There is a forecast that the chatbot market would reach $1.25 billion in 2025, according to a report from Statista.

This is why we’re no longer surprised why chatbots are taking over social media messaging.

Before getting started with chatbots, you should follow a guide or use a checklist to be able to have a successful launch.
To make the approval and review process for your chatbot as seamless as possible, take some time to go through and review our pre-launch checklist before submitting it.

First, here are the things you need to do before launching your Messenger chatbot:

You need to ensure that your chatbot has a unique voice that would reflect your brand’s image, language, style, and tone.
Always make your messages personalized as much as possible by using the USER profile API (Application Programming Interface).
If your Messenger chatbot sends notifications to your followers, make sure that there is a way for them to unsubscribe.
Make sure that your email’s notification settings are correct or you’ll end up missing important updates about your Messenger chatbot.
Ensure that your chatbots are discoverable.
Use the click to Messenger ads
Maximize and utilize customer chat plugins
The m.me Link, a shortened URL (Uniform Resource Locator) messenger link is essential, use it on your blog, newsletter, and website.
To have your chatbot be seen in the discovery tab, submit it.

Here are some questions you need to ask yourself before launching your Messenger chatbot:

1. Is your Messenger chatbot in a stable state?
2. Can your chatbot determine your customers’ interests?
3. Are your chatbot’s functionalities working properly?
4. Can your chatbot respond quickly?
5. Does your chatbot have the ability to handle all user input, which includes random input excellently?
6. Does your chatbot fail when it receives an unexpected user input?
7. And if it fails, are your customers able to recover or restart their experience?
8. Is a clear path provided for interacting with your chatbot from start to finish?
9. Do you have enough guidance and context during the process when your customer would be able to know their options at any point?
10. Does your chatbot buttons direct to the correct landing page?
11. Can your chatbot deliver excellent and satisfying customer support, schedule meetings, and more?

Check out this infographic from Larry Kim, CEO of MobileMonkey.com, the Worlds’ best messenger marketing platform.

Let’s discuss the objectives of creating a Messenger chatbot for your business and customers:

What can a chatbot do to help you, your business, and customers?

For your brand:

●Drive more traffic and increase awareness on your website
●Create a CRM (customer relationship management) channel using your Messenger
●Collect feedback from your visitors and loyal customers
For customers:
●Build a unique experience through Messenger
●Find an easier and more convenient way to learn about products and services

The most common mistake businesses make is launching a chatbot without a plan and even if it is easy to set up — you don’t need months of software development, a huge number of days for debugging, or hours of trying to find out how large companies are changing their APIs.

You still need to have a solid plan on how to build your Messenger chatbot. Here are three steps you can follow:

Step One: Make your Messenger chatbot your full-time project

One of the common mistakes businesses make is assigning the task of building of chatbots to their people who are already loaded with responsibilities and tasks.

Then there are companies who trust their interns in building their chatbots, it’s like setting up both the chatbot and the intern to fail.

Give this task to someone who has enough time to handle the proper planning and can take charge of building your chatbot.

You also need to keep in mind that creating your Messenger chatbot would need serious focus just like building and designing your website.

Step Two: You need to identify your talent

You must be able to identify and decide who has the skills, knowledge, and talent to pull off creating your Messenger chatbot.

Think about all the brilliant minds you have on your team — it could be a software engineer, the writer, someone on the creative, or maybe that millennial associate who’s social media savvy.

Step Three: Think like an author

Chatbot development is like writing a book because first, you create a character-driven identity.

Then second, you need to speak in a manner that your brand could be recognized.

Lastly, you have to keep in mind to speak in a one-to-one manner.

Your customers always appreciate it when they feel like they are talking to someone at the other who can understand them or relate to them.

Are you ready to launch your Messenger chatbot? If not, you can create your checklist by having this as your guide or revise your list when you already have one.

Author

Daniel Jack

For Daniel, journalism is a way of life. He lives and breathes art and anything even remotely related to it. Politics, Cinema, books, music, fashion are a part of his lifestyle.