How to Use PPC Advertising to Diversify your Traffic?

PPC or Pay-per-Click advertising is an excellent tool that provides you with the opportunity to target the audience in an effective manner. If you merely focus on conventional SEO tactics, you are always going to miss out on a section of searchers, irrespective of how high your rank is. However, PPC services allow you to target your customers from different aspects and generate optimum exposure. In this blog, we are sharing some of the ways you can use PPC service to boost your traffic.

1. Start with Good Content

 There are three main projects in PPC advertising ads, ad groups, and campaigns. And each of these projects needs quality ad copies to generate positive click through rates. When it comes to building ad copies you have to focus on the headline, description, URL and network-specific elements. The content you create will depend on the network. For instance, if your network is a search engine, you should focus on text-based ads whereas for social media networks image-based ad copies are more relevant. Make sure your headline is creative as it is the first thing that viewers will come across. When it comes to writing a headline stay relevant and generate curiosity, this is where the expertise of PPC services in India proves to be beneficial. 

2. Creating Ad Groups

When you set up ad groups focus on two aspects giving relevant names and selecting the right targets for the ads. While selecting the ad group name is quite easy, targeting the campaign requires you to be more careful. If you end up targeting the group, you will not see any results, irrespective of how good your ad is. In the case of a search engine, you will have to select keywords for which the ads will be displayed. And for social media networks, you can target an audience based on interests and locations.

3. Being Relevant

Once you have created an excellent ad, you need to focus on providing the customers with a relevant landing page. If your campaign is on the search engine, you have to provide visitors with a relevant landing page. For example, if you have targeted a keyword “buy t-shirt”, the user searching for it, clearly wants to buy a t-shirt. So in this case, the landing pages should be the product page of your website. Considering that you have put a relevant landing page link, you are likely to experience a high conversion rate. 

However, social networks don’t have any direct commercial purpose and placing ads there can seem irrelevant to the users. In this case, you can combine PPC advertising with email marketing. You can provide people with lead content on the landing page in order to acquire their email and further send them valuable information. 

On the whole, if you do not create a profitable ad, you will never see a rise in sales. If you keep on investing money on an ad that has poor ROI, you will quickly lose run out of your marketing budget. So when you are starting out divide your investment in different ad networks, and see what works best for your business. This is the best way to figure out the ROI of a PPC service.