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FIVE EMERGING TRENDS OF TECHNOLOGY IN MARKETING

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FIVE EMERGING TRENDS OF TECHNOLOGY IN MARKETING

Having the right product does not suffice for a sound business; the strategy to sell your product is like an ace of the spade in your deck. For thousands of years, as humans began to promote their objects, innovations have been occurring through leaps and bounds. Every year we see a new technology trying to win over the previous ones. For instance, newspapers have been vital for the marketing of multiple products and services. No other medium such as radio, television, internet, or e-mails could eliminate the need for print media.

Amidst the technological advancement that is glorifying fields like engineering, medicine, automobile, cybersecurity, and many more, marketing has also evolved remarkably. Large firms and corporations are utilizing emerging inventions in their promotional strategies. Small scale businesses are still developing in terms of technology and its adequate application. Unorthodox digital marketing trends are overtaking the conventional methods and thus helping companies to survive in such a nerve-racking competitive environment.

If you are willing to discover with us the five most efficient tech-based marketing strategies, then this article will untie all knots and open new arenas for your guaranteed success.

  • IoT MARKETING SOLUTIONS

By the year 2025, IoT will have more than 75 billion users that will directly improve the promotional traits of the businesses. By definition, the Internet of Things represents the ever-growing web of devices that possess IP addresses for the communication and internet connectivity between these devices and the system. The number of smart devices is exhibiting exponential growth; therefore, a wide range of products taking the edge in the market. IoT application areas have widened its scope in vehicles, home appliances, watches, smart automation (e.g., Coca Cola F&B connected coolers), e-commerce websites (e.g., Amazon Go), and Geofencing. IoT solutions for marketing strategies are unquestionable because of the purchase opportunities availed over a single network, and the provision of unique identification (UIDs).

There are three effective ways of using the Internet of Things for promotional drives:

  1. Creating smart product labels
  2. Using GPS based local intelligence for targeting customers
  3. IoT centered campaigning for UGC (user-generated customers)
  • ARTIFICIAL INTELLIGENCE

Over the next few decades, artificial intelligence will remain the face of the marketing industry. It has proven to be a significant commercial opportunity for multinational firms, companies, and even nations. AI is playing its role in increasing the GDP of many developed countries who are taking its applications to the next level. Research shows that adopting AI can propose the following benefits in the long run:

  • Improved customer experience
  • Optimization of internal business operations
  • Sustaining a competitive advantage
  • Creating new business opportunities
  • Influencing sale by attracting customers
  • Suppliers can offer AI-driven services and products
  • Faster response to threats
  • PROGRAMMED ADVERTISING

There are four steps for programmatic promotion of your products;

  • A user clicks on the webpage
  • Page publishers place an advertisement to create auction impression
  • The advertiser with the most biding get the chance to display its ad
  • Now, the auction takes place among the advertisers to compete for the impression
  • The ad goes to the potential customer
  • That customer clicks on the ad, and the advertiser then enjoys sales and profit for that.

The search-based advertising campaigns are relying on three factors; keyword, location, and time of the day. In this way, the system individualizes the ads and successfully targets clients based on lifestyle, interests, and behavior.

  • VOICE SEARCH

Voice search is becoming more and more popular; for online businesses, there is a higher probability of users to find your content or product through this technology in 2020. Since mobile searches contribute around 50% of the entire count, marketers need to involve voice search features in their system. As other forms of businesses are striving for survival and growth, with new ideas, blogs, or content related organizations also need to change their mode of attack.

Following tips optimize the digital marketing strategies via voice searching;

  • Using conversation language
  • Transforming text search into questions
  • Emphasizing on featured-snippets
  • Prioritizing authorized and informative content
  • VIDEO MARKETING

This trend is most likely to rule the marketing industry for at least a decade. More than 60% of today’s consumers say that they have shared some brand videos; businesses report that the conversion rate has improved significantly through video marketing. Undoubtedly, watching a product video or its application enhances the trust factor among the clients and increases the probability of purchase. Thus videos have made their place in the most favored emerging promotional chain.

Talking about videos, we all will agree that the reformatting of content becomes effortless. Some emerging marketing ideas in this regard include;

  • Live Videos work for interviews, behind-the-scenes clips, and product demos.
  • 1:1 Videos work for recording personalized messages.
  • 360 Degree Video-Contents work for advertising airlines.
  • SEO Videos optimize YouTube and SERP based content.

CONCLUSION:

With the increasing popularity of tech-dominant ideas, businesses need to pace up to stay in the game. The trends, however, do not remain the same; modification and improvisation continue to enhance the benefits of marketing strategies. Google lens, bilingual visual searching, micro-moments, smart speakers, browser push notifications, and whatnot; choose wisely from the enormous range available across the globe and make the most of their perks.

Mahesh is leading digital marketing initiatives at RecentlyHeard, a NewsFeed platform that covers news from all sectors. He develops, manages, and executes digital strategies to increase online visibility, better reach target audiences, and create engaging experience across channels. With 7+ years of experience, He is skilled in search engine optimization, content marketing, social media marketing, and advertising, and analytics.

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