You must have heard of the saying, “content is king”? That is correct. Since marketing has taken a sharp turn towards social media, we need a different phrase that justifies with it, and we already have come up with it. It goes like, “Visual content is the king for social media.”
So how do you implement the game plan of visual content to reap its benefits? Don’t worry we have crafted a list exclusively for you with different techniques with proven success rates. So, hold tight, and keep reading.
You should lead with images
Images are simple, attractive, and easy to post, and moreover, gain the most engagement. The reason why it is referred to as the prime form of visual content. If you want a piece of content that is highly shareable, you have to keep your image-game strong. But, for me, what makes images the best form of visual content is, that they are SEO friendly. The importance of SEO is unmatched in this era of marketing. If you want to try something new, you can always try posting collages and sets of images, since they invite innovation and break the monotony if regular posting. Here’s a stunning example by Whole Foods Market, from their Facebook feed:
Videos come next
Videos are undoubtedly recording the hottest trend in the field of visual content. In fact, stats tell us, videos are shared 3 times more than text-only posts. Ofcourse, who wouldn’t prefer the slow-moving graphics or images with sound in the background than just images that showcase a human figure or a product. People even tend to retain more of the content when they watch it, rather than just see or read it. But, make sure your videos do not exceed a time limit of 1.5 to 2 minutes. People do not like watching long videos. Draw some inspiration from this video by the notes application, Evernote:
Here is the link: https://youtu.be/PcrckBqMc8c
Post tutorials and graphics
You know, every now and then, you will find the need for sharing intricate data and information to your audience. So why not represent it graphically, rather than crafting over 2000-word texts? Posting graphics is really enticing and will not only help you share what you want but also, deliver your message successfully inviting engagement and followers. It’s the best way to deliver instructions, instructions could be regarding your new product or new service. Draft infographics or tutorials that guide the audience through the entire process and I am sure you will notice improved results. Check out the guide section of BirchBox, a beauty and grooming startup has crafted their entire blog around several guides employing several visual content techniques.
GIFS are enjoyable
If you have already started using the new additional feature of GIFs on your WhatsApp chats, you know what I mean. GIFS are funny, enjoyable, entertaining, and gives your content the desired edge. Moreover, they are the perfect replacement for the times your audience doesn’t enjoy videos. You can use classic animations to entertain your audience and connect with them on a personal level. Every now and then, it is important to add the fun element in your content marketing and GIFs are the best technique to employ this trait. Here’s the best coffee maker, Starbucks at its best with GIFs:
Source: http://3v9p073zptntqyvo83pwbx1h-wpengine.netdna-ssl.com/wp-content/uploads/2015/07/sbx-09.gif
Marketing with memes
You know, marketing with memes or memejacking really is a thing. Coming on that later, memes have established their name as the host in the party of attention and attraction. They are easy to create, popular, attract a massive audience and boasts the ability to make you viral overnight. And when you talk about social media, how many of us check a meme and nit stop to check the humor or sarcasm? Practically, none of us. Coming back to marketing with memes or memejacking, it means, posting memes with not only the intention to entertain but also, marketing your own brand. Take a look at this most-relatable meme by Nickelodeon:
Presentations and Webinars
Presentations are now not just limited to office boardrooms. Seminars are now not just limited to offices and workplaces for employees. There is much more to it, you can now publish your presentation online, sharing information through forums and networks, educating and helping people. But remember, they cannot be as complex as your boardroom meetings. They need to be simple and concise. Use Canva for some inspirations. Same with webinars. The webinar, as we all know is a web-based seminar, in which you can share lectures, information, and workshops online. Presentations and webinars are really an ideal thing to take your relationship with the audience to the next level.
Post Screenshots
Screenshots are now not just restricted to WhatsApp chats and conversations. They are not only limited to fights and pieces of evidence. They are a great and excellent tool for demonstration purposes, resolving issues, modeling stuff or simply, sharing things which we want to. Also, since I mentioned about posting tutorials and graphics, screenshots are a great way to illustrate guides and tutorials. They give your audience the eye view of the steps that you wanted to explain with text.
Wrapping up
Here’s one final tip – Never, I repeat never compromise on your final goal. Not even when you have to walk an extra mile (or maybe two) for it. Trust me, a gamble worth millions for visual content will be worth it because of its immense popularity.
Read More: Explore Top Instagram Tools for Building Your Web Design Business’s Following
