Your next big corporate event will look incomplete with only streamers and standees. How about you turn the walls into a live canvas?
Thanks to technology, this is very much possible. Projection mapping is the up and coming wave that is revolutionizing the way people arrange events. The technology uses projected images and videos to turn any surface into dynamic art.
Projection mapping is set to change the nature of corporate events. Seventy-four percent of Americans prefer to pay for experiences over products. These projections immerse the audience and grasp their attention. Dallas-Fort Worth and its vicinity are some of the most happening places in the United States. If your business is situated in this region, you have so many tricks up your sleeves for your next event.
Projection mapping vs. regular projectors
We have seen projectors in offices and cinemas. They shoot a beam of light to a surface and magnify media. These projections are defined by size and area on which the light falls. In our brain, there is a set area dedicated to these projections. Otherwise, the setup will not work.
Projection mapping takes this to the next step. By using more than one projector, the surface area of display becomes limitless. So, if the photo of the forest looks cut-out on a projector, projection mapping can create a panoramic view of the woods in the entire room. It is gorgeous and remarkable.
Works on any surface
The beautiful thing about projection mapping is that it does not require a flat surface. Unlike a projector that needs a flat wall or ceiling, projected images and videos glide smoothly over any surface.
How is Projection Mapping important for Corporate Events in Dallas? Photo: source
You can focus on the content for projection, rather than cutting out specific spaces. It can turn your venue into a live arena. Be it the Statue of Liberty or the tower of Pisa; projection mapping can cover anything.
Looks impressive without 3D glasses
Projection mapping is more than a mere display of media on a surface. You can project 3D videos and images with this technology, and the audience does not need to wear 3D glasses! Think beyond PowerPoint decks; you can animate your branding and make it look 3D.
You can set a precedent of Projection mapping in Dallas events before anyone else uses the idea. For inspiration, you can see how NBA utilized projection mapping to make the court ‘collapse’. It is as close to reality as it can be, without wearing 3D aid.
Easy in logistics
LED panels to look nice, but they are huge and hard to transport. Event organizers know how tough it is to bear responsibility for these bad boys. If you have to put up an event in a short time, the job only gets harder.
Then there are plug and play issues. If the setup is not sitting well at one location, it has to be moved to another location until the installation makes sense. Sometimes this leads to an additional cost.
With projection mapping, you have to map out the entire space and decide what plays where. If you have to change the display, change the direction of your projector, and the job is done.
Highlights your content
Your corporate event will shine brighter if your content is top-notch. Consider the size and quality of images you want to project when mapping. A professional can guide you better because you need some practical experience before pulling off this technology at an event.
The look, feel, and tone of your event will guide the projection mapping strategy. A professional will advise you whether you need video mapping or pixel mapping. It is better to gain experience under these pros about cost estimates, area planning, and stage requirements.
Makes a great first impression
‘A thing of beauty is a joy forever.’ There is a part of us humans that get ensnared by beauty. You have the best chance to mesmerize your attendees by creating a live art display.
Industry tycoons have seen it all when it comes to LED and other displays. Projection mapping is a new entrant in this field, and you have the chance to introduce that WOW factor to them.
Just like a great party host gets a flurry of compliments, your business will receive praise and some new leads as well. The more creative you go with your projections, the better it will look in a space.
There is inspiration available on YouTube and elsewhere on the internet to map your next event. Think of engaging items like puzzles or logo animations that attract attention. Pretty much anything can be projected, so it is your call to make it look pleasing to the eye.
You will see amazing results if you work closely with professionals and technicians on a great brief. Talk to the organizer about your exact requirements and discuss everything in detail. Some people also perform a few rehearsals to make sure everything works at the right time. Keep experimenting and learning!