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Can You Really Drive Traffic With Bulk WhatsApp Messaging?

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WhatsApp Bulk Message Sender API

There are many good reasons as to why a business enterprise should use WhatsApp to interact with customers and include it as a tool in marketing. There are over 1.5 billion users of WhatsApp in more than 180 countries around the world.

The app is absolutely free to use (no in-built app purchases either) and is an ad-free zone. Users do not have to watch or block ads to use the app for free. The interface is easy to use and can be operated by users for various age groups. There is no cost of sending messages through the app, nor is there a limit to the number of messages one can send.

Not just text messages, but users can send and receive images, videos, audio files, voice notes, and documents. They can make voice calls and video calls for free. The only requirement to use the app is to have a smartphone and an internet connection.

So, why is WhatsApp becoming a favorite of business enterprises?

Compared to email marketing where only around 30% of the emails get opened, WhatsApp messages are read at a rate of 98%. This alone is enough reason to use the app as a marketing tool.

But the question still remains whether WhatsApp can be effectively used to drive traffic to the business. We will have to say the answer is, yes. Bulk messaging has a few restrictions when using the app from a mobile phone. The problem, however, can be solved by opting for WhatsApp Bulk Message Sender API integration to connect the database of the enterprise to the app.

The app can be used via a cloud platform so that the support staff can handle multiple conversations on various systems simultaneously. Many companies offer API integration services and ensure that the platform is reliable and secure. They provide technical support and monitor the message traffic so that the servers are not overloaded. The aim is to deliver a message as soon as it has been sent from the system. The faster is the delivery of the message, the higher are the chances of users reading and responding to it.

Let us take a look at some of the ways in which enterprises can increase traffic using WhatsApp Business.

  1. Create WhatsApp Group
  • Enterprises can create groups to send messages to users at once. Posting the message in the group will enable all members of the group to read it.
  • Letting customers and users know about the groups before adding them is recommended. Most users would already be a part of various WhatsApp Groups and may not like being added a few more without permission.
  • Share the invitations to users and let them decide which group they want to join. Or, send invitations to join specific groups after researching their product history.
  • Only 256 contacts can be added to one group, so enterprises can divide the customer list based on their preferences and create a group for each of them.
  • This move will ensure that customers will get updates of products and services of customers’ choice and, in turn, will result in higher engagement rate and increased traffic.
  • Share interesting content from the website in the groups and build steady traffic.
  1. Use WhatsApp Share Button
  • Adding a WhatsApp share button to the website will allow the audience to share the web page/ post with others on Whatsapp.
  • This move will bring new users and a wider range of the audience to the website.
  • If they find the website attractive or useful, they will start following it and make purchases.
  • With more users using smartphones to access social media and make purchases, adding the WhatsApp button is an effective way to generate traffic.
  1. Take Feedback and Update WhatsApp Marketing Strategy
  • Feedback is an important aspect for enterprises to expand their market share. Asking customers for feedback and using it to re-adjust the marketing strategy will help enterprises to take the right kind of product to the customers.
  • WhatsApp Bulk Message Sender API integration allows enterprises to send feedback forms and links to users with a single click.

4.  Schedule Personalized Promotional Messages 

  • By using WhatsApp API integration, enterprises can schedule the bulk promotional messages in advance.
  • The messages can be customized to include personal identifying information of the individual users such as their name, etc.
  • Personalized messages generate more traffic. Users will appreciate enterprises using their name rather than sending a message that is common for everyone.

Including WhatsApp phone number in the posters, online ads, and sharing it on social media will bring more users to connect with the enterprise on a direct level. An ever-increasing database will convert to increased traffic and higher sales.

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The Random Pickaxe Fortnite Challenge: Will it Make a Comeback in 2020?

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fortnite

The Random Pickaxe Challenge first started around 2018 during Fortnite’s Season 4. No one’s sure who started it, but the challenge blew up when almost all of the popular Official Fortnite streamers tried it out. The challenge helped them gain thousands (sometimes even up to millions) of views on YouTube and Twitch. Videos titled “Trying out the Random Pickaxe Challenge!” and so forth flooded social media outlets back in 2018. While this fizzled out a bit in 2019, there were still a few people doing it and even with other Fortnite items. Streamers who boast huge followings usually hop onto the trends and since these come and go, who knows? Maybe the Random Pickaxe Challenge will see a spike in relevance in 2020!

What is the Random Pickaxe Challenge?

The Random Pickaxe Challenge is wherein you set your pickaxe skin to random in the main menu before the game starts. Needless to say, taking up the challenge requires you to have all the types of pickaxes (rare, uncommon, common, etc.) in your inventory. Once you’re done setting your pickaxe to random mode, start the game! Whatever rarity of Pickaxe you end up with, that’s the only tier of weapons you’ll also have to use in the game. For example, if you ended up with an uncommon Pickaxe skin, it means that you can only use guns that are of uncommon rarity (green coded) during the match.

Why Do People Do This?

The Random Pickaxe Challenge isn’t just fun; it also adds an extra layer of difficulty to the game. Having a rare Pickaxe might seem great, but it’s hard to find rare weapons at the start of the game. Under such a circumstance, you’ll probably just hide under the bushes most of the time until the coast is clear. Having a common Pickaxe is just as hard as well. While you can easily obtain weapons, they won’t do as much damage compared to uncommon or rare weapons. You won’t have access to sniper rifles either, as those guns have the rarity of uncommon to epic on this Epic Games. The challenge is tough, but it does have some benefits. One of which is that it’ll truly make your weapon accuracy shine since you have to work with what you have to dish out as much damage as you can. This also gives you the chance to polish your building skills since you’ll have to rely on making opponents go in circles during intense confrontations.

The Random Pickaxe Challenge also started the Random Skin Challenge, which is essentially the same as the Fortnite Pickaxe Challenge but will instead rely on the rarity of the cosmetic skin you’ll be randomly equipped with.

Is the Random Pickaxe Challenge Still Relevant in 2020?

It’s hard to say as of now if the challenge will be making a comeback, especially with all other kinds of challenges popping up in the Fortnite Battle Royale community. Still, we’re hopeful that this Battle Royale Random Pickaxe Challenge will pick up steam and regain its relevance—especially with the new upcoming season. Do you think the Random Pickaxe Challenge will re-emerge as a popular trend? Or will there be a new challenge about other Fortnite items or skins instead? Let us know what you think by leaving a comment or two!

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Steps Of The Lending Process You Can And Should Automate In 2020

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digital lending software

The lending process is often a complicated exercise that requires perfect coordination between the various interfaces from the front-office and back-office. Then, the process slightly varies for the various kinds of lending. For instance, the consumer lending process will be different from that of commercial lending, and so on. However, the basics in all lending remain the same, and it includes the following steps:

●Loan Application
●Loan Processing
●Loan Underwriting
●Loan Approval and Closing

Though automation is fast becoming a buzzword, and there are several digital lending software options available, in many financial institutions, the process of lending involves many manual steps. It can start with consumers requiring to visit the bank to complete their loan application to the data acquisition and verification of the applicant. When these steps are processed manually, it requires a lot of manual labor and time. There are also chances of making mistakes as financial protection rules require increased documentation and verification. The same, when done using suitable lending software, results in much better efficiency and gets completed in no time. The automation of processes is a great boon in this scenario. Thus, we must automate whatever steps we can go forward within 2020.

Biggest Challenge In Initiating The Loan Process

According to a survey, 56% of bankers said that manual collection of data and following up with a client for that is the biggest challenge. Automating this process will help in eliminating the delays of manually collecting the data and the inconsistencies associated with it. Using APIs (Application Program Interfaces) and customer-facing web-based portals facilitate digital onboarding of both the existing customer data as well as the new prospect directly to the lender’s loan origination platform.

Application Processing

Once the data is received, the next step can be automated to segregate the applications that are complete and hence ready for decision and those requiring more documentation.

Risk Evaluation

It plays an essential role in deciding whether the loan can be sanctioned to the particular applicant or organization or not based on credit history, worthiness, etc. Automating this process will help the lenders make more accurate and right decisions as the automation solutions will make use of AI and Big Data along with traditional and alternative evaluation approach.

Communicating with the Customer

The communication with the client is essential, and this step can be automated easily. The process should be designed such that at specific triggers, a customized email is sent to potential customers automatically. For instance, if there is an upcoming or overdue payment, then the system should send alerts and reminders to the users.

Account Management

Managing the accounts of the users manually inserting all details often leads to typing errors and a lot of time. If the account management process is automated, all details will get updated automatically each time the payment is overdue or paid, or status is changed.

Regulatory Compliance

It is often a hassle for the lenders to manage this as the laws keep changing. Having advanced bank lending software, integrated with the compliance solutions, will make life easy for lenders. It will save a tab right from the start while accessing the borrower’s quality to collecting all the required documents following the regulatory compliance.

The standard practices lack consistency, auditing, and accuracy besides consuming a lot of time and resources. The lending process can get automated to a large extent. It will help in streamlining the process of integrating disparate systems and providing reliable and consistent dataflow from one stage of the lending process to the next. If we succeed in automating the various stages of the lending process in 2020, it will help in quick processing of loans with a robust audit and control benefits. It will be a win-win for both the lender and the consumer.

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Top 8 IoT Mobile App Development Trends to Expect in 2020

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Iot trends

Mobile apps have become a day to day part of human life. You can find thousands of applications that can fulfill your needs or solve your problem. There is an application out for everything be it to book a table at some restaurant, book movie tickets, need a cab? or some salon services everything is just available within a click. 

To survive in this competitive market every business now needs a mobile app to engage its customers and target its audience. 

The growing implementation of IoT in every sphere has started to impact mobile app development. To provide a personalized experience to its user’s businesses have started to implement IoT in their business. 

Here are the top 8 IoT Mobile App development trends to expect in 2020

1. Smart home devices

This technology was very popular in 2019 and will continue to shine and leave its impact in 2020 also. Users feel that this technology has made their life more comfortable and has also ensured the safety of their homes. 

Smart home devices with IoT is gaining huge popularity among the audience. Smart home devices such as energy-saving, smart lighting, and home automation devices are making the lives of humans easier day by day. 

2. Healthcare industry will see more of IoT

The healthcare industry has adopted IoT skills. Hospitals now have many medical types of equipment that can monitor patient’s health, other portable devices connected to IoT. 

Hospital floors are also equipped with IoT devices to maintain the inventory in hospitals. 

Wearables connected with IoT are also available in the hospitals to track the patient’s progress and his/her reports. 

3. Artificial Intelligence and Big Data

With every business collecting its consumer’s data, the amount of data that needs to be processed is growing day by day. Consumer’s data is collected to extract some useful information from it so that information can be used to drive traffic and target consumers. Artificial Intelligence is used in many industries such as healthcare, automobile, e-commerce, and education. The learning industry will see more of AI in the coming years. 

Artificial Intelligence, IoT and Big Data will be seen together in new generation devices and making the lives of the people simpler. 

4. Personalization in retail shopping

Every business wants to offer a personalized shopping experience to its users so that the users are loyal to the brand. Every time you search for a product online and then after some time you will start noticing advertisements about that same product on different platforms. 

Users get notification about the discounts on products they wanted to buy at some time or added that product in the cart. IoT will make the personalization more efficient. And users will be seeing more frequent personalized advertisements. 

5. IoT will make travel and transportation easier

The world has already started talking about self-driven IoT enabled cars. IoT has made commuting really easy for travelers. 

  • IoT enabled apps that help users to find a suitable spot in the parking lot. 
  • Introduction of smart street lights on roads
  • Easy payment solutions for people who commute through public transports.
  • Maps that tell users which is the shortest way to their destination and which route has less traffic.

6. Smart cities

Many developed countries have implemented this concept of smart cities to provide an easy life to its citizens and on the other hand, the developing countries are struggling to adapt to this concept. 

The integration of IoT will increase safety in the city and will make the life of people more comfortable.

7. Better workforce management

Beacons are nowadays used by industries to manage the workforce, schedule tasks, and see for how much time the workers work in the industry. Data collected through these will be used to increase the productivity and efficiency of the business. 

Beacons can also make workers aware of any mishappening that might take place. IoT can be considered as the best tool for managing the workforce.

8. Energy and Resource management

IoT plays an important role when it comes to energy and resource management. Many IoT integrated projects have been started to make the world a better place to live. IoT has also been implemented in many green projects to work towards attaining a sustainable environment. 

Conclusion

As people are moving towards smartphones to stay connected all the time. It is the duty of businesses to provide an enhanced experience to its customers. People like to stay connected with their devices so businesses are now integrating IoT to make wearables and smart home devices to help customers stay connected with their devices all the time.

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A - Z Health Guides

How Games Can Help in the Development of a Child?

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games and child development

Every child loves playing games. Do you remember the times when the evenings were our best time because we used to play games at this time? Yes, the best time in childhood is when we play games. But do you know games are not just all about having fun, it can also provide several other benefits? According to Daily Health News, games play an important role in the development of a child. Here we are not only talking about outdoor games but as well as indoor games, both have their list of benefits. If you want to know how games can be helpful in the development of your child then have a look at these benefits of playing games.

Games develop skills

games develop skills

Children have higher energy to spend. They can’t even sit down for long hours. Playing allows them to utilize their energy in the best possible way. Do you know at the same time while dancing, playing and so on, children tend to develop many skills as well? Let your children play at least 2 hours a day if you want to boost their confidence. They can also carry sports as their career if they have a good interest in a specific game. If not, games are not just for fun, these will develop skills like teamwork, behavior, leadership qualities and much more in an individual.

It offers health benefits

games improve health

Games play in the overall development of a child by offering a long list of health benefits. No matter what kind of physical activity, a child is involving, it develops both the learning and the brain development of a child. Playing decreases the chances of the potential diseases so your child can live a healthier and happier life ahead. Sugar, obesity are two of the main health problems existing in our society, luckily with games, our child can cope up with such dangerous health problems and can stay healthy in the long run.

Improvement in learning

improvement in learning

In the early ages of life, growth and development is a necessity. Do you know their personality in the future is depended on their childhood? If they love playing games and if they participate in games, it does not only help them to get involved in the physical activity but also they need to use their brains to win the game. This leads them to learn a lot of things while enhancing their mental capability. They will interact more, they will be exposed to a wide range of new people, therefore, improves their learning.

Some lifelong memories with enhanced memory capacity

Games allow your child to collect some lifelong fun moments while enhancing their memory capacity at the same time. Those memories are enough to bring a smile on their faces at any time. As you know it is important to grow with good memories so, let your child go out to play games.

Games help in building social skills

improves social skills

Gamers are loners without any social skills but do you know games help build good social skills. It is because children hardly play alone, they play with their neighborhood and school friends, even they get to see new faces daily so they interact more with other people. It also brings a positive competitive capability to your child.

Games improve the critical thinking of a child

Games improve the critical thinking of a child

Many parents want to cultivate the love for reading among their children but do you know games can also improve the critical thinking of a child. Games enhance the concentration power of a child so it will become easier for you to convenience them to concentrate on studies. While playing games, they build strategies and tactics to win that particular game which in turn enhances the critical thinking of a child.

So, don’t get your child lost in electronics all the time!!!

Remember that the physical and mental development of a child is necessary that can be done only with the help of playing games. But in today’s digital age, children are getting attracted to electronics and they do not go out to play games. While it is the result of decreasing the health rate of the children. So as you know the importance of playing games so it is recommended you to encourage your child to play games.

Author Bio:

Vaibhav Sharma is a digital marketing expert by day and writer by night. He is a project manager at True Scoop News who specializes in blogging, article and copywriting. He loves to write technical how-tos and tutorials as long as there is a bit of information technology.

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The Role of Artificial Intelligence in Learning

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Artificial Intelligence

Regardless of the type of learner you are – whether you’re a student or an employee trying to develop their skills – AI can greatly assist you in the whole process of learning.

More and more schools are adopting the new technology, and 47% of executives say they’ve embedded at least one AI capability into their business processes.

Once you took that critical first step of AI adoption, incorporating AI into other aspects of both business and education becomes much easier.

Through a Learning Management System or LMS software, you can incorporate AI into classrooms and offices alike, and derive its full potential.

But what are its potentials? What are the current applications and benefits of AI in learning? Let’s take a look.

Automation of Basic Activities

Primarily, every organization that’s decided to take advantage of AI uses it for automating various business processes and streamlining their operations. Automating tasks is the primary goal of over 36% of executives. The same is true for learning purposes.

Combining LMS software and AI allows educators, whether they’re teachers or team managers, to free up their time and focus on more important things by automating admin tasks.

Educators often spend inordinate amounts of time grading tests and going through homework. Now AI can do a quick job of those tasks.

At present, AI can help tremendously with multiple choice quizzes and fill-in-the-blank tests. A lot of progress is being made; however, it’s still not adequate enough for assessing written responses in the form of essays.

Soon enough, we’ll have intelligent assistants reading, analyzing, and grading essays as well because this groundbreaking technology is being developed and tested as we speak. 

For the time being, teachers and other professionals can rely on automation tools to help them with administrative tasks, and chatbots to assist them in student interactions. An increasing number of schools are adopting chatbots to stay accessible to students 24/7.

Immediate Feedback

Immediate Feedback

When combined with LMS software, AI can provide both educators and learners with much-needed feedback about the success of a course.

Some educational material might have gaps in them and leave the learners uninformed or confused about certain concepts.

When AI is assisting the educator with administrative tasks such as grading homework and tests, it takes note of the common mistakes among the learners.

If a higher number of them makes the same mistake, the educator is notified so that they could adjust the course material, while the future learners would get hints to the right answer.

Since all assignments would be graded almost instantly, the learners could get immediate feedback on their work, be notified of the things they’re doing well, as well as of the things they should work on.

This is significant from the perspective of learners’ retention rates. 

By tracking learners’ progress, AI allows educators to address their pain points and knowledge gaps as soon as they appear and are detected. Otherwise, learners would be stuck on learning curves that are based on wrong assumptions and incorrect information. 

Assistance in Personalized Learning

Adaptive learning programs, games, and software are already being used to assist everyone from kindergarteners to professional learners.

6 out of 10 school-age children don’t achieve minimum proficiency levels in reading and mathematics, for example, and AI can help with that.

In short, as the student (or professional) learns, so does the AI. In this case, it learns how a student is advancing, and what are their strengths and weaknesses.

By doing so, AI can respond to the needs of the learner. It can put greater emphasis on certain topics that a learner is struggling with, and it can repeat the things that a learner needs to master.

This educational practice, known as adaptive, individualized, or personalized learning, is not new. Educators have been trying to create learning conditions in which every student would be treated as an individual, and they’ve repeatedly failed. 

Only modern technology that is empowered with AI capabilities such as machine learning and natural language processing has the capacity to cater to hundreds of learners at once and do so according to their unique abilities, interests, and learning styles. 

Learners gain confidence, especially if they’re using LMS software because they can learn at their own pace. AI creates a judgment-free zone where they can learn through trial and error without the fear of embarrassing themselves if they get something wrong.

Learning Content Improvement

Learning Content Improvement

Learning Content Improvement

Recently, there’s been a lot of buzz about smart learning content. In short, it refers to the digitized guides, digital interfaces (such as LMS software), and everything else in between.

You can implement this kind of learning content anywhere from elementary schools to corporate environments because the content is condensed into parts that are easy to digest.

Rapid digitization and notoriously lower attention spans have triggered the creation of new types of content, all of which are designed to be easily consumable. Not only should educational content for the new age be easy to navigate through, it should also appeal to all senses. 

That’s why creating study guides, summaries, flashcards, intelligent simulations, and more, is made much easier with the help of artificial intelligence.

AI assists in content analytics as well, as its machine learning capabilities enable it to analyze content for its maximum effect, and help educators take care of the learners’ needs.

The technology enables educators to create and manage eLearning content and optimize educational material as needed. More than anything else, this implies interactive elements that should appeal to learners’ attention both visually and cognitively. 

Universal Access 

Educational institutions and corporations have been finding the concept of a “global classroom” appealing, and AI can make that a reality today.

People with disabilities, or those speaking different languages, can use the same course material, learn at their own pace, and manage to catch up with their peers.

More than a billion people around the world live with a disability, and many are prevented from going to classes or seminars because of it.

But now, through LMS software and AI, those learners can still be productive and continue their education or skill-building from the comfort of their own home.

Aside from the physically challenged, the economically and culturally challenged are other sections of the society that educational AI caters to these days. 

The number of countries and cultures that don’t provide education to certain social and gender groups within their communities is still surprisingly high. Presuming they have access to the Internet, these students can now enroll in world-class online schools for free. 

In that sense, AI promotes all-inclusive education throughout the world. 

But AI also encourages collaboration and cooperation. By using an online learning platform, learners are encouraged to participate and improve without outside pressure.

This is especially beneficial to businesses in the economic sense, as they don’t have to invest in building learning spaces or sending their workers to different states for seminars. Learning can be done from the office space already available.

AI and VR

Last, but not least, we have to mention VR.

VR is still a hot topic. Although mostly used in gaming, it is slowly but surely finding its way in other industries, including education. For example, medical students can use VR simulations to practice difficult procedures. Architecture students can use VR to see how their projects will look like from a first-person perspective.

Paired with AI solutions, VR can present an excellent way for students to learn and hone their skills.

The Bottom Line

A combination of AI and LMS software can bring countless benefits to educators and learners alike. Regardless of whether they’re used in schools or corporations, they can assist in almost all learning processes.

The main benefits of artificial intelligence include:

  • Universal access to learners around the globe 
  • Improved (smart) learning content
  • Personalized learning opportunities
  • Immediate feedback for both educators and learners
  • Automation of basic activities and tedious tasks

AI enables educators and learners to keep track of the progress made, and this helps them optimize the content and focus on the most important things.

While there’s great concern that AI will take over the educators’ jobs, this is highly unlikely. The role of AI is to assist, not to overtake.

In classrooms and offices, the best path is that of cooperation. It’s the human touch that makes learning possible, AI is simply there to make the educators’ job easier.

Author Bio:

Kamy Anderson is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of corporate training and education. He is an expert in learning management system & eLearning authoring tools – currently associated with ProProfs Training Maker.

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