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SOCIAL MEDIA LEADING US TO SAME PIT

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The last thing most of us do before going to bed and the first thing before getting out of the bed is to check our phone. Isn’t it? And what do we check? Well, mostly we check if we have any messages waiting to be read in our inbox. And it has been an ever-increasing trend that these messages are coming from most people we don’t even know properly. And if you are too lonely and there aren’t any messages waiting for you then it would just be a random scroll through feeds watching random people post about their life and you really don’t even care about it.

Why This Habit Is On a Tremendous Increase?

Is it because of the growth in unemployment?  Or is it because of reduced data pack rates? Or both? Or are we interested in other’s life more? Or are we depressed and lonely? There would certainly be a list of the question raised over this.

Well, I say social media has found a lot of ways to attract us. It certainly has that what it takes for us to make so much time from our daily busy routine for social media. This can be a good thing or a bad thing as we are religiously investing so much time to this.

Security Is at Stake

Without any doubt, security is something which tops everybody’s list. And we are also aware that there are most of the social media sites try their level best when it comes to security. Still, we hear so many cases where the accounts of famous personalities getting hacked on a daily basis. Accounts being stalked by such people with whom we don’t want to share our life’s updates.

Impact of Social Media

Social media certainly helps us remain updated with all that happening around us. We certainly can see the difference in the way people have evolved. If we move a decade back we can draw a picture in our minds of people of that era, all we can imagine is maximum people in their late 40s not aware of how the technology works. Mobiles were only used for calling. From fashion sense to sense of humor everything has evolved a lot.

Along with the good side, there is a bad side of it as well. And everything has to be taken into consideration. Social media has become one of the most influencing platforms in the world. It has currently become a trend with the majority in the whole world that whatever is posted on social media has to be correct. Very few would use want to dig into reality. And this is slowly leading us to minimize or nullify our thought process.

I am amazed to see people who cannot read or write properly are using social media these days. And when I say cannot read/write does clearly indicate they fall into the category of illiteracy. We are very much aware of the rate of illiteracy we have in the whole world.

Read More: Facebook slammed for auctioning teen as a child bride in a viral post

And when there would be a set of such people using social media we can clearly understand the level of thought process these people would have and they would just blindly follow what is shown to them in the form of images and videos. And not just these set of people, however, many educated people are seen to have fallen into this trap.

Exploiters are taking good advantage of such situations. Youths especially are getting too addicted to social media. There was a time when people use to enjoy the moments they are living in. However, these days’ people just love to capture the moments and show it to others and are eagerly waiting for people to watch and share their reviews. In short, what others think has become more important.

It has certainly decreased the communication ties among people we living with and increased the care about people we don’t even know.

For youths spending time on social media has become more important than spending time learning something which would benefit their career perspective. Friends have become more important than parents. Watching the lifestyle of others have lead youths to be wanting the same lifestyle for them as well. Understanding the situation is no more a priority for youths.

Social Media is doing more damage than good to the people using it and it has been an ever-increasing process. We need to understand this soon and work towards a better and well-educated future.

Read More: 10 Ways to Enhance Your Social Media and Marketing Know-How

Wake Up Before It Is Too Late

We know global warming is bad but still, we do not take proper actions to prevent that. We know this is going to harm us yet we are Quite. With all the factors we have seen about social media. We can surely say even social media impact is bad for us if proper care is not taken.

We need to make rules and discipline with our life in terms of social media usage along with what to believe and what is not supposed to be believed. Let social media not lead us to shrink our thinking capacity.

Author Bio: Cory Hungate is a writer living in Chicago and currently working for EverythingBreaks.com i.e. Consumer Electronic Warranty Provider Company, which also offers total home protection plans.

He is very ardent about his work and has a flair for technology and innovation. He is a total health and fitness enthusiast and in his free time, he enjoys exploring new places.

Read More: 6 Steps to Get More Traffic to Your Business Website via Social Media Marketing

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3 Ways to Earn or Build Backlinks to Your Site

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3 Ways to Earn or Build Backlinks to Your Site

Getting backlinks to your site is a great way to boost your search ranking and land near the top of results on search engines like Google and Bing.

As a friendly reminder, “backlinks” simply refers to another site linking to your site. It helps to show authority, authenticity, and credibility. And quite frankly, search engines put a lot of weight on backlinks. To help you increase your SEO (search engine optimization), here are three ways to build backlinks to your website.

The power of guest posts

One of the most common ways to earn backlinks is to guest post on other people’s sites. During the negotiation process, even if you’re writing an article for free, you ask the site’s owner if you can link back to your site, creating your backlink. Of course, you’re also getting your name/brand out there, providing informative content, and showing you’re an expert in your field.

This is an authentic way to get backlinks because the links are relevant to the article and won’t appear as if the site owner is adding links to their site just to add them. It’s an enjoyable process and allows you to expand your horizons while building a relationship with the site owner. Plus, you can tap into their audience and gain more fans/customers.

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Create powerful content

If you want backlinks, then you need to create powerful content. Your content needs to resonate with your audience. If it does, then people are more likely to share it on social media, in emails, or even link to it on their websites.

One effective method is to create well-researched and informative infographics. After all, people love to share this type of content because the research is already done, it’s jam-packed with info, and people tend to trust infographics. Of course, as people link to your infographics, they’ll be linking to your site, creating the backlinks that search engines crave.

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Build relationships

Powerful content is important, but if no one knows about your site, then they simply can’t link to it. While everyone wants an endless amount of backlinks and to acquire them as fast as possible, quality SEO practices aren’t an overnight process.

That’s why you have to build brand awareness and relationships — you need to get your content out into the world and in front of more people. Luckily, there are many different ways for you to do this.

Part of the strategy often involves digital marketing efforts in which you’re increasing brand awareness, guest posting, and other invaluable services. Another way to build relationships is to interview people and have others interview you. This provides more content (videos, social media posts, email blasts, blogs) to both parties.

Interviews allow you to build relationships with the people interviewing you and possibly their fans or following when they post this content on their social media networks and sites. Not only will you look like an authority when another site owner or reputable publication interviews you, but you’ll be able to plug your company and also provide a backlink in the article.

Earning backlinks can be challenging. It’s not a quick process, and it takes time to earn and build backlinks to your site. The good thing is that there are many ways to earn backlinks, not least of which are the three methods above.

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Top 10 Non-Social Media Apps for Teens

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Google PlayStore and Apple App Store have already had a parcel of apps for the most profitable user group, teenagers. However, many of the apps targeting teenagers, don’t help them to learn a new thing or to make their life easy. Thus, it becomes crucial for both teens and their parents to make sure the apps teenagers are using must have defined purpose and make them learn new things.

In this blog, I am going to talk the same. I will share top apps which teens can use to maximize productivity and learn new things that can actually help them to grow through life.

So, without any due, let’s proceed.

  • Popplet

Popple

Popple

Category: learning app

Cost: Free

Platform: IOS and web

Use: Popplet is the very straightforward brainstorming app which enables users to learn any concepts at school or at work in a more rational way. Using it, teen students can develop stronger organizational, memory and writing skills. They can capture the facts and images related to any concept and create a relationship between it, as shown in the following image.

  • NPR News App

NPR News App

NPR News App

Category: News app

Cost: Free

Platform: IOS, Android

Use: NPR news app is one of the most promising news apps. It does not only contain stories to read, but users can also listen to several podcasts. User can read the news of a particular location by either typing zip code or name of the neighborhood. The reasons why teenagers should install this app are – it broadcasts all latest stories in a very understandable language, teenagers can set their preference and app will show only that news, and last but not least, they do not publish crime news or any negative news which may annoy sensitive mind of teenagers.

  • Circle for 6

Circle for 6Category: Personal safety

Cost: Free

Platform: IOS, Android

Use: Initially, Circle for 6 apps was designed and developed for college students to promote safety, but soon it became popular among families, parents, and friends. Basically, it lets users add 6 other users who can be their friends or family members and send an instant call for help to their circle with the single click. Along with the SOS call, the app also sends the GPS location of users. If not for the safety purpose, teen users can also use this app just to keep themselves updated with their friends’ whereabouts.

  • Scholly

Scholly

Scholly

Category: Education

Cost: $0.99

Platform: Android, IOS, Web

Use: If you are a teen and looking for a scholarship,  Scholly can be your best friend. It is the robust platform which helps teenagers to find a perfect scholarship that suits their needs. A 21-year old college student has developed it after getting a scholarship worth $1.3 million!

In recent time, Scholly has launched many more services for the students. These services include SchollyEditor which is the AI-powered writing assistance and SchollyMath which is is the AI-powered math solver.

  • Magisto

Magisto

Magisto

Category: video editing

Cost:free

Platform: Android, IOS

Use: If you are a creative soul and want to play around videos, Magisto app won’t disappoint you. Using the Magisto app, you can create outstanding videos within minutes with its groundbreaking features like Video Editor, Music Slideshow, Collage and Movie Maker. Magisto claims that more than 100 million people have installed the app to handle their video editing needs. It is awarded Google Play Editor’s Choice, Gartner ‘Cool Vendor’ 2018 and #1 video editing app by Consumer Reports.

  • Swelly – What is your opinion?

SWELLY

SWELLY

Category: Lifestyle

Cost: free

Platform: Android, IOS

Use: If you are a teen and can’t decide what to wear, what to eat or even what to post on social media, this very unique app can rescue you. Here is how it works – you just need to post two items with the hashtag. People will then click on the picture they like best and you can know what is the popular choice. The best part of the Swelly app is its privacy policy which keeps your post within the friends you select.

  • Vinted USA

Vinted

Vinted

Category: Lifestyle

Cost: Free

Platform: IOS and Android

Use: If you are a teen, you must have a lot of unused clothes in your closet. So, what about selling it and making a few bucks? The vinted app which is exclusively available in the USA helps to achieve the same. It is made to connect buyers and sellers. You can list out your clothing and when style-savvy people buy it, the app pays you the exact same amount a buyer pays.

  • Snapguide

SNAPGUIDE

SNAPGUIDE

Category: DIY, Lifestyle

Cost: Free

Platform: IOS

Use: Snapguide is the best app to kill time and learn new things at the same time. It is the DYI app which includes thousands of tips and tutorials to make your daily tasks easy. It covers a variety of topics such as food, fashion, DIY projects, makeup and some other life hacks. Not only you can watch tutorials posted by other people, but you can also post your tutorial.

  • 7 Minute Workout

7 Minute Workout

7 Minute Workout

Category: Fitness

Cost: free

Platform: IOS and Android

Use: Having a good physical shape is the dream of every teenager and this app can make it achievable by just investing 7 minutes per day. Sounds interesting! Isn’t it? This app shows you different exercises and time of each of them. You can also track your past workouts and process. Moreover, it supports Google Fit now. Voice control, adjustable circle time, adjustable rest time, beautiful UI design, and ABS workout for different user groups are more features this app provides. Google has even awarded 7 Minute Workout app as the Best of 2016 app, Top Trending app and Best-self improvement app.

  • Skoda Parent taxi app

Skoda Parent taxi app

Skoda Parent taxi app

Category – Lifestyle, Travel

Cost: Free

Platform: IOS and Android

Use: Unlike any other apps which we have discussed in this blog, Skoda Parent taxi app is specially developed for the parents who have teen kids. It is a taxi app which charges kids in the chores. Here is how it works: when parents drive around the kids, this app counts the distance. Based on this distance, parents ask their kids to complete their chores. To make sure teen kids don’t avoid chores, Skoda Parent taxi app lets parents share the chore details on social media accounts. This app exhibits the recent scope in taxi app development.

Read More: Things You Should Consider while Choosing a Newspaper App

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Why One Should Buy Instagram Video Views?

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When it comes to the social media site, Instagram is one of the most demanding platforms in which you can share whatever you want such as videos, pictures and much more. By posting any contents and daily activities on the page, many people get likes and views for their unique posts.

Then, if the post has several likes and views in the sense, then it will become viral and more popular. At the same time, the number of users on the Instagram page is increasing rapidly and so more and more people are getting engaged in the site.

Of course, there are so many ways are available for the one to get more popular and gain reputation but they are actually a time consuming one. 

Business doesn’t have enough time to concentrate on the organic way and so move on to the short way to get disclosure and increase the number of video views. So, nothing can be better than the buying options. Therefore, go with the Instagram video views buying process and enjoy an unlimited number of views.

Bear in mind; buying views is not at all an easy task and so just concentrate highly on what you are looking for. Take a brief look at the following article and to be familiar with the benefits of buying Instagram video views!

Why should buy Instagram video views?

Views are the most important one of your performance and success in your business. That is why buying Instagram video views are highly recommended. Once you have decided to buy Instagram video views then you will achieve huge exposure and gain more reputation. And sure, this option will help you to enhance your business to the top position. And also, there are so many benefits are accessible and so you will get a chance to enjoy to the core. 

  • Gain more reputation:

When you provide unique videos, then automatically you will reach more attention and disclosure with your viral videos. Actually, having enough video views on your Instagram account is like a ladder and aids you to reap huge success quickly. In addition, it will boost your business performance and assist you to develop huge fan supporters in a smart way. In order to maintain huge popularity for a long period of time, then it is highly important to buy Instagram video views from the reputed source. 

  • Unique marketing strategy:

When you have more video views, then it will be easier and simpler for the business people to enjoy gigantic deals and offers. Actually, buying Instagram video views is one of the marketing strategies and attains the customer in a unique way. For example, if the post has a high number of views in the sense, then supporters will have an eye on the post and share it to their friend’s circle. 

  • Boost credibility:

Moreover, buying views may help you to maximize your online presence and enhances your credibility to the core. Thus, you can easily reach the targeted people and reach your goal as well.

Read More: Blockchain Technology – A Major Player of the Tech Space

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What are the steps of (CRO)conversion optimization?

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Many factors can influence the conversion rate of your eCommerce, but one of the most important elements in your Call to Action: its success is determined both by graphic attributes and by its positioning, up to the path of the user from landing on the site at the end of the process.

Here are some tips on how to maximize your Call to Action and get the best possible conversion rate.

1. Defend yourself against robots

Scripts like Captchas are used to determine if the person sending the data to your database through a form on your website is a person and not a robot. Robots are automated programs that can create fake accounts on your website, make false orders or simply post meaningless comments.

Adding scripts like Captchas before CTAs will make your conversions real and prevent robots from accessing your site. So if on one hand, the addition of these scripts worsens your CTA because it increases the steps necessary for the user to act on the other it improves the quality of your conversions because it creams those that are not real.

2. Do not overdo Social

Even if the social sharing buttons are very useful, if used incorrectly they can compromise your marketing campaigns and reduce your CTA. You must remember that the social sharing buttons are still small CTAs that distract your user from the main CTA you want to reach. Better to use a few or eliminate them in the landing pages of your advertising campaigns.

3. Do not overdo the required fields

Although having all of your customers’ information on file could be important, it has been proven by a lot of research that reducing the fields that lead to your checkout can significantly increase your CTA. Think, for example, of how Amazon has created its pay with a click system, do you think it would have done it without a good reason?

What we recommend is not to ask for all the information together, but to divide it into several forms to be completed at different times depending on the action you want to take. The second piece of advice is to never ask for the same information twice but to auto-fill in the fields for which you already have the requested data.

4 Red is a color that stands out

It seems a minor thing, but colors and contrasts are very important in web marketing and digital conversion strategies when designing your online store. As a general rule, call-to-action buttons should always be red. If the buttons on your website are of a different color, you may lose conversions. Studies have shown that you can increase your conversion rate by up to 34% with a red button.

5. Location is everything

Once you’ve changed the color of your call to action, two other things are very important: horizontal alignment and vertical visibility. Always put your CTA on the right side of your page. Most languages

are read from left to right, which means that a CTA located on the right side of the page will notify the user that he has finished reading the message and can proceed with the action. Also, always place your CTA above the screen line.

 

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10 Ways to Enhance Your Social Media and Marketing Know-How

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Fred owns a custom personal care company. Customers on Fred’s business profiles on social media complain about late deliveries and damaged products. Fred does not care much for social media, chooses not to resolve the issues, and leaves the comments unanswered. Business dwindles for Fred over the next quarter, he goes bankrupt, and is forced to shut down his shop.

Nobody wishes to end up like Fred. The rapid changes in social media and digital marketing realms have brought the two pretty close together. In fact, social media is now an indispensable part of a larger digital marketing picture.

Nearly 3 out of 4 businesses invest in social media practices as part of their marketing plans, studies have found. So, it is time you got a refresher course on social media and digital marketing (to save yourself from being a potential Fred). Read on to find 10 ways that you can increase your knowledge on social media, digital marketing, and the impacts of the two on your business.

10 ways to boost social media and digital marketing knowledge

Social Media

 

1. Align social media and marketing goals

Set your marketing goals at the very outset. Unless you know what you are aiming for, there is no way of attaining the knowledge to achieve that, right?

Each of your goals should follow the S.M.A.R.T. goals philosophy. It stands for:

  • Specific: Be specific about what you want to achieve (such as user engagement).
  • Measurable: Metrics like bounce-back rates and click-through rates are measurable, for example.
  • Attainable: Do not set goals that you possibly cannot achieve, despite your best efforts.
  • Relevant: This one is a no-brainer, for your goals must have relevant elements like channel-specific measuring tactics.
  • Time-bound: Your social media activities over a week can be a good example of a time-bound goal.

Once you have these goals in mind, you will find it easier to measure success and R.O.I. through your social media efforts.

2. Know your metrics

Vanity metrics like retweets and shares work well when you are trying to end a meeting with your boss quickly. But those barely scratch the surface when it comes to social media metrics you should be watching out for. The Internet will come in handy when you are on your search to find meaningful metrics that help you successfully track social media and digital marketing progress. Ensure that you know all about metrics like amplification rate and post reach. Begin with the four crucial social funnels, for starters.

Read More: Does Digital Marketing Really Help Small Businesses?

3. Get into the minds’ of your target audience

Forbes reports Netflix knows every time you hit play or pause, and run about 250 A/B tests per year. They have reached the zenith of personalised marketing for their customers. And so can you. First, you must know what they are thinking, what their buying preferences are, and of course, a little about their spending habits.

Create buyer personas that help you think of potential followers on social media. You need to brush up on your knowledge regarding digital marketing before you think of turning them into potential customers. The more you gather real-world data, the more you will get to know your target audience.

steps to choose marketing agency

steps to choose marketing agency

 4. Check out the competition

You will be surprised at how much you can learn from a simple analysis of your competitors’ profiles on social media. The chances are, they have effective social media strategies in place already. So, in addition to knowing what you are up against, you will also be able to see the effects of a good social media strategy for yourself.

Get a grip on what is expected in your business niche. A closer look will help you pick out opportunities as well. For example, you can focus on the channels that your competitors don’t seem to be too active (given that you will get a good chunk of your target audience there).

Read More: 8 Habits Ruining Your Life You Are Not Aware With

5. Review your performance so far

Having a social media profile is not the same as having a social media presence. That is the first step in knowing where to start reviewing your efforts so far.

You need to ask yourself the following questions before you can get to the bottom of the matter.

  • Which efforts seem to be working, and which are not?
  • Who are choosing to connect with you on social media?
  • Which social media channels does your target audience mainly use?
  • How is the comparison between your social media presence and that of your competing brands?

It is best to collect the information at a single place. Create an audit sheet that lets you keep track of how your strategies are shaping up.

6. Know how to optimise your social media accounts

After you determine which social media network to use, you need to know all about optimising your accounts for a brand like Myassignmenthelp. If you already have an existing social media profile, the chances are that you would need to refurbish them all. You will also have to determine which posts go where. While Facebook may be awesome when you are targeting the Baby Boomers generation, millennials are more likely to move around on Instagram and Snapchat. But before you tweak your profiles, it is best to learn your way around the newest features and functions on social media (a la polling on Instagram).

Read More: 8 Quick Tips to Choose the Best Digital Marketing Agency for Your Business

7. Get a voice and style guide for your brand

Top brands have a way of words when it comes to social media. Since the entire fan base (read: target audience) is on social media, what better way to gain exposure than to engage in witty comebacks? Check out JetBlue Airways extends their support through customer services on social media.

Merriam-Webster, among others, rules the roost when it comes to cool social media conversations. Their humorous tweets are pretty popular among the followers with engagement rates shooting through the roof. Each brand has its own voice and style of putting out its content. If you want to identify yours (and hone it to perfection), my advice is to hire a voice and style coach.

8. Research extensively for inspiration

Not every brainstorming session with your creative team is bound to yield positive results. But do not lose heart if you are feeling short-changed for inspiration. You can snoop around social media to find inspiration for your upcoming posts.

For example, the business section of a brand’s Facebook page is likely to contain their journey along with the highs and lows. The Shorty Awards recipients section is also a great archive of what you can do for your brand, with the power of social media. Finally, you can always take a leaf out of the books of your favourite brands on social media.

Read More: 6 Steps to Get More Traffic to Your Business Website via Social Media Marketing

9. Know what your content mix is

An ideal content mix should work towards making everything you post turn into a productive one. So, here are the elements that it should ideally contain.

  • How much traffic you want going for your blogs?
  • How much content you need to curate from other sources?
  • How much content will support enterprise goals like generating leads and selling?
  • How much content will deal with brand culture and HR?

Once you know how you want your content mix to look like, half of your job is done.

10. Learn all about a posting schedule

From the tentative dates when you want to put up posts (blogs, tweets, videos, etc.) to the times they go live, you will get it all using scheduling tools. The following tools can be a good place to start.

Learning your way around the tools will also help you get a grip on how it works when you combine the best social media practices to drive digital marketing results.

Wrapping up

Plan and strategise better with the tips discussed above. Not only will you be able to measure success metrics a whole lot better, but the improved knowledge will help you make informed decisions as well. Once you know your way around the latest developments in social media and digital marketing, you can use that to your advantage. Take your business to a whole new plane using that enhanced knowledge. May the force be with you!

Read More: What are the main skills you need to acquire to be a successful SEO person?

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