Connect with us

Marketing

8 mistakes in digital marketing that your company should avoid

Published

on

digital marketing services

Your online business needs to stay one step ahead of the competition in order to rank well on Google Search Engine Results Pages (SERPs) and gain an edge in acquiring new customers. Hiring the specialist company of a digital marketing company India will help you outrank competition and land on the hallowed 1st page of Google rankings.

If you are looking to run a sustainable and thriving online business then make sure that you don’t make the below mistakes your competitors are making:

1 – Spread yourself thin

Opening multiple social media accounts, blogging without adequate keyword research, not knowing the right mix of SEO and PPC to optimize ad spend – these are some of the rookie mistakes that you need to avoid. Remember the maxim ‘less is more’ when it comes to spreading your campaign reach to multiple channels. This will help you gain better control over your content assets and have customers a singular view per online channel for your brand.

2 – Consistency is the key

Another classic beginner mistake is to start off gung-ho and then fizzle out after a few weeks. Remember, the key to long term success is to work long term towards building your authority perception associated with your brand online. For this you need to put compelling and relevant blog content regularly

You also need to be present on social media on a regular basis to respond to your customers’ queries. Plus, over the long term you need to focus m[wpsm_toplist]ore on SEO and use PPC only for short term gains. This will help maximize the ROI from your ad spend.

3 – Get the right presence on social media

Not all people are prominently present on all social media sites. It will be a mistake to spread your brand presence on those channels which your target market doesn’t visit at all. Target only those channels where a majority of your target market is expected to be present.

So, if you are into professional networking, advertising on LinkedIn will be preferable than on Pinterest or Reddit. Similarly, if you are into the B2C business then Facebook and Instagram will prove to be viable channels to target your intended audience.

4 – Over/under-reliance on SEO

SEO is undoubtedly one of the biggest ROI accelerants in digital marketing. The ad-free promotion technique can land you on top of SERPs with the right mix of keywords, content, and outreach strategies. By optimizing the website, on-page elements, and link building as per Google algorithm mandates, your SEO strategy can be well on track to deliver amazing success.

But many startups prioritize PPC over SEO for short term gains. Any digital marketing company India will concur the fact that digital marketing needs to factor in ajudicious mix of both, PPC and SEO. You don’t even have to do all this on your own. Enlist the expertise of an experienced digital marketing company like NSquare IT and devise targeted SEO strategies geared to yield long term benefits for your brand online.

To sign off

This was a comprehensive list of potential digital marketing mistake that you need to stay away from. Doing so with the help of a digital marketing company India will help you conform to Google search algorithms and guidelines and hence be rewarded with higher search rankings for better business prospects.

 

trump
News2 hours ago

Say clearly: the President is a psychopath

trump
News2 hours ago

Trump unveils the blueprint for healthcare, signs the order to safeguard current conditions

Barack Obama
News2 hours ago

Obama is considering the cable to terminate the White House

george
News2 hours ago

George Clooney Rails: ‘I am disgraced with this decision’ at Republican AG Over Breonna Taylor Case

Shaq-Charles
News2 hours ago

Breonna Taylor Case: Charles Barkley, Shaquille O’Neal Fight Back

Trump
News2 hours ago

FEDS: Military ballots discharged in the discovery of chaos. All opened votes have been trumped

Main Lisa Murkowski Over SCOTUS Voting: "I Can See 2022 From My Building"
News2 hours ago

Main Lisa Murkowski Over SCOTUS Voting: “I Can See 2022 From My Building”

Hundreds of people arrested for the launch of Australian Bushfires, Whilst Media Blames ' Climate Change '
News2 hours ago

In California Mexican firefighters arrive to help fight wildfires

Ginsburg
News2 hours ago

The first woman who is in the state at Capitol is Justice Ginsburg

Scores of Physicians Speak out Against Coronavirus: Lockdown Dangerous, Even Deadly
HEALTH3 hours ago

Taking Care of Your Family’s Mental Health During Coronavirus From a Distance

REGINA A. JOHNSON
Business10 hours ago

STRINGING WORDS AND BRINGING THEM TO LIFE, REGINA A. JOHNSON, AN EXCEPTIONAL WRITER

hunter biden
News1 day ago

The report of the Senate relates Hunter Biden to ‘prostitution or human trafficking ring’

biden
News1 day ago

Endorse Biden For President almost 500 National Security Experts

Barack Obama
News1 day ago

Obama gives his phone line Number: “Send me a text”

trump
News1 day ago

Trump and First Lady Booed As you pay Ginsburg respects

U.S. President Donald Trump speaks to a press gaggle
News1 day ago

Trump refuses to Pledge Peaceful Power Transition after Elections

Donald Trump's new USMCA - Trade deal between the US, Canada and Mexico
News1 day ago

Trump on peaceful change when he loses: ‘Release the votes’ and ‘There will be no move’

Biden says 'I didn't participate in it' when faced with Obama's Admin H1N1 failure
News1 day ago

More than 200 retired generals, admirals and others who served under Trump, support Biden.

Joe Biden Wears Face Mask For An Online Interview
News2 days ago

Is Public Face Mask Use in Canada Now Becoming Mandatory

Gale Sayers
Sports2 days ago

Gale Sayers, Hall of Fame of the Chicago Bears, died 77 years ago

More than 160 world leaders, politicians and diplomats demand Julian Assange 's release
News3 days ago

More than 160 world leaders, politicians and diplomats demand Julian Assange ‘s release

'Don't lie to me,' Judge Jeanine Pirro Guts the Left Media and their Dens of Dissatisfaction
News3 days ago

‘Don’t lie to me,’ Judge Jeanine Pirro Guts the Left Media and their Dens of Dissatisfaction

Joe Biden Wears Face Mask For An Online Interview
News3 days ago

Joe Biden Wears Face Mask For An Online Interview

Social Justice Experiment of NFL is unaffected
News3 days ago

Social Justice Experiment of NFL is unaffected

Agent Who Discovered Weiner Laptop Told Him to All With Hillary's Emails Says FBI
News3 days ago

Agent Who Discovered Weiner Laptop Told Him to All With Hillary’s Emails Says FBI

Democrats rendered too relevant the Supreme Court. Now they panic and pay the price.
News3 days ago

Democrats rendered too relevant the Supreme Court. Now they panic and pay the price.

The CDC has just distanced itself socially from its own guidelines on how Coronavirus spreads to the air
News3 days ago

The CDC has just distanced itself socially from its own guidelines on how Coronavirus spreads to the air

Says Schools Hungarian PM must shield children from 'Gender Ideology & Rainbow Propaganda'
local news3 days ago

Says Schools Hungarian PM must shield children from ‘Gender Ideology & Rainbow Propaganda’

Louisville declares emergency in anticipation of the decision of Breonna Taylor
News3 days ago

Louisville declares emergency in anticipation of the decision of Breonna Taylor

freelance
Entrepreneurship3 days ago

How to hire a professional freelance translator?

DHS Braces as Presidential elections 'Potential EMP Attack'
News3 weeks ago

DHS Braces as Presidential elections ‘Potential EMP Attack’

4 Reasons Why Your Company Should Consider Rugged Computers
Tech4 weeks ago

4 Reasons Why Your Company Should Consider Rugged Computers

Best Practices for Installing & Maintaining Your CMM
Tech4 weeks ago

Best Practices for Installing & Maintaining Your CMM

Sexual Assault Suspect Jacob Blake: I'm 'Proud' of him Kamala Harris praises
News2 weeks ago

Sexual Assault Suspect Jacob Blake: I’m ‘Proud’ of him Kamala Harris praises

Kamala Harris
News2 weeks ago

Lawyer: Jacob Blake says Kamala Harris is ‘Proud’ Of him. Blasts in social media

Telehealth
A - Z Health Guides4 weeks ago

Benefits of Telehealth for Gastroenterology

dynimate
News2 weeks ago

BTS’ Billboard Hot 100 ‘Dynamite’ No. 1 for the second week

Hillary Clinton RAGES; Tells Biden to not issue 'Any conditions'
News4 weeks ago

Hillary Clinton RAGES; Tells Biden to not issue ‘Any conditions’

Louisville Armed Protestors Square off on Derby Day
News3 weeks ago

Louisville Armed Protestors Square off on Derby Day

vote
News2 weeks ago

1,000 people in primary Georgia, face 10 years in prison, $100,000 in fines

Trump is aiming at Marxist ideology behind BLM disturbances
News2 weeks ago

Trump is aiming at Marxist ideology behind BLM disturbances

President Trump
News2 weeks ago

Dan Rather on Atlantic’s Trump Story: “It is believable to many whether he said it or not.”

California gym owners Angry were open for months after finding gyms in Gov't Buildings
News2 weeks ago

California gym owners Angry were open for months after finding gyms in Gov’t Buildings

Traveling to Africa In the middle of COVID-19
Travel2 weeks ago

Traveling to Africa In the middle of COVID-19

dhs logo
News2 weeks ago

White supremacy is the ‘most lethal threat’ for the U.S.

Career Benefits Of Studying Abroad
Education3 weeks ago

Four Things International Students Should Know About Studying In The US

White Professor from George Washington University who wanted to become Black Suspended
News3 weeks ago

White Professor from George Washington University who wanted to become Black Suspended

Houses Of Worship Are ‘Essential,’ Trump Tells Governors To Open Them Up Now
News3 weeks ago

Exclusive: Nearly 700 U.S. Veterans Give Open Letter in Trump Support

"Gossip is an epidemic, Then Covid" is warned by the Pope
News3 weeks ago

“Gossip is an epidemic, Then Covid” is warned by the Pope

Essential Race Theory Preparation for Trump Bans in federal agencies
News3 weeks ago

Essential Race Theory Preparation for Trump Bans in federal agencies

app store
News2 weeks ago

Epic Games’ Lawsuit Against Apple & Google Could be a Gamechanger for Apple’s Market Value

The Parishioners in New York are taking the pledge that 'White Privilege' must end
News3 weeks ago

The Parishioners in New York are taking the pledge that ‘White Privilege’ must end

President Trump 's effort to weaken democracy is a "accomplice" in US Says Pelosi
News3 weeks ago

President Trump ‘s effort to weaken democracy is a “accomplice” in US Says Pelosi

The UK Civil Service has got new ideas on 'taking whiteness' research
News3 weeks ago

The UK Civil Service has got new ideas on ‘taking whiteness’ research

Obama Judge Orders Detroit Police Not Tear Gas Against Campaigners
News3 weeks ago

Obama Judge Orders Detroit Police Not Tear Gas Against Campaigners

Restaurant
Travel2 weeks ago

Changing Restaurant, Pub & Cafe Experiences

Ageing at Home and Mental Health
A - Z Health Guides4 weeks ago

Ageing at Home and Mental Health: Why Seniors Prefer to Stay Put

Nancy: Republicans Are ‘National Enemies’
News4 weeks ago

Nancy: Republicans Are ‘National Enemies’

POTUS Bans Taxpayer Money from Anti-American Funding
News3 weeks ago

POTUS Bans Taxpayer Money from Anti-American Funding

From boom to bust in the blink of an eye, a historic community
News4 weeks ago

From boom to bust in the blink of an eye, a historic community

Trending