You will be surprised to know that 48% of users on the web say that a website’s design is crucial. It is the topmost determining factor for a business’s credibility. The website’s design is crucial as it makes a very good first impression in the minds of the target audience.
Beautiful websites create a meaningful impact on the target audience’s minds and help create a really good first impression.
Now let us examine the key tips that help create a really good website:
1. Add only those elements that are necessary and add value
When you are designing the website, it’s quite easy to be carried away whilst adding too many elements on the ages. Why is it so? Because a lot of people prefer the website to be visually appealing, so they always want more elements added just to add another visual dimension.
Not all elements have a purpose on the website. Some elements may just end up cluttering the website which results in the website getting overwhelmed. That certainly does confuse the target audience.
Add those elements that are necessary, that have a purpose and that add value to the website. If there is a call-to-action (CTA) button on the website, it should lead people to a particular page.
Create and add elements to the website that are functional and relative.
2. Keep the user in mind
When you are creating an aesthetically pleasing website, keep in mind that you are designing for the user. Make a site that works for the users so they can learn more about your business.
Ensure that the website’s design provides the audience with the best experience. Have a look at elements like design format, navigation, and visual elements. Create the best experience for the user so they can engage on the website for a longer time period.
3. Select colors that match the brand
Good looking websites have color schemes matching with their respective brand. Choose the right colors when making the website because your color choices impact how people will perceive your brand.
Different colors have different meanings and its imperative that you understand the meaning of different colors. Also, understand how the audience perceives each color.
4. Insert visual elements to make them beautiful
Users love elements that make the website beautiful because they catch attention. Such visuals draw users and get them to check out a brand, business or company. They add balance to webpages by breaking up the cluttering text.
Photos, videos, and infographics are among the visual elements used on websites. A lot of companies use a lot of pictures and integrate videos sporadically as a means of engaging users. Developers can use any number of visual elements to design their website.
However, such visual elements should have meaning reflecting on the business and industry.
5. Selecting the right fonts
Beautiful websites are not just focused on using correct color schemes and visual elements. The text on the web page is a large part of its aesthetics. The content matters and so does its readability.
Ensure the typography is not cluttered. Cluttered typography will confuse the audience. They won’t be able to read what is written on the web page and the pages won’t be browsed easily. Choose fonts that go hand in hand with beautiful web design, so the pages are readable & the audience stays on the website.
6. Do not forget to test the website
Do not forget to test the websites because the first design isn’t the most awesome design. Different elements on the website need testing to see room for improvement and how the audience responds to such a design.
Every good web design agency New York has developers that routinely test a prototype and existing websites. Developers should test A/B elements one at a time and change them one at a time as well. Good agencies have developers who focus on testing individual parts of the website to check how impactful the changes are.
Over to you
It is now up to you as to how you will take these handy tips. Everyone loves a beautiful website but not all elements of the website are a good match for the website in construction. Branex also advises developers to keep users in mind otherwise the website won’t get any attention.