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A FARM SAVED FROM ITS UNFORTUNATE FATE, KERBER’S FARM BECAME A RENOWNED RETAIL STORE AND CAFÉ

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A FARM SAVED FROM ITS UNFORTUNATE FATE, KERBER’S FARM BECAME A RENOWNED RETAIL STORE AND CAFÉ
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Emotional attachment is not just restricted to people, animals, or homes. People get emotionally attached even to places. These are often places that are associated with one’s childhood or trigger feelings that bring back cherished memories of a simpler time. The attachment of a person with a place is a condition known as ‘Place Attachment.’ It is a kind of affection that is highly influenced by an individual’s feelings, emotions, and personal experiences. There is one place in Huntington which the residents of Long Island and various other parts of New York have an emotional connection with, and that is Kerber’s Farm.

A LEGACY FOR THE TOWN OF HUNTINGTON, LONG ISLAND

Peter Kerber and his wife, Evelyn, laid the grounds of Kerber’s Farm, in the heart of the most vibrant urban centers of Long Island, Huntington. Originally a poultry farm, Kerber’s Farm lies at the undeveloped Pulaski Road. In the year 1941, the couple opened a farm stand and pie shop. In just a few years, it became the community’s go-to-spot due to its exceptional quality of baked items and fresh produce, eggs, chicken, and ice cream. Vast potato fields surrounded Kerber’s Farm, and people began to get emotionally attached to the roadside farmstand.

The quality of products and the hospitality of the couple turned the farm into a legacy for the town. However, things did not stay the same for the farm, and in 2013, it was at that time it faced its unfortunate fate, similar to all other farms in its proximity. In the year 2013, the farm fell into a state of disrepair. Due to its deteriorating condition, Kerber’s Farm was slated for development.

STIRRING LIFE INTO THE LIFELESS STRUCTURE

Even though the farm had lost its glow, it was not the end of it. It was part of the town’s legacy, and it was about to be turned into a commercial project. Developers decided to build houses on this property. Kerber’s Farm was a significant part of not only of every Huntington resident’s life but also for people who are living in other parts of Long Island. Nick Voulgaris was one of those people who had a strong connection to the property and used to visit it frequently with his family as a child. Upon receiving his driver’s license, this was the only place his parents allowed him to drive to as a teen.

The farm laid fallow for a few years and was put up for sale. Nick Voulgaris used to call the number mentioned on the ‘for sale’ sign and inquire about it. In April 2013, he was finally able to purchase the farm as he could not bear to see his favorite childhood spot being torn apart. He literally sold his apple stock and used his entire savings to buy the farm to make an apple pie.

He made efforts to retain the farm’s original look, and that is why vintage tile was used while renovating the farm. One-acre of the three-acre land was replanted with tomatoes, string beans, eggplants, and peppers. In August 2013, the farm reopened and attracted people from far and wide to enjoy the restored facility.

People were overwhelmed to see the farm restore its operations. According to Nick, “There are people who come in and tear up because they remembered this place and knew it was going to be bulldozed and [love] the fact that it’s been resurrected.” People send Nick letters telling him how grateful they are for him for restoring the town’s legacy.

Today  Kerber’s Farm grows and sells fresh produce and has launched its product line. Blueberry jams, apple pie kits, fresh herbs, extra virgin oil, and hand-poured candles.  In addition to these products being sold at Kerber’s Farm, its line can be found around the United States in Williams-Sonoma, Neiman Marcus, and all Nordstrom stores.  The farm is not only a spot to get fresh produce and baked products, but it also serves as a café. Visitors can enjoy a variety of different items for breakfast, lunch, and dinner. New England-style classic lobster rolls, pies, cheddar buttermilk biscuits, and coffee are all on the menu.

A FARM TURNED INTO A DESTINATION

Kerber’s Farm is gaining popularity, and people come from all New York to enjoy the freshly baked pie, lobster rolls, and enjoy the farm feels. The farm operates a year-round country market and raises chickens, honey bees, and grows organic vegetables.  The farm also has two vacation homes on the property and an electric car charging station. The future plans for this farm include the opening of a farming education school.

Kerber’s Farm has been featured in several notable platforms. It appeared in the New York Times and four times in the Oprah Magazine. Other platforms that recognized the growing popularity of farms include Food Network, CBS, Victoria, Southern Living, Architectural Digest, Real Simple, Edible, Hamptons, Eater, and The New York Post, CNN, East Hampton Star.

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Mahesh is leading digital marketing initiatives at RecentlyHeard, a NewsFeed platform that covers news from all sectors. He develops, manages, and executes digital strategies to increase online visibility, better reach target audiences, and create engaging experience across channels. With 7+ years of experience, He is skilled in search engine optimization, content marketing, social media marketing, and advertising, and analytics.

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