Magento is often thought of as one of the most complex e-Commerce platforms for online retailers, with many problems stemming from being able to properly optimize your site both for on-page best practices but also technical best practices. Most of these common Magento SEO problems are an easy fix, but many will require the handy-work of a developer.
Magento Page Speed Problems
Having a slow website can negatively impact both crawlability and use experience, both of which can have an impact on your organic performance. Magento is a slow platform, and because of that, there are proactive steps you should take to ensure your organic performance is not hindered by a slow website. Specifically, in Magento, you should disable Magento logs (default) and enable log cleaning in the back end to speed things up. Other general fixes include using a correctly configured server with sufficient RAM, opting for a content delivery network (CDN), and compressing front-end assets and images. Apply these fixes before or after setup to improve the overall speed of your site.
Parameter URLs from the Faceted Navigation
Although faceted navigations are an extremely helpful way for customers to navigate a large site, especially e-commerce sites, as they help users filter down to find what they need. Unfortunately, faceted navigations can also create a headache for optimization. Faceted navigation in Magento create parameter URLs that are often indexed posing four SEO problems:
- Dilutes link equity
- Passes link equity to pages that shouldn’t even be indexed
- Eats up the crawl budget and impacts crawlability
- Creates a lot of duplicate content
There are a variety of ways you can handle this common Magento SEO problem.
Robots.txt: Using the robots.txt to block the parameters may seem like a great solution because of its ease. However, this could interfere with programmatic campaigns, so it’s important to ensure the robots.txt won’t impact any other campaigns.
Google Search Console: Managing URL parameters in Google Search Console is a more precise way to handle parameters. You simply add the parameter, describe how it changes the content seen by the user, and what should Googlebot do with the URLs.
Nofollow: You can add nofollow attributes to the links behind the faceted navigation to prevent Google from crawling them, however, if they are linked to from other areas of the website, such as the sitemap, they can still be crawled by Google.
AJAX Navigation: This is a solution reserved for experienced developers, however, using AJAX can allow users to alter the content on the pages without changing the URL.
Canonical Tags: Using canonicals can be a great way to tell Google that multiple versions of the same page, or same content, should be treated as one page. Read a MOZ article about the importance of canonical tags.
Magento Product Page Issues
While Magento allows for robust product information, it does not always set up product pages and URLs per SEO best practices. Duplication of meta information and content for product pages is a common issue faced by Magento websites. If you are setting up simple product pages for variations of a product like color options or size options, this will create duplicate meta information as well as the content. One way to fix this is to use canonical tags to tell Google which page is the core and which are duplicates of the core.
Magento typically creates under-optimized page titles because it pulls from the product title. However, if you have multiple variations of a product, this could be ambiguous and helpful. The best practice is to manually differentiate and optimize every page title, but if you have hundreds or thousands of products, it might not be an effective use of time, so implementing dynamic tags that pull in product variables can be an efficient way to differentiate the page titles.
Another common Magento SEO problem is the structure of product URLs. By default, Magento will create a page URL that includes the categories and subcategories, and while this can improve the optimization of the individual URL, if you have products with multiple category associations, you could face a duplication issue as well as indexation bloat.
To fix this:
If you are just setting up your store, start out the right way and turn on the setting that tells Magento to only use top-level product URLs.
If your store is already set up using hierarchical URLs, be sure to implement canonical tags to point to the core product page. If you wish to move away from hierarchical URLs, be sure you update all internal links and implement the proper redirects to prevent 404 errors. However, Magento does have a few URL rewrite problems.
URL rewrites account for the most common SEO issues faced by Magento retailers. One of the most common issues is Magento occasionally produces category and product URLs that change back to the original /catalog path as well as duplicate URLS based on page titles. It’s important to monitor for these and block them with the robots.txt file. If your Magento website designer is experienced in the Magento platform, hopefully these issues will be addressed during development.
Another common URL rewrite problem, that is not exclusive to Magento, but frequently happens, is numeral appendages to URLs. Magento will add a number to the end of a URL if the URL is already being used, and rewrites are replacing the URL without actually changing it. This also happens when using a CSV to update products. This can be fixed by removing the rewrites from the rewrite table.
Indexing of Search Page
For some reason, Magento catalog search pages are often indexed by Google, which can create indexation bloat and impact crawlability. The best way to remedy this is by added noindex, follow meta robots tags to the search page and queries in the directs. If the crawl is an issue, you can add the section in its entirety to the robots.txt file.
It’s important to fix these common Magento SEO issues so they don’t negatively impact your site. If you are considering building a new website in Magento, ensure you work with a Magento website development company that can address these common problems in their scope so you don’t have to worry about these after your site is launched.
Need help with your Magento SEO strategy? Talk with us and see how we can help your business here.
Read More: How to Hide Page or Post Title in WordPress
Implementation of Robotic Total Station to Exponentially Increase the Productivity Gain
In the current techno-commercial age we require high accuracy and production rate at minimal costs. Technologies are continuously innovated in order to meet their current needs. But at times it can come across a big problem to implement those on job sites. Until and unless the new technologies are added to infrastructure for processing or simulated, the cost to value remains unclear. However, the robotic total station perfectly meets this requirement as implementing this technology is a straightforward process. Robotic total station (RTS) requires no hassle to install and offers several benefits including
- Enhanced productivity
- More precise measurements
- Fewer errors
- Improved quality assurance
- Optimized processing
By implementing a robotic total station with an industrial process, the operators can easily control the entire process remotely. The concept behind RTS is very simple as it only requires one to operate for controlling the entire process. It optimizes the time taken for performing complex calculations and also makes sure that inspecting the plant is not a time-consuming process. By implementing RTS to the plant it offers substantial benefits to the whole process.
- Field Productivity
- The installation of RTS is much simpler and reduces the complexity of determining individual equipment in the plant. This ensures faster and more accurate layouts. Furthermore, as all the end-points are defined to each equipment, it offers faster and more accurate quality checks.
- Better quality
- Since implementing RTS optimizes the whole process, it also enhances the accuracy of the process as a whole. Since its main objective is to simplify the whole plant mechanism and operability, it increases the number of inspection points. This ensures reduces errors resulting in a reduced number of reworks.
- Efficient field to office communication
- RTS implementation increases the end-to-end communication between the operator and the appliances and equipment. This enhanced communication increases the accuracy and precision of the process. Furthermore, it also offers real-time data of the whole process, so that the operator can manipulate the process as and when necessary.global robotic total
- Improved handover
- Implementation of RTS simplifies the entire process, where all the end-points are immaculately defined. This helps when the whole project is to be handed over as all the built-in data is readily available. This boosts the process completion and takes ensures refined products.
These key benefits can be easily compared with the process with and without the implementation of RTS. Without the implementation of total station, the process requires at the very least, two people to measure the 200 points every day. However, by implementation of just total station, those two workers could easily measure 400 points all over the process efficiently every day. On the other hand, the full implementation of robotic total station, only one person can effectively measure 600 points per day, improving the productivity gain by 600%. This exponential rise in productivity significantly enables the teams to check more points and yields better quality work with minimal or no labor.
Considering the implementation of RTS in terms of monetary gains, the whole process becomes cost-effective. There are several features that need to be considered before implementing a robotic total station to any process.
If the project is related to infrastructure, the range required is generally longer. However, in the case of construction projects, the range required is comparatively shorter. It is essential to estimate the distance a particular project requires to be validated with accuracy.
In projects that include detailed applications, it requires a higher level of precision. The accuracy of the RTS needs to be considered from average and minimal acceptable variable as the whole project solely is dependent of the specifications of the applications.
- Sensor stability
It is essentially required to estimate the ability to maintain the lock over a reduced interruption to increase efficiency and productivity.
- Time to acquisition
Increased time to processing directly improves the overall productivity.
- Battery life
RTS features longer battery life which helps in dropping interruptions to the process. Accessorizing several batteries is a costly way of running the process and this directly hampers the productivity.
- Ease of setup and compatibility with design software
Compatibility plays a vital role in any process. It is important to ensure that the RTS is compatible with the already installed software system.
A robotic total station is a perfect integration of electronic theodolite and electronic distance meter. It offers several functionalities including distance measurement, data processing, angle measurement, and coordinate measurement. Since it offers so many beneficiary attributes, several enterprises and companies have started investing in the market of the robotic total station. Several corporations have increased their focus on developing innovative technologies that would support this market. After doing exhaustive research, Allied Market Research has estimated that the global robotic total station market would garner $930.6 million in 2026, growing exponentially at a CAGR of 6.4% from 2019 to 2026. As this market has great potential, it will grow significantly over the period of time as new technologies are introduced in this market.
Listen To the Customers’ Voice to Make the Most of It with Magento 2
How important is the customer’s voice for your business? Have you ever pondered over this question?
If not, then probably you should do it now. The voice of your customers is extremely significant for the growth of your business. As your business is all about catering to the needs of the people, thus, there is no doubt about the fact that you will have to first understand what those needs are. Only when you are aware of the needs of the people, then only you can cater to them. Also, you will have to understand the people you are targeting before even starting to target them. As, your efforts will go in vain if you don’t hit the chord! In this article, we will talk about why and how an eCommerce website can be designed or reshaped as per the voice of the users.
Why should you focus on the voice of the customers?
The whole purpose of starting an eCommerce site is to persuade online users to do business with you. The growth of the business is dependent on the number of online users that you have. And, to grow, you will have to always keep increasing the volume of the customers. The best way to lure the online site visitors to do more business with you is by impressing them with your Magento 2 online store. Your eCommerce site should not only be appealing, but it should also be easy to navigate. All this contributes to the success of the online store, and in turn, leads to more business generation for your company. But, how is it even possible? It is possible when the site is meant by understanding what the customers want.
Magento 2 lets you add elements to your Magento 2 site as per the customers’ interest, demand, needs, and history
The competition in the eCommerce world is very high. Thus, if you fail to impress the visitors with your online store, then the users won’t wait to switch to your opponent. Therefore, every Magento 2 site owner needs to ensure that the site is designed uniquely. They have to add more innovation to the site, to make sure that it stands apart. But, more than adding the uniqueness factor, the company should focus on designing the site in such a manner that it creates an impression.
For this, you may want to conduct surveys and feedback sessions to understand the users better. Additionally, the eCommerce site owners can automatically get more information about the users with the help of data analytics. The companies should gather a lot of data related to the user’s behavior, interest, expectations, and needs, and based on the data analytics you can get insights that can be used to make the site more likable by the users.
Developing an eCommerce site is not a piece of the walk, and the only way to make it outstanding is by adding the elements that make it a favorite of the users. And that’s why you can get help of any Magento Website Development Services.
How will 5G technology is going to affect Cybercrime?
It is inevitable to keep up with technology, as it advances by leaps and bounds, and we cannot lag behind. There is already talk of 5G technology (fifth generation). It seems that we have recently become familiar with 4G technology and we must move on to the next one.
Apparently, we like speed in every order of things, we cannot settle for going at a prudent speed, everything has to be fast, even or especially the internet. We want to download movies, files, videos, send messages, etc. as quickly as possible, that’s why 5G technology arrives.
What is 5G?
We will give a simple and brief explanation of this new technology, relying on an article on the Gizmodo page.
How will 5G technology affect Cybercrime
The “G” means Generation, therefore, it is the fifth generation. Everything started with 1G, and at the beginning of the 90s it had already expanded to 2G, this technology allowed the mobile user to send SMS, later 3G arrived, where calls could already be made, text messages and surf the internet, the 4G improved the existing by adding more speed.
As nothing stops in technology, companies added the LTE (long-term evolution, in Spanish) to 4G technology. This allowed for greater speed and to be a more consistent modality.
The 5G will be implemented on the foundations that the 4G LTE has created. This technology will allow us to do everything we can do on the mobile so far, but at a faster, radically higher speed. The 5G will make it easier for people to download and upload content Ultra HD and 3D video. As an example, an entire HD movie can be downloaded in a matter of seconds, which used to take an hour.
At present, the transmission speed of the 4G LTE reaches up to a gigabit per second, but rarely the full speed can be used, since there are interruptions in the signal, whether by buildings, microwaves, other Wi-Fi signals, etc. The 5G will increase the download speed by up to 10 gigabits per second.
Specifically, 5G technology will allow the network to provide the connectivity needs it needs to power hundreds of thousands of connected devices in homes and workplaces.
Check how will 5G technology affect Cybercrime?
According to the CybersecurityPyme page, with the arrival of 5G technology, it will be difficult to trace criminals, especially cybercriminals.
The director of Europol, Catherine de Bolle, has assured that this new technology will make the task of locating and monitoring cybercriminals complicated since these networks “disperse the data in many elements of the system.” He asserts that “the authorities do not yet have the necessary technology to control these networks.”
Unfortunately, experts in Cybersecurity, fear that this new technology, and especially the lack of preparation before it, causing a new wave of cybercrime.
Are we prepared for the arrival of 5G technology?
According to the NecOtium page, the race to implant 5G technology has already started all over the world, despite that, entrepreneurs still see it far away. This was done by a study conducted by Accenture among 1,800 executives from ten countries, including Spain.
53% of respondents believe that there are very few things that 5G coverage will allow them to do that they can no longer do with 4G networks.
35% expect 5G coverage to produce a “revolutionary” change in the speed and capacity of networks.
There is a great lack of knowledge about the new technology, 72% of executives say they need help to imagine the future possibilities of 5G.
There is still time to fully implement the new technology, but entrepreneurs should not sleep on the laurels since at least they think they will have to be using the new technology and doing big business.
Without going any further, Spain has already begun to conduct the first auction of the frequency band, on which the new technology will be deployed. Even Vodafone has begun its pre-commercial deployment in Madrid, Barcelona, Seville, Malaga, Bilbao, and Valencia.
As we can see, 5G is coming, but there are still a few years to know its full potential. Whether or not we are prepared for the arrival of the new technology, we want it to arrive. It will always offer us a huge range of possibilities, all very interesting.
So that you do not fall behind in the formation of new technologies, academic programs have been developed according to the demands of the labor market, highlighting some such as the Master in Cybersecurity, taught by INISEG. In particular, thanks to a focus primarily on computer engineering and cybersecurity practices.
ASP.NET Core: Explore the future of C# and .Net Core 3.0
ASP.NET Core is picking up the steam quickly. It is much more evolved, and thus, the demand for ASP.NET Development Services Provider Company is rising as well. As the demand is huge, therefore, the need for high quality.NET Core and C# developers is also expected to be high in the coming time. Ever since Microsoft has shown interest and trust in .NET Core, it has become one of the top preferences of the industry. The best thing about using .NET Core is that it is perfect for macOS and Linux. Additionally, there is a lot that can be done with .NET Core.
Whereas, when it comes to C#, it is extremely versatile. And, it can be used for a host of applications. Tons of features make C# a top choice of the industry, and one of them is the fact that it has advanced level features. Apart from that, C# is also known as one of the easiest to learn languages. And, there is no doubt about the fact that it is tremendously versatile. Additionally, there is a lot of scope of both C# and .NET Core, thus, both these fields are fantastic career prospects.
The buzz surrounding C# and ASP.Net Core 3.0
.NET Framework is undoubtedly one of the most solid development platforms which are ideal for making a host of apps for Windows. With the help of .Net, the users can develop apps for web, Windows Desktop, Windows Phone apps, etc. At the same time, you can even develop apps for Bot frameworks as well as several cognitive services. Now, as ASP.NET Core 3.0 is being introduced and it is referred to as the next big thing, a lot of discussions have started happening around the connection between C# and ASP.NET Core 3.0 as well.
In fact, it is believed that in the latest ASP.NET Core 3.0, each and every C# 8.0 features is almost implemented. Although, when it comes to the comprehensive .NET Framework 4.8, some of the features might be missing in it. That is because it may lack the necessary framework support.
Future of ASP.NET Core 3.0 and C#
ASP.NET Core 3 was expected to provide a multi-platform User Interface layer. It is one of those features which were missing for a long time, although, the users really wanted it to be there. Additionally, people also wanted ASP.NET Core 3.0 to have WinForms and WPF support. While some of the experts believe that the developers can make the most of all the C# 8 in the latest version of .NET. As there is a lot that is expected from both ASP.NET Core 3 and C#.
One of the other cool things about ASP.NET Core 3.0 is that it contains Blazor. On WebAssembly, Blazor experimented for some time, but very soon, it is expected to be available completely for the users. Although, the Server-Side Blazor, which is also known as Razor Components is already creating a buzz in the industry. And now, the latest Blazor project templates, as well as the tooling will have a major impact on the industry.
Want to become an ASP.NET Core 3.0 or C# expert?
To become an expert, you would have to first understand C# completely. After you get hold of it, then you can move to the next level, which is programming with .NET framework. With this, you will get a host of career options. You can prefer to develop mobile applications or web apps. Additionally, you will get many job opportunities in the market as well. However, it is important to always be abreast with the latest happenings in the ASP.NET Core’s world.
From a very long time, there is a lot that has been happening in the world of ASP.NET Core and C#. Now, with the introduction of ASP.NET Core 3.0, the world of .NET has become all the more exciting. Simply, because there is a lot which is added to it by the company. Secondly, now, there is also plenty which is expected from C# and ASP.NET Core 3.0 in the future. So, the users can also see a lot of new things happening in the ASP.Net Core 3.0 and C#’s fields.
Freshers: There Are Tons Of Reasons To Learn Big Data
Choosing an ideal career option might be a challenging task for anyone. Though there is no right or wrong, at the same time, it is also important to select a career option that is perfect for you. And, in order to understand what is perfect for you, you will have to first understand what you really want to do. The task of selecting a career option is all the more difficult for the fresher’s or the interns as they do not have any corporate or industrial experience. Thus, they only have the choices to make a decision based on their understanding of the market, their interest, their education and of course, reviews of the people around them. However, the key factor that should be considered while deciding your career is the job prospect in the field that you have chosen. This is exactly the reason why people prefer choosing new technologies like big data or artificial intelligence to start their career. In fact, some people even switch their career.
There are several new technologies, but not all of them as popular as big data. It is one of the most popular and also one of the most growing technologies in the world today. Therefore, there is no doubt about the fact that you should choose big data for internship and even as a career option if you are a fresher.
Here’re a couple of more reasons to choose big data as a career option:
Huge scope for growth and development
Big data is evolving day by day. Hence, you have a host of chances to grow and develop your career in the field of big data. It is one of those technologies which have the potential to change how the world works. Data is everywhere, and thus, Big Data Consulting Company India plays a major role in making the most of this huge volume and a wide variety of data. It is a technology that helps the people to find out the valuable insights or information hidden in the big data sets. And, insights are extremely helpful in making better business decisions. And, the experts are trying to find out more and more uses of big data, also several new tools and techniques are also being introduced on a regular basis, thus anyone who opts big data as a career option definitely gets a lot of chances to learn and grow.
Big data is used in several industries and various fields
Big data is not just used by the corporate or the businesses. In fact, it is used by a wide range of different industries. As many industries have realized that big data is actually useful for them, therefore, they have started adopting it. At the same time, it is even used in several other fields like agriculture, healthcare, astronomy, etc. Therefore, there is no doubt about the fact that the adoption rate of big data is pretty high. This means, that fresher’s or interns can choose big data as a career option and can enter any field of choice or any industry that they want to. Big data is not limited to a particular industry or vertical.
Big data experts have good chances to earn a decent amount of money
As big data is one of the most revolutionary technologies, therefore, the experts have more chances to grow and also earn higher. The salaries offered to the big data specialists are generally on the higher side. Thus, if the interns or the fresher’s aim to earn a decent amount, then they should definitely pick big data as their career option.
More chances to explore and experiment
One of the other most interesting reasons to select big data is because, being a new and evolving technology, you will get a lot of chances to learn new things. At the same time, there will be a lot of scopes to experiment and try out new things as well. It is an awesome field for the people who like to experiment and explore. Also, as technology is evolving, therefore, automatically, you will get to know about new and more advanced techniques and tools on a constant basis.
Big data is a superb field to start or build your career. It is not only one of the most stable fields at the moment, but, there is definitely a lot of scopes to grow in this field as well. Thus, don’t hesitate to choose big data for your internship.
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