E-commerce companies have access to an infinite range of techniques that allow you to transform your customer experience throughout your shopping trip.
The problem is… having so many alternatives to “power up” your platform can make it an overwhelming process to select the best tech stack for your e-commerce shop.
Whether you are re-evaluating your e-commerce tech stack or constructing one for the first time, you will discover helpful tips through our educational series, Power Up Plus, which highlights the state-of-the-art techniques you should prioritize to improve conversions and efficiency in your e-commerce shop.
Created in cooperation with six topic specialist partners across the Shopify Plus ecosystem, the series allows you to download each chapter to find the finest instruments and strategies to achieve the e-commerce success of your brand.
In this article we’ll talk regarding how to create the finest e-commerce technology stack for e-commerce to boost revenues and efficiency :
1 – Power Personalization with data-driven Customer Experiences :
As the e-commerce world continues to develop, distributors face increasing pressure to offer more appropriate shopping experiences for consumers.
81% of customers want brands to understand their products, anticipate their requirements, and know when to get to them.
Nosto, the world’s leading platform for e-commerce personalization, offers information that can reveal personalized content throughout the entire shop experience can lead to :
An average conversion rate of 1.3X higher
An average order price of 18 percent greater
An average 2X increase in shopper time spent on your site
Because of developments in Artificial Intelligence, the opportunities for providing 1:1 customization to your clients at every touchpoint, device, and phase of their shopping trip is now infinite.
And since distributors around the world use strong information and insights to customize how clients navigate their brand, this website feature is no longer a “good to have,” but a “must-have” to maintain up with your rivals.
2 – Automate E-mail Marketing to meet your Audience’s Needs :
You placed the reputation of your brand on the line with every email marketing campaign you send out. Marketing and sales offer already inundate the inboxes of your customer.
Why should your message be opened? And what prevents them from unsubscribing?
Using private, data-driven email messages and campaigns, you can transform one-time buyers into repeat clients. Many instruments are accessible to automate this process and optimize popular client lifecycle campaigns that take off your plate repetitive, time-consuming duties.
3 – Increase conversions via User-generated Content :
User-generated content (UGC)— in the form of client reviews, on-site Q&A and shopper-submitted pictures — is a strong way to communicate and get consumers to advocate for your brand by channeling your customers ‘ genuine, trustworthy voice.
The power of social proof is massive, and customers are, according to Yotpo, “161 percent more likely to purchase on average if they see UGC on-site, including reviews, photos, and Q&A, versus if they don’t.”
And the content of on-site customers has a major impact on conversion rates. For instance, once Shopify Plus and Yotpo client UNTUCKit improved their order-to-review response rate by 53 percent and gained more than 10,000 reviews a year, the firm presented their reviews alongside client photographs selected from their Instagram.
4 – Boost Brand Advocacy with Reward programs :
It is a hard task to build a significant and emotional connection with your internet clients. The excellent news is that a program of incentives is a strong way of fostering that allegiance between your brand and your best e-commerce clients.
You can generate an engaging and vibrant brand experience by using instruments such as Smile.io to offer reward programs such as points, VIP levels, and client referrals.
Better yet, the capacity to delight clients with rewards in return for buying or signing up for exclusive possibilities will motivate clients to join your program by inspiring emotions of happiness, belonging, and confidence.
They will also be motivated to keep engaging with your brand and share it with others— building the backbone of a flourishing society that promotes brand advocacy and connects with fresh clients.
5 – Optimize your On-site search Experience with Smart search
Because users who complete a search in an e-commerce site search bar are almost twice as likely to convert as customers who don’t, it’s essential to have an ideal on-site search experience to assist tourists to discover what they’re looking for quickly.
Klevu’s team evaluated $1.4 billion in total online trade over seven months from 869 online stores last year. The research disclosed that the site search was immediately attributable to over $360 million (27 percent of the complete recorded company).
Third-party solutions like Klevu can assist turbocharging the search features of your indigenous Shopify — using machine learning and AI to produce quicker and more precise outcomes.
Optimized machine learning search outcomes, based on characteristics such as clicked products, search queries used, and add-to-basket, help automate product sorting and merchandising. Not only does it reduce the overhead cost of manually selecting the most appropriate products to show, but it also saves you time and money.
6 – Enhance your ERP Integration with Full-scale Automation :
It may be time to begin shopping for an enterprise resource planning (ERP) scheme to integrate with your e-commerce shop if you frequently process 200 to 500 orders per day.
That’s because, according to research by Radial, the price of fulfilling an order is a whopping “70% of the average order price.”
One of the easiest ways to distinguish your company from the contest is to integrate an ERP system, streamline your activities, and transform the end-to-end shopping experience of your clients.
Indeed, the latest Panorama Consulting Solutions research discovered that with an ERP system in place, 93 percent of the companies they surveyed enhanced some or all of their business processes.
Mike Fiebach, Fame House’s founder and CEO — a digital company that develops e-commerce shops for some of the world’s most renowned recording artists — thinks that tech stacks for his customers must stay agnostic technology for their companies to be future-proof.
Author Bio :
Varun Kumar is a technology enthusiast and strong believer in agile product
development. He is a Senior Content Strategist of Fortunesoft IT Innovations – Magento Development Company.
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