Pop-up shops: where exactly in Paris should it be?
In one statement: there are no specific neighborhoods for pop up shops, the idea is rather that each district responds to a universe or a target, and will achieve different objectives. With these beautiful words and as connoisseurs of the City of Light, here is some information on certain Parisian districts:
The 3rd and 4th districts: Le Marais
It’s no secret that most brands are fighting tooth and nail to open their pop up shop in the Marais. Shopping life is indeed going well in the 3rd and 4th districts of Paris: between Parisians and tourists, the pop up shops in the Marais enjoy heavy traffic, both local and international. However, the downside (and yes, there is one) is that, first, places are very expensive in the Marais district, and second, it is more difficult to differentiate in an already populated by trendy pop-up shops and designer boutiques of all kinds. Don’t get me wrong, we love the Marais, but we are also big foodies from other places with great potential. And on the recommendations menu, we have:
The 11th districts: Rue de Charonne, rue de la Roquette
If you hear from a person that s/he has been loitering in shops sipping fresh organic juice and found this little necklace in a designer store, s/he probably went for a walk around the rue de Charonne. Creating a pop up shop in the 11th district is a very good bet (as always, depending on your goals, of course!), because there is a very (very) nice neighborhood life, which is ultimately quite similar to that of Marais, but with a less touristy population and therefore 100% Parisian.
The 2nd districts: Quartier des Halles, Etienne Marcel
This Parisian district has a very strong commercial potential. On the one hand (that of Les Halles) the targeting there being a mass market stretches, passing a few streets, towards the top of the range, traffic in this district is important from one point to another. The pop-up shops for rent in the Halles and Etienne Marcel districts enjoy a chic setting emanating from the big brands, while at the same time enjoying the rather relaxed atmosphere emanating from the Marais, (which is a walk around the block, very near and within everybody’s reach)
The 17th districts: The Batignolles
The 17th is a lot of young parents, less young parents, and young people who are not yet parents. What do they have in common? This little bohemian-bourgeois side. Stroll an hour in the neighborhood, you too will probably end up growing a mustache while drinking a small glass of red from permaculture by tightening your new bow tie ’found in a pop up shop around the corner. The 17th district, like the 11th district, also has a very active neighborhood life, pleasant to live in and where the locals favor neighborhood commerce. Opening a pop up shop in the 17th district can be a very strategic choice depending on your brand! Do not hesitate to take a tour of the village of Batignolles, these are the 4 aligned Nestore stores where brands and creators rub shoulders all year round.
The 7th districts: Saint Germain des Prés
Opening a pop up shop in the Saint Germain Des Prés district, at the crossroads of Avenue Montaigne and Avenue Georges V, is aimed at a luxury target, very touristy and good for many Asians. This choice can be very wise depending on your positioning and marketing strategy.
The 16th districts: a traditional district with strong purchasing power
To create a pop up shop on Rue de Passy is to address a traditional target with strong purchasing power. The commercial life is active there, where generally few new concepts appear, which can be an asset allowing to make the difference when opening your pop up shop in the 16th!
The 18th districts: Abbesses and Montmartre
The Abbesses district offers a lively neighborhood life, between tourists and locals with high purchasing power, opening a pop up shop on the rambling streets of Montmartre allows you to reach several targets in a universe that will make you want to sing great songs all day.
The list could be very long, if you want to find the ideal neighborhood to create your pop up shop, highly consider this list and keep it in mind.