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Powerful Twitter Marketing Tips That Actually Work

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Twitter without any doubt is one of the best social media platforms through which businesses can interact with their target audience. Small or big, every business is using Twitter to educate people about their brand, it is a great platform to promote your brand and interact with people on a personal level. With the right strategy and planning, you can increase your sale and build a network which will help you in reaching your goals. But getting noticed by your target audience on Twitter is not as easy as it sounds. Keeping that in mind, here are 5 Twitter marketing tips which will help you build your brand’s image.

Twitter Chats

Not a lot of people are aware of Twitter chats, it is a live Twitter event dedicated to a topic, where a host invites people to discuss on the topic. In order to separate the chat from other tweets and to sync it in a single conversation, a common hashtag is used by the participants. A set time is established so that the host is available to interact with the followers.

Twitter chat gives you an opportunity to share your opinion, knowledge, and experience with the people participating, which will set you up as an expert in people’s eyes. You can also participate in the ongoing Twitter chat and connect with your target audience.

Optimize Your Bio to Get discovered

Before interacting with your target audience, it is very important to optimize your bio, what you do or what your brand is about should be mentioned clearly. Your cover photo should be related to your campaign. Don’t forget to leave a link of your website in your bio and your cover photo, it is advised to include the keywords related to your industry in your bio, so if anyone searches anything related to your business, your profile shows up.

Read More: 10 Ways to Enhance Your Social Media and Marketing Know-How

Connect with your Target Audience

Don’t start following people blindly with the hopes that they will follow you back, you might have millions of followers, but if your business type is not in their interest then it will take you nowhere. Find your target audience and people who are genuinely interested in your business type. Check out what they are tweeting about, give your input and share your opinion.

If they are having problems related to your business, help them with a solution. This will help you establish yourself as the market leader.

Trending Hashtags

You can find trending hashtags at the right-hand side of your Twitter page, those are the most popular tags people have been whining about. If you click on any one of those, it will take you to the most popular tweets containing that particular hashtag. Just like you millions of folks click on those hashtags and go through the tweets, especially if it is related to a celebrity or some viral event.

If you tweet content related to these hashtags, you will definitely get some attention, and if your content is unique it might make people curious enough to click on your profile and check out what your product is about. Trending hashtags are one of the best ways to increase your followers and make people aware of your brand.

Ask Market Leaders and Influencers to Retweet

Getting mentioned or retweeted by a market leader is a great way to spread your content and get noticed, getting retweeted by your followers is great, but if your content gets retweeted by a market leader, it adds value to your brand. The impact it leaves on viewers can prove to be rewarding, it will also get you noticed among the big names in your industry. This strategy will definitely help you in promoting your brand and in gaining your target audience’s trust.

Wrapping up

Twitter is a great place to increase brand awareness and connect with your audience on a personal level. Using the right strategy you can build a big network which can help your reach your marketing goals.

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How to choose the best payment gateway for your mobile apps or web application

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The process of receiving payments for your products or services online requires thorough planning, integration, and implementation to ensure a seamless payment process for your users and make sure that you are incurring the lowest charges from the payment gateway yourself. In addition, the privacy and safety of your buyers will be essential if you want to guarantee that your business is going to be a success. These factors make it crucial to hire the right mobile app development company in Dubai or web development company in Dubai to build your E-commerce platform.

Therefore, you need to take your time with the selection process to guarantee that you are choosing the right payment gateway for your mobile apps or web application. In this blog, we will be talking about your options and the main factors you would need to consider when selecting the payment gateway for your platform.

 

Some of the most popular payment gateways in the middle east include:

  • Stripe
  • PayTabs
  • PayFort
  • MyFatoorah
  • Moyasar
  • Paymentwall

We mention these payment gateway providers because they are some of the most popular ones in the middle east and have proven to provide a good service. Nevertheless, we will be looking into several essential factors that will be essential for your decision regarding E-commerce payment options.

What should you be looking for when selecting your payment gateway?

Before we get into the details on what you should consider when making a decision, you need to remember that a payment gateway is a software application that helps process credit card information and enables online payments.

This means that the payment gateway requires a certain level of security with practical features to be a viable option. Deciding which gateway to use is something as relevant as choosing your E-commerce website development company.

With that said, now we can go over the main reasons and the primary considerations to keep in mind when selecting the right kind of payment gateway service. You should make sure that either of the options you consider will provide these essential features.

The main features and services to expect include:

  • Optimal security standards and certifications
  • Multi-currency support
  • Simple and intuitive checkout process
  • Easy process of integration
  • Customer service availability
  • Accessible prices and free estimates

Optimal security standards and certifications

There has never been anything more important for E-commerce than enhanced security. You need to note that you will be dealing with highly confidential information provided by your customers, such as credit card numbers, addresses, contact details, etc. As such, the last thing you want is to use a payment gateway that is not taking all required precautions and measures to secure your client’s data.

The certifications that a payment gateway requires include the Payment Card Industry (PCI) standard accreditation, which is a mandate by credit card brands. This means that without this certification, the payment gateway will not be able to operate with most credit card brands.

Any web development company in Dubai that you work with would advise you to ensure that the security measures taken by the payment processing service are optimal. This is expected when an E-commerce website development company starts to work with you on any E-commerce project.

Multi-currency support 

Another critical factor that needs to be mentioned here is the currency support that various payment gateways offer. This is a crucial point to consider while selecting the right payment gateway partner for your platform, as it would directly impact your costs. If you plan to take your E-commerce business to various countries, you must keep in mind that users usually prefer to purchase products in their local currency. It is proven through a study conducted by Penton Research and E4X, where it was found that at least one-third of the users showed a reluctance to purchase when the E-commerce platform was tailored to a single currency. They either abandoned their shopping cart, bought fewer products, or left the E-commerce site to check for conversion rates and never returned.

Even if you decided to go ahead with a single currency like USD, you must be mindful of the additional charges your users would incur while making a purchase and the charges you would incur through your bank for the frequent conversions. This could lead to a bad experience for your users and must be addressed at the beginning.

The simple and intuitive checkout process

It may seem like the checkout process for a payment getaway is always going to be simple, but there are many cases when it can be confusing and frustrating for the customer. The biggest issue when this happens is that many potential buyers could end up abandoning their shopping carts before checking out if they get frustrated with the process.

Easy process of integration

Sometimes the biggest issue with a payment gateway is that they may have a highly complex integration process due to a lack of proper documentation. Proper documentation for any payment gateway is essential for your web development partner to integrate the payment gateway with your E-commerce platform. This can lead to additional development efforts spent by your web development agency to troubleshoot and integrate the necessary features of the payment gateway and thereby increase the overall cost of your E-commerce platform.

The less complicated the integration, the easier it is for any mobile app development company in Dubai to help you with the process. This also means that the development costs are going to be much lower.

Customer Service Availability 

The reliability and availability of a customer service department with any payment gateway vendor are going to be essential features. You don’t want to be in a situation requiring immediate attention only to find that the payment gateway service is only available at certain hours or days of the week.

Customer service should be available at all times when it comes to a service like E-commerce. You need to consider this a critical factor while deciding the best payment gateway vendor for your E-commerce website.

Transparent pricing 

There are many payment gateways services available in the market, and it is important to have relevant details regarding their terms, conditions, and pricing readily available to ensure you are making an informed decision regarding your payment gateway partner for your E-commerce platform.

Our services include professional payment gateway consultation.

We at Innobayt, can help you choose the best payment gateway option based on your business model, target market, etc. and develop your mobile or web application at competitive prices. We have enormous experience when it comes to web development and mobile app development, and this is the reason why we have become a respected E-commerce website development company in Dubai.

There are several things that you need to keep in mind when starting an E-commerce business with a web application or mobile application. Always remember that hiring a quality mobile app development company in Dubai is going to help you to ease the entire process as they would come with relevant suggestions or ideas that could save you valuable time and thereby increase your speed to market.

This is why you can rely on us to be the partner you need to succeed with your business!

How Can We Help!

Innobayt is the home of innovation where your desired ideas are transformed into designs, software, and applications! Right from logo designs to reality apps, we deliver quality work.

Our services range from building and offering stunning website designs, web application development, IoT software, and mobile app development, social media marketing (SMM), Google Ads, Search Engine Optimization (SEO) and more.

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Why Do Users End Up Sharing Their feelings and Secrets on social media?

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While many of us claim to be concerned about online privacy, we seem unconcerned with giving our most personal information on Facebook.

It may seem like a harmless attempt – adding a check-in the moment you enter a restaurant, bragging about having Charter Spectrum Cable, gloating over your achievements, and so on. But if you look at this with an aerial view, you will see that you are leaving digital footprints, which is highly alarming.  TV shows like You, Mr. Robot, and Clickbait tell how vulnerable we are when it comes to manipulation, identity scams, and digital profiling.

Why the Constant Oversharing?

Leslie K. John who is an assistant professor at n the Marketing Unit at Harvard Business School conducted research about information disclosure in the age of social media. Her goal was to figure out when we’re most likely to share personal information and when we’re more likely to keep our lives to ourselves.

The findings of the study suggested that people are both irrational and irresponsible with their online privacy. She also found that people are more likely to give in information in the context in which it is dangerous to share.

John and her colleagues from Carnegie Mellon set out to investigate a widely held yet inconsistent attitude of people toward Internet privacy. On the one hand, statistics show that Americans are concerned about organizations having access to their personal data. In a Pew Research Center poll conducted in February 2012, 73 percent of 2,253 adult respondents said they would not feel comfortable with a search engine keeping track of their search history and using their data to tailor future searches. And 68 percent said they were wary of targeted advertising because they didn’t want their activities tracked. Millions of people, on the other hand, habitually share the most intimate details of their lives. Ironic, right!

People Need Privacy Reminders

Their findings back up the theory that people don’t think about privacy unless it’s brought up to them. When you are browsing a professional-looking website, it sorts of tricks you into thinking about the concept of privacy. In other words, privacy isn’t always at the forefront of people’s minds unless they’re forced to think about it.

People are also more willing to volunteering to give in their information online if a personal question appears in an indirect manner. In a separate experiment, John and her colleagues collaborated with John Tierney, a science columnist for the New York Times. Tierney published a survey called “Test Your Ethics” on his blog. Unaware that they were taking part in a study, 890 of his readers completed the survey. All participants were given a list of 16 arguably immoral activities after clicking a link. They rated the activity on a scale of “not at all unethical” to “very unethical” for each one and answered questions about whether they had ever done it themselves.

Each participant was asked different questions. However, “Have you done this?” was a direct question in some situations. In other cases, the question was more ambiguous: participants could answer “If you have ever done this, how unethical do you think it was?” or “If you have never done this, how unethical how unethical do you think it was?” or “How immoral do you think this behavior would be if you choose to do it or if you’ve never done it before. Participants were considerably more likely to admit to the behavior when the question was posed indirectly.

So Why Aren’t We Careful With Online Privacy?

The main takeaway from this study was that people don’t really understand how to value their own data. “People are unsure when to value their information or how to care about it because of this uncertainty regarding the value of privacy. As a result, when people are uncertain, their judgment is compromised.

Marketing firms that gather customer data via online quizzes and games might find this study useful. While these companies aim to protect their customers’ privacy for legal and ethical reasons, the act of protecting their privacy appears to prevent information from being shared. So, what’s the answer? “Perhaps a happy medium for marketers is to respect people’s privacy while without telling them about it. John suggests that this could be a dangerous path to take. It may lead to the temptation of simply not caring about people’s privacy. But ethical marketers will be careful.

Final Words

While this study does not address the physiological reasons that encourage Facebook users to share their information in the first place, it does, however, explain how vulnerable online users can be when their judgments are cloudy.

 

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Grow Your Business with Facebook Keyword Search

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Grow Your Business with Facebook search

Facebook is now no more a simple social interacting platform, where you can converse and get connected to long-lost people. It’s a whole new marketplace, ready to take your businesses or agencies like staffing agency to the next level. Due to immense competition, Facebook marketing is not a mere platform to launch campaigns and promote the business.

It’s also a word-of-mouth platform, spreading information about your business. It’s where the sensational Facebook keyword search feature comes in handy. This Facebook attribute expands the platform searching capabilities, letting the users search more, using filters and specific phrases to reach the position you desire. Let’s scrutinize how the Facebook keyword search makes it easier to find your business in such a saturated place.

Quick Glance over Facebook Keyword Search Efficiency

We have already understood that now the Facebook keyword search feature is beyond searching names and profiles. You can look for images, content, posts, and videos related to your business.

  • The Facebook keyword search tool is specifically designed to filter out content that is not significant to the user.
  • It separates posts, videos, images, and links that are not relevant to the user’s search intention.
  • The keyword search tool is a powerful way for those interested to market their business creatively and distinctively on Facebook.
  • For your Facebook business page, you can optimize the keyword searches just like other SEO projects.
  • Research for high traffic generating keywords and incorporate them in your Facebook posts, videos, and content naturally.

Understanding the Algorithm of Facebook Keyword Search

The algorithm of Facebook keyword search is different and unique. Therefore, let’s understand it and its importance for your business efficiency.

#1. Semantic Search vs. Keyword Search

Facebook keyword search is a high-level mechanism. The advanced search tool functions more like Google, ensuring appropriate results in less time. The feature aims to make the search journey easier and much faster in finding relevant content in the nick of time. With the Facebook keyword search feature, you can search any type of content. Either it is photos, videos, articles, news, or status updates.

Before recent advancements on Facebook, the algorithm worked on semantic search. This meant your search has to be specific and precise. The algorithm required a specific business page name, location, exact person name, and precise phrase to extract content. It was a complex model and unfruitful for business search.

For instance, when searching for a friend in a certain city, you needed to be highly specific. Like, “my friend who works in ABC Company, New York”. Things were even more complex when looking for friends of friends. It was like, “my friends of friends who like XYZ Restaurant”. Keyword search changed the face of the Facebook searching algorithm, making it simpler and easier to navigate. With a simple keyword of “ABC Company” or “XYZ Restaurant” all related content will come to you. This makes it way easier to find a friend or mutual friend.

#2. Search Using Filters

Before the latest development in the algorithm, the Facebook keyword search was used to deliver results based on the privacy settings. For example, when looking for “ballet dancing classes”, the results coming up would be those that your friends have allowed being shared with you. It was applicable to posts, content, videos, and everything.

However, with the new changes, now “ballet dancing classes” will show results of public posts, public groups, and pages, as well as your friends’ content. The new search filter feature allows businesses to better monitor the keywords being looked for on the search bar. This makes it easier to drive user engagement and attentive content creation.

The advance filter option also allows the users to control the type of content they desire to find. It narrows down the photos, images, and content instantly. For example, when searching for “sauna bath” you can filter out pages that have inappropriate content and images.

What Does Facebook Keyword Search Means to the Business Owners?

Undoubtedly, the latest Facebook keyword search has impressive potential for business owners. The core advantage is finding potential customers and targeting appropriate customers only. The users on Facebook love sharing about the businesses they love, the restaurants that serve better, and the companies that treat them nicely. Anyone who is interested in the type of your business can now easily trace you. If you deal in imported men’s garments then a simple search of “men shirts” will bring your business content right away.

Another amazing thing is that Facebook keyword search is mobile-friendly as well. Now, users can search about any business by taping a few times on their Facebook application. But remember, it is crucial to optimize your business page as much as you can. For better Facebook keyword search benefits, your social media content must be optimized just like your website. Use hashtags and relevant keywords in your content to boost its search.

Conclusion

The latest Facebook algorithm for keyword search can change the fate of every business. You just need to utilize the tool smartly and intellectually to reach out to more potential buyers and customers.

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