Search Engine Optimization is an essential part of having a productive and accessible website. The ranking of the pages changes depends on new developments. It is crucial to be on top of all innovations to get your site to the top of the search list. The good thing is that many tools can help with analytics and improvement of one’s marketing strategy and performance.
It all starts with getting all the data about the website’s performance, conversions, etc. Before concentrating on our list of must-have software, we need to highlight the importance of the fundamental element, engaging content.
If you do not have time, energy, professional enough employees to provide engaging materials, then hiring an expert essay writer at EssayPro.com might be a good choice. Experienced authors can help with any content-related tasks, not only academic papers. And without good content, there won’t be much progress.
Now we are ready to present seven amazing tools that will make one’s marketing and SEO strong in 2019.
1- Google Analytics
First of all, it is completely free. Secondly, it comes directly from Google – one of the biggest search engines. They know exactly what factors influence the website’s ranking.
The main feature is the in-depth traffic analysis. It shows what content is the most viewed on one’s page. There is information on a number of visits, duration, etc. There are also statistics by the countries from which visits come from, which is great to know one’s target audience better.
Another cool feature is seeing how many mobile visits are there. It is a thing to consider when making a mobile-friendly interface.
So the main benefits are:
- Information on conversions, ability to set goals;
- Visitors’ demographics to reach the target audience;
- Channels that send the most traffic to one’s site.
This tool is not free; the basic version costs $99 per month. However, the performance is outstanding. It shows extensive historical data, backlinks research, traffic estimations for all pages. The main functions are:
- Keywords provision (newly discovered every month). One can generate keyword ideas concerning the target audience’s country;
- Traffic estimations for top 10 rankings for an inquiry;
- Site’s backlinks and interlinks monitoring
- Opportunity to analyze competitors’ link data.
This fascinating tool has something else to offer. It is designed to help discover new marketing opportunities, excluding keywords. It finds backlinks and options for guest posting.
Ontolo provides effective options, which saves a lot of time comparing to traditional searching. This tool is not free; the basic plan is $97 per month. Here are the essential functions:
- Searching for backlinks and guest post options;
- Finding the best variants;
- Providing comprehensive yet straightforward research on these options.
4- Answer the Public
This is a useful tool to find ideas for content. It also has a free plan, so it is suitable for anyone, even those who are on a tight budget. It collects search autocompletes from Google and Bing to provide the data on what people are looking for. The main benefits are:
- Helps to create relevant long-tail keywords;
- Gives a better understanding of one’s audience;
- Provides content ideas based on what people are looking for;
- Makes keyword research more precise.
This is one of the best tools for SEO planning. It gives plenty of opportunities, such as organic searches information. One can check the competitors’ activity to see what their strong points are and use this information to increase their own performance. It also shows the most effective content and keywords of the analyzed page. Among other features there are:
- Comprehensive keyword research, which is just necessary for any marketing strategy;
- Competitors’ backlinking to improve one’s own linking;
- SEO audit of the page.
The basic plan starts with $99.95 per month.
6- HubSpot’s Website Grader
This tool helps to get an overall report on the website’s performance. The provided report is clear and straightforward. It shows the grading of the features that influence the SEO ranking of one’s site directly. Those are performance, security, mobile-friendliness, etc. The main functionality includes:
- A detailed report on website performance;
- A separate rating for each site’s feature;
- Recommendations on improvements.
This tool is available for free.
It is a very easy tool with an intuitive interface. It shows the pages of a site that need improvements and optimizations. The suggested changes can be done via this tool and posted directly to your website. After that, ClickFlow shows the increased performance of better content. The main functions are:
- Finding posts that need optimization;
- Allowing easy optimization via ClickFlow and posting them automatically to one’s web-page;
- Providing experiments and split testing of improved posts;
- Showing CTR increases and associated revenue.
It has a free trial option.
A successful marketing strategy is always based on analytics and detailed research. It is essential to know one’s website’s performance rates, Google ranking, backlinking, conversions, etc.
It is also essential to get the idea of competitors’ strategies and strong points. Keyword research is fundamental, yet it is not the only way to increase the audience. The tools we’ve covered will help one to get all the analytical data and make improvements to the content.
The Right and the Wrong Reasons to Start a Blog
It seems like everyone has a blog these days. However, very few people have a successful one.
That may be because too many people start a blog without realistic expectations. Simply put, a lot of people start a blog for the wrong reasons.
To make sure that you’re setting yourself up to succeed and setting the right type of expectations, here are some of the right and wrong reasons to start a blog.
The Right Reason: SEO Success
“Content is king” has been the mantra in digital marketing for years, but it has never been truer than it is today. If you’re just starting your journey, you might want to read these 10 steps to building a WordPress website the right way.
Google’s algorithm rewards fresh and relevant content and the use of organic SEO tactics. The highest-ranked companies are the ones who take the time to create quality, well-optimized content. And your blog remains the best place to publish this content.
The Wrong Reason: Overnight SEO Success
Despite what we just wrote above, your blog is most likely not going to help you overtake the #1 ranking on Google in a few weeks. Or even a few months or years.
There are always case studies for aggressive SEO growth and companies that skyrocketed up the rankings. However, this is not a realistic place to set your expectations. You also need to know that their growth most likely didn’t just come from their blog. It is almost always aided by a strong off-page SEO strategy, with link building and influencer marketing.
The Right Reason: Thought Leadership
Your blog is also a great home for you’re earned knowledge and industry acumen.
You most likely started your business because you’re an expert in something. Whether that something is pet grooming or auto mechanics, your mind contains invaluable experience and expertise. If you can effectively get it out of your brain and into a blog, you stand a great chance at becoming a thought-leader in your space.
The Wrong Reason: You Want to Go Viral
Becoming a thought-leader or influencer in your market likely won’t happen overnight. And it most likely won’t happen with a single blog that goes viral.
Writing a blog or shooting a video with the hopes of going viral basically holds the same odds as buying a lottery ticket.
Don’t set out hoping to find overnight success after hitting a homerun. Set yourself up to strategically build a following. That is more achievable and something you can work towards. At the same time, the results you will see from taking the long road will last much longer, whereas the fame and success from a single viral piece can be fleeting at best.
You may have noticed the overarching theme here. The right reasons to start a blog all involve working strategically to grow your SEO clout and following, while all of the wrong reasons include looking for overnight success or fame.
Enter the world of blogging with the right expectations and you can steadily work towards success. However, if you enter it with the wrong expectations, you will most likely get frustrated and quit.
Can your blog make you rich? Maybe. But you’re going to have to put a lot into it before it starts giving back.
SEO Tips For Small Businesses To Compete With Large Enterprises
In this world, where almost everyone is familiar with the use of the Internet and understand its benefits, it will be useless to ask why to do search engine optimization. Instead, it’s better to ask how to do SEO. The primary reason is that online marketing is growing rapidly. It has given rise to the need for small businesses to get their website listed in top ranking in SERPs of Google and other popular search engines.
Nevertheless, the competition in business is rising with every passing day. It is evident from the fact that many giant companies are flourishing in the UAE alone. The mega-enterprises have a significant margin of getting leverage over the SMEs by investing in paid campaigns.
However, small business organizations may be unable to get paid visitors owing to financial constraints. But, don’t forget every dark cloud has a silver lining. Because small and medium-sized firms has to invest their energies to promote their websites through organic way for enhanced visibility.
Does SEO work for small business?
There are still a few people who ask if it is right for them to do SEO for small business? A piece of quick advice for them is that getting high ranking in search engines is not just right but crucial for small business survival in the 21st century.
It’s because more than 80% of people go through the Internet before visiting the brick and mortar stores. Further, 42% of people select the first listing while searching online, and 21% go with the second listing on the first page. So, the probability of the rest to be decided by the potential consumers is incredibly less.
SEO Tips for Small Businesses to Beat Giant Industry Rivals
Multinational Corporation including Home Depot, and Walmart, etc. has already given the due importance to optimize their corporate identity over the Internet. They are now reaping the benefits of strong web content, availability of most aspired products and none other than eCommerce solutions.
It is no doubt difficult for the small business organization to beat the competition but not impossible. Consider the following SEO tips for your small business to optimize your website better to fight giant competitors:
Give a focus to your specialized niche
Instinctively, SMEs must think of better ways to get noticed among the others. It can be done by paying augmented attention to focus on a specialized niche. For instance, if a company is dealing with cooling, plumbing, heating, and other home appliances, you must appear visible in the most accurate manner.
Because you are not specialized in everything, but there is a specific area of products or services, which is your speciality. Target that niche to get an advantage over the rival companies.
No doubt that considering all the aspects of your business gives you a broad spectrum for keyword selection! But, you have to be specific by narrowing down the prism from where you are going to see potential consumers. First, target a particular segment of customers and then move to the next chunk of targeted audience segmentation.
Make an SEO strategy using long-tail keywords
This is what works like magic for your small business website SEO. While, you are unable to compete with the mega enterprises in primary keywords, use long-tail keywords strategy in 2019.
For instance, if you deal in plumbing services or products, you can use longer phrases such as “tips to install toilet commode in a bathroom” instead of focusing on “Toilet installation”. To your surprise, Google searches for such keywords which are relevant to a specific niche.
There is no denying that small businesses should focus on devising SEO strategies for long-tail keywords to accomplish the same objective. In this way, you can get maximum relevance in something which is smaller in volume but effective.
Recommended: Step by Step Guide To Fix SEO Issues in Magento
Get leverage through local search optimization
The most effective way to beat the search engine optimization competition with mega-enterprise corporations is to grasp a focal point in terms of locality. It means that you have to capture more local users online before targeting the global internet market.
For example, if your business is dealing with the UAE market, you must first consider the local people who are the potential users of your products and services. For this, you may get advance SEO services in Dubai from a professional company for small business SEO packages.
Owes to the benefits, local search optimization is getting higher popularity among the people, especially those who have a limited budget for internet marketing. It’s because getting your business name listed in local searches will show the involvement of local communities. It has a growing impact on global consumers.
Takes Away – Small Business SEO
Remember! There is no elevator to success. It’s entirely applicable to getting high rankings in search engines. However, when you have to fight against the more large competitors – the focus is the most important weapon you can use to achieve a competitive advantage in SEO.
Please, don’t forget to give your valuable feedback about this blog post in the comment section below.
Should Startups Hire PR Agencies? Why and When?
This is a debatable question. While several market specialists are of the opinion that startups do not require any PR agency as it would be an added expenditure on their marketing budget, there is contradictory school of thought which believes that investing in PR services for a startup is a good idea as it would give them the right exposure and brand building platform. Though it’s not rocket science for startups to manage their own media relations, however its worth considering whether they want to spend their time in maintaining public relations or focus on core developmental areas.
Why should Startups Invest in PR Agencies?
In an era where new businesses and startups are growing like mushrooms, it is imperative for businesses to survive competition, create their brand, build tangible relationships and focus on generating business. When a startup hires PR services, the agency not only helps to manage relationships but also helps in rendering a persona to your brand and create an emotional connect with consumers. Public Relations is an excellent branding tool that determines what is newsworthy and brings it out with authority and credibility. PR is a specialized role and appointing a proficient PR firm that would complement your startup business could be beneficial because of the following reasons:
- Image Building: Startups have an underlying need to prove credibility. A superior product or service is not the only criteria to differentiate you from your competitors. Advertising alone is not enough. What you need is a dependable message communicating your company’s core purpose and values. PR agencies have the expertise to render a positive image and voice to a company’s profile.
- Fund Raising: Startups require funds for new ventures. Raising funds could be a herculean task for any startup as they do not have proper exposure and investors are hesitant to invest their money on them. A PR firm helps startups to get publicity across right media platforms and eventually convince investors for funding.
- Creative Window: PR firms with their creative thinking comes up with innovative marketing campaigns which is essential for startups to get into notice. The leading PR agencies are well versed with latest market trends and use their creative ideas to ensure that the startups reach to the right audience and gets constant media coverage.
- Damage Control: Handling crisis situations could be a challenging task for any organization and more so for a startup. PR agencies specialize in providing deftly planned crisis management resolutions. With their proper action plan and implementation, startups can optimize damage control.
When should Startups Invest in PR services?
Hiring a PR Agency could lead to a heavy dent on the marketing budget of startups. So it is essential that startups have enough funds to keep their partnership with PR firms alive as it takes time for public relation strategies to show results. PR gurus are of the opinion that the best time for startups to hire a PR agency is a couple of months before a ‘newsworthy’ story such as a product launch or service extension.
If you are a startup and confused whether to hire a PR firm for its services, hope the article was helpful!
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