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SEO Tips For Small Businesses To Compete With Large Enterprises

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SEO Tips for Small Businesses to Beat Giant Industry Rivals

In this world, where almost everyone is familiar with the use of the Internet and understand its benefits, it will be useless to ask why to do search engine optimization. Instead, it’s better to ask how to do SEO. The primary reason is that online marketing is growing rapidly. It has given rise to the need for small businesses to get their website listed in top ranking in SERPs of Google and other popular search engines.

Nevertheless, the competition in business is rising with every passing day. It is evident from the fact that many giant companies are flourishing in the UAE alone. The mega-enterprises have a significant margin of getting leverage over the SMEs by investing in paid campaigns.

However, small business organizations may be unable to get paid visitors owing to financial constraints.  But, don’t forget every dark cloud has a silver lining. Because small and medium-sized firms has to invest their energies to promote their websites through organic way for enhanced visibility.

Does SEO work for small business?

There are still a few people who ask if it is right for them to do SEO for small business? A piece of quick advice for them is that getting high ranking in search engines is not just right but crucial for small business survival in the 21st century.

It’s because more than 80% of people go through the Internet before visiting the brick and mortar stores. Further, 42% of people select the first listing while searching online, and 21% go with the second listing on the first page. So, the probability of the rest to be decided by the potential consumers is incredibly less.

SEO Tips for Small Businesses to Beat Giant Industry Rivals

Multinational Corporation including Home Depot, and Walmart, etc. has already given the due importance to optimize their corporate identity over the Internet. They are now reaping the benefits of strong web content, availability of most aspired products and none other than eCommerce solutions.

It is no doubt difficult for the small business organization to beat the competition but not impossible. Consider the following SEO tips for your small business to optimize your website better to fight giant competitors:

Read More: Effective SEO Techniques To Drive Organic Traffic To Your Site

Give a focus to your specialized niche

Instinctively, SMEs must think of better ways to get noticed among the others. It can be done by paying augmented attention to focus on a specialized niche. For instance, if a company is dealing with cooling, plumbing, heating, and other home appliances, you must appear visible in the most accurate manner.

Because you are not specialized in everything, but there is a specific area of products or services, which is your speciality. Target that niche to get an advantage over the rival companies.

No doubt that considering all the aspects of your business gives you a broad spectrum for keyword selection! But, you have to be specific by narrowing down the prism from where you are going to see potential consumers. First, target a particular segment of customers and then move to the next chunk of targeted audience segmentation.

Recommended: Website And SEO Tools To Improve Marketing Strategy in 2019

Make an SEO strategy using long-tail keywords

This is what works like magic for your small business website SEO. While, you are unable to compete with the mega enterprises in primary keywords, use long-tail keywords strategy in 2019.

For instance, if you deal in plumbing services or products, you can use longer phrases such as “tips to install toilet commode in a bathroom” instead of focusing on “Toilet installation”. To your surprise, Google searches for such keywords which are relevant to a specific niche.

There is no denying that small businesses should focus on devising SEO strategies for long-tail keywords to accomplish the same objective. In this way, you can get maximum relevance in something which is smaller in volume but effective.

Recommended: Step by Step Guide To Fix SEO Issues in Magento

Get leverage through local search optimization

The most effective way to beat the search engine optimization competition with mega-enterprise corporations is to grasp a focal point in terms of locality. It means that you have to capture more local users online before targeting the global internet market.

For example, if your business is dealing with the UAE market, you must first consider the local people who are the potential users of your products and services. For this, you may get advance SEO services in Dubai from a professional company for small business SEO packages.

Owes to the benefits, local search optimization is getting higher popularity among the people, especially those who have a limited budget for internet marketing. It’s because getting your business name listed in local searches will show the involvement of local communities. It has a growing impact on global consumers.

Takes Away – Small Business SEO

Remember! There is no elevator to success. It’s entirely applicable to getting high rankings in search engines. However, when you have to fight against the more large competitors – the focus is the most important weapon you can use to achieve a competitive advantage in SEO.

Please, don’t forget to give your valuable feedback about this blog post in the comment section below.

Marketing

Enterprise SEO Outsourcing Tips

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seo outsourcing

The emergence of the Internet paved the way for many enterprises of today to adapt and come up with new methods of marketing that can allow them to accumulate more customers and sales. One notable example is a digital marketing strategy called SEO, which stands for Search Engine Optimization.

Let’s say you started a business with a mindset of letting your brand known online. With more than a billion websites accessible through the world wide web, it might seem impossible for you to think as to how you can bring people to your site. That’s where SEO comes in. By implementing specific methods that can increase the exposure or visibility of a site on a web search engine, your site can attract a lot of online users, which could be converted into potential customers in the long run.

SEO has been becoming a trend ever since its inception because of its incredible potential, which could benefit any business, small and large enterprises alike. Though always keep in mind that SEO has its own complexities, and it might require a certain level of patience before results can be achieved. It is not something that can happen overnight and there’s always the risk of failure once mistakes were made.

Another probable downside of SEO is that since it could take months or years in order to be successful, companies could find themselves investing a great deal of their time and in-house resources.

Fortunately, this didn’t stop large companies from using SEO since such service can now be outsourced thanks to the skills and expertise offered by some digital marketing agencies. More and more enterprises around the world are starting to gain interest in outsourcing their SEO tasks to agencies situated in countries such as the Philippines. Hence, the term Enterprise SEO Outsourcing is steadily turning to a necessity that keeps the competitive foothold of a company intact. According to statistics, 70% of marketing experts believed that SEO is more effective than PPC (Pay Per Click) when it comes to driving sales.

As the name implied, SEO takes advantage of the search engine rankings in order to make a site more visible to online visitors. This means that one must have adequate knowledge and understanding of how search engine algorithms work.

Moreover, given the fact that no businesses are exactly alike, an SEO strategy can be implemented differently based on the needs of the company. But it shall always be an essential point to consider that an effective SEO campaign relies heavily on the capability of the hired agency.

To help you make the most out of your Enterprise SEO Outsourcing needs, head over to the infographic below brought to you by Digital Marketing Philippines.

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Seo

What is a featured snippet, and how can you position your content to rank for one

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featured snippet

What is a Featured Snippet?

A featured snippet is a format that provides users with a brief and precise answer to their question on the search results page without them having to click on a particular search result. It gives the user one distinct answer that Google deems to fit your question. It also includes a page title and URL.

With the intention of enhancing the search experience, Google has been increasing information to search results.

Snippets come in various sizes and shapes. The content you provide must be in the correct format which will depend on Google’s specifications algorithm. Snippets can be in the form of text, images, lists, tables, charts or knowledge graphs. The best thing about most snippets is that they show up just below the AdWords block and before the organic search results,] but do not push them out of the first page.

Types of featured snippets

Depending on the query, Google will decide on the best snippet to answer the question. Featured snippets can be categorized into different types.

Text Snippet: This is a snippet that only has text.

Image snippet: This contains an image and may contain some text.

Video snippet: This snippet contains a video. When you click on the picture, it redirects you to the domain in the link.

List and table snippet: This is a snippet that shows a list or table to answer your query. In this case, Google takes the data from the page in the link, even though the data is unstructured. Lists may also show an image.

snippet

snippet

Where does the answer summary come from?

It is extracted by an algorithm from what is visible to the user when they visit your web page. It is improved to capture the user’s attention on the results page. For example, when Google recognizes that a query has asked a question, it programmatically distinguishes the pages that answer the question and then display the featured snippet. Featured snippets do not mirror the views of Google but rather the site from which the snippet is extracted from.

What is the difference between featured snippets and OneBox?

An OneBox allows for additional information with the featured snippet. This may include, height, ingredients, cover albums among other and it depends on the query. The information is a component of Google’s knowledge graph and is not picked out from the domain in the link. The OneBox moves from its customary location, on the results right-hand side to the top.

How can you position your content to rank for one?

So, how do you get a featured snippet for your domain?  You can’t. There is no way to force Google to use your domain for a featured snippet. Maurice Morgan, SEO expert at  A Plus Digital ( https://Aplusdigital.ca ) , admits that Google decides which featured snippet will answer search requests and which domain to use for the answer. Take for instance, if you want to increase your chances of positioning your content to rank for a featured snippet, you need to optimize your content.  Below are a few tips on how you can position your content to rank for one.

digital

digital

  1. Use one paragraph to summarize the answer to a query

Google usually picks parts of an article from the content on the page that best summarizes the answer. Note that although it need not be the first paragraph of the text, it should be adequately high in the page. Google will pick the paragraph which provides the most concise answer to a question.

  1. Rankings

Although you don’t have to necessarily rank at the position one, for a featured snippet to be eligible, you must rank on the first positions. Your backlink must be solid but need not be the strongest when compared to the other domains ranking in the top five.

  1. Page structure

A clear page structure is crucial. For Google to extract the text used in a featured snippet, it must first understand the page accurately. Utilizing <p> for the text, H1 or page title, and H2 and H3 for subheading should be practiced. Make it effortless for users to find information and whenever possible use tables, bullets and ordered lists.

page structure

  1. Images with relevant ALT text

It is always good to include on the page an image with relevant ALT text.

  1. Answer questions that ‘People also ask’

To better your odds of being eligible for a featured snippet, provide answers to the questions people ask. Spot a simple question and incorporate that question in the text of your page and provide a concise answer with value added information.

Benefits of Being in Position 0

Earning a featured snippet is not dependent on the authority of your site or the size of your brand. This means you can earn a featured snippet even if you are not the top result in regular SERPs. A featured snippet will get you more traffic to your website, earn you credibility and allow you to gain better visibility in Google’s SERPs.

position tracking

position tracking

 

Some studies had also shown that a featured snippet increased the click-through-rate to the domain, even when the answer was already given in the search results page.

Can I opt-out of featured snippets?

You can prevent a featured snippet by telling Google not to show your domain. This is done at your page header by adding a meta tag  <meta name=“Googlebot“ content=“nosnippet“>.

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Seo

Top 4 Key Trends to Optimize Your Website for Search Engines in 2019

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Top 4 Key Trends to Optimize Your Website for Search Engines in 2019

SEO techniques are continuously and rapidly changing with evolving Google algorithms. If you are not aware of up-to-date SEO trends then it may lead to leaks in your inbound marketing budgets.

Tactics that had won you a front-page result in 2018 are not only outdated in 2019, but they may even hurt your website’s rankings in the form of a Google penalty. Some techniques still work but others are simply not effective anymore. That’s why you will need to include plenty of new methods in your list.

Is SEO in 2019 is different from how it was in 2018?

Definitely!

That’s the reason you need to stay top of the ball in SEO, otherwise you will fall behind in the SERPs.

If you are seeing other websites are ranking higher then you on Google in 2019, it is because they are making continuous efforts to improve their SEO.

Luckily, it’s not too late for you to get started.

So, let’s follow the below SEO techniques to help you skyrocket your search engine rankings and boost your ranking organically in 2019.

1) Improve User Experience Across Your Complete Website

Always keep in mind Google only wants to deliver the best results to its users. Google way of thinking is that if a user spends more time on a page, it’s probably because he/she found the page useful.

Always try to develop a high-quality website. It can help you in ranking high in SERPs. Google always reward websites with a higher ranking that have low bounce rates.

So, how you can improve the user experience?

Follow the below 5 SEO techniques to improve user experience and give your existing content a boost in search engines.

A) Make Your Content Easy to Read

Try to improve the readability of your content by including shorter paragraphs, mixed sentence length, sub-headings, bullet points, white spaces and images, and writing quality content.

BMake Use of Bucket Bridges to Pique Interest

A bucket bridge is a copy writing technique designed to capture a reader’s interest by the use of a trigger word or phrase and then ending the sentence with a colon. For example, you can sprinkle the following bucket bridges throughout your content.

  • You might be wondering:
  • Here is the deal:
  • It gets better:
  • The answer is:
  • You are probably thinking:

C) Write in the Inverted Pyramid Style

Inverted Pyramid Style means write the most valuable content at the top of the article, and then following up with the less important information.

D) Analyze and Improve Current Page Designs

You can make use of different user testing tools like Crazy EggOptimizelyGoogle OptimizeUser TestingClickFlow to analyze how people are interacting with your website and how to improve their user experience.

  • E) Site Speed

Site speed plays a major role in SEO. Of course, people don’t like to wait for years to access the information they are searching for. So, use the tools which are launched by Google to improve your site speed such as PageSpeed Insights, and Think with Google.

Also, remove unnecessary code on your webpage, enable browser catching, reduce server response time, and compress images to boost your page speed and secure higher conversions.

2) Voice Search Optimization

These days, in 2019, half of the people are using the voice-assisted device to search on Google. If you think that this is not that you should include in your SEO strategy in 2019 then you are completely wrong. Voice searchers have completely different search habits than text searchers.

The devices which are being used in search whether it is an Amazon Alexa, Siri, or Google Home, they take data from SERPs to replay information from the featured snippet box back as their answer.

A) Make Use of Long-Tail Keywords in Your Content

In voice-based search always long-tail keywords are used. So, you should write content around long-tail keywords. As per Moz, voice searchers use long-tail keywords when they are searching for any kind of information on Google. These terms are almost 3+ words in length.

2) Use Structured Data

Make use of structured data. It is the best way to boost the chances of your information being read aloud to your target audience. There are various kinds of structured data (schema markup) that SEO can use. It helps to rank better. You can even use Google’s Structured Data Testing Tool to discover whether you have already got Schema implemented or not.

3) Concentrate on Topic Cluster Instead of Keywords

Google is continuously evolving and its algorithms also. Nowadays, Google gives importance to user intention. For example, what they expect, what they are looking for, and what search results would be best suited to answer their query.

You should consider 3 things mainly while developing content.

A) Try to Know Your Target Audience

Before start writing content it is better you know your target audiences such as their location, age, and interests. Improved knowledge about target audience = better content = better SEO. By writing content by keeping buyer personas in mind you will minimize the chances of creating content that doesn’t actually get results.

B) Organize Content into Clusters

You should focus on organizing all your content into different themes rather than focusing on standalone keywords. You can use the topic cluster model created by HubSpot to organize your content. This model breaks down your content into topic and clusters with the pillar pages and clusters. By putting this strategy into practice, you give a chance to Google’s spider to crawl, understand, and use the internally linked content to rank each page.

C) Research Keywords and utilize them cautiously.

You are probably thinking: Why we are telling you to do keyword research when we have told you to focus on topic clusters rather than keywords? The answer is simple: Keyword still matters. Organizing content thematically is imperative but it is a completely wrong approach to ignore keywords entirely. So, list the keywords and use them sparingly.

4) Conquer Video with YouTube SEO

Most SEOers forget about YouTube when they think of search engines but as per the recent study, YouTube is the second most popular search engine with more than 3 billion searchers per month. So, be smart and create engaging videos and invest your time into optimizing each video for YouTube SEO.

Keep the following 3 things in mind to improve your conversion rate.

  • Make your video SEO-friendly
  • Make longer videos
  • Create custom thumbnails

Keeping Up With Search Engine Optimization in 2019

In a nutshell, SEO is changing quickly from one year to the next. Why? It is because new algorithms are constantly up-and-coming and Google frequently editing their webmaster guild lines.

If you are a business owner or marketer, you should adopt it quickly. Remember, to focus on the creation of quality engaging content, try to get a grip on technical optimization, build a variety of backlinks, and use different tools to measure your SEO performance.

Be brave and use a handful of AI-based tools. The AI revolution is an emerging trend which will take over the marketing world in 2019. So, we are suggesting welcoming it.

Take a deep breath and make the effort to understand the basics of SEO in the context of the current year. It will help your website to get higher click-through rates, engagement, and of course, rankings.

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Blogging

The Right and the Wrong Reasons to Start a Blog

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It seems like everyone has a blog these days. However, very few people have a successful one.

That may be because too many people start a blog without realistic expectations. Simply put, a lot of people start a blog for the wrong reasons.

To make sure that you’re setting yourself up to succeed and setting the right type of expectations, here are some of the right and wrong reasons to start a blog.

The Right Reason: SEO Success

Content is king” has been the mantra in digital marketing for years, but it has never been truer than it is today. If you’re just starting your journey, you might want to read these 10 steps to building a WordPress website the right way.

Google’s algorithm rewards fresh and relevant content and the use of organic SEO tactics. The highest-ranked companies are the ones who take the time to create quality, well-optimized content. And your blog remains the best place to publish this content.

The Wrong Reason: Overnight SEO Success

Despite what we just wrote above, your blog is most likely not going to help you overtake the #1 ranking on Google in a few weeks. Or even a few months or years.

There are always case studies for aggressive SEO growth and companies that skyrocketed up the rankings. However, this is not a realistic place to set your expectations. You also need to know that their growth most likely didn’t just come from their blog. It is almost always aided by a strong off-page SEO strategy, with link building and influencer marketing.

The Right Reason: Thought Leadership

Your blog is also a great home for you’re earned knowledge and industry acumen.

You most likely started your business because you’re an expert in something. Whether that something is pet grooming or auto mechanics, your mind contains invaluable experience and expertise. If you can effectively get it out of your brain and into a blog, you stand a great chance at becoming a thought-leader in your space.

However…

The Wrong Reason: You Want to Go Viral

Becoming a thought-leader or influencer in your market likely won’t happen overnight. And it most likely won’t happen with a single blog that goes viral.

Writing a blog or shooting a video with the hopes of going viral basically holds the same odds as buying a lottery ticket.

Don’t set out hoping to find overnight success after hitting a homerun. Set yourself up to strategically build a following. That is more achievable and something you can work towards. At the same time, the results you will see from taking the long road will last much longer, whereas the fame and success from a single viral piece can be fleeting at best.

You may have noticed the overarching theme here. The right reasons to start a blog all involve working strategically to grow your SEO clout and following, while all of the wrong reasons include looking for overnight success or fame.

Enter the world of blogging with the right expectations and you can steadily work towards success. However, if you enter it with the wrong expectations, you will most likely get frustrated and quit.

Can your blog make you rich? Maybe. But you’re going to have to put a lot into it before it starts giving back.

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Seo

Should Startups Hire PR Agencies? Why and When?

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Startups Hire PR Agencies

This is a debatable question. While several market specialists are of the opinion that startups do not require any PR agency as it would be an added expenditure on their marketing budget, there is contradictory school of thought which believes that investing in PR services for a startup is a good idea as it would give them the right exposure and brand building platform. Though it’s not rocket science for startups to manage their own media relations, however its worth considering whether they want to spend their time in maintaining public relations or focus on core developmental areas.

Why should Startups Invest in PR Agencies?

In an era where new businesses and startups are growing like mushrooms, it is imperative for businesses to survive competition, create their brand, build tangible relationships and focus on generating business. When a startup hires PR services, the agency not only helps to manage relationships but also helps in rendering a persona to your brand and create an emotional connect with consumers. Public Relations is an excellent branding tool that determines what is newsworthy and brings it out with authority and credibility. PR is a specialized role and appointing a proficient PR firm that would complement your startup business could be beneficial because of the following reasons:

  • Image Building: Startups have an underlying need to prove credibility. A superior product or service is not the only criteria to differentiate you from your competitors. Advertising alone is not enough. What you need is a dependable message communicating your company’s core purpose and values. PR agencies have the expertise to render a positive image and voice to a company’s profile.
  • Fund Raising: Startups require funds for new ventures. Raising funds could be a herculean task for any startup as they do not have proper exposure and investors are hesitant to invest their money on them. A PR firm helps startups to get publicity across right media platforms and eventually convince investors for funding.
  • Creative Window: PR firms with their creative thinking comes up with innovative marketing campaigns which is essential for startups to get into notice. The leading PR agencies are well versed with latest market trends and use their creative ideas to ensure that the startups reach to the right audience and gets constant media coverage.
  • Damage Control: Handling crisis situations could be a challenging task for any organization and more so for a startup. PR agencies specialize in providing deftly planned crisis management resolutions. With their proper action plan and implementation, startups can optimize damage control.

When should Startups Invest in PR services? 

Hiring a PR Agency could lead to a heavy dent on the marketing budget of startups. So it is essential that startups have enough funds to keep their partnership with PR firms alive as it takes time for public relation strategies to show results. PR gurus are of the opinion that the best time for startups to hire a PR agency is a couple of months before a ‘newsworthy’ story such as a product launch or service extension.

If you are a startup and confused whether to hire a PR firm for its services, hope the article was helpful!

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