Websites have become essential for business marketing and online presence. The modern world is now an economic hub where e-commerce is at its peak, and the businessmen and entrepreneurs are trying very hard to compete with their competitors.
In this digital world, where every business and service has a website, a website needs to be engaging and interactive. It should have a purpose behind its creation that what kind of visitors does a website need and how long can it keep a visitor engaged in it. Many companies overlook this purpose of a website to keep in mind the targeted audience.
How to make an engaging website
Website design company in Dubai keeps their targeted audience in mind while designing a website. An informative website covers all that is required to keep the visitor engaged. Your website can easily become engaging and thus revenue-generating if you follow these few things.
Focus on the aim of the website:
Design your website by keeping the purpose of the site on priority. The objective of the website is to look for your audience’s requirements. Provide a search box on the main page to serve your visitor’s needs. A contact number, email or a Facebook link should be there so that visitor who wants to contact you can easily do so. Your web page should also be designed with a simple registration form to keep a record of your customers.
Read More: 5 Smart Ways To Convey Your Message To The Audience Digitally
Fascinate your audience:
Good interface design is that which provides all the required information that your visitor wants, in an exciting way. No matter how informative is your website; the visitor will not be interested in reading more than a few lines. Make your main ideas and information highlighted and catchy. Your point of view should be stated boldly, and interestingly that keeps the visitor engaged on your site.
Avoid too many fonts and styles:
Sometimes web designers make a mistake by adding too many different fonts in different sizes on a single page. This is annoying for a reader. Fonts and colors should be used proficiently so that it becomes eye-catching for the reader, not a distraction.
Overcome website loading speed:
A visitor will not bother to stay if your website is taking more than a few seconds to download. Too much use of animation and Flash makes the website heavier to download. To overcome this, you should check your site on slow internet connections; if it takes time to open, optimized some of the graphics. Check out the Web package Designs from PracticeBloom’s web design packages.
Read More: What Is Iterative Web Design And Why Do You Need It?
Give importance to audience feedback:
Always make a section in your web design, where you can get your audience feedback. An angry or unsatisfied customer’s feedback can be a real treasure for you to improve. And once you come over weaknesses, the success is yours.
Avoid poor navigation:
To avoid poor navigation, clear instructions should be provided for the navigation within the website. If your site is a confusing one, then the visitor may become unsure what to click next and where he/she will be navigated to on your website? This may discourage him/her, and lack of interest may take place, ultimately resulting in leaving your page.
Make your website easy to read and consistent by providing navigation bars on every page of the website, or there should be footers providing an a-glance view of the web pages.
Read More: 10 Key Benefits of a Responsive Website Design
Test, Test and Test:
The best thing to do before launching your website is to check it on different browsers and search engines. The proficient use of HTML enables search engines to display the site and its pages accurately.
Engaging website take away
The longer the visitor stays on your website, more are the chances of success, therefore keep the visitor’s interest intact with your creative and engaging website design.
My Previous Post: Social Media Best Practices For Business Marketing