Ladies fashion is big business. There are various players in the market and making yours stand out requires being creative. The presentation and display of items in your store has a significant impact on customer perception. Your store needs quality product displays, appropriate lighting, and signage. Creativeness is key to reaching the ultimate goal of growing sales. Don’t get scared. Here are tips you can use.
Appeal to all senses
Don’t focus on appealing to sight when designing your store. Growing sales requires more than visual displays. Add some in-store music to appeal to the sense of hearing. However, appealing to the 5 senses creates an unforgettable experience compared to leveraging sight and sound alone. Use beautiful scents in your store and on the clothing.
Ensure to have a matching scent for apparel to appeal to shoppers’ sense of smell. This significantly draws them into the experience. The sense of smell has strong links to emotion and memories. It is no wonder that 75 percent of emotions result from the smell. Apart from emotion, smell determines pleasure, memory, and overall wellbeing. Applying this in your store enhances customer experience to grow sales.
Focus on high-value clothing
When looking for bulk wholesale clothing suppliers focus on those with high-value clothing. Fashionistas always want to stand out from the crowd with their attires. So, these are willing to invest in high-value clothing. Therefore, after working on visual appeal, stock quality clothing from top designers.
Have different setups for clothing according to price for the various categories of customers to make their choice. This makes it easy for customers to know where to check when selecting clothing in your store. Tapping into the buying potential of all customers regardless of financial worth increases the chances of growing your sales.
Mind product placement
Placing clothing in your store matters significantly. You wouldn’t like shoppers’ level of interest and energy to fade after moving through your store for some time. Ensure to make everything easily accessible. You can ensure this by placing newer, trending, and bestselling items near the reception area. This allows shoppers to notice them easily without having to move throughout the whole store.
Additionally, placing top new items near the reception allows for noticing clothing that attracts more shoppers. This allows making stock purchase decisions when visiting the wholesale suppliers next time. Place clothing on sale or low priced at the back. This increases the chances of bargain hunters picking up more expensive items along the way. Additionally, there is a chance of attracting impulse buys when you place trending clothing near the checkout area.
Leaving an item in the same position is boring. There is a chance of customers realizing a product when you move it to another display position. So, rotating your displays after a particular period is very important. This works great for seasonal products. With the end of the Christmas season, party dresses need placing at the back in favor of work attires.
Rotating your product displays allows experimenting. Moving the displays at particular moments allows testing driving. This allows finding an ideal place where the item attracts more attention from shoppers. You are likely to attract such a product to customers who have never noticed it in your store.
Use appropriate displays
Presentation of items in your clothing boutique matters. Therefore, have a budget for mannequins to showcase your apparel. These allow shoppers to imagine how the attire would look on them. This is necessary from shoppers on the go who don’t have time to try on then attire on the fitting room. Mannequins allow the shopper to check out all aspects of the attire including mixing and matching before selecting what to purchase.
Ensure to invest in different mannequins with varying skin tones and sizes. Mannequins display various products and a customer can purchase all. Shoppers can match accessories like jewelry with the attires on the mannequin to see what matches better. Afterward, the customer might purchase the attire with matching accessories. So, the mannequins entice customers to purchase more items in your store to grow sales.
Understand the target market
Smart boutique owners keep their ideal customers in mind. This is very important to ensure that you purchase clothing they will like. The rule of thumb is to have a range of options to appeal to a wider market. Afterward, enhance the customers’ experience by installing visual elements that make your merchandise visible. Having clothing that caters to customers’ values and unique personalities encourages more sales.
In a nutshell
Now is the right moment to come up with strategies to improve on your bottom line this year. Having a reliable supplier of wholesale clothing is very important. You need a source of quality clothing from top designers for attires you will upsell. Equally important is having clothing that matches everyone’s budget. This allows tapping into a wider market for more sales.