Beauty
2020 Beauty Industry Statistics that Prove Personalized Online Shopping is Here to Stay
Even before the COVID-19 pandemic hit, leaving millions of people stuck at home with nothing to do but window shop online, the dial was already turning in favor of the digital shopping experience. It comes as no surprise that one of the largest and fastest-growing market sectors, the beauty industry, is one of the first to dominate buying trends like social shopping and personalization. These trends will go on long after we’ve all returned to our outdoor lives, as the convenience is too hard to let go of.
Beauty Refuses to Go Broke During COVID-19
Part of the thrill of shopping for makeup is testing it at the counter and seeing all the colorful pallets and tubes all lined up and waiting for you. While many people still buy their beauty products in stores where they have to physically see and touch and even try on the products, you would have expected this $500 billion dollars global industry to suffer during the lockdown, but in fact, it was one of the most resilient markets. While it’s in-store sales understandably went down, their on-line sales increased 20-30% offsetting much of that downturn. Leading beauty brands like Sephora have used Augmented Reality (AR) to help consumers see what the products will look like on their own personal avatar.
The use of AR will continue to gain popularity as consumers are totally done with seeing airbrushed and photoshop flawless photos in advertising. In fact, 51% of consumers stated they didn’t want to see photoshopped images anymore.
Beauty Gets Down with Social Media
Social selling is the hottest trend in beauty as IG and Facebook both announced huge overhauls to their social selling platforms making it a more seamless experience for large and small companies alike. Social selling makes sense when you look at these beauty industry stats:
- 96% of beauty brands have social media accounts
- 80% of beauty consumers think social media dictates beauty trends
- 63% of beauty consumers trust brands more when they have a strong social media presence
- 67% of social media users trust influencers when making purchases
You’re going to see more community-based websites and beauty apps like Mira Beauty, where people can share personal reviews on skincare products and makeup, becoming micro-influencers in their own spheres. People trust their family and friends when it comes to product recommendation, and that’s true for every industry.
Direct to Consumer (D2C) Grows as Personalization Becomes King
Another key beauty industry statistics centers on the direct to consumer trend (D2C) which is taking social media by storm. If you’ve heard of beauty subscription services like Birchbox and Ipsy or have seen the stunningly aesthetic posts from Glossier then you’ve already discovered D2C beauty brands. Their popularity is quickly growing, expecting to go up 20-30% in the next year, and that prediction was made before COVID-19 made permanent changes to our online shopping habits.
Direct-to-consumer (DTC) means there is no brick-and-mortar store and no middleman. This allows even small companies to compete and offer a wide range of choices for total personalization of skin types and tones across the beauty marketplace.
Beauty
SJK Architects: Pioneer of Sustainable Architecture in India
In the dynamic world of architecture, SJK Architects stands as a beacon of innovation and sustainability. Recognized as one of the best architects in India, SJK Architects, under the visionary leadership of Shimul Javeri Kadri, has redefined the landscape of design by seamlessly integrating aesthetics, functionality, and sustainable principles. With a focus on creating spaces that reflect cultural sensitivity and ecological responsibility, SJK Architects has emerged as a trailblazing sustainable architecture firm in India. This article explores the journey, ethos, and impact of SJK Architects on the architectural and sustainable development scene.
The Essence of SJK Architects
Founded by Shimul Javeri Kadri, SJK Architects is a multidisciplinary design firm that encapsulates the essence of sustainable architecture. The firm’s philosophy revolves around contextual design, where every project is deeply rooted in its surroundings, culture, and community. This approach ensures that the architectural solutions not only harmonize with the environment but also contribute positively to it.
Sustainable Architecture: A Core Tenet
At the heart of SJK Architects’ success lies its unwavering commitment to sustainable architecture. By integrating sustainable design principles, SJK Architects creates structures that are energy-efficient, environmentally responsible, and socially conscious. The firm’s portfolio boasts projects that prioritize passive cooling, rainwater harvesting, solar energy utilization, and locally sourced materials, reflecting a holistic approach to sustainable living.
Cultural Sensitivity and Design Excellence
SJK Architects’ projects are a testament to the firm’s deep understanding of cultural diversity and heritage. Each design is an ode to the cultural nuances of the region, reflecting its traditions, aesthetics, and historical significance. This cultural sensitivity not only enriches the design but also establishes a strong connection between the architecture and the community it serves.
Innovative Projects: SJK Architects’ innovative projects span across various segments, each highlighting the firm’s sustainable ethos and design prowess:
1. Residential Marvels: From luxurious villas to urban apartments, SJK Architects has reimagined residential spaces. These designs prioritize natural ventilation, abundant daylight, and materials that blend seamlessly with the surroundings.
2. Cultural Landmarks: The firm’s cultural landmarks emphasize the fusion of tradition and modernity. SJK Architects crafts spaces that pay homage to the past while embracing the demands of the present.
3. Sustainable Resorts: SJK Architects’ sustainable resorts exemplify the fusion of design aesthetics with ecological responsibility. These projects demonstrate the firm’s ability to create luxurious getaways that tread lightly on the environment.
4. Urban Interventions: Urban design interventions by SJK Architects focus on revitalizing urban spaces, promoting walkability, and creating vibrant communities that prioritize human interaction and well-being.
5. Adaptive Reuse: By repurposing existing structures, SJK Architects showcases their prowess in adaptive reuse. This approach minimizes waste and conserves resources while breathing new life into old buildings.
Impact on Sustainable Development
SJK Architects’ contributions extend beyond the realm of design. Their sustainable projects inspire a movement toward ecological consciousness in the architectural community and beyond. By showcasing the practicality and beauty of sustainable architecture, SJK Architects sets a precedent for other firms to follow. Their projects exemplify that design can be both aesthetically pleasing and environmentally responsible, ushering in a new era of sustainable development.
Awards and Recognition: The accolades garnered by SJK Architects reflect their exceptional contributions:
- LEED Certification: Several projects designed by SJK Architects have achieved LEED certification, showcasing their dedication to sustainable design practices.
- Architect of the Year: Shimul Javeri Kadri’s visionary leadership has earned her prestigious titles, including Architect of the Year, for her innovative and sustainable approach to design.
Educational Initiatives and Advocacy
SJK Architects is not just an architectural firm; it’s a source of education and advocacy for sustainable architecture. Through workshops, seminars, and public talks, the firm spreads awareness about the importance of sustainable design and its positive impact on society and the environment.
Conclusion
SJK Architects has left an indelible mark on the architectural landscape of India. As one of the best architects in the country, the firm’s dedication to sustainable architecture has elevated the standards of design while fostering environmental responsibility. By seamlessly merging aesthetics, functionality, and cultural sensitivity, SJK Architects’ projects are not just structures; they are living embodiments of a vision for a more sustainable and harmonious future. As India continues its journey of urbanization and development, the influence of SJK Architects will continue to inspire, shaping a greener, more sustainable built environment for generations to come.
Beauty
Write For us – Beauty | Google News | RecentlyHeard
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Beauty
Why Every Woman Needs an Eyebrow Razor in Her Beauty Arsenal?
Every woman knows the struggle when it comes to achieving perfectly groomed eyebrows. Those stray hairs that refuse to fall in line can easily sabotage your entire look. But fear not!
Introducing Kai India, your ultimate solution for achieving perfectly groomed eyebrows effortlessly. Say goodbye to plucking, threading, and expensive salon visits.
There’s a secret weapon in the beauty world that can revolutionize your eyebrow game: the eyebrow razor for women. Say goodbye to plucking, threading, and expensive salon visits. This tiny tool, also known as the eyebrow shaver, is a game-changer that belongs in every woman’s beauty arsenal.
With its precise and gentle trimming capabilities, an eyebrow razor effortlessly shapes and defines your brows, giving you the power to create flawless arches in minutes. Whether you want to tame unruly hair, shape your brows to perfection, or create a clean canvas for makeup application, the women eyebrow razor is a must-have companion.
Get ready to unlock the key to stunning eyebrows and elevate your beauty routine to a new level.
Benefits of using an eyebrow razor
When it comes to achieving perfectly groomed eyebrows, an eyebrow razor for women, also known as an eyebrow shaver, is a game-changer that offers numerous benefits.
Let’s delve into the advantages of using an eyebrow razor and discover why it should be an essential tool in every woman’s beauty arsenal.
1. Precision and Control
A women eyebrow razor allows for precise trimming and shaping of eyebrows, giving you complete control over the desired look. The sharp and thin blade of the razor enables the accurate removal of stray hairs, resulting in well-defined and polished eyebrows.
2. Cost-Effective Solution
Regular salon visits for eyebrow grooming can be expensive. With an eyebrow razor, you can achieve professional results at a fraction of the cost. Investing in a high-quality eyebrow razor is a cost-effective choice that saves both time and money in the long run.
3. Versatility
Apart from shaping and defining eyebrows, an eyebrow razor has multiple uses. It can remove unwanted hair between the eyebrows or above the upper lip. The versatility of an eyebrow razor makes it a versatile tool for various grooming needs, providing convenience and practicality.
4. Time-Saving
In today’s fast-paced world, time is precious. An eyebrow razor allows for quick and efficient grooming in just a few minutes. With the razor’s precise trimming capabilities, you can achieve well-groomed eyebrows without the need for elaborate and time-consuming techniques.
5. Convenience
Having an eyebrow razor at hand provides the convenience of grooming your eyebrows whenever and wherever you need to. Whether you’re traveling, in a hurry, or simply prefer the comfort of your own home, the eyebrow razor offers the convenience of on-the-go grooming.
6. Gentle and Painless
Unlike some other hair removal methods, such as tweezing or waxing, an eyebrow shaver is gentle on the skin. It minimizes the risk of pain, irritation, or redness, making it suitable for individuals with sensitive skin or those who prefer a more comfortable grooming experience.
7. Easy to Use
An eyebrow razor is easy to use, even for beginners. It’s simple design and lightweight nature make it user-friendly and accessible to all. The razor’s ergonomic handle provides a comfortable grip, ensuring stability and maneuverability during grooming.
8. Maintenance and Longevity
Proper maintenance of an eyebrow razor ensures its longevity and optimal performance. Regularly cleaning and sanitizing the razor and replacing the blades when necessary helps maintain its sharpness and hygiene.
Choosing the right Eyebrow razor
When it comes to choosing the right eyebrow razor for women, there are a few key factors to consider. The perfect eyebrow razor will provide you with precision, comfort, and safety during your grooming routine.
Let’s explore the essential aspects to keep in mind when selecting an eyebrow shaver:
1. Blade Quality and Sharpness
Opt for an eyebrow razor with high-quality blades that are sharp and durable. A sharp blade ensures clean and precise trimming, minimizing the risk of pulling or tugging on the hairs.
2. Handle Design and Grip
Look for a women eyebrow razor with an ergonomic handle that fits comfortably in your hand. A well-designed handle enhances maneuverability, allowing you to navigate the contours of your eyebrows with ease. A rubberized or textured grip can provide better control and prevent slippage during use.
3. Safety Features
Safety should be a top priority when choosing an eyebrow razor. Look for razors with built-in safety features to protect your skin from nicks or cuts. Some razors have protective guards or caps that cover the blade when not in use, reducing the risk of accidental injuries.
4. Single-Blade or Multi-Blade Design
Decide whether you prefer a single-blade or multi-blade design for your eyebrow razor. A single-blade razor is typically more precise and allows for greater control over shaping and defining your eyebrows. On the other hand, a multi-blade razor may provide a quicker grooming experience, but it may be less precise.
5. Ease of Use
Consider the ease of use when selecting an eyebrow razor. Look for a razor that is simple and user-friendly, especially if you’re a beginner. Some razors may have additional features, such as pivoting heads or angled blades, making the grooming process more efficient.
6. Durability and Longevity
Choose an eyebrow razor made from high-quality materials that can withstand regular use. It’s important to select a durable and long-lasting razor to ensure a reliable grooming tool.
7. Customer Reviews and Recommendations
Before making a final decision, take the time to read customer reviews and recommendations.
Learn from the experiences of others who have used the eyebrow razor you are considering, and consider their feedback and insights.
Remember, selecting the right eyebrow shaver is a personal choice, and what works for one person may not work for another. Consider your specific needs, preferences, and budget when making your decision.
Wrapping It Up
An eyebrow razor for women is a game-changing tool every woman should use in her beauty arsenal. Its precision, versatility, and convenience make it an essential companion for achieving perfectly groomed eyebrows. Investing in a high-quality eyebrow razor, such as those offered by KAI India, ensures you have a reliable and effective grooming tool.
With our expertise in crafting exceptional blades, we provide eyebrow razors that deliver precise trimming, gentle hair removal, and a comfortable grooming experience. Say goodbye to expensive salon visits and hello to the convenience and cost-effectiveness of an eyebrow razor. Elevate your beauty routine by adding a KAI India eyebrow razor to your collection and unlock the key to beautifully shaped and defined eyebrows.
With KAI India's eyebrow razor for women, you can effortlessly take control of your grooming and achieve stunning results.
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