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SEO Tips For Small Businesses To Compete With Large Enterprises

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SEO Tips for Small Businesses to Beat Giant Industry Rivals

In this world, where almost everyone is familiar with the use of the Internet and understand its benefits, it will be useless to ask why to do search engine optimization. Instead, it’s better to ask how to do SEO. The primary reason is that online marketing is growing rapidly. It has given rise to the need for small businesses to get their website listed in top ranking in SERPs of Google and other popular search engines.

Nevertheless, the competition in business is rising with every passing day. It is evident from the fact that many giant companies are flourishing in the UAE alone. The mega-enterprises have a significant margin of getting leverage over the SMEs by investing in paid campaigns.

However, small business organizations may be unable to get paid visitors owing to financial constraints.  But, don’t forget every dark cloud has a silver lining. Because small and medium-sized firms has to invest their energies to promote their websites through organic way for enhanced visibility.

Does SEO work for small business?

There are still a few people who ask if it is right for them to do SEO for small business? A piece of quick advice for them is that getting high ranking in search engines is not just right but crucial for small business survival in the 21st century.

It’s because more than 80% of people go through the Internet before visiting the brick and mortar stores. Further, 42% of people select the first listing while searching online, and 21% go with the second listing on the first page. So, the probability of the rest to be decided by the potential consumers is incredibly less.

SEO Tips for Small Businesses to Beat Giant Industry Rivals

Multinational Corporation including Home Depot, and Walmart, etc. has already given the due importance to optimize their corporate identity over the Internet. They are now reaping the benefits of strong web content, availability of most aspired products and none other than eCommerce solutions.

It is no doubt difficult for the small business organization to beat the competition but not impossible. Consider the following SEO tips for your small business to optimize your website better to fight giant competitors:

Read More: Effective SEO Techniques To Drive Organic Traffic To Your Site

Give a focus to your specialized niche

Instinctively, SMEs must think of better ways to get noticed among the others. It can be done by paying augmented attention to focus on a specialized niche. For instance, if a company is dealing with cooling, plumbing, heating, and other home appliances, you must appear visible in the most accurate manner.

Because you are not specialized in everything, but there is a specific area of products or services, which is your speciality. Target that niche to get an advantage over the rival companies.

No doubt that considering all the aspects of your business gives you a broad spectrum for keyword selection! But, you have to be specific by narrowing down the prism from where you are going to see potential consumers. First, target a particular segment of customers and then move to the next chunk of targeted audience segmentation.

Recommended: Website And SEO Tools To Improve Marketing Strategy in 2019

Make an SEO strategy using long-tail keywords

This is what works like magic for your small business website SEO. While, you are unable to compete with the mega enterprises in primary keywords, use long-tail keywords strategy in 2019.

For instance, if you deal in plumbing services or products, you can use longer phrases such as “tips to install toilet commode in a bathroom” instead of focusing on “Toilet installation”. To your surprise, Google searches for such keywords which are relevant to a specific niche.

There is no denying that small businesses should focus on devising SEO strategies for long-tail keywords to accomplish the same objective. In this way, you can get maximum relevance in something which is smaller in volume but effective.

Recommended: Step by Step Guide To Fix SEO Issues in Magento

Get leverage through local search optimization

The most effective way to beat the search engine optimization competition with mega-enterprise corporations is to grasp a focal point in terms of locality. It means that you have to capture more local users online before targeting the global internet market.

For example, if your business is dealing with the UAE market, you must first consider the local people who are the potential users of your products and services. For this, you may get advance SEO services in Dubai from a professional company for small business SEO packages.

Owes to the benefits, local search optimization is getting higher popularity among the people, especially those who have a limited budget for internet marketing. It’s because getting your business name listed in local searches will show the involvement of local communities. It has a growing impact on global consumers.

Takes Away – Small Business SEO

Remember! There is no elevator to success. It’s entirely applicable to getting high rankings in search engines. However, when you have to fight against the more large competitors – the focus is the most important weapon you can use to achieve a competitive advantage in SEO.

Please, don’t forget to give your valuable feedback about this blog post in the comment section below.

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Most Effective Way to Submit a Reconsideration Request

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SEO Consultants UK
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When a site’s positions fall, a web page owner will struggle to comprehend why their web page decreased in positions and where the junk problems occurred so that they can easily fix the issue.

In many situations a web page owner will not even recognize something is incorrect with his/her web page until the web page was hit by one of the criteria changes.

Luckily, any SEO consultant will provide web page owners the opportunity to fix his/her web page and then publish what is known as a reconsideration ask for.

A reconsideration ask for is something that any SEO consultant can complete to notify them that the problems on the web page have been set.

The ask for should only take a few moments to complete, and your SEO consultant will tell you when they have obtained the ask for.

When to Complete Out a Reconsideration Request

According to the search excellent group, not everyone should complete a reconsideration ask for. Below are three circumstances where a reconsideration ask for is appropriate.

If you know you have breached one of the recommendations, then fresh up your web page and let them know you have washed the web page up through a reconsideration ask for.

If your SEO consultant has informed you that something was incorrect. For example, if you have been compromised and your SEO consultant you know, fresh it up and then data declare reconsideration.

If you see a lack of search visitors and position and you know this to be junk issue, should again fresh up your web page and then let them know through the reconsideration type.

Many websites are too fast to complete a reconsideration ask for type. It is essential that you really work to fix your web page before submitting a type. In other terms, create it count!

Tips from Google: How to File a Appropriate Reconsideration Request

Making sure that your reconsideration ask for really matters comes down to following a few easy guidelines and guidelines that your SEO consultant demands web page owners keep in mind:

Detail

Be as particular as possible when stuffing our your type. You wan to create sure you clearly condition what particular junk issue/violation you had with your web page and then what actions you took to fix the issue.

If you are not sure what was incorrect with your web page then you likely still have not set the issue, so it’s essential to take all of the actions you can to figure out the issue.

For example, create sure someone out there has not compromised into your web page or that your SEO group knows what they are doing.

Read the Guidelines

Any SEO consultant dislikes nothing more than getting a ask for from someone who clearly does not know what your SEO consultant wants in the first position.

Studying the Webmaster Quality Guidelines offered by your SEO consultant could possibly response the concerns of many web page owners, so it’s essential to examine this out first before you run to the reconsideration ask for type.

Technical Issue

Many web page owners have a technological issue that they error as an impact from Panda or Penguin. You should do not just have a technological issue before delivering in a ask for type.

Submit One Form

If you publish a reconsideration ask for, your SEO consultant will get it. Sending several demands is seen as bombarding your SEO consultant, so just be individual.

Submit one ask for and believe in that it will get seemed over and you will be informed in a few times.

Following these easy guidelines will help make sure that your ask for is taken seriously and you will get the response that you are entitled to.

Yes, you study that correctly—Google will deliver you an response about the position of your web page after the ask for has been obtained.

What Happens After You Submit a Reconsideration Request

Once you deliver in your proper ask for, your SEO consultant will do a wide range of things with that request:

When there was a guide junk activity on your web page, your SEO consultant will have an real individual from web-spam group to look at that ask for.

Google will be able to see what the guide junk activity was that was placed on your web page in previous, which will help them figure out if you have set the issue.

Google will be able to see what you had written in your ask for.

Google will examine out web page and use tools to assess the excellent of your web page. In common, a your SEO consultant will basically be looking to see if the web page is still breaking recommendations or if it is junk free.

Google has also created some changes as to what happens when they are completed analyzing your web page and reading your ask for.

In the last, your SEO consultant would not do anything or have any get in touch with with a web page owner, and then they created the decision to deliver you a concept allowing you to know that they obtained your ask for but never actually let you know what occurred to the web page.

Now your SEO consultant describes that they will work to actually deliver you a concept allowing you to know if they were able to fix your web page or why you are still in breach.

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5 Best & Free Instagram Widget Tools

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Instagram Widget

Instagram is a platform that has more than 700 million monthly active users. Nowadays, Instagram is used by brands and businesses for promoting their products and services on this platform and to increase their brand awareness and visibility. 

Instagram is an amazing platform to boost audience engagement not just on the platform but also on the website. 

You can garner more engagement on the platform by displaying attractive posts and embedding the Instagram widget on your website.

Embedding the Instagram widget on the website means putting up an Instagram feed on the website. 

Now, that may seem like a technical task but don’t worry! It is not at all a technical job and can be done easily and efficiently using embedding tools. 

In this blog, we have listed the best tools to effectively embed your Instagram Widget on your website

So, Let’s get started! 

Top 5 Tools To Embed Instagram Feed On Website 

#1 Taggbox Widget 

Topping the list is Taggbox, the best social media aggregation tool which effectively collects data from your Instagram and embeds it into your website in the form of an Instagram widget. 

Apart from this, Taggbox is a highly efficient tool that lets you customize your feed by making it more attractive using various themes, layout, colours, fonts, and various other branding options. 

Taggbox lets you monitor the content before publishing on websites so that you can filter out any unwanted content and highlight a review if you wish to. You have the option to analyze the performance of the Instagram widget on the website with the help of analytics. 

With Taggbox Widget, you can embed your website on any website platform. Some of its popular integration with various website building platforms are HTML, Wix, WordPress, Shopify, etc. 

While adding the feed from Instagram, you can choose your connection type, i.e., the type you want to collect the content. You can choose from various options like hashtags, mention, handle, etc. 

#2 Tagembed

Quite similar to Taggbox, Tagembed works on the same lines and performs the job effectively and efficiently. You can seamlessly collect the content, curate it, customize it using your preferred style and layout and embed the Instagram widget on the website with perfection. 

Apart from Instagram, you can collect content from various other social media platforms too. Overall, Tagemebd is another good tool for embedding. 

#3 Flocker

Flocker is a social media aggregator that collects content from various social media platforms and displays it. The feed can be used to display on social walls, digital signage, and digital displays. 

The downside, however, is that it is a plugin that works for WordPress, Shopify, and Magento. 

To avail of more features and upgrade, you need to pay extra for the services. 

#4 LightWidget

LightWidget is another useful Instagram widget that performs the job with perfection. Using Light Widget, you can embed the widget on a website, blog, or online store. You have a lot of customizable options available. Apart from this, Lightwidget has a good customer support system. 

#5 POWR

POWR is a website that has various plugins for different purposes. With POWR, you can effortlessly increase your traffic on your website. It is easy to use, and you can start with a few clicks. It is extremely easy to set up, and everyone from any field who wishes to increase their conversion rates can install this plugin suite. 

Wrapping It Up

By now, we are sure you must be aware of the significance of embedding Instagram Feeds on the website. The above tools will surely help you drive more traffic to your website and boost your conversions and sales. 

With the growing number of users on Instagram, individuals and businesses must not miss out on this golden opportunity to build more audience, create social proof for the brand, increase user engagement, and improve your brand awareness and value. 

Social media has the potential to increase the communication between you and your existing and potential customers. 

Embedding Instagram Widget on your website will increase your communication with your customers and improve your website’s overall performance. 

You can start boosting the user trust right away by embedding using the tools! We have listed the Top 5, but the final choice is yours to make! 

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Moz vs. SEMrush: Which SEO Tool Should You Use?

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Digital marketing paid advertising and social media marketing are just a few of the top methods that will help you to increase the amount of website traffic that is generated to your page. You are going to want to make sure that you are using search engine optimization for your website since otherwise, you are going to be losing out on a lot of traffic based opportunities.

Here is everything that you need to know about the SEO company and what tools they will use to make sure that you are getting the traffic that you need and deserve, so keep reading to find out more. There are 2 tools that we are going to talk about today, which are SEMRush and Moz that will help you to decide which will work the best for you.

Everything to Know About Moz

Moz is one of the many search engine optimization suite tools that you can use for on-page optimization, website crawling, rank tracking, keyword research, and more. This tool is going to be ideal to help you with all of the aspects of the campaign the SEO company is putting together for you. Here are some of the tools that you can use with this software, including:

  • Keyword explorer

This tool will help you to uncover any insights that can help you in targeting and prioritizing the top keywords that would work for your marketing strategy. Once you input a keyword that you are interested in using, then it will show you the monthly volume of searches, organic rate of click-through, difficulty, and much more.

It will also provide you with a SERP analysis and keywords suggestions so you are using the top ones for your domain authority, page authority, and keywords. This feature will help you to find those keywords that the target audience would be using to find your products and services along with the rank for these keywords in order to drive the leads to your website.

  • Rank tracking

One thing that you always want to make sure that you are doing is tracking the keyword ranking for your website and the overall SERP visibility. This will help you to see if the current strategy that you are using for your search engine optimization is working for the audience you are trying to reach. This will also allow you to see as well as track the SERP movements of your competitor and how you are ranking for certain keywords against them.

  • Site auditing and crawling

This tool is going to help you with auditing as well as crawling of your site so you can manage the health of your website. This means finding any recurring or common technical search engine optimization issues your page might have. This would include various issues like broken redirects, missing title tags, or other errors that can hind the website from getting a rank, the direction of relevant traffic, or indexing by the search engines. The other features that you can enjoy with this feature also include customized reports, link research, and on-page optimization.

  • Pricing

The plans for using Moz start at around $99 per month for the search engine optimization beginners who just need the most basic of features. However, the majority of the users opt for their medium plan that costs $149 per month since it also has the 30 day trial for free along with full access to their tools for keyword research.

The more you know about this software, then the easier it will be for you to decide if this is going to be the one that you want to use. It can be confusing to decide just what software to choose, so make sure that you are comparing them closely.

What to Know About SEMrush

This is another platform for online visibility that allows search engine optimization, competitive research, content, social media, and PPC solutions for all companies. There are many features that this software has that you need to know about like:

  • Keyword research

SEMRush can help you in finding the search volume, level of difficulty in ranking using the specific keyword and even what competitors have already ranked for the keywords, and much more. It can also analyze your current keywords so they can help you with making better decisions for your strategy and the overview will show you the average search volume per month for each keyword over the last year. You can also find some of the top variations, other related terms, and even question type phrases and their estimation of search volumes.

This tool also a SERP analysis that will allow you to assess the competition that is targeting the keyword that you want to use. This feature would help you to determine if the keyword is going to be worth fighting for or if will drive your marketing and search engine optimization strategies.

  • Competition research

Everyone wants to know what is happening with their competition and what their weaknesses and strengths are and this feature can help you. If you are using the domain overview it will show you the authority score, average paid and organic traffic, display advertising, backlinks, and much more. You will also be able to perform some traffic analytics, backlink, and keyword gap analysis, and organic research on all of your competitors.

  • Pricing

SEMRush does have free accounts that you can use, but it has very limited access to the full data and the extensive tools from the platform. The lowest pricing plan for this software is around $99.95 per month and it comes with a free trial for 7 days.

This is something to consider when you are starting to look at which one is going to work for you, so think about the pricing as well as the features that you would be able to access before you make your final choice.

Each of these tools has various features that you can use to establish a campaign that is effective and that can beat out your competition. However, the final decision about which one to use would come down to what the SEO company is using and which one fits your budget. Make sure that you are comparing them so that you can make the best decision for all of your requirements no matter what they are.

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Enterprise SEO Outsourcing Tips

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The emergence of the Internet paved the way for many enterprises of today to adapt and come up with new methods of marketing that can allow them to accumulate more customers and sales. One notable example is a digital marketing strategy called SEO, which stands for Search Engine Optimization.

Let’s say you started a business with a mindset of letting your brand known online. With more than a billion websites accessible through the world wide web, it might seem impossible for you to think as to how you can bring people to your site. That’s where SEO comes in. By implementing specific methods that can increase the exposure or visibility of a site on a web search engine, your site can attract a lot of online users, which could be converted into potential customers in the long run.

SEO has been becoming a trend ever since its inception because of its incredible potential, which could benefit any business, small and large enterprises alike. Though always keep in mind that SEO has its own complexities, and it might require a certain level of patience before results can be achieved. It is not something that can happen overnight and there’s always the risk of failure once mistakes were made.

Another probable downside of SEO is that since it could take months or years in order to be successful, companies could find themselves investing a great deal of their time and in-house resources.

Fortunately, this didn’t stop large companies from using SEO since such service can now be outsourced thanks to the skills and expertise offered by some digital marketing agencies. More and more enterprises around the world are starting to gain interest in outsourcing their SEO tasks to agencies situated in countries such as the Philippines. Hence, the term Enterprise SEO Outsourcing is steadily turning to a necessity that keeps the competitive foothold of a company intact. According to statistics, 70% of marketing experts believed that SEO is more effective than PPC (Pay Per Click) when it comes to driving sales.

As the name implied, SEO takes advantage of the search engine rankings in order to make a site more visible to online visitors. This means that one must have adequate knowledge and understanding of how search engine algorithms work.

Moreover, given the fact that no businesses are exactly alike, an SEO strategy can be implemented differently based on the needs of the company. But it shall always be an essential point to consider that an effective SEO campaign relies heavily on the capability of the hired agency.

To help you make the most out of your Enterprise SEO Outsourcing needs, head over to the infographic below brought to you by Digital Marketing Philippines.

Enterprise SEO Outsourcing Tips

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What is a featured snippet, and how can you position your content to rank for one

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What is a Featured Snippet?

A featured snippet is a format that provides users with a brief and precise answer to their question on the search results page without them having to click on a particular search result. It gives the user one distinct answer that Google deems to fit your question. It also includes a page title and URL.

With the intention of enhancing the search experience, Google has been increasing information to search results.

Snippets come in various sizes and shapes. The content you provide must be in the correct format which will depend on Google’s specifications algorithm. Snippets can be in the form of text, images, lists, tables, charts or knowledge graphs. The best thing about most snippets is that they show up just below the AdWords block and before the organic search results,] but do not push them out of the first page.

Types of featured snippets

Depending on the query, Google will decide on the best snippet to answer the question. Featured snippets can be categorized into different types.

Text Snippet: This is a snippet that only has text.

Image snippet: This contains an image and may contain some text.

Video snippet: This snippet contains a video. When you click on the picture, it redirects you to the domain in the link.

List and table snippet: This is a snippet that shows a list or table to answer your query. In this case, Google takes the data from the page in the link, even though the data is unstructured. Lists may also show an image.

snippet

snippet

Where does the answer summary come from?

It is extracted by an algorithm from what is visible to the user when they visit your web page. It is improved to capture the user’s attention on the results page. For example, when Google recognizes that a query has asked a question, it programmatically distinguishes the pages that answer the question and then display the featured snippet. Featured snippets do not mirror the views of Google but rather the site from which the snippet is extracted from.

What is the difference between featured snippets and OneBox?

An OneBox allows for additional information with the featured snippet. This may include, height, ingredients, cover albums among other and it depends on the query. The information is a component of Google’s knowledge graph and is not picked out from the domain in the link. The OneBox moves from its customary location, on the results right-hand side to the top.

How can you position your content to rank for one?

So, how do you get a featured snippet for your domain?  You can’t. There is no way to force Google to use your domain for a featured snippet. Maurice Morgan, SEO expert at  A Plus Digital, admits that Google decides which featured snippet will answer search requests and which domain to use for the answer. Take for instance, if you want to increase your chances of positioning your content to rank for a featured snippet, you need to optimize your content.  Below are a few tips on how you can position your content to rank for one.

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  1. Use one paragraph to summarize the answer to a query

Google usually picks parts of an article from the content on the page that best summarizes the answer. Note that although it need not be the first paragraph of the text, it should be adequately high in the page. Google will pick the paragraph which provides the most concise answer to a question.

  1. Rankings

Although you don’t have to necessarily rank at the position one, for a featured snippet to be eligible, you must rank on the first positions. Your backlink must be solid but need not be the strongest when compared to the other domains ranking in the top five.

  1. Page structure

A clear page structure is crucial. For Google to extract the text used in a featured snippet, it must first understand the page accurately. Utilizing <p> for the text, H1 or page title, and H2 and H3 for subheading should be practiced. Make it effortless for users to find information and whenever possible use tables, bullets and ordered lists.

page structure

  1. Images with relevant ALT text

It is always good to include on the page an image with relevant ALT text.

  1. Answer questions that ‘People also ask’

To better your odds of being eligible for a featured snippet, provide answers to the questions people ask. Spot a simple question and incorporate that question in the text of your page and provide a concise answer with value added information.

Benefits of Being in Position 0

Earning a featured snippet is not dependent on the authority of your site or the size of your brand. This means you can earn a featured snippet even if you are not the top result in regular SERPs. A featured snippet will get you more traffic to your website, earn you credibility and allow you to gain better visibility in Google’s SERPs.

position tracking

position tracking

 

Some studies had also shown that a featured snippet increased the click-through-rate to the domain, even when the answer was already given in the search results page.

Can I opt-out of featured snippets?

You can prevent a featured snippet by telling Google not to show your domain. This is done at your page header by adding a meta tag  <meta name=“Googlebot“ content=“nosnippet“>.

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Top 4 Key Trends to Optimize Your Website for Search Engines in 2019

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Top 4 Key Trends to Optimize Your Website for Search Engines in 2019

SEO techniques are continuously and rapidly changing with evolving Google algorithms. If you are not aware of up-to-date SEO trends then it may lead to leaks in your inbound marketing budgets.

Tactics that had won you a front-page result in 2018 are not only outdated in 2019, but they may even hurt your website’s rankings in the form of a Google penalty. Some techniques still work but others are simply not effective anymore. That’s why you will need to include plenty of new methods in your list.

Is SEO in 2019 is different from how it was in 2018?

Definitely!

That’s the reason you need to stay top of the ball in SEO, otherwise you will fall behind in the SERPs.

If you are seeing other websites are ranking higher then you on Google in 2019, it is because they are making continuous efforts to improve their SEO.

Luckily, it’s not too late for you to get started.

So, let’s follow the below SEO techniques to help you skyrocket your search engine rankings and boost your ranking organically in 2019.

1) Improve User Experience Across Your Complete Website

Always keep in mind Google only wants to deliver the best results to its users. Google way of thinking is that if a user spends more time on a page, it’s probably because he/she found the page useful.

Always try to develop a high-quality website. It can help you in ranking high in SERPs. Google always reward websites with a higher ranking that have low bounce rates.

So, how you can improve the user experience?

Follow the below 5 SEO techniques to improve user experience and give your existing content a boost in search engines.

A) Make Your Content Easy to Read

Try to improve the readability of your content by including shorter paragraphs, mixed sentence length, sub-headings, bullet points, white spaces and images, and writing quality content.

BMake Use of Bucket Bridges to Pique Interest

A bucket bridge is a copy writing technique designed to capture a reader’s interest by the use of a trigger word or phrase and then ending the sentence with a colon. For example, you can sprinkle the following bucket bridges throughout your content.

  • You might be wondering:
  • Here is the deal:
  • It gets better:
  • The answer is:
  • You are probably thinking:

C) Write in the Inverted Pyramid Style

Inverted Pyramid Style means write the most valuable content at the top of the article, and then following up with the less important information.

D) Analyze and Improve Current Page Designs

You can make use of different user testing tools like Crazy EggOptimizelyGoogle OptimizeUser TestingClickFlow to analyze how people are interacting with your website and how to improve their user experience.

  • E) Site Speed

Site speed plays a major role in SEO. Of course, people don’t like to wait for years to access the information they are searching for. So, use the tools which are launched by Google to improve your site speed such as PageSpeed Insights, and Think with Google.

Also, remove unnecessary code on your webpage, enable browser catching, reduce server response time, and compress images to boost your page speed and secure higher conversions.

2) Voice Search Optimization

These days, in 2019, half of the people are using the voice-assisted device to search on Google. If you think that this is not that you should include in your SEO strategy in 2019 then you are completely wrong. Voice searchers have completely different search habits than text searchers.

The devices which are being used in search whether it is an Amazon Alexa, Siri, or Google Home, they take data from SERPs to replay information from the featured snippet box back as their answer.

A) Make Use of Long-Tail Keywords in Your Content

In voice-based search always long-tail keywords are used. So, you should write content around long-tail keywords. As per Moz, voice searchers use long-tail keywords when they are searching for any kind of information on Google. These terms are almost 3+ words in length.

2) Use Structured Data

Make use of structured data. It is the best way to boost the chances of your information being read aloud to your target audience. There are various kinds of structured data (schema markup) that SEO can use. It helps to rank better. You can even use Google’s Structured Data Testing Tool to discover whether you have already got Schema implemented or not.

3) Concentrate on Topic Cluster Instead of Keywords

Google is continuously evolving and its algorithms also. Nowadays, Google gives importance to user intention. For example, what they expect, what they are looking for, and what search results would be best suited to answer their query.

You should consider 3 things mainly while developing content.

A) Try to Know Your Target Audience

Before start writing content it is better you know your target audiences such as their location, age, and interests. Improved knowledge about target audience = better content = better SEO. By writing content by keeping buyer personas in mind you will minimize the chances of creating content that doesn’t actually get results.

B) Organize Content into Clusters

You should focus on organizing all your content into different themes rather than focusing on standalone keywords. You can use the topic cluster model created by HubSpot to organize your content. This model breaks down your content into topic and clusters with the pillar pages and clusters. By putting this strategy into practice, you give a chance to Google’s spider to crawl, understand, and use the internally linked content to rank each page.

C) Research Keywords and utilize them cautiously.

You are probably thinking: Why we are telling you to do keyword research when we have told you to focus on topic clusters rather than keywords? The answer is simple: Keyword still matters. Organizing content thematically is imperative but it is a completely wrong approach to ignore keywords entirely. So, list the keywords and use them sparingly.

4) Conquer Video with YouTube SEO

Most SEOers forget about YouTube when they think of search engines but as per the recent study, YouTube is the second most popular search engine with more than 3 billion searchers per month. So, be smart and create engaging videos and invest your time into optimizing each video for YouTube SEO.

Keep the following 3 things in mind to improve your conversion rate.

  • Make your video SEO-friendly
  • Make longer videos
  • Create custom thumbnails

Keeping Up With Search Engine Optimization in 2019

In a nutshell, SEO is changing quickly from one year to the next. Why? It is because new algorithms are constantly up-and-coming and Google frequently editing their webmaster guild lines.

If you are a business owner or marketer, you should adopt it quickly. Remember, to focus on the creation of quality engaging content, try to get a grip on technical optimization, build a variety of backlinks, and use different tools to measure your SEO performance.

Be brave and use a handful of AI-based tools. The AI revolution is an emerging trend which will take over the marketing world in 2019. So, we are suggesting welcoming it.

Take a deep breath and make the effort to understand the basics of SEO in the context of the current year. It will help your website to get higher click-through rates, engagement, and of course, rankings.

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The Right and the Wrong Reasons to Start a Blog

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It seems like everyone has a blog these days. However, very few people have a successful one.

That may be because too many people start a blog without realistic expectations. Simply put, a lot of people start a blog for the wrong reasons.

To make sure that you’re setting yourself up to succeed and setting the right type of expectations, here are some of the right and wrong reasons to start a blog.

The Right Reason: SEO Success

“Content is king” has been the mantra in digital marketing for years, but it has never been truer than it is today. If you’re just starting your journey, you might want to read these 10 steps to building a WordPress website the right way.

Google’s algorithm rewards fresh and relevant content and the use of organic SEO tactics. The highest-ranked companies are the ones who take the time to create quality, well-optimized content. And your blog remains the best place to publish this content.

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The Wrong Reason: Overnight SEO Success

Despite what we just wrote above, your blog is most likely not going to help you overtake the #1 ranking on Google in a few weeks. Or even a few months or years.

There are always case studies for aggressive SEO growth and companies that skyrocketed up the rankings. However, this is not a realistic place to set your expectations. You also need to know that their growth most likely didn’t just come from their blog. It is almost always aided by a strong off-page SEO strategy, with link building and influencer marketing.

The Right Reason: Thought Leadership

Your blog is also a great home for you’re earned knowledge and industry acumen.

You most likely started your business because you’re an expert in something. Whether that something is pet grooming or auto mechanics, your mind contains invaluable experience and expertise. If you can effectively get it out of your brain and into a blog, you stand a great chance at becoming a thought-leader in your space.

However…

The Wrong Reason: You Want to Go Viral

Becoming a thought-leader or influencer in your market likely won’t happen overnight. And it most likely won’t happen with a single blog that goes viral.

Writing a blog or shooting a video with the hopes of going viral basically holds the same odds as buying a lottery ticket.

Don’t set out hoping to find overnight success after hitting a homerun. Set yourself up to strategically build a following. That is more achievable and something you can work towards. At the same time, the results you will see from taking the long road will last much longer, whereas the fame and success from a single viral piece can be fleeting at best.

You may have noticed the overarching theme here. The right reasons to start a blog all involve working strategically to grow your SEO clout and following, while all of the wrong reasons include looking for overnight success or fame.

Enter the world of blogging with the right expectations and you can steadily work towards success. However, if you enter it with the wrong expectations, you will most likely get frustrated and quit.

Can your blog make you rich? Maybe. But you’re going to have to put a lot into it before it starts giving back.

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Should Startups Hire PR Agencies? Why and When?

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Startups Hire PR Agencies

This is a debatable question. While several market specialists are of the opinion that startups do not require any PR agency as it would be an added expenditure on their marketing budget, there is contradictory school of thought which believes that investing in PR services for a startup is a good idea as it would give them the right exposure and brand building platform. Though it’s not rocket science for startups to manage their own media relations, however its worth considering whether they want to spend their time in maintaining public relations or focus on core developmental areas.

Why should Startups Invest in PR Agencies?

In an era where new businesses and startups are growing like mushrooms, it is imperative for businesses to survive competition, create their brand, build tangible relationships and focus on generating business. When a startup hires PR services, the agency not only helps to manage relationships but also helps in rendering a persona to your brand and create an emotional connect with consumers. Public Relations is an excellent branding tool that determines what is newsworthy and brings it out with authority and credibility. PR is a specialized role and appointing a proficient PR firm that would complement your startup business could be beneficial because of the following reasons:

  • Image Building: Startups have an underlying need to prove credibility. A superior product or service is not the only criteria to differentiate you from your competitors. Advertising alone is not enough. What you need is a dependable message communicating your company’s core purpose and values. PR agencies have the expertise to render a positive image and voice to a company’s profile.
  • Fund Raising: Startups require funds for new ventures. Raising funds could be a herculean task for any startup as they do not have proper exposure and investors are hesitant to invest their money on them. A PR firm helps startups to get publicity across right media platforms and eventually convince investors for funding.
  • Creative Window: PR firms with their creative thinking comes up with innovative marketing campaigns which is essential for startups to get into notice. The leading PR agencies are well versed with latest market trends and use their creative ideas to ensure that the startups reach to the right audience and gets constant media coverage.
  • Damage Control: Handling crisis situations could be a challenging task for any organization and more so for a startup. PR agencies specialize in providing deftly planned crisis management resolutions. With their proper action plan and implementation, startups can optimize damage control.

When should Startups Invest in PR services? 

Hiring a PR Agency could lead to a heavy dent on the marketing budget of startups. So it is essential that startups have enough funds to keep their partnership with PR firms alive as it takes time for public relation strategies to show results. PR gurus are of the opinion that the best time for startups to hire a PR agency is a couple of months before a ‘newsworthy’ story such as a product launch or service extension.

If you are a startup and confused whether to hire a PR firm for its services, hope the article was helpful!

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7 Must-Have Website Management & SEO Tools to Improve Your Marketing Strategy in 2019

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7 Must-Have Website Management & SEO Tools to Improve Your Marketing Strategy in 2019

Search Engine Optimization is an essential part of having a productive and accessible website. The ranking of the pages changes depends on new developments. It is crucial to be on top of all innovations to get your site to the top of the search list. The good thing is that many tools can help with analytics and improvement of one’s marketing strategy and performance.

It all starts with getting all the data about the website’s performance, conversions, etc. Before concentrating on our list of must-have software, we need to highlight the importance of the fundamental element, engaging content. 

If you do not have time, energy, professional enough employees to provide engaging materials, then hiring an expert essay writer at EssayPro.com might be a good choice. Experienced authors can help with any content-related tasks, not only academic papers. And without good content, there won’t be much progress.

Now we are ready to present seven amazing tools that will make one’s marketing and SEO strong in 2019.

1- Google Analytics

google analytics

google analytics

First of all, it is completely free. Secondly, it comes directly from Google – one of the biggest search engines. They know exactly what factors influence the website’s ranking.

The main feature is the in-depth traffic analysis. It shows what content is the most viewed on one’s page. There is information on a number of visits, duration, etc. There are also statistics by the countries from which visits come from, which is great to know one’s target audience better.

Another cool feature is seeing how many mobile visits are there. It is a thing to consider when making a mobile-friendly interface.

So the main benefits are:

  • Information on conversions, ability to set goals;
  • Visitors’ demographics to reach the target audience;
  • Channels that send the most traffic to one’s site.

2- Ahrefs

Ahrefs

Ahrefs

This tool is not free; the basic version costs $99 per month. However, the performance is outstanding. It shows extensive historical data, backlinks research, traffic estimations for all pages. The main functions are:

  • Keywords provision (newly discovered every month). One can generate keyword ideas concerning the target audience’s country;
  • Traffic estimations for top 10 rankings for an inquiry;
  • Site’s backlinks and interlinks monitoring
  • Opportunity to analyze competitors’ link data.

3- Ontolo

Ontolo

Ontolo

This fascinating tool has something else to offer. It is designed to help discover new marketing opportunities, excluding keywords. It finds backlinks and options for guest posting.

Ontolo provides effective options, which saves a lot of time comparing to traditional searching. This tool is not free; the basic plan is $97 per month. Here are the essential functions:

  • Searching for backlinks and guest post options;
  • Finding the best variants;
  • Providing comprehensive yet straightforward research on these options.

4- Answer the Public

Answer the Public

Answer the Public

This is a useful tool to find ideas for content. It also has a free plan, so it is suitable for anyone, even those who are on a tight budget. It collects search autocompletes from Google and Bing to provide the data on what people are looking for. The main benefits are:

  • Helps to create relevant long-tail keywords;
  • Gives a better understanding of one’s audience;
  • Provides content ideas based on what people are looking for;
  • Makes keyword research more precise.

5- SEMrush

SEMrush

SEMrush

This is one of the best tools for SEO planning. It gives plenty of opportunities, such as organic searches information. One can check the competitors’ activity to see what their strong points are and use this information to increase their own performance. It also shows the most effective content and keywords of the analyzed page. Among other features there are:

  • Comprehensive keyword research, which is just necessary for any marketing strategy;
  • Competitors’ backlinking to improve one’s own linking;
  • SEO audit of the page.

The basic plan starts with $99.95 per month.

6- HubSpot’s Website Grader

HubSpot’s Website Grader

HubSpot’s Website Grader

This tool helps to get an overall report on the website’s performance. The provided report is clear and straightforward. It shows the grading of the features that influence the SEO ranking of one’s site directly. Those are performance, security, mobile-friendliness, etc. The main functionality includes:

  • A detailed report on website performance;
  • A separate rating for each site’s feature;
  • Recommendations on improvements.

This tool is available for free.

7- ClickFlow

ClickFlow

ClickFlow

It is a very easy tool with an intuitive interface. It shows the pages of a site that need improvements and optimizations. The suggested changes can be done via this tool and posted directly to your website. After that, ClickFlow shows the increased performance of better content. The main functions are:

  • Finding posts that need optimization;
  • Allowing easy optimization via ClickFlow and posting them automatically to one’s web-page;
  • Providing experiments and split testing of improved posts;
  • Showing CTR increases and associated revenue.

It has a free trial option.

Read More: 7 Digital Marketing, In-Demand Jobs That Didn’t Exist 10 Years Ago

Final Words

A successful marketing strategy is always based on analytics and detailed research. It is essential to know one’s website’s performance rates, Google ranking, backlinking, conversions, etc.

It is also essential to get the idea of competitors’ strategies and strong points. Keyword research is fundamental, yet it is not the only way to increase the audience. The tools we’ve covered will help one to get all the analytical data and make improvements to the content.

Read More: Conversation Marketing Hacks: 8 Ways to ‘Speak Human’ and Change the Game

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