In the digital era, a lot has transformed beyond our imagination. The way, we used to spend time, has changed; the way we used to study; the way we used to make friends; the way we used to do business; and the way, we used to communicate, has also changed and so forth.
A successful business has an inspiring communication strategy at the backend which may not be visible to most of the people but playing a vital role in running a business and bringing sales leads. When we come to the digital side, we have several options available to convey our message to the audience. The digital world offers you a wide range of avenues to tap into and let your message through the digital frequency but it is not as simple as it sounds. You should know how and when to use these digital avenues to achieve the desired results by conveying your message to the audience.
We are outlining hereunder the 5 ways that are smart enough to convey your message to the audience by digital means and with a proper strategy.
Identify objectives, key messages, and target audience
The first and the foremost step should be to identify the objectives, the key messages you want to convey to the audience, and the target audience whom you want to address. According to the Market Business News, what a company aims to achieve is the business objective and how to reach the achievement is also a part of the objective.
It is imperative to note that your objectives should be measurable but we understand that in some cases, objectives can’t be measured as they are abstract especially when you are working on the behavior change. Here you may need to attach certain Key Performance Indicators (KPIs) with your objectives to assess how you are moving towards success.
Lay down the key messages you want to convey and they are also aligned with your objectives. It is not necessary that people are aligned with your objectives; you have to convince your audience with the key messages.
You should also know who you are going to address based on your objectives and key messages; means your target audience. You have to identify the target audience carefully that may convert into sales. Digitally, you can reach out to a wider audience as well as a limited audience as per your needs.
After putting all these efforts and brainstorming, now you have clearly outlined objectives and KPIs with you before you start conveying your message to the target audience which you also have identified. Let’s move on to the next step.
Design a Communication Strategy
‘Designing a proper communication strategy for your business,’ unfortunately sounds less important to most of the businessmen as their complete focus remains on increasing sales. Yes, we understand that increasing sales is the ultimate goal of any business but how to reach this goal, matters the most. You may have some business strategies and planning to increase your sales but if the digital communication strategy is missing in your list; it’s like you are directionless and substantially compromising your sales potential.
According to a study conducted by Watson Wyatt, a leading global consulting firm, the companies having most effective communication strategy returned 47 percent higher profit to their shareholders as compared to the companies having less effective or no communication strategy.
Every businessman needs to understand that communication strategy is not an add-on or a complimentary thing for the business in a digital world; it’s a necessity that tells you how to convey your message to the audience that is connecting with you through different digital mediums. Identifying mediums or channels to connect with the target audience is also a part of the communication strategy. You have to find out where your target audience, digitally, is likely to present the most: Websites, Blogs, Video sites, Social Media platforms, Email, WhatsApp, Mobile Apps, etc. and then jump into the river of digital mediums to catch the potential clients.
Create informational Content
Marketing is the word which has captured the businessmen and confined their thinking only to the conventional ways of marketing whether offline and online. Most of the businessmen take marketing as a means of promotion of the products and services they are dealing in. This may be the old concept of marketing. The people have become smarter and with the reach to search engines, they tend to find relevant information about a specific product or service before buying.
According to a data available, 64% of the people straight away search at Google to find information of any type, whereas 22% look at Bing as the second most popular search engine. The stats clearly confirms the thirst for information people have. You may be the one who quenches this thirst of your potential clients with the informational content and educates them what problems can wither away by using products and services.
You should also go for video content as it is getting extremely popular. According to a study, more than 64% of the potential customers agree to buy the product after watching a relevant video as it gives real-like experience on digital channels.
Reconnect with idle audience
Your complete focus is on increasing the sales and bringing more and more customers to your brand; but what about the ones who are sitting idle after one-time shopping or just showed interest in the first place and backed away? You can’t just forget these people. Some people may be easy to convince but some demand more time and effort to come to the point where your frequency matches with them.
You have to reconnect with this idle audience via emails, new blogs/articles, messages, new promotions and discounts, surveys to identify their needs, and some similar means. You have to reactivate the resource which is doing no benefit to you. Surveys can play an important part here as they can provide you with fresh information so that you can realign your strategy. The needs of the people may have changed during the time and you have to update your product, service and key messages accordingly to cope up with changes.
Use maximum Digital Channels
You have a long list of digital channels or mediums: Websites, Blogs, Video sites, Social Media platforms, Email, WhatsApp, Mobile Apps, etc. It’s better if you use maximum digital channels to convey your message to the target audience and ensure maximum outreach.
According to a study, 87% of the users have used Facebook and Emails in similar numbers to communicate with other users. The text was the second most used channel with 68%, whereas Twitter and YouTube were used by 32% and 31% respectively. These stats may help you to take prompt a decision and broaden the horizon of your digital communication channels. The first step is to reach out to the maximum number of audience and then you can think of increasing sales.
These 5 smart ways to convey your message to the digital audience are proven and help bring desired results to the business. The content is the most powerful tool to enhance conversions and you should give a try to free trial ebook creator to create a powerful ebook for your business.
10 Ways to Enhance Your Social Media and Marketing Know-How
Fred owns a custom personal care company. Customers on Fred’s business profiles on social media complain about late deliveries and damaged products. Fred does not care much for social media, chooses not to resolve the issues, and leaves the comments unanswered. Business dwindles for Fred over the next quarter, he goes bankrupt, and is forced to shut down his shop.
Nobody wishes to end up like Fred. The rapid changes in social media and digital marketing realms have brought the two pretty close together. In fact, social media is now an indispensable part of a larger digital marketing picture.
Nearly 3 out of 4 businesses invest in social media practices as part of their marketing plans, studies have found. So, it is time you got a refresher course on social media and digital marketing (to save yourself from being a potential Fred). Read on to find 10 ways that you can increase your knowledge on social media, digital marketing, and the impacts of the two on your business.
10 ways to boost social media and digital marketing knowledge
1. Align social media and marketing goals
Set your marketing goals at the very outset. Unless you know what you are aiming for, there is no way of attaining the knowledge to achieve that, right?
Each of your goals should follow the S.M.A.R.T. goals philosophy. It stands for:
- Specific: Be specific about what you want to achieve (such as user engagement).
- Measurable: Metrics like bounce-back rates and click-through rates are measurable, for example.
- Attainable: Do not set goals that you possibly cannot achieve, despite your best efforts.
- Relevant: This one is a no-brainer, for your goals must have relevant elements like channel-specific measuring tactics.
- Time-bound: Your social media activities over a week can be a good example of a time-bound goal.
Once you have these goals in mind, you will find it easier to measure success and R.O.I. through your social media efforts.
2. Know your metrics
Vanity metrics like retweets and shares work well when you are trying to end a meeting with your boss quickly. But those barely scratch the surface when it comes to social media metrics you should be watching out for. The Internet will come in handy when you are on your search to find meaningful metrics that help you successfully track social media and digital marketing progress. Ensure that you know all about metrics like amplification rate and post reach. Begin with the four crucial social funnels, for starters.
3. Get into the minds’ of your target audience
Forbes reports Netflix knows every time you hit play or pause, and run about 250 A/B tests per year. They have reached the zenith of personalised marketing for their customers. And so can you. First, you must know what they are thinking, what their buying preferences are, and of course, a little about their spending habits.
Create buyer personas that help you think of potential followers on social media. You need to brush up on your knowledge regarding digital marketing before you think of turning them into potential customers. The more you gather real-world data, the more you will get to know your target audience.
4. Check out the competition
You will be surprised at how much you can learn from a simple analysis of your competitors’ profiles on social media. The chances are, they have effective social media strategies in place already. So, in addition to knowing what you are up against, you will also be able to see the effects of a good social media strategy for yourself.
Get a grip on what is expected in your business niche. A closer look will help you pick out opportunities as well. For example, you can focus on the channels that your competitors don’t seem to be too active (given that you will get a good chunk of your target audience there).
5. Review your performance so far
Having a social media profile is not the same as having a social media presence. That is the first step in knowing where to start reviewing your efforts so far.
You need to ask yourself the following questions before you can get to the bottom of the matter.
- Which efforts seem to be working, and which are not?
- Who are choosing to connect with you on social media?
- Which social media channels does your target audience mainly use?
- How is the comparison between your social media presence and that of your competing brands?
It is best to collect the information at a single place. Create an audit sheet that lets you keep track of how your strategies are shaping up.
6. Know how to optimise your social media accounts
After you determine which social media network to use, you need to know all about optimising your accounts for a brand like Myassignmenthelp. If you already have an existing social media profile, the chances are that you would need to refurbish them all. You will also have to determine which posts go where. While Facebook may be awesome when you are targeting the Baby Boomers generation, millennials are more likely to move around on Instagram and Snapchat. But before you tweak your profiles, it is best to learn your way around the newest features and functions on social media (a la polling on Instagram).
7. Get a voice and style guide for your brand
Top brands have a way of words when it comes to social media. Since the entire fan base (read: target audience) is on social media, what better way to gain exposure than to engage in witty comebacks? Check out JetBlue Airways extends their support through customer services on social media.
Merriam-Webster, among others, rules the roost when it comes to cool social media conversations. Their humorous tweets are pretty popular among the followers with engagement rates shooting through the roof. Each brand has its own voice and style of putting out its content. If you want to identify yours (and hone it to perfection), my advice is to hire a voice and style coach.
8. Research extensively for inspiration
Not every brainstorming session with your creative team is bound to yield positive results. But do not lose heart if you are feeling short-changed for inspiration. You can snoop around social media to find inspiration for your upcoming posts.
For example, the business section of a brand’s Facebook page is likely to contain their journey along with the highs and lows. The Shorty Awards recipients section is also a great archive of what you can do for your brand, with the power of social media. Finally, you can always take a leaf out of the books of your favourite brands on social media.
9. Know what your content mix is
An ideal content mix should work towards making everything you post turn into a productive one. So, here are the elements that it should ideally contain.
- How much traffic you want going for your blogs?
- How much content you need to curate from other sources?
- How much content will support enterprise goals like generating leads and selling?
- How much content will deal with brand culture and HR?
Once you know how you want your content mix to look like, half of your job is done.
10. Learn all about a posting schedule
From the tentative dates when you want to put up posts (blogs, tweets, videos, etc.) to the times they go live, you will get it all using scheduling tools. The following tools can be a good place to start.
Learning your way around the tools will also help you get a grip on how it works when you combine the best social media practices to drive digital marketing results.
Plan and strategise better with the tips discussed above. Not only will you be able to measure success metrics a whole lot better, but the improved knowledge will help you make informed decisions as well. Once you know your way around the latest developments in social media and digital marketing, you can use that to your advantage. Take your business to a whole new plane using that enhanced knowledge. May the force be with you!
7 Digital Marketing, In-Demand Jobs That Didn’t Exist 10 Years Ago
Well, I don’t think there is anyone out there reading today’s article is unaware of the word “Digital marketing.” I hope of many hands down in back!
Well, do you remember the days when you were a fresh college graduate and didn’t have to see any job relating to today’s scenario? This is the difference today!
There has been seen and discussed how the ongoing surge in technology is causing the replacement of jobs. But we cannot deny the fact that technology has created a number of jobs even.
Today, we are going to discuss;
7 Digital Marketing Jobs That Didn’t Exist 10 Years Ago
But, before getting into the main topic of the day, it’s high time to look over to the overview of today’ article. Have a look:
1). Digital Marketing Specialist:
Today, everything is online and digital. Gone are the days when you were used to marketing your product and services through traditional methods, as a business owner. Those traditional methods were: advertisement in magazines, newspapers, distributing pamphlets on roads and so on. But now the time has changed and so the techniques of advertisement as well. Now, no matter if it’s a big, medium or small business, people are focusing on online ads, YouTube ads and email to outreach audience. Digital marketing specialists are now concentrating on effective online marketing campaigns and digital messaging for consumers and you know the best part of all? The salary is damn pretty good though! Digital Marketing Specialist Avg. Salary:
Next, on the list Vlogger (Videomakers), in layman language is a super cool job available for today’s youth! Wondering how? Well, there is a difference between blogger and vlogger. Although bloggers have been around since the early 90s, as we know YouTube wasn’t released until 2005 starting the age of online cat videos. But after that tables got turned and a number of successful vloggers, also called “influencers” use their platform to make money. They make money through various ways such as product sponsorship, reviews and advertising on their videos. They market products and their brand on social media. Don’t drop your jaw down if I say today’s biggest YouTube Vlogger is estimated to be worth around 15.5 million. Vlogger Avg. Salary:
3). Social Media Manager:
Do you know? There are total of 2.46 billion people present on social media in the world. And the thing is it is even growing more. So, obviously with such a rise, there is a need of social media manager continuously and this is not even outdated. They make sure that they are brand consistent and that the feedback from customers gets addressed. Their main job responsibility is to strategize, manage and maintain all of a company’s social networks. Social Media Manager Avg. Salary:
4). Chief Listening Officer:
the chief listening officer is an important one, relatively a new to the digital community. It is somewhat a step above social media manager and is more of an overall approach to social. With the assistance of the social media manager, the chief listening officer tries to get a better understanding of what clients like or dislike about the brand and create strategies to remedy or maintain those opinions by monitoring both the external and internal communications. They even also work on things like complaints, new product ideas, and tips from consumers and general feedback from social listening. Chief Listening Officer Avg. Salary:
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5). SEO Analyst:
A number of people out there must be aware of the term Search engine optimization (SEO) analysts. Their main functioning involves to let the potential customers can find their company easier. They do so by helping a company optimizes website and content to have better visibility in online searches. With such emerging smartphones and stiff competition, it’s easy to get lost in the results page if you don’t have the right tools to get you found. Thus, to give your company an online presence, SEO analyst, keeping up with Google’s newest rules and trends, analyze the website, develop and execute strategies and improve search rankings. SEO Analyst Avg. Salary:
6). Data Scientist:
The term “data science” is not a new thing in business but yes if we fit it with digital changes in the business; it is certainly a new job responsibility. How do they function? Well, they get to have a voluminous amount of structured, semi-structured and unstructured data. They need to be able to collect, interpret and utilize large data sets into data strategies for organizations. Well, it’s not as easy as it looks. It may result in a curse even. An expert data scientist knows your market is the key to a successful business and thus utilize the data accordingly. Data Scientist Avg. Salary:
7). UX Designer:
experience of the user, this is what defines the UX Designer the most appropriately. They use A/B testing to explore different options and approaches and thus determine the best types of landing pages, call to actions, customer journeys, and so forth across the site and its products, like apps. It not only improves customer experience but also the overall satisfaction of consumers. UX Designer Avg. Salary:
I hope you enjoyed reading it. Which one out of all did you love the most? Let us know your suggestions, questions in the comment section below Now.
8 Quick Tips to Choose the Best Digital Marketing Agency for Your Business
Digital marketing has been recognized to have a great potential in the growth of any business and companies do not hesitate in keeping aside a good share of their annual budget for the same. Considering the available opportunities, it is not easy to find, manage and retain a skilled and experienced team. This results in businesses opting to outsource it to external agencies.
But again, it is a mammoth task to find a digital marketing agency that will be perfect for you and your business – one that will do justice to your product and work for it with as much dedication as you would. It is tough but not impossible. If you keep certain parameters in mind for assessing the agency, you will be able to find the right one.
1. Decide on Your Goal – Brand Recognition or Improvement in Performance?
Until you are clear about the goal, you will not be able to choose right. The agencies vary in their expertise. Some are excellent at branding, while there are others that show promise with performance-related goals. There are also others, who could take care of both but remain average. You have to take a call and choose accordingly. You can find out the level of expertise in each by taking a look at their previous projects.
2. Pay a Visit
Once you have shortlisted a few agencies through their available profile, request for a visit to their office. If they do not accept, you can safely assume that they are not a real digital marketing company. There are many who claim to have a team but really are individuals working with other freelancers. If they do accept, you can personally understand their team structure and their working pattern
3. Get Acquainted with the Team
Meeting people and talking to them about work will give you a fair idea of their knowledge and competence. More than the management, you need to meet the people who will actually carry out the base work and execute your project.
4. Know Their Area of Expertise
There will be many experienced digital agencies in the list and they might be really good, but if they have not worked with your line of businesses, it could be a risk to hire them. But sometimes, it could be a risk worth taking as you could get some fresh ideas while the agencies that have previously worked on similar projects might get repetitive.
5. Ask for Client Referrals
Take references of their past and current clientele and try to get feedback from them regarding the agency’s work.
6. Get Costing Details
Get a quote from the agencies for their services for a sample project. Compare the costs with those provided by the other agencies of the same calibre. Understand the details of their costing and evaluate whether their charges are justified for the kind of work they do.
7. Do Not Compromise on Quality
Having lesser but effective work is better than a lot of ineffective activity. You can ask them to show some sample work before you decide on the final agency. This will help you understand whether their ideas and understanding match your concept.
8. Make Your Final Selection
By the time you finish the assessment of the shortlisted agencies, you would have narrowed them down to 2 or 3. Now compare them analytically on their quality of work, their cost and their track record to make your final evaluation. Choose the right digital marketing agency in Chennai that has the best fit with your working style and budget.
Through this rigorous exercise, you are likely to get the right agency for you, even though it is not the best according to the others.
Does Digital Marketing Really Help Small Businesses?
Small business endeavors demand equal amount of efforts going into kick-starting them as much as it did to construct it. Having to try every medium of marketing, leaflets, word-of-mouth, print ads…
Getting enough customers to sustain the business and pay off loans is an unlikely scenario.
Here’s a quick brief at digital marketing and if you’re that someone we are talking about, follow this guide to how DM can be your way to success.
- Be visible
Online Marketing gives you all the tools to exactly combat this issue, by targeting a demographic that you know would be appealed by what you have to offer. But this isn’t a one time affair, you have to meticulously craft your brand image on social media through blog posts, instagram, facebook pages, etc. You have to provide complete information about your products through these media to gain and nurture their trust.
- Go Organic
Do not go for typical tricks of trade and rely purely paid promotions, reach out to your limited customer base and make sure you get testimonials of their experience of using the product, or just create genuine demos and tutorials of your services through content and get your users to share them.
- Be an all-rounder online
Gone are the days when having a website and a paid online ads worked miracles to attract new consumers. Nowadays, more than 50% of the online traffic is accounted by mobile devices, so do make sure you have an interface that works for both mobile and desktop marketing. That’s not it, it’s always recommended to have multiple sources through all these platforms to portals like website, contact page, social media, content sources, et al.
- Competition is good
For the smaller businesses, competition doesn’t often lead to the generic threat and setback as it used to be for monopolistic markets where they wished to cater to a much greater audience. Looking at what your closest competition is up to, is often the most rewarding exercise as you get a clearer vision of investment, audience strength, nature of marketing, and many more such things.
You can read in more details if you head over to the blog at one of the best branding agency in India.
5 Reasons Why Email Marketing is Important for Small Business
Statistics from the Radicati group have shown more than 34% of the world population is using email to disseminate information. Now that makes around an impressive 2.5 billion people! And it is believed this number is bound to rise above 2.8 billion in the next two years. Another interesting fact about emails is that almost 196 billion emails roll out every day among which around 109 billion are business emails. Quite clearly these statistics more than reflecting the significance of email communication.
The medium of email has been an essential part of official communication since its introduction to the mass public. And it was not too long after that it was realized by marketers they can also utilize its potential to attract the most qualified traffic towards any given website. Ever since email marketing has remained a major part of digital marketing and no one can deny its importance. The more famous of all digital marketers still consider this medium as one of the most effective ways to generate qualified traffic leading to better sales figures.
What makes Email Marketing so significant after all?
Email marketing embodies an effective technique for relationship building with past, current, and future [potential] customers as well as generating leads. Through the medium of email, businesses can keep an entire spectrum of customers informed of the latest happenings that might be of their interest. And email communication also provides a business with the chance to directly connect with its clientele. Interactive email messages, in particular, tend to deliver the information necessary for both the business and the customer in a highly potent manner.
The best thing about email marketing is that it allows the most customizable targeting. Messages can be specially tailored not only to make the information more relevant from the customers’ viewpoint but also designed so as to prompt the customers to act. Hence even though most marketers today think of email marketing as an obsolete practice, that notion is entirely wrong. Email marketing remains an impeccable marketing technique that still yields astonishing results.
We have specially designed this article to educate small business owners about five reasons why email marketing is essential for them:
1- Cost effective marketing method:
Email marketing is undoubtedly one of the most effective yet simple and inexpensive techniques ever used in the arena of sales and marketing. It allows businesses to expand their reach and target a large number of customers while not incurring any significant cost if at all. It is a great choice of medium for internet or cable service providers as it enables them to roll out information directly to their customers regarding any new packages or even to notify them of packages that could be upgraded. For example a platform like local cable deals which offers internet service from Xfinity, AT&T, Windstream, etc. can roll out emails to existing and potential customers telling them about new packages or upgrades that may have become available. In a similar manner, Email marketing can create a significant impact in the case of small business concerns too.
You certainly don’t have to take my word for it but you can definitely pay heed to a study from Forrester Research. The said study has found 85% of US retailers think of email marketing as the most suitable and potent customer acquisition technique. In fact, you will be surprised to know the Direct Marketing Association has claimed $1 spent on email marketing can yield up to $40 in ROI.
2- Concise targeting:
Email marketing is the most helpful in targeting already narrowed down audience which actually has an interest in buying products like yours. It allows you to market your products and services to a specific segment of people whether they are already using your products/services, are new customers, were your customer at one time, or would be inclined to become your customer in the future given their interest in finding out about your product/service.
3- Measurable results:
There is no guessing in email marketing. One can easily keep proper track of the output of an email marketing campaign. There are several email marketing software which allows you to keep track of the opened emails, clickable links, subscriptions through emails, the unsubscription record, open rate, mobile open rate, Desktop open rate, etc. And there are several metrics too, which are monitored to find out the success rate of any such email marketing campaign. Hence a simple marketing technique can be quite easily transformed into accurately judging results by using the right tracking tools.
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4- Motivate to take action:
Email marketing like any other marketing endeavor prompts the audience to take action. Marketing emails are basically designed to motivate people to interact with a given platform – and make them want to probe a newly introduced product/service/package etc. By default, email is a transactional medium which if utilized rightly can direct loads of qualified traffic (with the intent of buying) to your site. Small businesses should, therefore, pay special attention to email marketing particularly because as shared earlier it costs almost nothing yet yields great results. An email marketing strategy does not have to be just confined to a newsletter or automated promotional emails, rather there are many other ideas which can be employed to maximize the click and open rate.
5- Personalized interaction:
The best thing about email marketing is that it allows personalized interaction with the targeted audience. You segment your audience into different sections to design a customized message for each so that it actually resonates with that particular audience. According to a survey by DMA, 58% of the revenue is generated from these well-tailored messages and segmented lists of audiences. And marketers using segmentation for their campaigns have noticed a significant increase – that of 760% – in their revenue.
The above discussed five points clearly indicate why email marketing is a must do for small businesses and also for established businesses. Chiefly, because it costs less than any other marketing technique yet yields better results. I as a marketer, therefore, recommend all small businesses to use email marketing to assist with business growth, customer outreach, and of course revenue.
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