Influencer marketing is a buzzword in social media marketing strategies. Every company tries to rope some celebrity or people who can influence a massive number of followers to promote their respective brand of products. Influencer marketing became widely popular in 2017. But, it’s 2019, and things have got minimal.
Micro-influencers over influencers
Celebrities involved in influencer marketing don’t have any stake for the brand they represent. You merely hire their services because of their popularity. Yes, sales will increase when a public figure promotes your brand. But it doesn’t necessarily create an organic set of customers. It’s almost a hit or miss situation where your customers will either stick to your brand for a long period or they will try the products once and move to another brand. However, micro-influencers work differently.
Micro-influencers have a smaller group of followers compared to traditional influencers. But you get organic followers from these influencers. It’s almost like following a cult. The devotees believe in their guru and will do whatever he/she tells them to do. Like companies, such as Famoid guaranteeing wider reach of the audience by providing genuine followers on social media; similar, micro-influencers guarantee a wide group of followers if you can persuade them to promote your brand.
Benefits of micro-influencers
Micro-influencers have followers within 10,000 to 100,000. This helps them to engage with their followers often. So, when you approach a micro-influencer, they guarantee a specific set of audience who will try your brand’s products and services without comparing with other companies. This will improve your brand’s visibility to a great extent. You can ask followers to like, share, and comment on your social media posts so that their friends and relatives can also know about your brand.
According to a report from HelloSociety, micro-influencers have more than 60% engagement rate with their followers than macro-influencers. When there is someone to explain your product’s benefits on your behalf and recommend using them, you can expect a positive response soon. Moreover, the success rate via macro-influencer marketing takes significant time, but it is just the opposite when it comes to micro-influencers.
Why hire micro-influencers?
Finding a dedicated group of customers is tough, especially when there are so many competitors swarming to make the most of different promotional campaigns. But, followers of micro-influencers are more likely to stick to your brand if their head keeps instructing them to do so. In this way, you not only have a fixed set of customers, but there are high chances they will bring in new buyers too. However, you should also focus on the quality of your products. Substandard products may not make the cut for too long even if you pay thousands to micro-influencers every month.
So, don’t limit your options by hiring the services of a macro influencer only. Explore your options with micro-influencers and see how quickly they can popularize your brand. If you only believe in the end-result, go try micro-influencing services at least once. You will not regret your decision ever.
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