Connect with us


4 Negotiating Tactics for Fast Growth-Minded Businesses




In business, it would be difficult if not impossible to achieve a notable measure of success without having inked a significant number of agreements with other parties—most appreciably with conflicts inherent in the process having been pleasingly overcome for all involved. Whether negotiating a sale with an existing customer or prospective new account, contracts with vendors, deal with the company and industry stakeholders, an M&A situation, the salary of a new hire or any other, negotiating is a fundamental driver of a company’s prosperity. The better the company personnel are at negotiating, the more successful it will be. It’s that simple. Of course, negotiation is a learned skill that one must first master and then continue to hone—one involving psychological intuition, emotional control, cognitive agility and even creativity combined with practical and tactical skill.

I reached out to senior-level international negotiation consultant Ruth Schlossman for some fresh tips on how fast trackers in particular can facilitate strategic agreements more effortlessly and efficiently. And deliver Schlossman did, which was no surprise given her lofty pedigree in the negotiation space, perhaps best exemplified by her newly-released title “Negotiate with Ease”—a book billed as one “guaranteed” to help readers negotiate successfully.

Shlossman kindly offered up these four key negotiation truths and strategies that, she asserts, can help propel fast growth-minded businesses.

1. Facts over emotions: Negotiate based on actualities

While it seems elementary, this idea is worth a foundational mention as a shocking number of professionals approach the negotiation table wildly under-prepared. Before entering into any negotiation, you need to know your facts and be ready, willing and able to present them well. For example, if you are negotiating about a trade, you should know your costs including engineer services, raw material fluctuations, delivery options, consignment costs and currency concerns. Identify the core issues and how they will affect the various outcome of the bargain. Before reaching an agreement, make sure you understand what it constitutes and the value it brings to you. Failure to understand what you are agreeing to, from every viewpoint, can result in a costly concession that you may never have an opportunity to change.

Take time to understand the other person or company as much as possible. Also understand the issue that you will be negotiating, and what each of the parties expects. For instance, if you are conferring to buy a new building, several issues are worth considering. The length of time the property has been on sale, the number of buildings on sale in the area and the possibility of zoning changes. As you think of such issues, you will identify which can serve as leverage to gain the most out of the agreement.

2. Make a trade with every concession

From the start, you should consider and include every possibility of the negotiated agreement. Think about each various facet of the deal upfront and consider the risks of making costly concessions related to any or all. One method that is used in the Chinese culture is where negotiations are conducted with a long-term mind-set. You need to consider factors like the ten-year plan of the other company and what would happen if technology changes or demand doubles. Think of what would happen in case of raw material shortages or if the company gets acquired by another. Considering such “what if” scenarios can save you in terms of money, time and the stress of negotiating.

It’s also prudent to look for any clues about the other person’s underlying interest, which will better enable you to negotiate on what matters to that person. For instance, timing may be the most important factor for the other party when you are considering a merger and acquisition. Perhaps upfront costs may be their deciding factor when entering into an investment. For you to be a solid negotiator, you need to take the approach of a detective and seek to identify the interests of the other party to parlay.

3. Avoid being transactional—see the bigger picture

After identifying the core issues in a negotiation, develop the best possible outcome—optimally equitably for all involved. Also known as the Best Agreement to Make (BAM), this should be your opening offer. At the same time, think about your target, possible final offer and what you may use as a “Plan B.” Consider the various possible negotiation’s outcomes, including potential future problems related to each. A successful result is one that’s pegged on the identification and even anticipation of potential problems, allowing you to take a stance that benefits you the most.

4. Align with stakeholder interests

In any negotiation, it’s imperative to identify your company’s true interest and negotiate to align that strategic interest with deal terms. When negotiating with new clients or suppliers, the stakes of a fast track company are usually higher. How a negotiated agreement begins determines the way forward, even for the decades to come. Since it is often more difficult to change an agreement than to create one, it is also important to start on a high note. The moment you erroneously say “yes” in a negotiation, keep in mind it can be both costly and painful to turn that “yes” to a “no” or back down later on. So, proffer affirmations judiciously.

The most important thing for your company could be a longer contract, joint PR, training, a new way of tracking orders or teaming up to improve engineering services. Whatever the interests are, ensure you are speaking on behalf of your company’s stakeholders. This could include members of the marketing team, engineering services, accounts payables, operation or the core leadership team. Think of the hidden costs in the terms being negotiated to avoid entering into an agreement that will end up being costly in the long run.

Fast trackers would do well to read, and perhaps re-read, these tips from Shlossman slowly—but implement them quickly—to negotiate more confidently, skillfully and shrewdly and, in turn, realize (and sustain) rapid advancement of your own.


By Merilee Kern, MBA



4 Important Trends For Clothing Business in 2020



4 Important Trends For Clothing Business in 2020

The fashion industry is one of a kind. It is full of creativity, artistry, good taste, and beauty. It is one of the livelier industries due to the fact that it is ever-changing. Over the past years, there were plenty of different trends and styles that made the whole fashion world even more interesting than it usually is. Since the trends really are changing often, here are a couple of things you can expect to see more in 2020. 

Recycling and upcycling

Even though the recycling process has been long present in the fashion industry, what’s new is upcycling. Even though the upcycling is still new, it is still gaining popularity rather quickly. Recycling and upcycling are two pretty similar processes. They do share a feature. Namely, they both deal with reusing old things or materials. However, they differ in that upcycling is actually a narrower term than recycling. Recycling means reusing old things and upcycling means turning the waste into something of a higher quality.

Photo by Keagan Henman on Unsplash

Since both of these present forms of sustainability, it’s no wonder they are so popular today. Since more and more people are starting to practice sustainability, they are going to be even more popular tomorrow. What’s so great about these is that they minimize and, sometimes even completely reduce the waste. All of the fabric is used which means that the environment benefits from this as well. One of the particular things that the companies are trying to do is reduce their use of single-use plastic since that is everything but good for the environment. Besides that, brands are cutting down on the waste associated with denim too. 


Speaking of trying to make the world a better place, re-wearing should be mentioned too. Even if the connection between the two may not seem obvious, it’s definitely there. Since re-wearing is becoming a huge thing, as a result of that, people will create less waste. They will do so every time they decide to get one thing of high quality and not to get three things of lower quality. Such things of lower quality tend to be made of some not so great fabrics and materials. 

Since women no longer want to put up with any kind of pressure in the fashion world, they are deciding to re-wear their clothes as much as they can. No one is under any kind of obligation to wear a different outfit for every occasion. It seems much wiser to get a couple of high-quality items, like the ones at Style State fashion, than piling up things just for diversity rather than actual quality. Women are finally re-wearing things with pride and they are just going to practice it more. With a wardrobe like this, women will lead a greener life while still being at the top of their fashion game. 


One of the leading trends for clothing business nowadays is, of course, personalization. Personalized promotions and recommendations are what make almost half of the online purchases. A large percentage of consumers choose brands that allow personalizing features such as messaging, offers, and experiences. Since people are getting more and more interested in personalization, this is a growing market. 

Photo by Cam Morin on Unsplash

What is great with personalization is that the customer base and its behavior can easily be followed. For instance, it can be tracked what your customers like and later recommend similar items. The recommendations can be easily based on previous viewing choices. Once the recommendations resemble the previous searches and purchases, customers can spend more time on getting the items they like and less time looking for them. 

Increased Transparency

Another highly popular fashion trend for 2020 is increased transparency. The business is all about love, respect, and trust between brands and customers. People like to do business with the companies they like and trust. Because of that, it doesn’t come as a surprise to the popularity of this trend. No matter the industry, trust is always important. Trust creates connections and builds relationships. Trust is key to a successful business.

Customers may have become a bit untrustworthy of the fashion industry and it’s up to the industry to prove them wrong. To do so, many companies opted for transparency. The companies became transparent both in their design and in their production process. This may seem like some kind of trouble, but the outcome is what matters the most. Every successful business has to spare some time for creating bonds with its customers and that is what makes the business, not only survive, but also make it shine.


The fashion industry is always full of beautiful things. Not just the clothes, the interest in sustainability is also one of the things that have made the fashion industry so appealing. Transparency and personalization are also things that help the fashion industry evolve and keep getting better.

Continue Reading






Accounting, a terminology that defines the story of numbers, bank statements, reconciled financials. If we try to figure out one of the most relevant and significant words for accounting, we may land up concluding it as information. You must be thinking how information is relevant to accounting then the reason is, accounting refers to communicate information for the overall financial condition of the organization or a business concern. Be its collection of the business concern’s financial information, summarizing the overall health of the financials, or presenting it to the stakeholders of the organization, accounting has always been the most significant key element. Most commonly people who are equipped with the diplomas or degrees in accountancy are frequently hired for their expertise with numbers, and interpretation of the numbers to communicate the strength, weaknesses, and opportunities for the business concern through the financial statements and monetary data.

In the world full of opportunities, there are multiple options from where you can educate yourself in multiple domains like medical, science and arts and does not have any limitation that you can be hired only based on your degree or a diploma. Global scholars and educators claim that a degree program is only beneficial if the person is willing to earn it with full dedication and interest and if we talk about value-added benefits of accounting as an education, it has a diverse range of benefits that compliments the overall performance of the organization. Having an academic background of finance will eventually help you to present your ideas, interpretations of the financial statements will be helpful as a whole. If you are the one having an interest in financial accounting then diploma, degree or masters in accountancy can be an option to look upon as it may help you to perform better in your field of choice as a business person.

Business World and Degree Programs for Accounting:

Business concerns have been observed hiring people who have the intention to be the best in their game with the relevant academic background. If your passion for accounting is complimented with a diploma, degree or masters in accountancy then there are huge chances that you can prosper better than the people with no academic background. For this reason, the world is being a better place by removing the hurdles of education and transforming the classroom settings to online education platforms and macc online is one the same that helps you to earn a master’s degree without the hassle of regular classes in the institute. Your comfort zone becomes your classroom.

Types of Accounting for Business Models: By every passing day the world establishes a new The prospect for accounting due to its diversity and possibility of inclusion in every business model. In recent time there are several types established and being practiced for accounting by different business models, some of them are as follows:

  • Financial Accounting
  • Public Accounting
  • Forensic Accounting
  • Tax Accounting
  • Government Accounting
  • Management Accounting

Among the above-mentioned types of accounting, financial accounting is one of the most prominent and common types utilized by almost every business concern to convert numbers into information that can present the actual picture of the corporation.

Significance of Accounting on Business: Financial accounting never fails to impress by the impact it creates on the overall performance of the organization. Among those impressive attributes some of the most frequent impacts are as follows:

1). Evaluation of Business Performance

It has been observed that different business models have different evaluation criteria for the performance but one thing that remains constant is the evaluation of financials as the interpretation of financial statements has the same objective as to demonstrate the condition of the business concern. If we talk about the importance of having a master’s degree in finance, it will be unfair if we do not talk about business performance as financial records, statements reflect the operational situation along with the strengths and weaknesses of the organization. If the interpretation and evaluation of the records are done correctly, it will help the stakeholders of the business to channelize their potential to convert their weakness to the opportunities to improve.

2). Validation to Rules and Regulations

Considering business models, every business model has a very different set of rules and regulations and somehow they may vary from state to state as well. Accountancy is a domain that helps the organization to follow the pre-defined rules, regulations and compliance structures defined in the favor of the business concern as an appropriate accounting system of the organization will be helpful to validate statutory compliance imposed by the state. VAT, pension funds, income tax, and sales tax are some of the aspects that are imposed by the state to help the organization to maintain good workflow without any liabilities to be paid in the name of statutory compliance.

3). Budgeting For Future Project:

In recent times, business tycoons concluded that accounting has the potential to make or break the business. Good financial accounting and the interpretations play a significant role in making the organization flourish as it helps to predict the upcoming challenges to the business model. Business trends are highly dependent on the history of the business model as they establish the dos and don’ts for the organizations stepping in similar business models. However, it is the budgeting and forecasting that helps the business concern to predict the overall profitability of the project.


Even though it is a personal choice to pursue education up to the masters level but it eventually creates an impact on others. You being a professional in accounting can transform the overall concept of success for the organization through your expertise. Your interpretations are highly valuable as the future of the business is solely dependent on the reports you develop based on historic data of the corporation. One of the best things you can do to your resume is to add an advance degree program or master’s degree that may help you to get into the business with lots of perks and benefits in the long term. Apart from the perks and benefits, the master’s degree will help you to open closed treasures of the business world.

Continue Reading


Investing in People is the Reason for this VC’s Success (Amit Raizada of SBV)



Invoicing Impairments - Why Templates Are Ideal For A Quick & Easy Solution

Nothing about the venture capital industry is easy. Between the long hours, the pervasive risks, and the feeling of not knowing whether a certain venture will yield a return, life as the head of a VC firm is often a combination of calculations and stress. At times when I’m overloaded, I find it helpful to pause and reflect on the reasons that I chose to become an investor – and to think critically about the common principles behind every one of my ventures. 

I encourage all aspiring investors to do the same. Without having a clearly defined set of principles, it’s easy to get lost as a venture capitalist. When you’re approached with hundreds of potential investments each year, how do you decide which to fund and which to discard? How do you know whether a venture will fit well within your portfolio or act as a headache-inducing outlier? Sure, statistics, data charts, and graphs answer a great many of these sorts of questions, but there’s no substitute for a concise set of values when faced with these decisions. 

Here is the essence of the investment philosophy that underlines the success I’ve had as founder and CEO of Spectrum Business Ventures

I always invest in people. 

I pursue investment opportunities that enrich consumers’ lives and change the world for the better. Before engaging in a venture, I find it helpful to think about the fundamentals: What do people really need or want in life? And how does the product or firm in question help them attain it? 

Through this strategy, I’ve financed ventures that develop groundbreaking cancer treatments and revolutionize sinus-care procedures. I’ve even helped companies that launch satellites into orbit and contribute to NASA missions. 

I invested in critical warehouse space in the vicinity of major airports to facilitate same-day online purchases deliveries. And I’ve always sought to create unparalleled entertainment experiences, which I believe is just as essential to the human condition. I have introduced innovative models to retail and hospitality, investing in cutting-edge restaurants like Tocaya, Bounce, and Catch LA that diverge from conventional restaurant wisdom in favor of pioneering new experiences.  

But when I say I invest in people, I don’t just invest in the consumer – I also seek to invest in the people developing the product. In examining investment opportunities, I never consider failure a disqualifier – instead, I see it as a prerequisite. While I engage innovators with proven track records of success, I believe that true innovation is a process and that the best strategic partners are those who have experienced—and learned from—past failures. 

I invest in the products, services, and opportunities that change the course of consumption. 

I’ve always been an avid observer of business trends, and I closely watch the behavior of Gen Z and Millennials as indicators for future markets. I use their preferences to craft long-term investment strategies that pursue the products and experiences that will dominate the market in the coming decades. 

This principle has played a significant role in many of my investments. Tocaya is perhaps one of the best examples of this. Serving fast-casual food with a plethora of vegan and low-calorie options, Tocaya plays directly into the preferences of the health-conscious younger generations.  

This strategy also spurred my investments in esports. After watching my teenage sons become fascinated with online gaming, I began to wonder whether there’d be a viable market for this new fixation. After doing some research, I invested in an esports franchise and eventually helped build out the esports market as a whole. When I first invested in esports, this nascent industry was often ridiculed by pundits. Now, esports has its own section on ESPN’s website.

I’m focused on the consumer of the future – and I’m often willing to accept short-run losses to seize a foothold in the industries that will define the economy of the 2030s, 2040s, and 2050s. 

I take risks in pursuit of bold ideas 

My firm, Spectrum Business Ventures, stands by its long-standing motto, “We see the world differently”. When evaluating investment opportunities, I encourage my team to look past conventional wisdom. Some of my most successful investments have come from this approach.  

One key way to do this is to look for the peripheral investment opportunities that a major new industry may create. Take gift certificates, for example, which created a boom as they transitioned from paper to plastic. Rather than invest in the gift card industry itself, I invested in a company that provided myriad services to the businesses that wished to issue gift cards. I found a market ripe for innovation and financial-return within a wider market. 

My decision to purchase warehouse space follows similar logic. Online shopping now reigns supreme, but rather than found my own online venue and try to compete with the likes of Amazon, I decided to look to the periphery. No online supplier like Amazon (and especially smaller players) could get by without warehouse space, allowing my firm to take advantage of a market within a market. 

My investment philosophies are by no means universal. These principles have guided me through nearly two decades in the venture capital industry and into many of my most profitable investments, but the whole point of having an investment philosophy is to have guidelines that work for you. 

I encourage aspiring investors to reflect on the principles they hope that their portfolio will mirror. To do this, you’ll need to consider a few questions: 

In what kind of industries do you wish to invest? What products or services do you think people need? How do you wish to seek out new opportunities? How do you hope to choose between those opportunities once you find them? 

Formulating answers to these questions is integral to one’s development as a venture capitalist. 

Continue Reading


Invoicing Impairments – Why Templates Are Ideal For A Quick & Easy Solution



Invoicing Impairments - Why Templates Are Ideal For A Quick & Easy Solution

Many small business owners rapidly become disorganized under the weight of managing their invoicing processes. It might seem strange but something as simple as an invoice presents many businesses with an insurmountable problem. When paperwork starts to add up or you can no longer keep track of which customers have paid you and which are still outstanding, you are setting yourself up for failure.

Fortunately, there are ways to get organized when it comes to invoicing. Using an invoice template, for example, is the best place to start. To find a good invoice template, it is important to know what kind of benefits you are looking for from the document. Therefore, having a bit of guidance on this topic will set you on the right track.

Let’s look at why invoice templates are ideal for a quick and easy solution:

Save Time

Naturally, starting with an invoice template will save you from having to create an invoice from scratch. This shaves off valuable time that you can use for more pressing concerns in your business. Rather than spending hours making sure that you have included every important detail in an invoice, you can start with a template and take the stress out of the process. Since every business owner needs to consider time as a scarce resource, it is imperative to cut down on busywork whenever you can.

Minimise Errors

Making an invoice from scratch will leave you prone to making errors and omissions that could hinder your ability to get paid. Starting with a template, however, will allow you to keep things consistent. By having all of the relevant information already on the template, you will only need to fill in some of the details for each client. This dramatically reduces the chances that you will make mistakes. Your clients will also be impressed that you have taken the time to ensure that every invoice is perfect and error-free.

Establish Your Brand

Professional invoice templates go a long way towards keeping your brand on track. When your invoice is always consistent and includes all necessary details for every client, you will develop a reputation for reliability that your clients will appreciate. Conversely, making routine mistakes in creating invoices will increase the chances that your business will be perceived as sloppy or unprofessional. Make sure that you are not inadvertently alienating your clients by keeping your invoices accurate and refined by using an invoice template.

Easy To Add Finishing Touches

Templates are always just a starting point. They take care of the essential details so that you do not miss anything important. However, they are also easy to customize and add finishing touches to. Including some features that embody and represent your brand can take your invoice to the next level. For example, adding your logo to an invoice template is a great way to make it your own. If done thoughtfully, this also allows you to use it as a form of indirect marketing. Never miss an opportunity to represent your brand in a positive light.

Get Organised With Invoice Templates

There is no reason for a small business to create invoices from scratch these days. With all of the benefits you can glean from using a high-quality invoice template, it makes a lot of sense to start with one. Save time, reduce errors, and represent your brand in the best possible light by starting with an invoice template. Start by finding a great one through your invoicing software or search online for free alternatives.

Continue Reading






Emotional attachment is not just restricted to people, animals, or homes. People get emotionally attached even to places. These are often places that are associated with one’s childhood or trigger feelings that bring back cherished memories of a simpler time. The attachment of a person with a place is a condition known as ‘Place Attachment.’ It is a kind of affection that is highly influenced by an individual’s feelings, emotions, and personal experiences. There is one place in Huntington which the residents of Long Island and various other parts of New York have an emotional connection with, and that is Kerber’s Farm.


Peter Kerber and his wife, Evelyn, laid the grounds of Kerber’s Farm, in the heart of the most vibrant urban centers of Long Island, Huntington. Originally a poultry farm, Kerber’s Farm lies at the undeveloped Pulaski Road. In the year 1941, the couple opened a farm stand and pie shop. In just a few years, it became the community’s go-to-spot due to its exceptional quality of baked items and fresh produce, eggs, chicken, and ice cream. Vast potato fields surrounded Kerber’s Farm, and people began to get emotionally attached to the roadside farmstand.

The quality of products and the hospitality of the couple turned the farm into a legacy for the town. However, things did not stay the same for the farm, and in 2013, it was at that time it faced its unfortunate fate, similar to all other farms in its proximity. In the year 2013, the farm fell into a state of disrepair. Due to its deteriorating condition, Kerber’s Farm was slated for development.


Even though the farm had lost its glow, it was not the end of it. It was part of the town’s legacy, and it was about to be turned into a commercial project. Developers decided to build houses on this property. Kerber’s Farm was a significant part of not only of every Huntington resident’s life but also for people who are living in other parts of Long Island. Nick Voulgaris was one of those people who had a strong connection to the property and used to visit it frequently with his family as a child. Upon receiving his driver’s license, this was the only place his parents allowed him to drive to as a teen.

The farm laid fallow for a few years and was put up for sale. Nick Voulgaris used to call the number mentioned on the ‘for sale’ sign and inquire about it. In April 2013, he was finally able to purchase the farm as he could not bear to see his favorite childhood spot being torn apart. He literally sold his apple stock and used his entire savings to buy the farm to make an apple pie.

He made efforts to retain the farm’s original look, and that is why vintage tile was used while renovating the farm. One-acre of the three-acre land was replanted with tomatoes, string beans, eggplants, and peppers. In August 2013, the farm reopened and attracted people from far and wide to enjoy the restored facility.

People were overwhelmed to see the farm restore its operations. According to Nick, “There are people who come in and tear up because they remembered this place and knew it was going to be bulldozed and [love] the fact that it’s been resurrected.” People send Nick letters telling him how grateful they are for him for restoring the town’s legacy.

Today  Kerber’s Farm grows and sells fresh produce and has launched its product line. Blueberry jams, apple pie kits, fresh herbs, extra virgin oil, and hand-poured candles.  In addition to these products being sold at Kerber’s Farm, its line can be found around the United States in Williams-Sonoma, Neiman Marcus, and all Nordstrom stores.  The farm is not only a spot to get fresh produce and baked products, but it also serves as a café. Visitors can enjoy a variety of different items for breakfast, lunch, and dinner. New England-style classic lobster rolls, pies, cheddar buttermilk biscuits, and coffee are all on the menu.


Kerber’s Farm is gaining popularity, and people come from all New York to enjoy the freshly baked pie, lobster rolls, and enjoy the farm feels. The farm operates a year-round country market and raises chickens, honey bees, and grows organic vegetables.  The farm also has two vacation homes on the property and an electric car charging station. The future plans for this farm include the opening of a farming education school.

Kerber’s Farm has been featured in several notable platforms. It appeared in the New York Times and four times in the Oprah Magazine. Other platforms that recognized the growing popularity of farms include Food Network, CBS, Victoria, Southern Living, Architectural Digest, Real Simple, Edible, Hamptons, Eater, and The New York Post, CNN, East Hampton Star.

Continue Reading


How to Use PPC Advertising to Diversify your Traffic?



How to Use PPC Advertising to Diversify your Traffic?

PPC or Pay-per-Click advertising is an excellent tool that provides you with the opportunity to target the audience in an effective manner. If you merely focus on conventional SEO tactics, you are always going to miss out on a section of searchers, irrespective of how high your rank is. However, PPC services allow you to target your customers from different aspects and generate optimum exposure. In this blog, we are sharing some of the ways you can use PPC service to boost your traffic.

  1. Start with Good Content

 There are three main projects in PPC advertising ads, ad groups, and campaigns. And each of these projects needs quality ad copies to generate positive click through rates. When it comes to building ad copies you have to focus on the headline, description, URL and network-specific elements. The content you create will depend on the network. For instance, if your network is a search engine, you should focus on text-based ads whereas for social media networks image-based ad copies are more relevant. Make sure your headline is creative as it is the first thing that viewers will come across. When it comes to writing a headline stay relevant and generate curiosity, this is where the expertise of PPC services in India proves to be beneficial. 

  1. Creating Ad Groups

When you set up ad groups focus on two aspects giving relevant names and selecting the right targets for the ads. While selecting the ad group name is quite easy, targeting the campaign requires you to be more careful. If you end up targeting the group, you will not see any results, irrespective of how good your ad is. In the case of a search engine, you will have to select keywords for which the ads will be displayed. And for social media networks, you can target an audience based on interests and locations.

  1. Being Relevant

Once you have created an excellent ad, you need to focus on providing the customers with a relevant landing page. If your campaign is on the search engine, you have to provide visitors with a relevant landing page. For example, if you have targeted a keyword “buy t-shirt”, the user searching for it, clearly wants to buy a t-shirt. So in this case, the landing pages should be the product page of your website. Considering that you have put a relevant landing page link, you are likely to experience a high conversion rate. 

However, social networks don’t have any direct commercial purpose and placing ads there can seem irrelevant to the users. In this case, you can combine PPC advertising with email marketing. You can provide people with lead content on the landing page in order to acquire their email and further send them valuable information. 

On the whole, if you do not create a profitable ad, you will never see a rise in sales. If you keep on investing money on an ad that has poor ROI, you will quickly lose run out of your marketing budget. So when you are starting out divide your investment in different ad networks, and see what works best for your business. This is the best way to figure out the ROI of a PPC service. 

Continue Reading


The Future of SEO: What SEO & Marketing Pros Need to Understand



Future of SEO

The digital market is on a rise, which has led to the rise of the digital marketing industry and SEO companies. As technology is evolving, the rules of the SEO game change too. In fact, there’s a continuous change and it is fast and evident. If any SEO company in India continues following outdated tips and tricks of the trade, they are bound to fail.

SEO is a serious business today with businesses investing nearly $70 billion in it till the last year and the figure is only rising. It is growing fast in 2020 to increase the visibility of every business, generate ROI. Today, you can find lots of SEO companies in every nook and corner of the country, but you should only look for the best SEO company in Delhi NCR, Bangalore or wherever you are planning to hire.

The main focus of SEO has always been to increase the visibility of a business in the virtual world by helping it achieve high ranks in the SERPs (Search Engine Response Pages). Though the focus still remains the same, the tips and tricks of the game keep changing. Providing an excellent user experience is always of paramount importance in the SEO world, but how to achieve that keeps changing. This is because the users’ expectations keep changing.

Here is what will impact SEO and marketing in the near future.

Visual Content SEO Will Rule

It is no secret now that visual content engages the users much better. Many websites have thus started focusing on video content. Search engines, which always give an extra edge to the user experience, are getting better and better in knowing what a visual content on a particular page is all about. As Google algorithms have started analyzing visual content, the visual artists have to start thinking about optimizing it. Similar to textual content where the writers think about optimizing headings and keywords, video content optimization includes video length, tags, keyword targeting, descriptions, etc.

Think Beyond Web Optimization

With the deep penetration of mobile devices, SEO is not just meant for web browsing on computers. An average Indian spends nearly 3.1 hours per day on the internet using their smart devices. So, if you are not optimizing your marketing strategy for mobile devices, you will lose a big chunk of the market. The digital marketing experts need to focus more on mobile appliances because more and more people are shifting to them rather than sitting on a desktop and surfing. This has opened a market of mobile apps, but again, a user is quick to abandon an app if it’s not as per their expectations. App Store Optimisation (ASO) has emerged as a new vertical in itself and this is going to stay for some time.

Artificial Intelligence (AI) Is Here to Stay Long

AI is becoming more and more evolved and the machines are learning patterns and understanding content. Voice search is slowly taking prominence over textual search. It is no doubt more convenient as you can do your search while performing other tasks like driving and exercising. But, when voice search happens, a person doesn’t use the keywords that are used while typing. They tend to speak in a normal way and advanced AI helps in finding the accurate results.

With AI getting stronger and more evolved, black-hat SEO (Search Engine Optimisation) techniques will die. It is good in a way for the industry, but then you need to prepare yourself for the “age of the machine”. You will have to start concentrating on improving upon the white hat techniques, come up with informative and engaging content and start taking a search on an individual level. Voice search is fast making things more personal and the marketing professionals will have to define their strategies considering this.

Presenting Smarter Information

The future of SEO now lies in presenting smarter information. Google’s algorithms are getting smarter and in order to maintain its supremacy in search engines, it keeps trying to provide the best to its user. The focus now is to present information to the users without them using any query to find it. For this use of AI, Natural Language Processing (NLP) and the use of entities are encouraged. Again, as Google wants to find the answer to a searcher’s question, you need to make the video and audio files accessible to it to search. Thus, any SEO company in India must optimize the labeling of both files and pages, structured mark-up, landing page quality, page placement, etc.

It’s a digital age and things are changing at a fast pace. What you think of today becomes a reality tomorrow. The future of SEO is safe and secure, but the SEO and marketing professionals need to be on their toes embracing the new developments with open hands.

Continue Reading


How CO2 Incubators Are Cleaned and Maintained?



BOD incubator manufacturers

This guide is specially designed by Bod incubator manufacturers. Here, they will explain how to reduce contamination in incubators and disinfect them like professionals. CO2 incubators are used in IVF labs. These devices are used to bring enhanced environments to perform cell culture. The best-designed incubator with precise functioning ensures the proper growth of cells. Contamination issues are rare and can be fixed with simple cleaning and maintenance practices. This post contains best practices to keep a CO2 incubator in working conditions and help IVF labs to prevent errors that may delay the projects.

How contamination can be addressed?

It is critical to have the best cleanliness practices for preventing contamination, especially in cell cultures. Any dust particle can be entered into the lab by air currents. Usually, indoor room air has 100-1000 microorganisms every cubic meter. The contaminants can make entry to the incubator whenever the door is opened.

It is necessary to clean the lab at least once a month. The cleaning involves disinfecting of biological safety cabinet, centrifuge, microscope, water bath, and every corner of the lab. Avoiding the use of cardboard storage inside or near refrigerators and freezers to prevent the breeding of fungi on wet cardboard. Never store items on the incubator top since dirt and dust can be entered into the chamber through air currents during the opening of the door.

Contamination causes more fuss during cell culturing. There are several sources of contamination, categorized into direct and indirect. Direct contamination points are media culture, seed culture, and contaminated reagents. Reagents and media sourced from trusted suppliers are hardly delivered contaminated. Labs can be contaminated with new cell lines, specifically during traveling from one lab to another. Lab experts can prevent direct contamination with the help of stringent testing.

Indirect contamination sources include lab surfaces, personnel, and lab equipment. Cross-contamination can happen predominantly via indirect sources. Lab experts can prevent it with good aseptic techniques and frequent cleaning. Better equipment design and following regular self-decontamination programs can prevent contamination.

Tips to prevent contamination in CO2 Incubators

– Avoid using fan-based air circulation

To prevent and reduce airborne contamination, it is suggested to use non-fan based incubators in the IVF labs.

– Use easy to remove shelves and racks to make cleaning easy.

– Buy an incubator having automatic self-disinfection program feature

– Use high-quality N2 and CO2 gases along with in-line gas HEPA filters.

– Lower the frequency and duration of door openings

– Apply split inner doors if you cannot control the openings count.

– Always use fresh and disinfected gloves to access the incubator

– Follow regular cleaning and maintenance schedules

How to clean an incubator?

Every incubator demands regular cleaning and CO2 incubators are most sensitive to contamination. Thus, regular cleaning practice can protect cells from germs and enhance the performance and shelf life of the incubator. Here are the best guidelines shared by incubator manufacturers –

  • It is necessary to change the water in an incubator every week. Many users just refill incubator devices. This may result in contamination. You need to empty and add fresh, distilled water to the device.
  • Perform cleaning of incubator once or twice every month. You don’t have to autoclave everything. You can wipe the surface with 70% ethanol and let it air dry.
  • Check the device every week and scrap unused cultures
  • Remove the things stored on the top of the device and clean it every two weeks.
  • Clean every time when spillage happens

Water quality

It is important to understand that you cannot add water sourced from anywhere to the incubator. For instance, if you use tap water and if it has small traces of chlorine, it can corrode pure copper or stainless steel. The same water may also contain minerals and bacteria. In the same way, deionized water is aggressive for the incubator. For the best operation and preventing corrosion, you should use sterile, distilled water has a pH between 7 and 9.

This is an ultimate care tip for every incubator maintenance. Keeping correct water at a high level in the water pan is recommended. Low humidity may result in the evaporation of water via culture medium. Due to evaporation, the balance of salts, minerals, amino acids, and other essential things will get affected and result in toxicity. Toxicity kills the cell and also damages the CO2 sensor.

These are the basic guidelines to clean and maintain CO2 incubators. The BOD incubator manufacturers shared this article to make users understand the significance of maintenance and cleaning of incubators. You can call your provider for any assistance regarding incubator maintenance.

Continue Reading


Global Pet Insurance Market Expected to Expand at a CAGR of 11.0% between 2019 and 2027: Industry Probe



hire insurance

According to a new market report published by Industry Probe ( titled ‘Pet Insurance Market (Pet: Dog, Cat, and Others; Coverage Type: Accident & Illness and Accident Only; Distribution Channel: Online and Offline) – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027’ the global pet insurance market was valued at US$ 5,722.2 Mn in 2018 and is expected to expand at a CAGR of 11.0% from 2019 to 2027.

The report states that the companion animal is a pet – mainly adopted for entertainment, protection, and an individual’s company. Additionally, these pets provide their owner’s both emotional and physical benefits. These factors are increasing the number of pet owners across the globe, thereby positively impacting the global pet insurance market during the forecast period. Moreover, increasing awareness about the proper health and wellness of pets in Europe and North America has resulted in the significant growth of the pet insurance market.

Click here to Access Sample Report:

The major reason behind the anticipated growth of the market is the millennial population, which is worried about pet care and therefore, the demand for pet insurance is projected to increase in the near future. The benefits offered by the insurance policy affect the buying decisions related to pet care products. Increase in grooming of pets across the globe is projected to fuel the demand for pet insurance. Moreover, stringent regulations by associations, such as the United States Environmental Protection Agency and the Food and Drug Association has resulted in the rapid growth of the North America pet insurance market.

Dog’s Insurance Segment Dominates the Pet Insurance Market

As per the report, the dog’s insurance dominates the segment by pet and accounted for a market share of 80.6% in 2018. The rapid surge in the number of dog owners across the globe is a prominent factor driving this segment. Additionally, growing awareness about the importance of pet health and high veterinary treatment costs are boosting the market growth. On the basis of coverage type, the accident & illness segment held a major market share of approximately 97% in 2018. The report attributes this growth to high veterinary diagnostic and treatment costs, a rise in the pet population, and increase in awareness about pet insurance.

For Report Customization:

One of the prominent and widely accepted thorough insurance plans is an accident & illness with lifetime coverage that provides lifetime cover for pets. The life insurance policy for pets covers the cost of hospitalization, accident & illness, and cost of surgery. Therefore, the increasing demand for lifetime pet insurance, which covers accidents and illness for pets is thereby anticipated to fuel the pet insurance market across the world. The global pet insurance market is dominated by several players who are focused on the development of new products to cater to changing consumer preferences.

The report includes the below-mentioned pointers of major players operating in the global pet insurance market:

  • Competition Matrix
  • Company Overview
  • Product Profiling
  • Market Share Analysis (2018)
  • Business Strategies/Recent Developments
    • Technological advancements
    • Key Mergers & acquisitions
    • Expansion strategies
  • Company Financials

Some of the major Players Covered under the Scope:

  • Agria Pet Insurance Ltd
  • Allianz Insurance plc
  • Anicom Holdings, Inc.
  • Trupanion, Inc.
  • American Modern Insurance Group
  • RSA Insurance Group plc
  • Crum & Forster Pet Insurance Group
  • Embrace Pet Insurance
  • Nationwide Mutual Insurance Company
  • Progressive Casualty Insurance Company

About Us

Industry Probe is a global market intelligence and advisory firm with an unwavering purpose to help businesses achieve strategic objectives through a varied range of offerings. Based on a unique amalgamation of our big data technology and human intelligence, our services are dedicated to serving the businesses operating in the consumer goods and industrial machinery sectors. Our offerings comprise syndicated research, strategic consulting & advisory services, competitive intelligence, and full-time engagement to bring true & actionable insights into our clients’ business environment. Combining research & technology adoption, playing the perfect mix of the best data, and centered on consumer goods & industrial machinery sectors, Industry Probe believes in targeting one industry at a time.

Contact Us
1441 Broadway
6th Floor-#6131
New York
NY – 10018
United States
Tel: +1 9179858551
Email: [email protected]

Continue Reading


Is the hiring of a local SEO company a good business strategy?




Both organizations now customize their websites to follow the SEO search engine requirements introduced by SEO experts. Local and national SEO companies offer a large number of services to different customers according to their business type and size. It is safer for small business owners to employ small SEO firms to do the job. Local SEO incentives are huge for local companies, and they are beneficial for both new and existing enterprises.

It lets you meet clients for ongoing businesses and then the business is based on references. Yet if you want to start a new company and open a new path to customers who are looking for your shop in London, let’s agree that local SEOs are important. You can be found only if your page is in the Google internet index and local search if you check for a local chart or google kit. When you do, it will most likely become future offline conversions.

This is why recruiting a local SEO company from Winnipeg SEO is a smart idea for your organization.

Good Marketing Strategy

Local SEO experts know what classifies a website and how to hit the target audience. You must be mindful that the local SEO standards vary considerably from those of large companies and multinational businesses. If you try to identify a local SEO, the tactics employed, the type of content released, the place to mention the business and several others come into play. Then, you need to find a fantastic local SEO Sydney firm to label you as big as you can, with little to no effort.

Market Growth:

The majority of company owners aim for advertising that can attract future buyers, but they struggle to fulfill their obligations. This is unlikely for them to devote time even being local SEO specialists. You have little resources or experience to make things work. Leasing a local SEO specialist allows you the ability to focus on other projects whilst helping you take advantage of your materials. It is only possible by working with a local SEO organization so you can customize your business listing by making sure the right online directories. They can also support you with strategies such as keywords, backlinks, my company pages and many other tasks you have to do to become a local SEO. All this can be done by using an excellent local SEO service, with little or no effort.

A successful local SEO firm knows where to get you listed or not classified. Enough awareness of the Target Market Many company owners feel it is important to list your business online in the greatest number of directories. It is not necessarily the case though, as you can place your company in the web registry, which just affects your SEO, so it will have a negative effect on your results. This is why to prevent such loss and loss, you need to partner with a local SEO company that is a local search specialist.

Best Social Media Presence:

A local SEO company can help you with your presence in social media to reach the top. A social media company can also help you. They teach you the right candidates, how to communicate with clients, customers, patients and make the most of your work. In addition, they know how the local SEO rankings can also be tailored and backlinks from social networks. In fact, you guarantee that you merge all of your profiles with other tactics in order to make your local SEO industry rating as high as possible.

Every good SEO business from around the world knows how important it is to keep the new trends up-to-dated. Local SEO Company Winnipeg will keep pace with emerging developments in search engines and use them to increase business owners ‘ traffic. For example, do you know if Google updates the search criteria for classification? What if those terms, deals, strategies are determined that they are no longer allowed. Are you going to know what to do? Therefore it’s a smart idea to let a nearby SEO firm do all of this for you.

You will guarantee that you are still in step for the next rule update by ensuring the new local SEO tactics improve blogs, articles, websites and everything else you need.

Continue Reading

Popular Searches