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Building a Robust Email Marketing Database Does Not Have to Be Difficult – Here’s What You Need to Know!

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Email marketing might be one of the oldest, but it is one of the fastest ways to drive sales for online companies. Almost all successful e-commerce companies have either tried email marketing in the past, or they are currently developing their email campaign right now. Behind every successful email marketing campaign is a strategy that contributes to the growth of an email database. It is quite a challenge to grow databases and seed the data initially.

Research shows that it is difficult for new companies to begin email databases as it is difficult for veterans to collect the data from more than 10,000 users and potential customers. Growing the database depends upon a large number of factors including the experience of the team, the resources at hand and the time available for the campaign.

Take the help of a viral competition

Going viral is almost every marketer’s golden dream. To secure the attention of every target user in the market, you need to launch a viral competition, poll or discussion. Ensure that the topic and the content are in sync with marketing ethics and audience taste. Keep the competition details and prize details sharable via Twitter, Facebook, and Instagram.

  • Ensure that the prize attracts people, who are genuinely interested in your products or services.
  • The prizes should be enticing enough so that all participants share their experience on your website competition.
  • Couple the registration process for the competition with your email database. Each person signing up for the competition will also be contributing to the database automatically.

Make full use of opt-in applications

Applications like List Builder and Scroll box encourage more visitors to sign up or register for business newsletters. When a visitor has been on a website for a while or when he is about to leave the site, these apps create popup messages for the visitor. These pop-ups gently nudge the visitors to leave their email addresses to receive special offers, promotions, and newsletters via email. You can test other similar applications too that allow you to set time limits before the registration request pops up. You can try other plug-ins and apps that prompt a registration message after the visitor has scrolled through at least 25% or 50% of the page. Keep active options for the user to opt-out of registering on-spot as well. Research shows that websites that keep the pop-up registration-optional aid in faster database building.

The ideal way to determine the message or the pop-up design that works best for you is to implement an A/B design. Switching up the CTA message on the popup can make a drastic change in the registration rates. Several applications that assist the contact form pop-ups and registration processes for websites also offer A/B testing facilities in their premium versions.

Use the content cliffhanger technique

Collecting emails for your database becomes easy once you start using the content cliffhanger technique. It uses the psychological research of Zeigarnik et al to power the process of subconscious recollection of incomplete information and the urge of the human mind to complete it. You should start with a popular list of “10 ways you can boost your SEO”. Provide your readers with five tips and then mention the next 5 in the free download section. Set up a popup that urges people to sign up with the website by providing their emails. They can get the complete content in their emails, or they can access it online from your archive by completing the registration process.

New methods and tactics call for the measurement of the metrics. Record the dates of registration and the conversion rates before and after the introduction of the email opt-in. You can try several cliffhanger plug-ins over time for your content and website. Just like a cliffhanger in a good TV series or crime drama, start the idea on your website or blog and finish it in the email cum download. This can increase the sign-up rate by almost 10% as per reports from expert digital marketing teams.

Add a viral element to your website content!

Adding a viral loop is another brilliant way to add negative churn to your email website. People will keep subscribing to the viral content, and the database will keep growing for every added subscriber. Viral loops relate closely to viral pre-launch campaigns. During a pre-launch campaign, you can offer free products, services and subscription offer for those, who register with your email services. This is one of the most effective ways to garner email contacts and create your email list when your brand is nascent. Sometimes, brands have used pre-launched campaign prizes to extrapolate registrations. For example – if you offer one registering user two months of free service for every one new registration he brings to your website, it will create an extrapolation effect. Each leading application including Uber, PayPal and Lyft have used the referral tactic to grow their email list.

Turn your homepage to an opt-in page

One method that works uniformly for all is the conversion of the landing page or the homepage to an opt-in page. No one can go to your internal pages and products without visiting your homepage. This makes your homepage the perfect natural opt-in page for your visitors. When content marketing is the key part of your digital business strategy, this tactic works well. However, be very careful while employing this approach since you do not want to turn off your visitors from your website altogether while building your email database.

Always keep an option where they can opt-out of subscription and still get to view the content. Don’t make opt-in compulsory for every visitor. This will give your website a lot of false positives from uninterested people who had no other option than to sign in. Implementing just one of these hacks may not be enough. You need to select and use multiple in different combinations to find the ones that work best for your website and brand.

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One may think that successful machinery transport is just as easy as shipping other items. Though moving them from one place to another indeed follows the same shipping principles applied globally, there are still some exceptions, especially for some heavy machinery. With that being said, any organization needs to be aware of the important practices that encompass machinery shipping. Machinery Transport 101: How to Transport Machinery and Their Parts Successfully shipping any type of machinery and its parts require individuals to determine the proper mode, carrier, and packaging needed to transport such materiel. The following practices always take precedence when transporting such assets: • Apperceiving the machinery for transport. An initial assessment of the machinery to be transported must be completed before the transport itself takes place. The clients must take note of any features that could affect freight capacities like weight and dimensions. The key here is to understand the type of machinery that needs to be shipped. Researching how other clients and carriers have moved them in the past can ensure a shipment’s success. • Packing the materiel accordingly. Transporting heavy machinery cannot be compared with regular freight movement where small items are packed in boxes filled with protective material such as bubble wrap. It often brings with it more machinery shipping packaging regulations compared to regular transport. Planning and proper handling of heavy machinery are indeed needed. There is a delicate balance to maintain between a client’s shipping needs and the carrier’s packaging requirements. Some carriers have strict regulations, requiring every machinery fit for transport to be stored in container vans, which adds rental costs to the client’s expenses. Aside from that, knowing the kind of work needed to load the equipment is necessary as well. For instance, loading docks and cranes might be needed to get heavy equipment on the back of a trailer truck. • Determining the Suitable Mode. Knowing the difference between FTL and LTL is important for determining the appropriate mode to use. FTL (full-truckload) service means that an entire truck is necessary to fully transport the cargo, while LTL (less-than-truckload) means that the shipment can be moved using a relatively smaller vessel. With that said, clients must consider their preferred mode for transporting their machinery. • Selecting the “Right” Carrier. Now, this one is a combination of what the sender currently knows about shipping machinery and the most relevant carrier available to them. Depending on the type of machinery a client or a company wants to ship, finding the right freight movement company could prove to be difficult. Regardless, the aim is to find a carrier that’s specialized and known for reliable machinery transport and especially the particular machinery they need transported. For instance, shipping heavy machinery would be handled better by international carriers who specialize in the movement of heavy machinery like bulldozers, backhoe loaders, heavy hydraulics, etc. The efficiency and rate of shipping success increase exponentially with these specialized carriers, not to mention they also reduce the risk of unanticipated costs and damages. Knowing the Different Shipping Modes Since we’ve previously talked a bit about the shipping modes, let’s go through all of them and compare what each can provide clients. It’s vital to know about the various shipping modes because they’re all dependent on timing, cost, and size of the shipment. Taking the time to read through each mode would help you decide which one is the most suitable in your case. • Full Truckload (FTL) – This mode necessitates the use of a whole trailer, with the shipment’s overall weight reaching over 6,804 kilograms (15,000 pounds). • Less than Truckload (LTL) – This mode is used when the shipment weighs between 68 (150 pounds) and 6,804 kilograms but doesn’t need a full trailer. • Partial Truckload (PTL) – This mode is used when the shipment’s weight is over 2,268 kilograms (5,000 pounds). However, you may need to split the expenses of a truck with other clients. • Intermodal – This mode is used when there’s a need (or preference) for combining various transportation modes such as rails, trucks, or ships. One could say that this works best for reliable machinery transport overseas, in vast territories such as Australia. • Expedited – This mode is used when time is of the essence for shipping heavy machinery. Keep in the mind that additional costs may arise from selecting this mode. • Flatbed – This mode is used when the shipment must be loaded from the side or needs dimensional flexibility. Evaluate the Machinery’s Extent of Liability In every shipment that carriers make and every mode of transport, there is a limited liability coverage set for moving all kinds of freight. Both the client and the freight service must come to an agreement to evaluate this extent. The liability coverage is determined by the carrier and is reliant on the type of commodity to be moved. For example, LTL covers a fixed amount of payment per kilogram of shipped freight. Keep in mind that understanding a carrier’s liability for loss of cargo and the limits of their liability coverage offers are good practice. It helps you get a better picture of how they run things and if they’re the right carrier for you. 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For instance, loading docks and cranes might be needed to get heavy equipment on the back of a trailer truck. • Determining the Suitable Mode. Knowing the difference between FTL and LTL is important for determining the appropriate mode to use. FTL (full-truckload) service means that an entire truck is necessary to fully transport the cargo, while LTL (less-than-truckload) means that the shipment can be moved using a relatively smaller vessel. With that said, clients must consider their preferred mode for transporting their machinery. • Selecting the “Right” Carrier. Now, this one is a combination of what the sender currently knows about shipping machinery and the most relevant carrier available to them. Depending on the type of machinery a client or a company wants to ship, finding the right freight movement company could prove to be difficult. 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