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Why Startup should take Help of E-Commerce Marketing agency?

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E-Commerce Marketing

A good E commerce Marketing Agency will help any e-commerce business to grow faster and release stress from the minds of entrepreneurs who own such businesses. It is common to see that almost every business owner prefer to make the company grow for generating a high volume of sales and to make expansion in multiple industry segments. In short, the sole mission will be to make increased sales with an increase in the volume of profitability. In the case of a startup business, the challenges are pretty high as they need to survive in the industry when having strong competitors already in the market. 

The secret behind growing up a startup will be its power-packed digital presence. The reason is that your customers will always prefer to Google for the business and then compare the same with the competitors. In case your startup is not having an internet presence or your eCommerce site is poorly designed, then for sure visitors will prefer the competitors with a strong presence. Creating keyword enriched contents for social media sharing and managing the website will consume enough time and needs expertise. If you being the owner try to do things on your own then chances are high you will miss out important business activities for your startup. Here being a startup you need the assistance of an experienced E-commerce Marketing Agency. checkout the useful reference for eCommerce marketing.

Read More: 8 Easy Ways to Improve Your Website Ranking on Google (SEO)

So what an E-Commerce Marketing agency can do for your startup?

Industry-specific keyword research: Ecommerce marketing centers on ‘keywords’. Keywords can be explained as general queries which people will use for finding services and desired products online. Use of these keywords will be made to make marketing contents for sharing across all social media platforms and to improve rank in search engines.

Content Mapping & Marketing Strategy: Ecommerce marketing agencies will create industry-specific content mapping documents for establishing path-breaking content marketing strategies. Content forms the core foundation for winning marketing strategies. Content mapping is a simple activity but experts can only understand the nature of the users and then will make the mapping depending on nature.

Community Discovery on Social Media: Agencies will support startups by pinpointing smaller yet highly relevant communities which fits your business and should go well for you. The eCommerce marketing experts will introduce your startup business across various communities for coming closer to prospective customers across different social media platforms. 

Creation of quality content: No business big or small can survive these days without content marketing. The E. Marketing agencies are having experts to curate industry-specific high-quality keyword enriched informative contents. Quality promotional contents will bring you onboard in the list of reliable and bankable startups of the industry. 

Use of graphics on-site and promotional contents: You need to understand the fact that your startup needs to launch marketing campaigns which can create a lasting impression from the very first step. Highly trained graphic designers associated with marketing agencies can empower your eCommerce site to make a killer reach to prospective clients via online marketing campaigns.

Web performance improvement: The marketing agencies will make all best possible effort to improve the performance of your eCommerce website. They will make use of website building technology which will speed up websites loading even when opened on the poor internet networks.

Generation of potential leads: Being a startup if you believe that you can generate excellent leads from the very first day then it’s wrong. You startup in initial days will not have the required bandwidth nor the required employee strength of handle lead generation campaigns with other business works. Here the digital marketing experts have the right set of knowledge top tap multiple platforms for generating excellent leads with an optimized budget.

Hope you are sure now as to why startups should take help of E-Commerce marketing agency. 

Read More: Points to Be Considered While Developing the Application for Your Business

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How Leaders and Managers Can Reduce Stress in the Workplace

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Workplace

Stress causes US businesses to suffer losses of $300 billion annually.

It is not any surprise that workplace stress is a leading cause of emotional and physical health issues.

A healthy employee, fit in mind and body, is a better employee, which translates to a more profitable outcome in every way.

The reasons are usual and have existed for decades.

  • Performance and anxiety about targets
  • Long commutes
  • The boredom that comes with underemployment of skills
  • Harassment and bullying
  • Downsizing and fear of layoffs
  • Lack of promotion
  • Lack of rapport with colleagues
  • Real or perceived lack of recognition coupled with low pay

However, very little is usually done to accept that there is indeed a problem and that the issue of workplace stress has to be addressed.

An entrepreneur has the responsibility of mitigating the causes of workplace stress as far as possible. It is not an easy task, but it is not impossible either.

What is primarily needed is a change in mindset and to view the business as not only a profit-generating entity but one that cares for the wellness of its employees and the society at large also. Of course, this view goes entirely against the top and bottom line-driven business model that has come to exist.

But entrepreneurs can bring massive disruption and change the system as no one else in modern society can.

So what can you as an entrepreneur do to lessen the stress your employees feel? We take a look.

Make wellness a priority –

Physical activity leads to the release of endorphins. Endorphins are feel-good neurotransmitters that cause the well-known “runner’s high.”

As little as 10 minutes of physical activity can have beneficial effects.

How to make your employees get more physical activity?

  1. Encourage them to go on a walk or jog at lunchtime. If possible, sponsor their gym memberships.
  2. Buy them fitness trackers and have them upload the data. Those employees who walk 10000 steps a day can be given gifts to recognize their effort. A power bank or portable smoothie blender with an inspirational motto printed by a customized label design partner such iCustomLabel as is perfect. You can create a personalized label or stickers with some text for your employees.
  3. Remove sugary snacks from the office and substitute it with fresh fruits and oatmeal bars.
  4. Encourage your employees to limit their intake of caffeine to no more than 2-3 times daily.
  5. Have a yoga and meditation teacher train those who want to learn once weekly at the office. Meditation is a proven stress-buster, but there is an initial skepticism that is hard to overcome.

Have flexible working hours –

This might seem to be more challenging to implement, but with the enormous advances in technology, there is no reason why employees cannot, at times, work from home.

Cisco Webex and GoToMeeting have been around for well over a decade.

Google Duo and Facetime provide perfect multi-party video calling.

Most of the work that employees do is done on cloud-based software like Zoho, Google Docs, and Office 365.

Also, it is a good idea to have a “no-meeting” day. With everyone always collaborating through email, Skype, WhatsApp, the traditional meeting has become slightly irrelevant.

Worrying about getting through the remaining workload by the end of the day while a colleague rambles on about some arcane point adds to stress.

Show your gratefulness –

There are a couple of ways to do it – with your checkbook and your demeanor.

As the boss, your behavior and bearing are of far more important than you think. Are you stressed? Is it showing? Then have no doubt that your employees are stressed too. After all, their existence from rent to savings is linked to you.

To reduce their stress, you have to work at reducing your stress. Yes, there have been famed entrepreneurs who were incredibly boorish. We are talking of Jobs and his famed temper.

But that was accompanied by his brilliance and charisma, which to no small degree, drove Apple to become a household name.

Be kind to your employees. Be grateful to them.

Kind words and celebratory plaques work up to a point, but it is essential to have a transparent monetary reward system in place.

The difficulty is not so much in awarding a pecuniary benefit but making the process transparent beyond all doubt. That, someone, received a bonus, and others did not should never lead to rancor and more stress!

One of the ways to approach this is to make broad performance metrics available le to all employees once every six months.

Provide counseling –

Too many companies provide psychotherapy for more motivation and productivity and not for stress.

However, recent advancements in Cognitive Behavior Therapy have shown that it is possible to relieve stress at the workplace through dialogue.

Originally designed to help suicidal people cope, it has now evolved into a technique of teaching non-judgemental acceptance and observation of the world around us.

Needless to say, being able to accept the flow is one of the best ways to cope with the constant change at startups.

Focus on teams –

An easy way to lower stress is to put the blame on a team (if such guilt has to be allotted) rather than upon an individual.

For centuries this is how armies have coped. Success and failure are shared from a platoon to a division. That is how soldiers have been able to survive unimaginable stress – shared blame and shame.

You could also do the same and ensure that no one individual ever gets to be blamed.

Conclusion

Workplace stress is real. Those who are sitting in the corner office often forget what it is like to be down in the trenches.

Empathy can play a significant role in alleviating stress. You have to be creative about how you tailor and adapt the advice above into your organization.

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How will Artificial Intelligence Impact the Future of B2B Market Business?

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Artificial Intelligence

In the last few years, Artificial Intelligence is revolutionising the aspect of human lives and has become a significant aspect of human lives. AI is delivering, cutting down costs and enhancing several businesses using AI tools. In today’ s techno world, there is no doubt artificial intelligence is not going to slow down in the near future. 

AI can be used to great benefit for B2B Business, empowering industries to reduce costs. By automating processes and generating revenue and enhancing the customer experience, It also leads to economic growth by encouraging new markets and by improving existing markets with the help of Artificial intelligence solutions.

According to a survey conducted by Brightedge, 25.69% of respondents believed that after consumer personalisation, AI would impact businesses in a huge way. It doesn’t come as a surprise, since from home appliances to children’s toys, AI has already successfully made its way in our day to day lives.

Major Sector of Artificial Intelligence

Here are significant sectors where Business Intelligence impacts Business Industries. With the help of BI solutions, developers deliver a wide range of information to authorized users to managed data with future intelligence services. Let’s have a quick glimpse of these sectors.

  1. Manufacturing
  2. Finance
  3. Health care 
  4. Telecommunication
  5. Transportation
  6. Media and Journalism 
  7. Education 

Uppermost Trends: How Artificial Intelligence Impacted the Business World

Artificial Intelligence is transforming the business in enormous ways, be it managing their data, or reducing their turnaround time. Certain functions are likely to enhance the overall objective of the organisation. 

The B2B market is significantly impacted by artificial intelligence. Leading companies actively notice these businesses as artificial intelligence is crafting a smarter campaign. As long as the technology expands, numerous digital processes are leveraging the power of AI.

  • Better Handling of Data

The B2B industry has grown tremendously, which results in the scale of operation is massive and complex. For optimum utilisation of resources, companies are using traditional methods, which are not that quick. Using artificial intelligence in the business outputs, somewhere helps the business to move a little bit stronger and more compatible using the latest AI technology.

 

  • A Return on Investment

If we are talking about the business, they have already started expanding the AI automate that enhances their regular daily processes. Using Artificial Intelligence business is effectively optimising the advancement process that delivers high-level quality which results in overall business improvements. AI developers are providing the best AI solutions for commercial, which are aggressively used by the significant business.

 

  •  Boost E-commerce Accuracy

Artificial Intelligence is widening the limits in technology and knowledge. Through changing their lifestyle, most of the leading companies use an innovative approach to improve their user experience. Companies may gather accurate information in a more organised way with the aid of artificial intelligence algorithms. Through improving technological progress, Artificial Intelligence is widening its innovation and information boundaries. Many significant businesses use an innovative approach to enhance their user experience by enhancing their consumer lifestyle and overall skills.

 

  • Tracking the Versatility

One of the essential hoops for B2B marketers is building successful strategies that can help users in analysing, gathering and other collects the customer data. These accuracy and precision are providing users with precise detail. This AI simplifies the analysis process and also helps users to update the real data in real-time. AI is useful for business to track the record and maintain transparency in business. These changes are impacting significant areas as AI takes dynamic statistics, which improves score and personalisation.

 

  • Improves Marketing Channels

AI is somewhere the best choice for business as it becomes the choice for marketing channels. Now with the help of AI tools, companies can choose the best marketing channel for their respective industry. AI keeps a track on the past performance and also gathers information from multiple data sources. This is the best way to reach out to detailed information.

The artificial intelligence (AI) industry is growing at a rapid pace, with an expected value approaching $60 billion in 2025. Additionally, Gartner predicts that AI will be in almost every software product by 2020. 

Major Benefits of Artificial Intelligence in B2B

  • Predict Potential Customer
  • Identify particular Trends and Customer
  • Improve Lead Generation
  • Smart Decision Making 
  • Increased Efficiency

Final Thoughts

AI has changed in nearly every area of business; these businesses are impacting the future of the industry. Many leading companies and their marketing leaders have conducted AI experiments and are already witnessing ground-breaking results. In B2B sales and marketing, artificial intelligence changed the whole perspective, how people interact with products, data and services.

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How to React When Your Star Employees Resign

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employees

“I Quit” two simple words can make a big change in the lives of many people. Talking about the professional world, these words can create a drastic effect on the company, and when it is coming from someone people look at as their mentor or are the star performers on which company relays for its most of the work, it’s jaw-dropping news that’s hard for your employees to digest.

It is very obvious that when it’s your top employees resigning, the news will be spread among the employees like fire, everyone’s eyes on how would you react to this resignation and what would be the final outcome.

In order to keep everything at the normal pace and to see if none of your other employees gets affected by this news, it’s important you keep a check on your response towards the situation and handle it with care. 

Confused how? Read further to get into details…

  • Don’t burst-out, allow them to talk freely

Resignation from a very loyal and talented employee might give you a shock of life, but don’t be very quick to show your reaction as this might create a negative impact on your employee’s mind. Take your time to process and digest your employee’s decision to leave.

Ask them why they think they can’t continue to work with them more, listen to the reasons they give and try to understand their concerns. This could help you know where you lacked or what kind of issue be the cause of the loss of a loyal employee. 

  •  Take his feedback with a negotiation technique

Once you are done with the listening part, try to negotiate by understanding their concerns and changing the terms of the agreement.

Most of the employers try to negotiate on the salary part to get ready to continue with the firm.

But be very careful with whom you try the negotiation approach, as many employees use this as a strategy to increase their salary. Think if his reason is valid, and you really can do anything about it to retain your other employees. Finally, if you both can not get on the same page to agree on the negotiation, try to end the conversation by accepting his/her decision.

Ask them for feedback, what they think should be improved as they have had a very good time working with the company. Discuss the pain points that the employees feel and try to figure out how to overcome them.

  • Be positive in your actions

You are the leader of your organization, the way you take the negatives of the company will decide how your employees will look at the situation.

There would be a great effect on the team working with the person who is leaving the company, so if you want them not to think negatively about you or the decision, try to be positive when you communicate this news in your office.

Show them that you respect the decision and acknowledge the loss that the company has in terms of a person and his talent, appreciate him for his efforts and the years he has given for the company growth and bade a happy goodbye.

Make sure you pass a consistent message among your employees to keep the trust intact.

  • Let the transition process flow naturally

Your employee is working with your organization and the team from a very long time, there might be many dependencies on him in terms of work and responsibilities. 

Don’t overburden them in their last two weeks, make the transition process smooth and let him/her make a flow where the team and the work don’t suffer in his absence. Make the relieving documents ready before his final day at the office. Plan a celebratory farewell to make the departure a happy ending instead of an emotional, unrecognized leave.

  • Reevaluate your employee management tactics 

You have just lost a very valuable asset to your organization. Take this as a lesson, in order to make sure that the rate of this loss doesn’t increase in number, start thinking about the reasons mentioned by your employee for his decision.

Think about what can you change in your existing policies to keep your employees happy. Start focusing on employee merriment by implementing some corporate team building activities. Have a one-to-one conversation with your employees if possible once a month to know what and how they feel about their work and their workplace. This could surely help you for retaining your employees before they get burned-out to leave.

Summing Up

Changes are part of nature, but how you react to this change will increase or decrease the value of it. A resignation by your most talented employee will affect the work process of your company but if you see it just as a small bump in the road, it will not stop you from progressing. 

So always be calm and poised to face such a situation, yes the process is daunting but your reaction decides how respectfully you handle it without disturbing your company environment.

About the author: 

James Vargas is an experienced business expert, consultant, and manager at Get Everything Delivered, business consulting services. With the 1.5-decade corporate experience, he is now sharing his guidance to start-ups to grow with corporate team building activities and project delivery solutions.

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3 Benefits Of Digital Marketing Services To A Small Business

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digital marketing services

You will probably agree that innovation is advancing daily. Therefore, the marketplace has come to be much more electronic than ever. With that claimed, the significance of digital marketing is raising. See, it is not a surprise to have millions otherwise thousands of consumers searching online for items they need.

Now that a great deal of consumers are acquiring products online, you will certainly require to reach out to them. The most effective means to attach your items to those investigating online is through electronic marketing. It has to do with time you make use of digital marketing in Sri Lanka to draw in or even reach prospective customers. Right here are the benefits you will certainly delight in.

seo

Digital Marketing is the most cost-efficient approach

One of the most effective and most cost-efficient methods to market a business is electronic marketing. Standard marketing methods could be challenging for small businesses that operate a limited spending plan. Just large organisations can take care of to fund conventional approaches such as the use of ad room. Thus, you can skyrocket the direct exposure of your products through digital marketing services dealing with a cost-effective strategy. It is such an economical approach yet effective.

With digital marketing, you can target an ideal audience

It is not always easy to target a perfect audience when making use of billboards and publications to market your organisation. However, with Digital Marketing, you can reach your target audience quickly. This is attained with specific metrics that help in establishing your excellent target as well as even go the extra mile to reveal a similar audience. This way, you can reach as lots of people all over the world as possible.

Therefore digital marketing is a fail-safe tool in producing recognition of your product or services. If you utilize this method, you can attain a great deal of working on your budget plan and offered sources. So, for you to improve on targeting the best target market, make use of digital marketing

digital marketing services

 

This is the most quantifiable type of marketing

You would most likely more than happy if you understand your marketing tactic is working. And also for you to learn more about if your strategy is working is determining its success gradually. See, it can be a difficult task to track the success rate of a signboard ad, radio advert, and even a publication advertisement. Nonetheless, it is simple to gauge the success of digital marketing.

Therefore, you can identify which digital marketing strategy is generating outcomes and the one that is not functioning. If you obtain such details, you can concentrate on the tactic that is taking your business to greater elevations. You can even utilize the approach that you locate reliable in your future marketing campaigns. Without doubt, you really require making a significant financial investment in digital marketing.

Bottom line

In this age of the net, you ought to not struggle in your marketing projects. You only need one official and efficient marketing tactic. Digital marketing is all that you require. This is because it is cost-effective, you can target the excellent target market, as well as it is highly measurable. You can track its success. So, if you would certainly intend to sell greater than you typically do, take into consideration purchasing digital marketing.

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Overview Of Online Space Rental Business

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Like any other business, online space rental business is the easiest way to make money. To commence business in this field you need technical support from experts like Trioangle. We provide a Space Rental script that is the trump card for your business startup. Let’s look at the overview about it.

Online space rental business is the upcoming & trending business model. In online space rental both space provider and event organizers can list the space and book the space. Space provider list space, according to the specific activity by providing the details of the space. Event organizer can book their appropriate space for conducting the event like  Fashion shoot, Team meeting, Production, Pop-up, Film shoot, etc.  

Event organizer book the space for activities, and make a payment that include the commission fee. Admin earn revenue through this commission fees and remaining amount will be pay outed to space provider by admin.

Features Of Space Rental Script 

Multiple Signup / Login:-  

User can use their Facebook account or google account or email account for signup/ login process with single tap. 

Search Filter Option:-

User can use this option for easy search the result will be displayed according to the user indication about location & activity.

Authenticated Listing:-

Listing a Space is an important feature in the space rental script. Space provider can list their space for rent by adding specific details of the space. Admin can approve, pending, resubmit the listed space. 

Booking:- 

Event organizer can book the space they want to conduct event, meeting or any sort of activities. Two types booking are occurs,

  1. Instant booking -> Event organizer can book instantly whether the Space provider enable the instant booking option. 
  2. Reservation booking -> If the space provider doesn’t enable instant booking option. Event organizer request the space for booking after that event organizer can approve or cancel the booking. 

Dispute:-  

Space provider and Event organizer can use dispute option. Any one, who is not satisfied with their event conducting or providing space. After the completion of the event, both the parties can raise the dispute within 14 days. When the space provider claims the dispute then the amount would be less than the security amount. Similarly when the event organizers claims the dispute then they can claim up to what they paid during the booking.

Review:-

Give review about space will help to the other user for that purpose this option is placed. 

These are the important features in the Space rental script. To know more about space rental script,please contact [email protected] or tap on https://www.trioangle.com/space-rental-script/

Thanks for reading this blog. Meet you soon as our client. 

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