Getting backlinks to your site is a great way to boost your search ranking and land near the top of results on search engines like Google and Bing.
As a friendly reminder, “backlinks” simply refers to another site linking to your site. It helps to show authority, authenticity, and credibility. And quite frankly, search engines put a lot of weight on backlinks. To help you increase your SEO (search engine optimization), here are three ways to build backlinks to your website.
The power of guest posts
One of the most common ways to earn backlinks is to guest post on other people’s sites. During the negotiation process, even if you’re writing an article for free, you ask the site’s owner if you can link back to your site, creating your backlink. Of course, you’re also getting your name/brand out there, providing informative content, and showing you’re an expert in your field.
This is an authentic way to get backlinks because the links are relevant to the article and won’t appear as if the site owner is adding links to their site just to add them. It’s an enjoyable process and allows you to expand your horizons while building a relationship with the site owner. Plus, you can tap into their audience and gain more fans/customers.
Create powerful content
If you want backlinks, then you need to create powerful content. Your content needs to resonate with your audience. If it does, then people are more likely to share it on social media, in emails, or even link to it on their websites.
One effective method is to create well-researched and informative infographics. After all, people love to share this type of content because the research is already done, it’s jam-packed with info, and people tend to trust infographics. Of course, as people link to your infographics, they’ll be linking to your site, creating the backlinks that search engines crave.
Powerful content is important, but if no one knows about your site, then they simply can’t link to it. While everyone wants an endless amount of backlinks and to acquire them as fast as possible, quality SEO practices aren’t an overnight process.
That’s why you have to build brand awareness and relationships — you need to get your content out into the world and in front of more people. Luckily, there are many different ways for you to do this.
Part of the strategy often involves digital marketing efforts in which you’re increasing brand awareness, guest posting, and other invaluable services. Another way to build relationships is to interview people and have others interview you. This provides more content (videos, social media posts, email blasts, blogs) to both parties.
Interviews allow you to build relationships with the people interviewing you and possibly their fans or following when they post this content on their social media networks and sites. Not only will you look like an authority when another site owner or reputable publication interviews you, but you’ll be able to plug your company and also provide a backlink in the article.
Earning backlinks can be challenging. It’s not a quick process, and it takes time to earn and build backlinks to your site. The good thing is that there are many ways to earn backlinks, not least of which are the three methods above.