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Brace Yourself for Multimodal Learning: AI’s Next Big Surprise



Artificial Intelligence

Today, technology is moving at a lightning-fast speed. We have more power in our pockets than we ever had. Even as we take a look around, we find ourselves surrounded by technology. Be it business, research, healthcare, education or any other walk of life; people are using technology to get ahead in the race. What was once a dream technology has helped it turn into a reality now. We are observing a similar scenario for artificial intelligence. Even though we’ve always seen artificial intelligence as a fascinating concept, it is phenomenal to see it blend into our lives so naturally. 

Artificial Intelligence is paving the way for a wide variety of advancements in society. Scientists are making a breakthrough in AI’s subdomain of machine learning and developing a computer model that works in a way like the neurons in a human brain. Popularly known as the neural networks, these models have helped us accomplish complex functions and find answers to some of the fundamental issues around us. For example, face recognition is possible because of neural networks.

Artificial Intelligence

Artificial Intelligence

Similarly, other elements are helping artificial intelligence and machine learning to attain a boost. One such technology is big data. Nothing is denying that fact that in today’s world, we are surrounded by data. No matter where you look, it’s evident that digitization has swept the world off its feet. Everything we know has either turned online or is in the process of digitizing. With this and cloud to the rescue, it has become more than ever convenient to track every moment and gather data. Ultimately, it has powered artificial intelligence and helped it achieve a higher level of integration in our day to day lives.

As far as integration is concerned, there is a lot of research going on in the world is helping objects around us connect with AI and increase our user experience. Be it visual or sound; things are connecting in our surroundings and unifying for the greater good. Believe it or not, but today there are petabytes of data flowing through the artificial intelligence systems all across the globe. However, there is one challenge prevailing with these AI systems. With the abundance of data, the new AI devices need to learn, think and work together. As easy as it sounds, it is much difficult to achieve this in practice. Although companies are striving hard to incorporate multiple learning abilities in one system, we still have a long way to go. 

According to recent research, the total installed base of devices will grow from 2.7 billion in the year 2019 to a whopping 4.5 billion by the year 2024. This huge number will not just be satisfied with the current level of expertise we have in artificial intelligence. The growing demand calls for a much greater customer experience that could only be achieved when AI devices learn to remove any gaps between the data. We can see all AI devices working independently of each other today. But, the future calls for an integrated system where a high volume of data flows seamlessly through multiple devices. According to research, there is only one way to achieve this. And it’s called multimodal learning.

Multimodal Data

To understand multimodal learning, we need to take a step back from technology and perceive the world in a more natural sense. Take a look around you. We don’t just see things or hear things exclusively. We do all of that at the same time.

In other words, our experience of the world around us is multimodal. We see things, hear various sounds, taste flavours and at the same time, smell odours. We can do all of this because of our innate ability to experience things. Put differently; we are born this way. Modes are just different channels of information or any element that communicates meaning in some way. These include pictures, illustrations, audio, speech, writing, music, movement and gestures, colours etc. 

Modality thus refers to how a thing happens or occurs. Hearing, watching, smelling, tasting are all different kinds of modalities that we as humans experience. 

For a research problem, a multimodal challenge would mean the kind of data involving multiple modalities. Just as multimodal data is fundamental to the human experience, it must be the accepted organically by the artificial intelligent devices to work in the coming generation. 

In a world where almost everything around is multimodal, AI needs to make progress and must be able to interpret the data phenomenally. For example, take the case of images. Images are associated with tags and text explanations or captions. While tags help in identifying different people, the text helps in understanding the image more appropriately. Similarly, there are different modalities characterized by unique statistical properties. 

What is Multimodal Learning?

Multimodal learning is one of the most fast-paced models with the potential to transform artificial intelligence in the future. Stuart Carlaw, Chief Research Officer at ABI Research, explains that multimodal learning helps in consolidating disconnected and heterogeneous data from various sensors and data inputs into a single model. 

A unimodal system, on the other hand, cannot achieve a robust inference or even new insights since they are unable to combine signals from different modalities. Multimodal systems can effortlessly carry complementary information about different elements. This practice becomes evident when both of these are included in the learning process.  

The multimodal system solves the problem of analyzing data separately from different systems and then concluding it. It can organically process multiple datasets using learning-based methods to generate more intelligent insights. Multimodal learning serves two main benefits. One advantage is that it helps in predictions, and the other is that it draws more robust inference than other learning models. Let’s take a look at them.

Predictions are one of the most fundamental tasks of an artificial intelligence system. You give it some data from the past and present, and it gives you perfect insights into the future. Predictions based on AI are being used in all walks of life, be it to monitor customer’s buying patterns or save lives in the healthcare industry. However, we’ve been doing it with unimodal systems until now. With multimodal scenario in the picture to observe the same phenomenon, we can make more fierce predictions by detecting even the smallest of changes arising on account of multiple modes.

Drawing inferences is crucial to identifying the success or failure of a system. However, different modes of data might not be able to offer insightful inferences when viewed individually. On the other hand, they might be causing an impact on each other. Unimodal systems in artificial intelligence usually miss out on such information. And that’s when multimodal learning comes into the picture. They allow the capturing of complementary information by fusing multiple sensor modalities. For example, a trend might not be visible just from knowing the last purchase date of a customer. However, if you also take into account what they bought during a particular season, the entire data would start making more sense. 

Multimodal for Entirety of Operations

A majority of organizations in today’s world use only unimodal learning approach. But there are a few organizations like IBM Watson and Microsoft Azure that are well-known for using multimodal platforms. 

With only a few key players who are exploring multimodal learning and advancing towards the future of artificial intelligence, there is a huge gap between demand and supply. Be it inferences or predictions; if the world wants to develop a deeper understanding using artificial intelligence, it needs to step up with multimodal learning. 

Given the rise in demand, the multimodal approach has a great many opportunities to scale its operations. The underlying components or supporting technologies such as deep neural networks have already been utilized to a great extent in the world today. The examples of it include natural language processing and voice recognition systems in assistants like Alexa or face recognition in camera surveillance. 

Furthermore, as the competition is becoming more and more fierce in the world today, the cost of building new hardware sensors and perception software is falling rapidly. All these factors are making multimodal more scalable and approachable, ultimately allowing new companies to jump in the domain. 

Even organizations around the world are recognizing the importance of multimodal for developing an ecosystem where there exists an entirety of operations. They are eager to break out of the monotonous AI results by investing in multimodal learning.

Statistics suggest that multimodal applications will grow to a whopping 514.2 million by the year 2023. The compound CAGR, when calculated, turns out to be an astonishing 83 percent. Even though IBM Watson and Microsoft Azure exist as two of the key multimodal platforms solutions, they have failed to garner the required traction from users. It may be due to the poor marketing and positioning of the multimodal system’s capabilities. 

This point leads us to believe that there is not just a lack of supply in the market but also a lack of strategic planning around it. As a result, there are plenty of opportunities for platform companies to come and explore multimodal learning.

Use Cases

The utility of multimodal learning spans across multiple industries. For the starters, it is extensively used in the automotive industry, advanced driver assistance systems, in-vehicle human-machine interface assistants, driver monitoring systems and plenty of others. 

Research indicates that robotics companies are using multimodal systems in their Human Machine Interfaces and movement automation. Similarly, the companies dealing with customers are finding multimodal systems to be of use in security and payment authentication, recommendations, personalization engines on websites, along with personal assistants. 

The healthcare industry is also willing to adopt a multimodal approach for medical imaging. You can also find multimodal learning being taken up by the media and entertainment industry for enhanced content structuring, personal advertising, automated compliance marketing, among others. 

The Need for Multimodal Learning

Even though the world is exploring multimodal learning of late, it research in the field of computer science began way back in the mid-1970s. But ever since researchers applied the concept of deep neural networks to it, the niche has taken a giant leap forward. 

Since then, multimodal learning has made complementary data streams of different modes more prominent and interpretable. Owing to this, business applications are now falling into three broad categories of classification, decision making and the Human Machine Interfaces. Let’s take a brief look at these-

Classification: Multimodal training is giving developers the capability to classify data in a way that would have been impossible in a unimodal system. Moreover, the entire process around classification becomes complex when left to employees. A multimodal system, on the other hand, helps in automating, simplifying and improving the quality of data classification. 

Decision Making: Just like classification, multimodal systems can be used for making better decisions. It helps in predicting the best course of action, in response to a current situation or unfolding events in the future because there are more insights on the table. As multiple modes of data or modalities are combined right from the training process of a decision-making system, it becomes convenient to come up with a decision that is drawn by considering a wide variety of parameters. 


The field of multimodal learning might be in its nascent stages right now. But as we move towards exploring the future of artificial intelligence, we find it reaching its full potential. Today, you can find the most extensive application of multimodal learning in language modelling of smartphones. But to help cultivate it into a full-fledged evolved technology like .net development, stronger efforts are required. Companies must focus on planning and marketing multimodal solution well. With current trends and a few measures, it won’t be long when artificial intelligence gets more intelligence.


What Does Spectrum Gold Package Exactly Provide?



Spectrum is available in more than 41 states in the US. The merger between Time Warner, Bright House Network and Charter Communications has enabled the company to expand its services to almost all the regions. So, if you are looking for a reliable service provider, then you should definitely try Spectrum because it offers some of the best packages with premium services. Spectrum Gold Package is by far the most sought after package offered by the provider. This is because the package includes 200+ channels with several other features that customers can enjoy.

Spectrum TV Gold

Spectrum Double Play Gold

Spectrum Triple Play Gold

200+ channels with Free HD

200+ channels with Free HD

200+ channels with Free HD

HBO, Cinemax, Showtime, Starz, and Encore Included

100 Mbps download speed with Free Modem

Includes NFL RedZone, Fox College Sports, and more!

NFL Network and NFL Redzone Included

HBO, Cinemax, Showtime, Starz, and Encore Included

Premium movie channels included, like HBO, Cinemax, Showtime, TMC, Starz, and more!

Up to 10,000+ On Demand choices

NFL Network and NFL Redzone Included

Internet speeds starting at 100 Mbps

HD and movies in 3D On Demand

Up to 10,000+ On Demand choices

Enjoy unlimited local and long-distance calling in the U.S., Canada, Puerto Rico, Guam and the Virgin Islands – plus FREE 411 calls

Stream TV with the Spectrum App

HD and movies in 3D On Demand

Free Modem

Store up to 780 hours on the Spectrum DVR

Stream TV with the Spectrum App

Store up to 780 hours on the Spectrum DVR

At the first glance, you might think that Spectrum costs more than other providers like AT&T, Frontier, and Xfinity, but you will be surprised once you see the number of channels that you get when you sign up for the service. So, if you love watching TV, here are three amazing packages to choose from.


Channel Count

Service Type


TV Select



View Plan

TV Silver



View Plan

TV Gold



View Plan

Select: If you are looking for an economical package, this is the best option for you. The Select Package offers popular channels but you might miss out on some sports, which is why we do not recommend this deal to sports enthusiasts.

Silver: This is an area where Spectrum shines like a bright star. With Silver Package, you get a good balance of price and channels. Therefore, you can never go wrong with this package.

Gold: The Gold Package is ideal for people who love watching athletic channels because this package offers a variety of sports channels and news. With this package, you will never miss any of your favorite games.

Spectrum Contract and Early Termination Fee

The best thing about Spectrum is that it comes with a no-contract policy. This means that you are not tied up in an agreement that bounds you to stay with the company even if you are not satisfied with their services. Spectrum is the best option for short-term renters because there is no early termination fee; you can cancel their services whenever you want to. In fact, the company is prepared to buy-out the contract from your existing provider if you decide to switch to Spectrum.

Why Spectrum Gold Package?

Spectrum offers true value for your money. When you combine multiple services to form a bundle package, you get to save money on your monthly bills by paying one smaller bill each month as opposed to paying several larger bills to different providers. The Gold Package offered by Spectrum is unbeatable due to its extensive range of channels, high-speed internet connectivity, and unlimited talk-time. Furthermore, the company provides instant customer support to its clients so that they never feel the urge to change their provider. So, what are you waiting for? Get Spectrum services today to enjoy state-of-the-art services at extremely affordable prices.

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How to Repair Corrupt MP4 Video Files




‘I have a couple of MP4 videos shot with DSLR camera but they are not playing correctly on the computer. The video screen is green but the audio plays fine. How can I make them playable again?’

Are you facing similar or any of the below problems in your MP4 videos? 

  • Truncated, jerky or have no visual at all.
  • Video screen turns green or black, with only audio playing.
  • No audio in video or out of sync audio.
  • Gives errors like ‘video file cannot play’ or ‘video file is corrupt and unreadable’ etc.
  • Other playback issues.

If yes, your MP4 videos are probably corrupt and need a repair solution. 

How to repair corrupt MP4 videos 

Like any other video file, MP4 videos can get corrupt due to improper transfer, abrupt system shutdown while playing, editing or saving video file, virus infection, OS crash etc. As a result your videos may turn corrupt, damaged, and inaccessible, show errors, and have no sound and other audio/visual problems.

However, you can repair corrupt MP4 videos, regardless of the corruption cause. Use a professional video repair software that supports MP4 video file formats and is advanced enough to fix corrupt or damaged header, sound section, slider movement and other issues in a video. 

Methods to Repair Corrupt MP4 Videos

  1. Repair MP4 videos by using VLC Media Player
  2. Repair by using a professional video repair software

Your MP4 video file may NOT be corrupt!

Not playing an MP4 video doesn’t always mean the file is damaged or corrupt. The problem could be due to the absence of a compatible audio/video codec. Try the below workarounds to play MP4 videos before you get on a video repair software:

  1. Play MP4 video in another media player such as VLC Media Player, KM Player, 5K Player, and Pot Player.
  2. Convert MP4 file to MOV, AVI or other video formats. Use online video converters for the purpose.
  3. Download the K-Lite video codec pack that helps to play almost any video on your computer without compatibility issues.


1- Repair MP4 videos by using VLC Media Player


VLC Media Player can repair minor corruptions in video files. Since its built-in video repair feature is for AVI video format, first rename MP4 file extension to AVI and then follow the steps to repair corrupt video.

To rename your .MP4 file, right-click on it, select Rename and change the extension to .AVI.

Steps to repair corrupt video using VLC Media Player 

  • Open the corrupt AVI video that you converted from MP4 in VLC Media Player.
  • Click Tools > Preference.


  • Go to Input & Codecs > Damaged or incomplete AVI file.


  • Select always fix in the dropdown.
  • Click Save.

Now try to play the repaired video file.


2- Repair by Using a Professional Video Repair Software


Unlike open-source VLC Media Player, a professional video repair software such as Stellar Repair for Video has an advanced repair engine that ensures all sorts of video issues are fixed. You can repair severely corrupt MP4 videos that are choppy, truncated, show green screen, out-of-sync audio etc. The software can repair corrupt full HD 4K high-quality videos as well. Video repair software is fast and easy to use. You can repair more than one MP4 video files at one go.

Steps to repair corrupt MP4 videos

  • Launch Stellar Repair for Video.
  • Click Add file to add corrupt MP4 videos.
  • Click Repair to begin repair process.
  • Once the MP 4 files are repaired, preview them and click Save.


Irrespective of cause of video corruption, you can repair and play you MP4 videos flawlessly again with the help of a MP4 video repair software. You may use free VLC Media Player that has a video repair feature. If it isn’t helpful, download a professional video repair tool —Stellar Repair for Video. The software is 100% secure and efficient to fix severely corrupt MP4 video files.

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Write The Game Script And Start Programming



Start Programming

1. Apply yourself to deepen the details.

The game script is the backbone of your video game. The letter must contain the technique, the plot, the decor, the graphic design, etc. The format of this document is moderately important about its content.

  • Graphics documents are especially important if you have to manage a team of developers and artists. Make sure that these documents are properly directed to them and that they do not end up in the hands of end-users. Regarding the functions of the game, avoid being vague and have an eye for detail down to the smallest aspect.
  • Not all games have one script, and no one script is the same as another. Follow the following steps to guide your work while giving you enough freedom so that the document is tailor-made according to your needs.

2. Develop the table of contents.

Each aspect of the game should be mentioned in the table of contents. The only thing which should not appear there is the history itself unless this history is intrinsically linked to the technical aspects.

  • Approach the drafting of the table of contents in the same way as a user manual for a game. Start with the general chapters, for example, Character creation, Combat, Main interface then give their bodies by assigning them sub-chapters.
  • Consider that this table of contents serves as a framework for your game. You will, of course, go much deeper into the details for each element of the table of contents later in the document.

3. Complete each section of your script.

After completing the table of contents, start developing the technical aspects. Take the time to explore every detail so that there is no confusion when you start programming. Each technique must be precisely explained.

4. Have someone else on your team try it out.

Depending on your approach, developing a video game can be a very collaborative process. The opinions of other people can help you refocus your game concept and can reveal flaws or points to be desired.

  • Choose someone who knows your intention to publish the game. Indeed, they might not be very critical thinking that it is only an idea, not a real project.
  • If you show your game to someone close to you, usually your parents, keep in mind that they are likely to be more accommodating than an external auditor. That doesn’t mean you can’t show it to them. However, they should not be your only source of feedback.

1. Choose a game engine.

The software is the underlying foundation of the game. It includes a selection of development tools that make it easier to create a game. It is much faster and easier to create a game from existing software rather than having to create everything yourself. There is a varied choice of engines for independent developers.

  • The engines make it easy for you to create graphics, sound and artificial intelligence.
  • The motors each have their advantages and disadvantages. Some are more oriented towards 2D graphics while others excel in 3D. Depending on the engine, you will also need more or less programming knowledge. There are game development tools on the market that you can use without previous programming experience. Here are the best-known engines currently for developing games.
  • Unity: it is a 3D engine recognized for its ease of use and portability.
  • Unreal Engine: this engine can be adapted to a wide range of uses. Many triple-A games use this engine. It also has a visual script called Blueprints by default.
  • Godot Engine: this is an open-source engine that has become popular recently. The developers have added features to each new version. It allows visual scripting and supports multiple programming languages. He can do projects in 2D and 3D.
  • GameMaker Studio: it is one of the most popular 2D game engines.
  • RPG Maker Series: this is a scripting engine designed for 2D RPG and the traditional JRPG style.
  • Source: this 3D engine is widely used, regularly updated and improved.
  • Project Spark: it is a 3D engine optimized for average users.

2. Learn how to use your engine.

You can also ask for help from someone who understands it well. Depending on the engine selected, you may find yourself facing a fairly substantial amount of programming. Even basic motors require that you give them enough time to understand how they work. If programming is not part of your skills, then you will have to learn it or resolve to employ someone to assist you.

  • From this point, you start building your team. If you don’t know enough about programming, you will need to hire a programmer first. At this stage, you can postpone artistic and musical questions for as long as you can produce a working prototype so that the project can move forward.
  • There is a large community of freelance programmers that you should get in touch with. Interested parties can join projects for a wide variety of reasons and also for different fees. This is when the script document for your game matters a lot, as it demonstrates your motivation to pursue your idea to the end.

3. Build a prototype.

Once you’ve got a good grasp of the game engine, you need to create a prototype. This prototype will be used to test the general playability of the game. You do not need elaborate graphics or even sound for the prototype, simply substitution forms (for example cubes or stick figures) and an area of the restricted test.

  • Constantly test and improve the prototype until it is played with real pleasure. Isolate all the elements that do not seem to be in focus and improve them by correcting the corresponding techniques. If the prototype does not provide a fun, then the final version will certainly not offer more.
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Why Do eCommerce SEO Experts Use Image Alt Tags?




What is the image alt tag?

An alt attribute is used in HTML and XHTML documents, which is text rendered to an image when an image is unable to load on the website. It is used to enhance the user’s experience.

How to use an alt tag?

Alt tags are added to images in the HTML code. Just insert the image on the page and then add the alt tag to it. A unique alt tag is given to all images present on the website. The text describes what you will see in the image correctly. If there are multiple images present on the site, then each should have a unique image alt tag.

Why do we need an alt image tag?

Yes, the graphic image will load correctly even when there is no image alt tag is attached to it. But what if it does not load on the website, then what is the alternative to it? Spend some time in creating an alternative description for the image so that nothing can ruin the user’s experience.

How do eCommerce SEO experts use image alt tags?

In order to generate higher leads, it is essential to provide the best user experience to all your users. For alt and title, descriptions need to be prepared using key phrases that include keywords as well. Ecommerce SEO experts need to add the text in the Adjective plus key phrase form. It will enhance the user’s experience towards your website.

Best practices by Alt tag

  • Be specific while describing the image

Make sure you specify the image point to point. Depict the image and be explicit to it. It would be best if you also used the subject of the picture. The text you are going to write should be less than 125 characters, so make sure you are explicit enough in a limited number of words.

  • Don’t use additional words like “image of..”, “picture of…”, with text

Jump directly on the description rather than writing words such as an image or picture. Because the screen reading tool does not consider it as text even if it is considered as an image. It is recommended that you use natural language to describe an image.

  • Refrain from keyword stuffing

Refrain the text from keyword stuffing because of most of the reputed search engines, including Google disfavor such strategies. Make sure you use keywords effectively and efficiently. Besides, you should think about semantic keywords with other main keywords.

  • Don’t just use a single keyword in all the images present on a webpage

If a web page contains multiple images, make sure you are using different keywords on it. The image and its description of both should be relevant to the article written on the web page.

  • Translated alt text

In case if the website is running in multiple languages, then it is an excellent option to add translated alt text. So, a user can get the content in his/her preferred language.

The title tag should not be the same as that of the alt text of the image. These should be different with the different keywords according to the content or article present on the website.

  • The importance of image alt tag!!!

Google search engine is quite good at determining the value and relevance of the content. But here, it should be considered that Google is just a search engine or a machine; it needs humans to run so humans can control it. Right? In the same way, Google is using the alt tag text that is used to understand the content if an image does not load on the webpage of the user to enhance their web surfing experience.

The images with the optimized alt text are more likely to populate in the image searches of an object. It also provides contextual relevance about the page. The image alt tag is widely used by all the eCommerce SEO experts to improve user experience and accessibility. Optimizing all the images present on the web page provides greater relevance to a search engine, which helps increase the ranking of a website.

So, make sure you add the image alt text to all the images while uploading these to your website. This text helps visually impaired individuals to get engaged in your website. And it will bring good traffic to your site.

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6 Clever Tricks for Making Instagram Stories More Appealing



As we all know, Instagram is one of the biggest and most popular social media platforms. It started as a place for teenagers to share their photos and videos. But it soon became a platform for business owners to market their products and reach their audience.

Instagram has a lot of features that a brand can use to reach their audience more and engage them. One such feature is Instagram stories. Instagram stories appear at the top of your customer’s feed and stay there for 24 hours. It can boost your engagement level more, and also gives you a way to connect more with your audience.

Thus, using IG stories for your brand is quite important and crucial. But one thing that brands do wrong is focused more on the views and likes that your stories get. Instead, you need to worry about the reach. The reach of your story should be such that your customers take action immediately after watching it. That is why you need to make your Instagram story engaging and appealing. In this blog, we will discuss six clever ways or tricks to create interesting and appealing Instagram stories.

Here let’s explore these six tricks or tips-

Use your live photos as a boomerang

There are two ways to do this, if you have an iPhone, use it to click a live photo of any event or BTS of a product launch, and share it on your IG stories. It will work like a boomerang. Alternatively, take a picture of any event or so that you want to share. Now, go on Instagram and select that picture from the gallery. Once you have selected a picture, keep pressing on the screen firmly for a few seconds till you see boomerang. That’s it, you have turned your picture into a boomerang.

Why it will help? It is because the boomerang is a mixture of a video and a gif, and it is a great content type that can appeal to people.

Use captions in your video stories

If you are sharing a video in your Instagram stories, it is recommended that you add captions to it. It is because most of the time people don’t have their sounds on, and if the video is small, it will be over before they do that, and most people don’t watch a story again. Also, if your customers are at a party or in office or somewhere out, they won’t be able to turn on the sound, or even if they do, they won’t be able to hear anything.

Thus, add a caption to your video explaining to them what you are talking about. Also, you can add a disclaimer to put the sound on to get maximum reach on your video.

Stickers to your rescue

Instagram lets you include a variety of stickers in your stories to make it more interesting and fun. Some stickers let you ask questions or do polls, which is a great way to interact with your customers and get their feedback on your products and brands.

Also, it can help you create excitement amongst your audience about your upcoming product or an event. Here are some stickers that you can use to create a compelling story

  • Poll Stickers

It lets you create a poll and get a general feedback or ask your customer’s opinion about something. Another cool thing about this, is that you can access the list of people who answered your poll. You can then send them a message for 24 hours to take the conversation further.

  • Question stickers

It lets your customer ask you any questions about your brand or product and so on, 

  • Location stickers

When you add location to your IG stories, you are targeting the people from that specific region, which can work in your favor.

Use Hashtags

You can even use hashtags in your stories, which is great as you can expose your content to more people. Make sure to use less but popular and relevant hashtags. Also, don’t forget to tag relevant people or places in the stories. It is a great way to expose your content to followers of those people if they share your story. Also, it helps build a relationship with them.

Make your emojis glow

Using emojis in your caption or using only emojis as captions can appeal to people. So, if you like using emojis in your stories, here is one trick to make it more appealing, and that is making it glow. You can make your emoji glow by following these steps:

Go to add a story and select neon from the color bar.

Now, add any emojis of your wish. You will see that it is slightly glowing.

Use prompts

Sometimes the best way to appeal to people and make them interested in your brand is to tell them what to do. With Instagram stories, you can create prompts that tell people what to do and creates excitement amongst them. Prompt like:

Tap for more: Start a series of Instagram stories with a story that is asking a question or has a mysterious line. Then app ‘tap for more’ to it. Then, add a few more stories of videos or images to answer that question.

Instagram stories is a great way to increase your content’s engagement and reach. Try these tips to get more out of your stories.

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