In this AI-driven world, where almost every industry has shifted to efficient automated processes, academic research is still using traditional methods to distribute information. Open access research needs to be properly promoted to relevant people. It is only then that the unique needs of the researchers will be met and their research will reach a much larger audience.
Below are some of the points which one should consider to make their research highly visible.
Promoting your research work as science and technology articles in mass media, is essential to get maximum reach and visibility. Strategizing about what researchers and other audience would be interested in and accordingly, the channels to use to promote the work is the primary task.
Make your data available:
In any article, availability of the text is not enough to learn about the details of the research. Making the relevant figures and tables available online helps readers fully understand the experimental design and data interpretation and thus increases research impact.
Depending on your research topic and free research papers download option availability, one should blog. Blogs are one of the best ways to introduce your new research done and introduce it to the set of people from the same field. Also, following other blogs and commenting on other related people post and links helps in participate in discussions leading to an engagement for your research.
Consistent digital identity:
Being consistent in presenting author information across different platforms online is imperative in letting people recognize your work instantly. Picture, email signature, and author affiliation, are some of the ways to give identity to your work. Also, linking your blog post is another way to boost your work and maintain visibility on multiple platforms.
Increasing the network in your field is another key to increase the visibility of the research and its identity. Engaging with people on social media, commenting on posts and then connecting to more useful contact is the right way to engage, increasing the network on a wider platform. Following up the conversation with a direct link to the research work of your science and technology article along with usage of the hashtag are some of the new modern age ways to build network and visibility.
Sharing your research online and offline:
Whether it is online or offline, sharing the research work by uploading the articles on the repository or sharing directly with the networks means more and more people can read who otherwise have no access too.
Similarly, an extra promotional push, getting in contact with the related research office is building more visibility too. They might have access to the data or contacts which can be used for new outlets or agencies to increase future applications.