the headline, which can ask the user to “do” something and then you can add a call-to-action button, which is again an action-oriented verb.
This button should be subtly placed so that it doesn’t overpower or irritate the user, but again it should be easily noticeable motivating the people to take action like “order now”. This makes the user active reducing the passivity on the site. The user knows what your intent is and what you want them to do.
To make your website click-worthy, you need to be a little innovative and unique in your approach. Any website designing company in Chennai or where ever you have hired should be professional.
They should have access to the right tools and data and have a good team to analyse this data and put it to proper use. Though the main aim of hiring the SEO company is to entrust them with all your SEO needs so that you can focus on your core area, care should be taken to choose the service provider. Spend some time in making the right choice and half the battle is then already won.