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Why Do eCommerce SEO Experts Use Image Alt Tags?

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image alt tags

 What is the image alt tag?

An alt attribute is used in HTML and XHTML documents, which is text rendered to an image when an image is unable to load on the website. It is used to enhance the user’s experience.

How to use an alt tag?

Alt tags are added to images in the HTML code. Just insert the image on the page and then add the alt tag to it. A unique alt tag is given to all images present on the website. The text describes what you will see in the image correctly. If there are multiple images present on the site, then each should have a unique image alt tag.

Why do we need an alt image tag?

Yes, the graphic image will load correctly even when there is no image alt tag is attached to it. But what if it does not load on the website, then what is the alternative to it? Spend some time in creating an alternative description for the image so that nothing can ruin the user’s experience.

How do eCommerce SEO experts use image alt tags?

In order to generate higher leads, it is essential to provide the best user experience to all your users. For alt and title, descriptions need to be prepared using key phrases that include keywords as well. Ecommerce SEO experts need to add the text in the Adjective plus key phrase form. It will enhance the user’s experience towards your website.

Best practices by Alt tag

  • Be specific while describing the image

Make sure you specify the image point to point. Depict the image and be explicit to it. It would be best if you also used the subject of the picture. The text you are going to write should be less than 125 characters, so make sure you are explicit enough in a limited number of words.

  • Don’t use additional words like “image of..”, “picture of…”, with text

Jump directly on the description rather than writing words such as an image or picture. Because the screen reading tool does not consider it as text even if it is considered as an image. It is recommended that you use natural language to describe an image.

  • Refrain from keyword stuffing

Refrain the text from keyword stuffing because of most of the reputed search engines, including Google disfavor such strategies. Make sure you use keywords effectively and efficiently. Besides, you should think about semantic keywords with other main keywords.

  • Don’t just use a single keyword in all the images present on a webpage

If a web page contains multiple images, make sure you are using different keywords on it. The image and its description of both should be relevant to the article written on the web page.

  • Translated alt text

In case if the website is running in multiple languages, then it is an excellent option to add translated alt text. So, a user can get the content in his/her preferred language.

The title tag should not be the same as that of the alt text of the image. These should be different with the different keywords according to the content or article present on the website.

  • The importance of image alt tag!!!

Google search engine is quite good at determining the value and relevance of the content. But here, it should be considered that Google is just a search engine or a machine; it needs humans to run so humans can control it. Right? In the same way, Google is using the alt tag text that is used to understand the content if an image does not load on the webpage of the user to enhance their web surfing experience.

The images with the optimized alt text are more likely to populate in the image searches of an object. It also provides contextual relevance about the page. The image alt tag is widely used by all the eCommerce SEO experts to improve user experience and accessibility. Optimizing all the images present on the web page provides greater relevance to a search engine, which helps increase the ranking of a website.

So, make sure you add the image alt text to all the images while uploading these to your website. This text helps visually impaired individuals to get engaged in your website. And it will bring good traffic to your site.

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