As we all know, Instagram is one of the biggest and most popular social media platforms. It started as a place for teenagers to share their photos and videos. But it soon became a platform for business owners to market their products and reach their audience.

Instagram has a lot of features that a brand can use to reach their audience more and engage them. One such feature is Instagram stories. Instagram stories appear at the top of your customer’s feed and stay there for 24 hours. It can boost your engagement level more, and also gives you a way to connect more with your audience.

Thus, using IG stories for your brand is quite important and crucial. But one thing that brands do wrong is focused more on the views and likes that your stories get. Instead, you need to worry about the reach. The reach of your story should be such that your customers take action immediately after watching it. That is why you need to make your Instagram story engaging and appealing. In this blog, we will discuss six clever ways or tricks to create interesting and appealing Instagram stories.

Here let’s explore these six tricks or tips-

Use your live photos as a boomerang

There are two ways to do this, if you have an iPhone, use it to click a live photo of any event or BTS of a product launch, and share it on your IG stories. It will work like a boomerang. Alternatively, take a picture of any event or so that you want to share. Now, go on Instagram and select that picture from the gallery. Once you have selected a picture, keep pressing on the screen firmly for a few seconds till you see boomerang. That’s it, you have turned your picture into a boomerang.

Why it will help? It is because the boomerang is a mixture of a video and a gif, and it is a great content type that can appeal to people.

Use captions in your video stories

If you are sharing a video in your Instagram stories, it is recommended that you add captions to it. It is because most of the time people don’t have their sounds on, and if the video is small, it will be over before they do that, and most people don’t watch a story again. Also, if your customers are at a party or in office or somewhere out, they won’t be able to turn on the sound, or even if they do, they won’t be able to hear anything.

Thus, add a caption to your video explaining to them what you are talking about. Also, you can add a disclaimer to put the sound on to get maximum reach on your video.

Stickers to your rescue

Instagram lets you include a variety of stickers in your stories to make it more interesting and fun. Some stickers let you ask questions or do polls, which is a great way to interact with your customers and get their feedback on your products and brands.

Also, it can help you create excitement amongst your audience about your upcoming product or an event. Here are some stickers that you can use to create a compelling story

Poll Stickers

It lets you create a poll and get a general feedback or ask your customer’s opinion about something. Another cool thing about this, is that you can access the list of people who answered your poll. You can then send them a message for 24 hours to take the conversation further.

Question stickers

It lets your customer ask you any questions about your brand or product and so on,

Location stickers

When you add location to your IG stories, you are targeting the people from that specific region, which can work in your favor.

Use Hashtags

You can even use hashtags in your stories, which is great as you can expose your content to more people. Make sure to use less but popular and relevant hashtags. Also, don’t forget to tag relevant people or places in the stories. It is a great way to expose your content to followers of those people if they share your story. Also, it helps build a relationship with them.

Make your emojis glow

Using emojis in your caption or using only emojis as captions can appeal to people. So, if you like using emojis in your stories, here is one trick to make it more appealing, and that is making it glow. You can make your emoji glow by following these steps:

Go to add a story and select neon from the color bar.

Now, add any emojis of your wish. You will see that it is slightly glowing.

Use prompts

Sometimes the best way to appeal to people and make them interested in your brand is to tell them what to do. With Instagram stories, you can create prompts that tell people what to do and creates excitement amongst them. Prompt like:

Tap for more: Start a series of Instagram stories with a story that is asking a question or has a mysterious line. Then app ‘tap for more’ to it. Then, add a few more stories of videos or images to answer that question.

Instagram stories is a great way to increase your content’s engagement and reach. Try these tips to get more out of your stories.