SEO audits are all about evaluating your current approach to search engine optimization. The goal is to determine how well you’re doing in terms of compliance with today’s best SEO practices. Since you operate a small business and most of your focus is on the operation itself, it pays to arrange for someone like Mike Zhmudikov, SEO strategist at Toronto SEO agency to oversee the audit. Here are some of the key tasks that will occur during the process.
Identify Any Old Strategies That No Longer Serve Your Business Well
SEO is not static; it makes more sense to view it as a work in progress. The evolutionary nature of search engine optimization means that what gained a lot of favor from the major search engines a few years ago could actually be harming your online effort today.
One of the benefits of an audit is that the professional can identify every old strategy that’s no longer working. This helps set the stage for making the changes that ultimately help to increase your page rankings and make it easier for the right consumers to find your website and other points of presence.
Position Your Online Presence to Capitalize on Company Strengths
Having someone outside the company fold evaluate your SEO effort can turn up some interested information. That’s because you and your team are closer to the situation and may overlook some aspects of the effort. Because those aspects are so familiar, they seem to blend into the background for you. The analyst will likely have an entirely different perspective.
The audit could reveal elements of the operation or what you’re doing online already that need to be brought front and center. This changes your online strategy in such a way that those elements are more easily recognized by the crawlers for the major search engines and ultimately for consumers who search for the goods and services your company offers.
Bring Your Keyword Usage Up to Date
Some keywords remain popular from year to year. Others capture the attention of consumers for a time and then fade to obscurity. There’s a chance that at least some of the relevant keywords you’ve used in the past are no longer as popular or as relevant.
art of the audit focuses on the content found on your pages. It’s not just the text included in blog posts or page descriptions. It also includes the meta descriptions that are associated with images and charts. You can bet that SEO consultants can determine how those keywords are performing today and come up with suggestions on how to exchange them for words that rank higher and more relevant today.
Expand the Perimeter of Your Online Efforts
There was a time when a website and a blog were all you really needed. Perhaps you could throw in some ads as part of a PPC campaign, but that was it. Things are more complex today and you should be making use of those additional online resources.
Part of the audit will include coming up with a list of additional elements that expend your online presence. That will include effectively using social media accounts, setting up Google My Business pages, and even creating and launching videos for placement on relevant sites. Each of these are designed to make it easier for consumers to find you, share what they find, and broaden the audience for your business.
Now is the time to arrange for a full SEO audit. You may be surprised at what the analyst finds and how quickly those findings can be put to good use.