For startups, web design and development play a crucial role in their success. After all, ecommerce ventures rely heavily on how they are perceived by their target audience. No company can get in touch with their prospective customers one-on-one, although email marketing is one such way to do this. But there is not a 100% success rate in this concern too. That’s why companies need to pay much attention to their web design.
Susie Ma is an Australian-Chinese woman best known for her Tropic Skincare line launched in 2012. Her inclusion in the Forbes 30 under 30 is a testament to her amazing success. But her website has also worked as a catalyst in her success in the last 7 years as an entrepreneur. So, you can imagine the role of a website in the success of small businesses and startups.
Now in this blog post, I’ll offer you 4 reasons how companies can make sure they can come up with a web design that can make their ventures a success story.
- Too Many Landing Pages are Not Good
There was a time when too many landing pages were considered very good. The landing page design was like a headache for many small business owners as they need to come up with great design each time. I will certainly not tell you to eliminate the landing page, but you need to optimize your online ads in this concern. Read on for more information.
Optimizing your ads according to the traffic you are getting on your portal and number of actual customers is what this point is all about. Design of call-only campaign of Facebook and Google Ads is an excellent example where removing the traditional landing page makes some sense. For people who don’t want to browse the whole site but need to get in touch with a company for serious business, this is what they look for.
The design of call-only ads needs to be perfect keeping in mind your target audience and what results you are looking at. People who call a company through call-only ads are looking for a company to sell them a product, and that’s where the exquisite design will make things perfect for you.
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- Keep Design and Messages Consistent Across Campaigns
I am certain that you must have gone through a PPC ad that made you go for the website instantly, only to find it in bad taste. That’s exactly what I will try to describe in this point. You need to keep your design aligned and pretty much the same across mediums like a PPC campaign and website. A drastic change in design and content will only confuse the target audience of yours to no end, resulting in loss of a potential customer.
There are several reasons for which you need to take this pretty seriously. Don’t think that this is just for the sake of design, as a company’s seriousness is aptly displayed as a result. A person, after looking at a PPC ad and then onto a website, is puzzled if the design and nature of campaign look dissimilar. The ad should take the person to that specific product, not the category or any other page for best results.
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- Follow Up Email Design for New Customers
While I discussed the prospect of an email campaign for a product, this is something not many companies try to offer to their customers. A follow-up email is critical for a customer feel at home, but not many businesses think this way. When they have closed out a sale, they think they did the trick. Instead, it is just half the battle won as they need to retain the customer in the future too. That’s where a follow-up email with exquisite content and design is vital in this concern.
A follow-up email upon first order can make a customer feel special. Here design plays a crucial role in making things work for a company. Information such as tracking number, customer ID, and links to relevant products can make things work for any business venture. Paying attention to the design and content is paying attention to the customer so that you leave no room for a customer to can’t even think about buying the same product from any other company.
- Campaigns that are Designed to Succeed
The heading may leave you little perplexed as this is what every company strives for, right? There are several aspects for which you need to create a specific design for campaigns. Designing is not just about making icons and graphics glamorous to the core. It is rather creating a design that you can relate to your product, and that’s where you need to leave no stone unturned in this concern.
If you think that you are running a campaign in Dubai and other cities of UAE and don’t need such design ideas, you are wrong. There is no way you can get away with a mediocre or average design regardless of cities/region you are trying to get a foothold. If you think you can’t do it on your own, support from a digital agency having experience in offering web design in dubai for companies like you can be great for your future.
If you think that you can apply some other great design techniques to make things work for you or other businesses, you are welcome to share them with me. The readers of this post will benefit greatly in this concern. And if you want to ask anything from me that is bothering you or offer your valuable feedback for this blog; please use the comments section below.
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