When working on a tight budget, it’s actually quite hard to get an optimal impact. Why? Well, because you have to prioritize, which means excluding some of the methods that would otherwise be quite effective. Still, here, it’s all about the overall effectiveness and cost-efficiency of your methods, which helps you out immensely. So, how do you make this list of optimal marketing solutions and how do you tell which ones you should exclude. Well, here’s a quick list that you need to start with in order to achieve maximum impact.
Social media marketing
One of the reasons why social media marketing is so effective is due to the fact that it helps you target your audience quite easily. After all, the age of your demographic often determines the platforms they use and influencers that they follow. This alone allows you to single out those who are supposed to be your preferred audience. Also, different demographics have their own patterns of behavior in the digital world. What this means is that you get a chance to post at the optimal time (when you have the biggest chance of achieving maximum reach), as well as use a preferable format.
Email marketing
There are many reasons why email marketing is so effective and impactful. First of all, it has an ROI of 4400 per cent. This means that for every $1 that you invest in digital marketing, you get about $44 return. Other than this, email marketing is one of the primary methods for post-sale follow-up. What this does is allow you to create return customers, which are pivotal to the future of your business. First, it costs you five times less to make a person return than to convert a new customer. Second, about 20 per cent of your return customers make up for about 80 per cent of your entire profit. In other words, any method that increases customer loyalty and retention is definitely worth it.
Printed materials
The next thing you need to take into consideration is the potential impact of the old-school printed materials like promotional merchandise, billboards, signs and banners. The effectiveness of these methods is incredible, seeing as how they boost brand recognition and brand awareness of your business. Other than this, they can also be quite useful for boosting the curb appeal of your business. Experts behind BannaMesh also specialize in materials that you can use on hoardings. These vinyl banners are also made to be durable and resistant to different kinds of weather occurrences. All in all, for those who plan to boost their visibility in the real world, there’s nothing quite like it.
Content marketing
When creating any kind of relationship, you need to be aware of the fact that it needs to be beneficial for both parties. Now, your audience is supposed to engage with your content, share it and, eventually, transition into becoming paying customers. So, how do you provide value to them before they make this leap of fate? The simplest way to do so is through content marketing. What you need to do here is create content that is either entertaining, pragmatic or educational. This way, it has something to offer to your audience and you quickly start forming a system of co-dependency with them. This alone is enough to put your content marketing on this list.
In conclusion
Keep in mind that no matter how effective a marketing method is; it needs A) to be combined with other methods and B) time to give the desired effect. Therefore, the two most important traits that every marketer needs in order to make success are – patience and the aptitude for strategic thinking. Being able to see the bigger picture is what makes one’s campaign into a massive success.
