With productivity facing an all-time low in a post-pandemic world, what can we do to perk up positivity and get back to business as usual?

If you are looking at ways to liven up your workplace, you wouldn’t be the only one. Working From Home has seen a worldwide dip in productivity, which makes for a negative business view when coupled with all the gaps in the supply chain.

We wanted to examine some of the best ways to boost productivity in the workplace, mainly if you are working from home. Unfortunately, we can’t monitor our staff 12 hours a day, but we can expect them to keep up a high standard when they are online.

How to Make Your Employees Work Harder?

Here’s how you can get the most out of your staff, even if they aren’t in the office.

1 – Consider your Space

If your staff is working from home and still paying total rent on an office building, you miss a trick. There are all sorts of ways you can make money back out of renting a building. Renegotiate your rent with your landlord, for example, or downsize so that you use a coworking space instead of a massive structure for just one business.

Downsizing saves on costs but to incorporate productivity-boosting, you need to think about WFH. Who isn’t performing, and who is? Those that manage well in a WFH environment could be full-time remote workers, allowing you to bring those who can’t concentrate into the office instead.

2 – Outsource More

You’ve all heard of the all-in-one workspace, but the truth is that these are unnecessary nowadays. Nobody needs to do all things for their business in one place anymore; it’s not normal. Outsourcing is cheaper, faster, and means you have fewer overheads. It also lets you downsize the office space if you have to. In addition, your productivity never suffers when you are outsourcing the role to someone else.

3 – Communicate Better

Better communication does help you to work out if your WFH and in-office employees are doing as well as they could be. If your staff can tell you when there is a problem, operations might not run smoothly, but they will run much more efficiently. The team that is able to talk to you when a problem arises is the staff that isn’t sitting on that problem, scared of bringing it up for fear of repercussions.

4 – Evaluate their Tech

We may think that older, cheaper technology will do the job just as well as newer tech will, but whether you are at home or in the office, better tech speeds everything up. Besides the frustration of dealing with old technology driving many employees to mental illness, outdated technology is slower and costs you money. It’s a false investment. Buy new even if you need the loan. It will be worth it in the long run.

Keep at it

Most of all, we need to keep our heads down and not give up. It’s been a tough 18 months for all of us. But, if we stick together, we might make it to the end of this with our businesses still intact.

The goal of international marketing is to analyze, guide, and manage the channel via which an organization’s products and services reach its customers on a worldwide scale. It aids in the profit-making and client-satisfaction processes. The rise of international marketing has been fueled by the usage of the internet, social media, and ads. Globalization is undergoing a significant transformation, opening up new opportunities for international marketing. Due to a number of significant causes, international marketing has expanded its capabilities. It is serving an increasingly important part in the evolution of our modern economic environment. A master’s in international marketing is a popular choice among students who want to learn more about this rapidly evolving sector. The importance of international marketing in today’s business world is explored further down.

• Assists in the attainment of a higher quality of living: International marketing guarantees a high quality of living and prosperity for inhabitants of countries who participate in it. Commodities that cannot be manufactured in the home nation owing to geographical constraints are manufactured in countries that have a plethora of raw materials and have no manufacturing constraints.
• Accelerated industrial development: The worldwide market creates demand for unique items. The industrial economy grows as a result of this. International marketing directs a country’s industrial growth. New career prospects, efficient exploitation of natural assets, and so on.
• Benefits of comparative cost: International marketing guarantees that all participating nations benefit from lower costs. Through international marketing, these nations profit from the division of labor and specialization on a global scale.
• Global peace and international collaboration: Economic ties created via international marketing draw all countries closer together and provide an opportunity for constructive dialogue to resolve disputes. As a result, countries are more likely to collaborate with one another. As a result, a cycle is created in which rich nations assist poor countries in their expansion operations, bridging the economic and technological divides between them.
• Allows cultural exchange: International marketing allows people from all over the world to interact socially and culturally. Along with the commodities, market trends and fashion from one country are passed on to another, resulting in the development of cultural ties between countries. Cultural integration is therefore realized on a worldwide scale.
• More efficient use of excess production: In this kind of marketing, surplus commodities manufactured in one nation are exported to those that need them. As a result, product interchange between exporting and importing nations satisfies the requirements of both parties. This is only feasible if all participating nations efficiently use spare merchandise, services, raw materials, and other resources. In a nutshell, the primary benefits of this marketing are the effective exploitation of excess domestic manufacturing, the development of innovative types of commodities, an improvement in productivity, and the promotion of cross-national collaboration.
• Foreign currency is readily available: International marketing makes the foreign exchange more readily available for purchasing capital goods, new technologies, and other items. The foreign exchange gained from exports can be used to fund crucial acquisitions.

So, if you want to pursue a career in international marketing, you should enroll in the course right away!

Local SEO is a powerful form of increasing local online marketing by providing results based on the searcher’s current location.

For instance, if you initiate a search query ‘Brisbane SEO Agencies’ on the search engine, some businesses on top that are providing SEO services in Brisbane will show up. But the question is, ‘if you are running an SEO agency in Brisbane, does the search engine show your business in its results?’

That is where the local SEO comes into the picture. Using local SEO will help you optimize your business website to show up on SERPs for local queries.

The rise of smartphone usage has given local SEO unprecedented popularity. So to help you buckle up their pace, we have come up with specific points to help you dominate the local SEO game. Keep reading to know them.

• Exercising the Option of Google My Business

Google My Business is a beneficial and easy-to-use tool that helps your business manage its online presence across Google. This is one tool that allows people to locate you on the local maps, which Google shows for most local search queries.

So, make sure you add your necessary information to it, to be able to grasp those local searchers.

• On-Page Optimization is the Key

On-page SEO refers to all sorts of activities that affect your on-site webpage. It accounts for up to 20% of the elements that help your website rank on the SERP in terms of local SEO.

Utilizing this factor can help you enhance your listing. You can optimize your title tags, meta tags, NAP, and images to ensure better SEO work.

• Leads of Mobile Optimization

No matter how much you put your life into the work, your SEO efforts will all go into the vein if your website isn’t fully optimized for mobile devices.

It is essential to have a mobile responsive site as the number of people using smartphones has increased over time. Also, Google’s new algorithm update can affect your business functioning if you don’t optimize your website.

Since optimizing your website for mobile layout is considered crucial, taking the help of experts like Marketing Sweet is advisable.

• Taking Benefits of Local Content

The inclusion of local keywords into your content is an essential part of optimizing a website for local search.

For instance, you can include the name of your local area in the list of important keywords that you want to be ranked for. Yes, local keywords have lower search volume but the traffic generated from them is the most genuine.

You can even create separate local news and blog sections on your site. By doing so, you can build up authority in your niche-related events.

Takeaway

In the modern business world, local SEO matters a lot. It helps you build authority in the local regions of your industry.

So to get your local SEO game strong, hire an expert Brisbane SEO firm today itself.

Rustam Gilfanov is an IT entrepreneur, a co-founder of a large IT company, and a venture partner of the LongeVC Fund.

Family

Rustam Gilfanov was born on January 6, 1983, in the village of Basim, Perm Province. The future businessman’s mother worked as a teacher, and his father was military. As a child, Gilfanov was interested in mathematics and science fiction.

Education

After graduating from high school, Rustam Gilfanov enrolled at the Udmurt State University. The future IT business star received his Degree in Law in 2005, later post-graduating in Arbitration Management. As a student, Rustam Gilfanov took an active part in various events and conferences.

Career

Gilfanov studied in university at the time the Global Network was developing actively. During his undergraduate studies at the Department of Law, the future investor showed keen interest in information technology, which eventually brought him to the idea of establishing his own IT startup company. But first, Gilfanov had gained a lot of experience in working on several unique international IT projects. Rustam Gilfanov’s thorough knowledge of Law helped him in his self-confidence at that time.

Having enlisted his partners’ support in 2006, Rustam Gilfanov announced a foundation of a small IT company that has by now deserved the reputation of one of the leading software developers in the financial, gambling, and marketing sectors. His company has created over a hundred unique game apps and opened branches in Malta and Cyprus, working productively in Ukraine and Latvia at the same time.

Since the company’s foundation, Rustam Gilfanov saw in his brainchild a new format of modern entrepreneurship. His company has mainly concentrated on providing high-quality support for young talents and creating the most comfortable conditions for personnel development. In five years, the company was employing 1,000 professionals, providing them with maximum opportunities for actualizing their work potential.

Charity

Rustam Gilfanov is a philanthropist and constantly integrates various projects of developing corporate social responsibility in his IT company. The company maintains a particular focus on initiating educational projects for the youth.

One of Rustam Gilfanov’s most famous charity projects is LakiBuks, co-founded by the ‘I Am the Future of Ukraine’ Foundation. The project’s primary goal is to support talented authors and popularise teenage non-fiction in Ukrainian.

They announced LakiBuks at the Book Arsenal Festival in 2017. A year later, the project became a partner in the children’s program of that most notable Ukrainian book festival. LakiBuks has toured numerous cities in Europe as well as in its native land.

LakiBuks has its roots in the cooperation among several children’s libraries located in Eastern Ukraine. To date, it already boasts 200 libraries across the country. One of its particularly notable achievements is the distribution among the libraries of over 5,000 copies of teenage pop-science books in 2018. The South and East Ukraine libraries were the first to receive the copies since Ukrainian non-fiction literature is in a particular undersupply in those regions. Rustam Gilfanov calls LakiBuks one of his most personally valuable projects.

Another significant enterprise actively supported by Rustam Gilfanov was the maximum possible restoration of Kyiv Children’s Library to transform it into an innovative library hub, the idea implemented in collaboration with the Maybutnyy Library Project. The renovated library has a computer lab and holds open lectures read by the company’s top employees. Initially conceived as a one-off project, it has now spread over the entire country.

Rustam Gilfanov has long been actively cooperating with the famous ‘I Am the Future of Ukraine’ Foundation, sponsoring its numerous social enterprises. Apart from that, the businessman provides financial support for single mothers and families in crisis.

Private Equity Financing

Rustam Gilfanov has recently announced quitting his executive activity to concentrate on financing the most attractive, for him personally, IT projects in the live-streaming, financial technologies, and the recently-activated gaming industries. Currently, Rustam Gilfanov is a venture partner of the LongeVC Fund.

Facebook is now no more a simple social interacting platform, where you can converse and get connected to long-lost people. It’s a whole new marketplace, ready to take your businesses or agencies like staffing agency to the next level. Due to immense competition, Facebook marketing is not a mere platform to launch campaigns and promote the business.

It’s also a word-of-mouth platform, spreading information about your business. It’s where the sensational Facebook keyword search feature comes in handy. This Facebook attribute expands the platform searching capabilities, letting the users search more, using filters and specific phrases to reach the position you desire. Let’s scrutinize how the Facebook keyword search makes it easier to find your business in such a saturated place.

Quick Glance over Facebook Keyword Search Efficiency

We have already understood that now the Facebook keyword search feature is beyond searching names and profiles. You can look for images, content, posts, and videos related to your business.

• The Facebook keyword search tool is specifically designed to filter out content that is not significant to the user.
• It separates posts, videos, images, and links that are not relevant to the user’s search intention.
• The keyword search tool is a powerful way for those interested to market their business creatively and distinctively on Facebook.
• For your Facebook business page, you can optimize the keyword searches just like other SEO projects.
• Research for high traffic generating keywords and incorporate them in your Facebook posts, videos, and content naturally.

Understanding the Algorithm of Facebook Keyword Search

The algorithm of Facebook keyword search is different and unique. Therefore, let’s understand it and its importance for your business efficiency.

#1. Semantic Search vs. Keyword Search

Facebook keyword search is a high-level mechanism. The advanced search tool functions more like Google, ensuring appropriate results in less time. The feature aims to make the search journey easier and much faster in finding relevant content in the nick of time. With the Facebook keyword search feature, you can search any type of content. Either it is photos, videos, articles, news, or status updates.

Before recent advancements on Facebook, the algorithm worked on semantic search. This meant your search has to be specific and precise. The algorithm required a specific business page name, location, exact person name, and precise phrase to extract content. It was a complex model and unfruitful for business search.

For instance, when searching for a friend in a certain city, you needed to be highly specific. Like, “my friend who works in ABC Company, New York”. Things were even more complex when looking for friends of friends. It was like, “my friends of friends who like XYZ Restaurant”. Keyword search changed the face of the Facebook searching algorithm, making it simpler and easier to navigate. With a simple keyword of “ABC Company” or “XYZ Restaurant” all related content will come to you. This makes it way easier to find a friend or mutual friend.

#2. Search Using Filters

Before the latest development in the algorithm, the Facebook keyword search was used to deliver results based on the privacy settings. For example, when looking for “ballet dancing classes”, the results coming up would be those that your friends have allowed being shared with you. It was applicable to posts, content, videos, and everything.

However, with the new changes, now “ballet dancing classes” will show results of public posts, public groups, and pages, as well as your friends’ content. The new search filter feature allows businesses to better monitor the keywords being looked for on the search bar. This makes it easier to drive user engagement and attentive content creation.

The advance filter option also allows the users to control the type of content they desire to find. It narrows down the photos, images, and content instantly. For example, when searching for “sauna bath” you can filter out pages that have inappropriate content and images.

What Does Facebook Keyword Search Means to the Business Owners?

Undoubtedly, the latest Facebook keyword search has impressive potential for business owners. The core advantage is finding potential customers and targeting appropriate customers only. The users on Facebook love sharing about the businesses they love, the restaurants that serve better, and the companies that treat them nicely. Anyone who is interested in the type of your business can now easily trace you. If you deal in imported men’s garments then a simple search of “men shirts” will bring your business content right away.

Another amazing thing is that Facebook keyword search is mobile-friendly as well. Now, users can search about any business by taping a few times on their Facebook application. But remember, it is crucial to optimize your business page as much as you can. For better Facebook keyword search benefits, your social media content must be optimized just like your website. Use hashtags and relevant keywords in your content to boost its search.

Conclusion

The latest Facebook algorithm for keyword search can change the fate of every business. You just need to utilize the tool smartly and intellectually to reach out to more potential buyers and customers.

Traders have been looking forward to the coming week’s Federal Reserve Policy meeting. The Dollar has been lagging compared to the other peer currencies of different economies. The Kiwi surged by 0.23% by briefly reaching 0.47%. The New Zealand Dollar was able to jump because the economy grew faster than expected by the economists. 

The dollar index measures it up against six rival currencies. It was 92.483, with only a little improvement since yesterday. At the beginning of the week, the dollar index reached a two-week high of 92.887, but soon it dropped to 92.321. On September 3, 2021, it hit the lowest for the month at 91.941. This low point came when payrolls data was disappointing. 

One of the senior strategists at Barclays in Tokyo recently commented that the Federal Open Market Committee (FOMC) would be a key focus next week. The Dollar is expected to remain sluggish, not going far in any direction. The Federal Open Market Committee (FOMC) is in the news for its two-day policy meeting that will end on September 22, 2021. It has been estimated that Fed is close to implementing a tighter monetary policy. 

Due to the implementation of a tighter monetary policy, the Central Bank might reduce buying debt assets, reducing the circulation of Dollars in the economy, and improving the currency’s value. 

The Euro has been fluctuating between $1.1909 and $1.17705, currently at $1.1816. The Yen has also been performing strongly recently. One of the major reasons for this improvement is a huge amount of foreign inflow in Japanese shares for Nikkei. Norway’s crown rose with a slight improvement to 8.5710 per Dollar. The Australian Dollar was at $0.7335, without changing much. 

One of the brokers and head of research at Pepperstone stated that EURNOK had been considered preferred exposures and that a bearish trend can be expected.

Data migration is the process of transferring the existing historical data to a new storage system or file format. Data migration is a complicated process and it involves a lot of preparation. Companies need to plan, create backups for data, test the data and validate the results. Data migration ends only when the old database system is taken out of service. There are many business benefits of big data and sometimes companies need to undertake the tedious task of big data migration. This is the reason why many businesses are interested in the subject. In this article, we will have a look at data migration and its benefits and also see the best practices of data migration.

Data migration Vs Data integration Vs Data replication: What’s the Difference?

Many times, there is confusion between data migration, data integration, and data replication. Let’s understand the differences between these terms.

Data migration vs. data integration

Data migration deals with the company’s internal information. Data integration, on the other hand, deals with data from multiple sources which might be outside the company as well. Data integration is an essential part of the data management strategy, and it is concerned with connectivity between systems and provides access to content across a wide range of subjects. While data migration is a journey that ends once all the data is transported to a target system, data integration can be a continuous process.

Data migration vs. data replication

In data migration, once the data is completely transferred to a new system, the old system is abandoned. In data replication, the engineers transfer data in a periodic manner without discarding the old system. Hence, we can say that data replication does not have any defined completion point.

Top Benefits of data migration

Scalability

Scaling up the physical infrastructure is very difficult as it requires acquiring servers and arranging for space to keep them. Cloud servers provide companies with the flexibility to upscale their data requirements as and when they require. Businesses are better able to plan for future resource allocation with the help of cloud infrastructure.

Also, businesses can concentrate on their main business requirements and need not worry about scaling up or down their storage needs. There are a wide variety of cloud-based tools available that help in cloud migration. The scalability feature of cloud infrastructure is especially useful for e-commerce businesses as they do not know how much rush they will face during the festive season and hence require to scale up rapidly to meet the customer demand. Big data clouds solutions help enhance the e-commerce user experience.

Cost-effective

Cloud migration is a popular strategy among companies because of its cost-effectiveness. Local servers have maintenance costs that are not there with cloud servers. Moreover, with cloud computing, it is possible to perform all the tasks that are performed in on-site data systems. The companies need not pay for the salaries of onsite staff to manage their systems. The companies are also saved from the expensive costs of acquiring new equipment for the purpose of database storage.

Remote collaboration

Organizations can access their data remotely through the cloud environment. This enables the workers to collaborate remotely with each other. There are countless collaboration and communication tools that make remote collaboration possible in the cloud environment.

Disaster recovery

Cloud-based backup and recovery solutions make it very easy to recover data preventing the issues that arise due to sudden data loss. Cloud database storage solutions save both time and investment.

Automation of tasks

While it is difficult to automate tasks in the physical system, it is easy to use automatic API in a cloud environment. This enables the automation of repetitive tasks. Automation not only improves the efficiency of the data center, but it also helps to reduce costs.

Security

Cloud data environments provide better security against hacking, data theft, infusions, and identity theft issues. Some cloud providers offer military-grade security. It is easy to monitor a cloud data center 24×7 using automated systems. The benefit of cloud systems is that any potential threat is spotted and resolved immediately.

Faster setup

It is very easy and fast to set up data and applications in the cloud environment. Engineers can even set up a cloud environment remotely and it is just a matter of a few hours as compared to the time taken in setting up a physical infrastructure.

Less maintenance

The cloud service providers look after the hardware, software and network in a cloud infrastructure. Minimal IT staff is required to deal with a cloud infrastructure. This benefit of cloud infrastructure makes it a maintenance-free affair.

Low risk of failure

All major cloud service providers provide 99% uptime and there is a very low risk of failure. Cloud infrastructure automatically allocates the workload in an efficient manner and ensures smooth and continuous performance. A cloud infrastructure can easily handle large data loads for applications that are customer-facing and require handling multiple users from different parts of the world. Cloud infrastructure gels well with IoT infrastructure and provides a seamless experience.

Competitiveness

As cloud is an enterprise-class technology which is both cost-effective and easily scalable, it makes the businesses that use them globally competitive. Cloud systems boast record uptimes of 99.99%, which means that it is very rare for a cloud-based data center to report downtime which is not the case with a physical data center. The phenomenal uptime of cloud-based systems adds to their competitiveness.

Environment-friendly

Cloud infrastructure has very little impact on the environment as multiple businesses use the services of the same servers. As fewer servers are used, it reduces the cost of manufacturing and maintaining the servers which ultimately reduces the impact on the environment.

What are the different types of data migration?

Before a business chooses to migrate its data, it needs to decide the type of data migration process that it shall require. We have mentioned below the most commonly used types of data migration.

• Storage migration
• Database migration
• Application migration
• Datacenter migration
• Business process migration
• Cloud migration

Let’s understand the types one by one.

Storage migration

Storage migration is a kind of data migration that happens when a company discards outdated equipment in favor of modern technologies. In storage migration, a business transports data from one physical medium to another or from a physical medium to a virtual environment. The following types of data transfer come under storage migration

• When data is transferred from paper to digital documents
• When data is transferred from HDD to SSD
• From physical location to cloud storage

Storage migration is a type of migration which compels a company to shift data due to technology upgrades and not due to lack of storage space.

Database migration

Data is typically controlled and accessed via a database management system. So, most of the time, database migration entails upgrading to the latest version of DBMS, switching to a new DBMS. While the former is easier, the latter case is tougher as sometimes target and source databases support different data structures. The task becomes especially challenging when data is to be moved from legacy databases like IMS, IDMS, and Adabas to modern ones.

Application migration

In this kind of migration, a company changes a software vendor which requires moving data from one computing environment to another. A good example of this kind of data migration would be when an enterprise like a hospital replaces its legacy EHR system with a new one. The engineers needed to address the challenge of integrating old and new data infrastructures which might work with different data formats.

Datacenter migration

Data center migration can mean the physical relocation of existing computers and wires to another premise or moving all the digital assets including to new servers and storage.

Business process migration

Under the business process migration, the company is transferring business applications and databases to a new environment. Normally business process migration occurs when there is a merger of the company with another one. When one company acquires another company. When there is a need to reorganize or optimize the data.

Cloud migration

Cloud migration typically involves moving data from a physical system to a cloud server which is normally at a distant location. When migrating data between different cloud environments, then also it is classified as cloud migration. Experts expect that due to its cost-effectiveness and ease of use, in the future cloud service would become the norm. Let us discuss some benefits of migrating data to the cloud.

Data migration – Best practices

While conducting the exercise of data shift, the business leaders should take the following steps to increase their chances of success.

Define your goals

The first step should be to define the goals of database migration. To identify the goals, the business owner should review the business requirements after consulting with various stakeholders. Once there is a clear understanding of the business requirements, then the company can start evaluating the available options. KPIs should be defined to measure success. The following are the questions that one should ask before defining the goals

• What are the metrics to measure success in data migration?
• What is the percentage of data that should be migrated successfully?
• Can the business support any downtime during migration?

Get details about the data

Before a company begins with the data migration process, it is absolutely vital to understand the current state of the data. The engineers should be clear regarding the following points

• The kind of data that is being migrated
• The current format of data
• Where does the data reside?
• What should be the format of the data post-migration

Profiling data helps the engineers identify the potential risks. This allows the engineers to plan beforehand and prevent any issues that could arise during the data migration process.

Define the scope

Once the engineers have a clear understanding of the data that is being moved, they can then define the scope of the project. Defining the scope of the project allows the migration team to learn for any future race and identify the resources that they will hear during the migration. The scope of the project also lets the business owners know about the exact costs that will be involved in the data migration process.

The engineers then analyze the source and target systems and prepare an estimated timeline for completing the data migration process. Before going ahead, the engineers should check whether the scope of the project includes the requirements of all the stakeholders. The data migration team should conduct a technical assessment of the data migration

• Methodology
• Data security plan
• Type and volume of data

Clear the data

The quality of data affects the quality of the decisions that are made using the inferences derived from that data. Data clearing is a very important part of any data migration plan and that’s why data clearing should happen after the initial data assessment is done.

Today, using modern data clearing tools it is possible to automate the process of data clearing to some extent.

Data security

Inadequate data security cannot be left to chance as inadequate data security can expose the sensitive data of an organization to hackers. All sensitive data should be fully compliant with local data security regulations. Before starting big data migration, the data migration team should assess what security measures are in place both at the source and destination and who has access to data and at what level. While preparing the data security plan, the team must ensure that the cost of data security does not outweigh the actual value of data.

Migrate to accelerate

Data migration can help a business to manage data better and accelerate the progress of the business. In order to successfully finish the process of data migration, the data migration team should ensure proper communication with all the stakeholders. The owners of the organization should ensure that data migration is aligned with business priorities. The business owners should have a clear idea about the downtime during data migration and should keep all the stakeholders informed about the progress of the data migration process.

Without proper planning and processes, it is very hard to achieve successful data migration. Years of data can be lost deemed unusable during the process due to small mistakes. One should consider hiring the services of big data experts for their big data management and migration needs. The experts will ensure that the process of data migration is completed smoothly.

You started your business and want to expand it to foreign markets. You are creating marketing campaigns so that you can target foreign markets. Developing a marketing campaign that resonates with a global market is not an easy task. You have to invest several resources to connect with the market that you want to target. There are different options available to translate marketing content like marketing translation, adaption, and transcreation services. The transcreation approach is used to take your marketing content to a global level.

Transcreation

It is a word that is used mostly by advertisers and marketers. Transcreation is a method of adapting the marketing message from its original language into the language of the target market where you want your product and brand to be sold. Transcreation doesn’t change the context, style, tone, and intended message of marketing and advertising. However, it maintains it.

The transcreation is successful if it brings the same meaning in the target language and provokes the same emotion as it brings out through an original language. In this era of globalization, many companies are going for marketing and advertising campaigns. Therefore, they have to follow transcreation so that their message resonates with cultural and linguistic nuances.

Alike localization, transcreation also takes into consideration the graphics and images so that their marketing material is according to the local target market. The main purpose of transcreation is to make the intended message altered according to a target language or specific dialect. The transcreation process is not related to language translation but includes creativity.

Apart from language translation services, many translation companies are providing transcreation services too.  A transcreation professional takes into consideration the cultural and regional differences of each target market and ensures that your marketing and advertising message conveys your brand voice and touches the heart of the people.

Process of Transcreation Success

For a successful transcreation, you have to follow these steps.

Share your Goals for Guidance

You have to be involved in the transcreation process from the start. Therefore, you have to provide information regarding the intended message and marketing goals to the respective translation company. Translators don’t use the source content as a guide. Thus, if you provide necessary information to a transcreation professional then they will be in a better position to communicate your message according to the target market. Moreover, you also need to provide all this information to all stakeholders to make sure that they are on the same page and have the same expectation. This action will streamline the transcreation process and mitigate all communication-related issues.

Know the Marketing Timeline, Budget, and Branding

To make your transcreation process smooth, you should know how the transcreation process works. Therefore, you should be aware of the marketing timeline, budget, and branding. Usually, marketing translations and transcreation require more expense and time than a normal translation. The challenge comes when you are under budget. One important thing you need to keep in mind is that if you are unaware of linguistic intricacies then it will increase your cost and time. Moreover, you have to rework which will result in more effort and loss of money.  

Why Marketers need Transcreation

When you aim to target the foreign markets then there are three options for you. You can run an international campaign in English, run a marketing campaign locally or translate an existing campaign. If you want to avail translation option then, you have to include transcreation in the process. No doubt that transcreation is more difficult and requires more time than standard translation but the result you will get is worth the effort and extra time.

When the marketing team and ad agency don’t hire a professional translator then they will not be able to target the foreign markets and all their effort, money and time will go in vain. Moreover, their entire marketing campaign will fail.

Wrapping Up

Do you want to market your content on a global level? If yes then transcreation is the best tool for you. For this, you have to understand the transcreation process and how to use it efficiently to avoid loss of money, time, and effort on a message that you want to communicate to the target market.  

Equal is a premium Place where you’ll find all the Aluminium Ladders, Digital Weighing machines, Material Handling Platform Trolley, Recliners Folding Chair and many more products that will satisfy your daily hectic work life at home or offices.

History

EQUAL is a Home & Industry Improvement solution was founded by Ashok Sharma under Unique Power Technology which is discovered in 2001, and having 16 + years of happy run in Home & Industrial Products. They are offering well-designed products and solutions like ladders, Material Handing, Testing and Measuring instruments, beds and chairs for your home. And equal’s value and optimism are sharing with our co-workers and customers across the globe.

At Equal where they focus on delivering on the premium quality of products, in the market their number of other businesses also there and delivering the products. But they are lacking in the customer satisfaction and quality of products.

Business Model

Equal has its online and offline business model of distribution products for home improvement. The company doing offline business for over 16 years and now it’s time for an upgrade to online marketing. The brand also puts its products on Amazon. Equal started with the Weighing scale and by delivering to every home and the business, now they have a number of products in their lists like ladders, Measurement instruments, beds and chairs etc. They continually creating and launching new collections for every customer need.

The Equal Network

Apart from the home décor collection, equal fosters and works with highly work enthusiasts and build a community on one platform. Equal also invite them to connect with them and work in the professional environment.

Products

Equal has a wide range of home décor products starting from the ladders to beds and chairs, and they are selling these brands offline and online in India and outside India.

1.      Ladders

2.      Material handling

3.      Testing and measuring instrument

4.      Beds and chair

Ladders

 Household ladders:

Equal household ladders offer safety and functionality at the highest level. They conform to exacting requirements, not just in the materials and workmanship. With unique as well as intelligent and practical details they make work easier

Industry ladders:

Our range of products includes industrial ladders such as tower ladders, step ladders. Aluminium extension ladders, self-supporting ladders and many more items at the equal’s online store.

Multipurpose ladders

‘Equal’ presents Foldable Multipurpose Super Ladder which converts/transforms into 6 different positions based on Requirements. It can be used as a wall supported straight ladder or can be an A-shape Ladder to work in the centre without any Support. It can also be converted into a Work Bench table. It is the only Ladder-type that can be used even on Staircases.

Scaffolding Ladder

Owing to our vast industry experience, we are offering a wide range of Scaffold ladders to our respected clients. All these products are made from quality proven components under the assistance of well-qualified professionals at the ultra-modern production unit. Furthermore, we are offering these products in customized options too at industry leading rates. These products are highly demanded among the clients for their optimum performance and premium quality.

Telescopic Ladders

Equal’s range of telescopic ladders is the perfect solution for situations where the ladder has to be regularly moved or stored. Collapsing down into a compact package, they can be carried in car boots yet extend, making them perfect for engineers or other mobile professionals.

Material handling

Platform trolley

Platform trolleys are super tough, heavy-duty trolleys that are equipped with a single push handle, this is an ideal platform trolley.  The EQUAL Foldable Platform Trolley comes with the perfect four-wheel structure to move heavy or bulky items easily around the basement, garage, warehouse, shop, office or home.

Casters and Wheels

When mounted on the underside of am equipment, caster & wheels make it easier for personnel or machines to transport the load or another group of items from one place to another place. Typical industrial applications include platform trucks, crafts, hand trucks, assemblies and tow line conveyors.

Hand truck

Equal’s hand truck can help you to move just about anything, help to lift and move stacks of heavy ceramic tile, cement blocks, boxes packed with books or print materials and much more. Find hand truck parts and accessories to handle hand truck a wide range of heavy lifting and transporting jobs at EQUAL.

Material handling accessories

Equal’s Material handling accessories encompasses a diverse range of tools, vehicles, storage units, appliances and accessories involved in transporting, storing, controlling, enumerating and protecting products at any stage of manufacturing, distribution consumption or disposal.

Testing & Measurement Instrument 

Retail Weighing Scales

The weighing scale has now become an integral part of every household as every family has some basic weighing requirements in its day to day routine life like weighing LPG Cylinders, selling old scraps like newspapers etc. The product is approved by the Dept. of Legal Metrology, Govt. of India and comes with a Stamping & Verification Certificate.

Bench and Platform Scale

EQUAL durable bench and floor scales provide dependable weighing solutions for a wide variety of industries. Simple to operate, these industrial scales offer the functions and features needed to improve efficiency and increase productivity in factories and warehouses, on assembly lines or loading docks, during shipping and receiving activities, and at small retailer shops.

Industrial and Heavy-Duty Scales

EQUAL durable bench and floor scales provide dependable weighing solutions for a wide variety of industries. Simple to operate, these industrial scales offer the functions and features needed to improve efficiency and increase productivity in factories and warehouses, on assembly lines or loading docks, during shipping and receiving activities, and at small retailer shops.

Load Cell Systems

Equal’s economical load cell system is innovative, our highly trained and experienced engineers are outing their efforts in the process of selecting the appropriate load cell of your application. Out products line can be customized or a custom load cell can be manufactured if your application should require it

Precision Balances

Equal’s precision balance has already delivered its services in various industries. Precision balances can be transported to the field or used in various settings instead of lab workstations alone. They are used in various laboratories and chemistry applications, and common sight labs and many other places.

Home and kitchen

The weighing scale has now become an integral part of every household as every family has some basic weighing requirements in its day to day routine life like weighing LPG Cylinders, selling old scraps like newspapers etc. The product is approved by the Dept. of Legal Metrology, Govt. of India and comes with a Stamping & Verification Certificate.

Beds & Chair

Recliners

Steel Recliner Chair/Bed is considered to be an ideal product to carry with you during any Outdoor Leisure activity like Picnic, Camping & Barbecue, Beachside / Poolside where you can relax & relieve your Tiredness and regain the lost energy.  

Conclusion

At Equal, we have always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience. We take a holistic approach to ethically sourcing high-quality products. This includes responsible practices, supporting employees and other programs also. When you buy this way, it helps foster a better future for workers and a more stable future for them. We believe in the importance of caring for our planet and encouraging others to do the same. We are working to reduce our environmental footprint, Equal’s every product is familiar with the environment at very best.

Article Source: EQUAL

Looking forward to an advanced direct-view display solution? If yes, the following post can help you to understand the difference between LCD/LED and projection cubes display. Prysm systems have a reputation of offering the best display solutions, to help customers obtain a seamless experience without putting much burden on the pocket. Feel free to read the post to learn more!

LED and LCD displays have gained quite a popularity among the businesses who were constantly on the hunt for advanced direct-view display solutions. As the technology changed- LED-based projection cubes caught up with the active LED and now competing side-by-side to catch more eyes in the market. On the top, both of these technologies are reliable and have several common strengths and drawbacks that make it difficult to choose between them. Both of them are scalable and can be added to existing arrays of the display, increasing the overall resolutions. However, when getting into detail-LCD direct-view display and projection cubes do have some differences that, if evaluated, can help customers to draw a line between them.

In the following post, we will set out key features that differentiate active LED displays from projection cubes and what they mean for your business. Moreover, you can also visit Prysm Systems to skip the hassle to acquire the best direct-view display solution.

Direct View LED vs. Projection cubes: Drawing the line between display technology

Resolution

When it comes to displaying solutions, the resolution makes all the difference! Let’s say how resolution differentiates direct-view LED from projection cubes.

LCD/LED display

LEDs are known for their high pixel density that plays a vital role in producing high-quality resolutions. Most of the LED displays come between 47 to 55 inches to offer resolutions from 1920×1080 (full HD) to 3840×2160 (4K). When necessary, you also expand the resolution to 7680×4320 (8K). This ability to reach the resolution of 4k and 8k makes led video walls display ideal and future-proof solutions for many businesses.

Projection cubes

On the other hand, projection cubes can also offer high resolution but compared to LCD or LED, they have lower pixel density and hence; fails to achieve the same level of resolution. For instance; to achieve the resolution of 1920×1080, a cube of 60”-80” is required to put together. Nevertheless, they are ideal for close-range presentation.

Seamless

The seamless experience can make all the difference between a memorable and easy to forget presentation.

Major Drawback of LCD and LED display

One of the major drawbacks of LCD walls is that they have bezel width. Although with each generation these bezels are getting thinner and thinner and currently some led video walls have bezels of 3.5 widths, they are still in a way to deliver the seamless presentation.

Projection cubes

Similar to LCD screens, projection cubes also have seams or mullions as thin as 0.2 mm, they are able to deliver a seamless experience. This feature makes projection cubes an ideal solution for projects that require less scattered content to gain the attention of viewers.

Viewing angle

The viewing angle with the installation area is two major factors that play a significant role in the selection of display technology.

Features Of LCD and LED display

LCD and LED panels using the advanced IPS technology can provide a very wide viewing angle within the minimum drop-off, making the image clear and easy to see even from a far distance. The quality they offer makes them an excellent choice for the wide control rooms in the office set-ups as operators in such spaces are located at a distance from the video wall display.

Projection cubes

When it comes to projection cubes, the viewing angle has limitations compared to the LCD and LED screens. This is because in order to achieve a certain level of brightness the projection cubes focus the projection on certain axis viewers, causing light failing issues for viewers who are watching from a distance.

Cost

There was a time when technologies were only reserved for big brands but with time technologies started to become more and more affordable and reachable for small businesses.

Comparison Based On Cost of LCD and LED display

Considering other presentation technologies, the initial cost of LCD/LED displays is far less than projection cubes. LCD/LED direct-view displays also don’t have any consumable parts or do not require any downtime before it is ready to use again. On the top, the minimal maintenance cost, the life span of 6 years to brightness, LCD/LED has a low cost of ownership and are considered as one of the most affordable display technologies in the market.

Projection cubes

The initial cost of projection cubes is quite higher than LCD/LED video wall that offers the same dimension coverage. However, if you use the large size cubes, then they can be a less expensive option. The power consumption of projection cubes is the same as LCD/LED walls along with minimal maintenance cost but the screen may occasionally need to be replaced due to the peeling. While maintenance cost is less the overall cost of ownership for projection cubes

The above points may have helped you to understand a few points but in the end, the decision to acquire a direct view display solution is in your hand. However, there is much more to comprehend about LCD/LED walls and projection cubes. Fortunately, you can visit Prysm Systems- one of the leading names in the advanced free video conference display market. Known for quality within the budget, Prysm can help you to comprehend the detailed explanation of leading video wall display technologies. Check the website today to learn more