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Is the marketing strategy killing digital marketing?

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digital marketing

According to a public description, ‘Internet, mobile devices, social media, search and other platforms are used for the purpose of digital marketing to reach consumers.” According to another public concept, ‘Marketing strategy is a business’s long-term game plan for achieving sustainable competitive advantage through knowing its wants and needs.’ Although the former obviously is a subset of the latter, the marketing role tends to take over.

When I joined the company circus, the key task of conventional marketing was to quantify input efficiency and its connexion to performance. It was therefore nearly impossible to separate the ingredients from any performance or failure — whether the quality of goods, prolific production, promotional preparation or placement of ATL and BTL media. Advertising networks developed complex media measures, while the world’s Nielsens made acceptable sales figures at a point of sale basis. However, at best these were strict inflow tests and no wizard could provide the mathematical precision that modern businesses pursued earnestly.

This is precisely where digital marketing has made a significant impact and has miraculously crossed the barrier between input and sales with precision. Boardrooms were pleased that transparency was created and brand managers saw their subjective decisions as justifiable alibis. When linked to online trading, the relation was even more sublime, and call-to-action was soon replaced as the new slogan. New-age digital companies acquired innovative technologies in order to further entertain the networks and became militant abetters themselves, whether they were Google, Amazon or Flipkart. Venture founders soon hooked up with this contemporary lingo and treated digital marketing as the secret sauce on the road to a unicorn.

In this new attack, the Marketing Strategy of absolute honesty started to take the second position, frequently pressured to represent the digital world rather than to be the source of legitimacy. So the rigour of creating an inspirational brand value proposition, evoked by data and imagination, was steadily and dangerously prioritised. Too much dialogue and conversational R&D focused on social media and new age platforms while ignoring that the company needed a distinct voice and a continuous stream of key insights. Insights were derived from studying consumer behaviour in all applicable categories and culture, which would have a crucial impact on the quality of goods and services.

When I resumed my practice in consultancy in 2020, it became the top priority to restore this precious balance armed with the innovative ‘Datavity’ toolkit. To spread this patented value proposition vigorously was the inevitable basis. This is a consequence of a deeper understanding of culture and creating a viable connexion to the actual product, ensuring true segmentation, concentrating and positioning. Every insight would rely both on numbers and creativity and ultimately contribute to an integrated marketing plan, the central component of which would be digital marketing. Only then will a deep dive into this topic lead to an effective implementation approach, in combination with traditional spray and spray communication.

There are a few other basic, but true explanations why the statutes of marketing strategy can easily be overcome by digital marketing. Technology is the hottest point of discussion and everybody in corporate corridors finds it rewarding not just as a confirmation of their portfolios, but also for advancing their jobs. It’s a concrete and scientific question, and without the subjectivity and uncertainty of classical strategy, a long-term exercise with unthinkable pitfalls. Google and Amazon are the latest oracles of business intelligence and support sleek digital marketing that overshadows classical consultants’ reputation. The blame is also on a revived sense of urgency in contemporary market environments powered by trigger-feeling shareholders and funders, thus tacitly converging short-term returns on future sustainability. Marketing strategy is becoming a complex backroom, whose perceived soundness is often the whim of digital front-footers. Find here the best website Audit tool.

This scenario is much more dangerously founded in my limited experience of dealing with startups, namely the need to do more than what to do. Not too many are prepared to invest in long-term brand identity and are more worried about the quarterly effect beautifully driven by digital marketing tools. Certainly, one must be versatile and agile, but in reality, a framework can not be replaced not only by technology but also by worldviews. There are plenty of dignitaries who expected that consumers in the post-corona world are much more mindful of intent and sense, tormented by the current news. The need for a systematic marketing plan is thus more effective than ever and advantageous for any business stakeholder.

Therefore, here is my basic advice for any business chief, regardless of your ambition or dimension. Marketing is first and foremost an unwavering mechanism which can not be disrupted. Digital Marketing is the rafale of the marketer’s ensemble and, once the goal is set, can be a gigantic game-changer. Without the first, you can’t get the second and you can’t come first with the second only.

Mahesh is leading digital marketing initiatives at RecentlyHeard, a NewsFeed platform that covers news from all sectors. He develops, manages, and executes digital strategies to increase online visibility, better reach target audiences, and create engaging experience across channels. With 7+ years of experience, He is skilled in search engine optimization, content marketing, social media marketing, and advertising, and analytics.

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Quick 5 Steps Guide: How To Hire the Right SEO Company

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If you are running a business or plan on running on in the near future, then you should consider hiring a professional SEO company. There are many reasons why hiring a professional SEO company will help you with your business, but first you need to know how to hire the right company for you and your business. There are a lot of companies out there, so you need to know these tips so that you can hire the right one.

If there are more keywords than actual content

You can tell if the company is bad if there are a lot of keywords. The keywords are to bring viewers in and get recognition. While this seems like a great tactic for businesses that want more attention, using too many keywords to get to the top of a search will only give you disappointed customers and clients.

If the company you are considering uses keywords the wrong way, it’s not the company for you. There are better ways to get attention than to overuse certain words so that people will click on your business first, and a good company will know that.

Make sure to do your research

You have to research every company that you come across so that you know you are getting the best. You can ask around to see if anyone has a suggestion on a certain company that you should look into, but you should still do your own research beyond that.

You want to make sure that this is the company that you want to be working with, and you want to make sure that they are the right company to be working with you and your business. Look at reviews, ask around, and deep dive into their company’s website to see what they’re all about.

Make sure they accept criticism

This is a very easy way of finding out if this is the right company for you to work with. This is your business that we are discussing, you get the final say in every decision. If you do not like how something is put together, or if the company isn’t doing the job as well as you expected, you should be able to openly speak out about it. If the company doesn’t listen carefully and changes things to how you want them, they are not the right company and you should find another to work with.

Make sure they do what you want, and follow up when they can’t

This tip goes with the one above. You want the company to take care of the work for you so that it’s done right, but they should still listen to the rules that you give them. They should make sure that what they are doing matches everything that you want. Things might have to change if there happens to an issue with your request, but they should never take matters into their own hands unless you tell them to.

If they make too many promises

A lot of companies and businesses will promise the best support, the best food, or the best service when it comes to SEO. But these are warning signs. You should never immediately give your business to a company that is promising too much. They are allowed to promise hard work. But they shouldn’t give you unrealistic expectations. If they do, try to find another company that you can work with instead.

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Tips For Selling Your Products Online

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While a lot of people only ever dream about selling their products online, some people know how to make it worthwhile. The prospect of selling your products online can seem quite daunting, however, it’s a great way to reach a lot of potential customers.

This article will show you how you too can sell your products online:

Choose What You’re Going to Sell

One of the first things you need to do is to decide what you’re going to sell. If you already have a physical store will you also sell all of those products online? Are you going to sell specialty items or a wide range of different products?

Once you’ve chosen what you’re going to sell you need to think about the price. Will you keep your online products cheap or will they be the same as those you sell in your physical store. If you are only selling products online, you can save money when compared to a physical store. This is because you’ll only need to rent a warehouse rather than an entire store. This means you can potentially sell your products for less.

Use the Right Software

Not a lot of people know that selling products online involves setting up an ecommerce website using the right software. You’ll need to use software that helps you to list, price, and sell all of your items. In addition to this, you’ll have to use software that ensures you can accept online payments.

Try to add as many payment options as possible. This will enable your customers to pay in their most preferred way.

Put Your Customers First

One of the best things you can do is put your customers first. Your customers will help you to pay your bills and they’ll also tell other people how good (or bad) your customer service is.

Do what you can to keep your customers happy. Communicate with them via email or text, for example, when their order has been shipped. Let them speak to someone if there’s something they’re unhappy with. When your customers know that you put them first they’re much more likely to shop with you again.

Boost the Delivery Experience

You know what it’s like, you go to pay for something online only to find the delivery cost is too high. Regardless of how good your products are if the delivery cost is sky high people won’t be interested. You should also make sure that you package your items properly and use a reliable delivery service. The better the delivery experience, the more likely people are to return.

Did you know that a good delivery experience can make a world of difference? Shipping your products out sooner rather than later can mean a lot to a customer. Throw in a coupon that gives them $10 off their next shop, for example, and they’re more likely to return.

Use the above tips to help you sell your products online. With a bit of work, you could have some very satisfied returning customers.

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4 ways to calculate returns on SIP of mutual funds

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mutual funds

Systematic Investment Plans, generally known as SIPs have become quite popular recently. These are one of the best financial instruments which aid in inculcating financial discipline in individuals along with providing them higher returns than most other investment options. Whenever an individual makes regular investments in a SIP, he gets more units during the period when the market is low and vice versa. This process averages out the purchase cost of the funds thus providing stable and positive returns over a period of time. This returns majorly depend on the risk-bearing capacity of the investor.

Calculation of returns on SIP of mutual funds

The process of computing the returns that an investor may earn on a SIP may appear complicated on various fronts to the individuals. One very common mistake that investors make while calculating the returns is of computing the Systematic Investment Plan returns on the investment amount of the entire period. Rather what must be done is that the installment amount should be taken only of the period for which it is invested. For such complexities, many banks and financial institutions provide the facility of an online EMI calculator. Investors who do not want to take the risk of inaccurate computations or want to save time can simply use such EMI calculators to make their tasks simple.

Let us take an example to understand how the returns on a SIP is calculated:

Assuming that the individual invests in a SIP of INR 1000 for 36 months. This means that he or she will be paying INR 1000 each month for the next 36 months.

During his manual calculations, the investor may take 1000 multiplied by 12 i.e. the number of months to calculate the returns. This, however, is the mistaken approach. What he or she should have done is to calculate the return on the first installment for 12 months, on the next for the remaining 11 months, and so on.

If the rate of return is 10%, then this should be computed individually for first month, second month, and so on i.e. 10% of 1000 = 100, 10% of 1000*11/12 = 91.67 up til 10% of 1000*1/12 = 8.33

All of these calculations can be dodged by simply using an online EMI calculator for free. This calculator not only provides the optimal EMI that shall be paid to minimize the rate of interest on the debts but also helps in comparing several SIP options depending upon various EMI limits.

Here are a few ways to calculate the returns on SIP of mutual funds:

  1. Absolute or Point-to-Point Returns: Investors looking for calculating simple returns on their initial investments can use this method. One only need sth initial value of the fund and the NAV. In this method, the holding duration of the fund does not play any role. The formula is as follows: absolute return = (present NAV – initial NAV) / initial NAV x 100. To simplify the process, the investors can even do the calculations on an excel sheet or with the help of online calculators similar to EMI calculators.
  2. Simple Annualised Return: Certain investors choose to annualize their returns in case the holding duration is not more than 12 months. Also known as effective annual yield, this method is based on extrapolating the returns and not give an accurate and true picture of the returns. The formula to be used in such cases is: ((1 + Absolute Rate of Return) ^ (365/number of days)) – 1. The Securities and Exchange Board of India (SEBI) states that absolute return is useful when the period is less than 12 months and the simple annualized return is used when the period is exactly 1 year.
  3. Compounded Annual Growth Rate: For SIPs where the time duration is more than a year, the better way to calculate the returns is by using the CAGR method. CAGR is a number that depicts the potential wealth an investment might have produced had it been operational at constant returns. However, returns do not stay constant throughout the years. Thus the compounded annual growth rate shows the mean annual rate of growth that smoothens out the volatility in the returns over a period of time. The formula for CAGR is: =(((ending-value/beginning-value)^(1/number-of-years))-1*100
  4. XIRR Method: Inflows and outflows of cash are not evenly matched in most of the cases. XIRR is a function available in Excel that can be used for measuring the internal rate of return or annualized yield of cash flows occurring at irregular intervals. SIPs work well over along duration of time and the investment date, as well as the SIP amount, is prespecified by the investor.

The number of units is allocated to the investor depending on the current NAV of the fund, thus the investor should start collecting these from the very start of his investment. On the redemption date, the investor gets the maturity amount, which is the NAV of the redemption day multiplied by the total units he owns on the redemption day. To measure the returns, investors can use this XIRR function in excel

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Four Cheapest Marketing Tactics for SMEs

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Four Cheapest Marketing Tactics for SMEs

Small and Medium Enterprises don’t have a big budget marketing – that’s if they do any marketing at all. Marketing was too expensive for most small businesses until technology took over. Even online paid advertising can be hard on the pocket for new entrepreneurs. Luckily, there are some cheap and effective methods of marketing that will help you increase brand awareness and increase sales.

SMS Marketing

You can easily start text message marketing with just one tool and a convincing short message. Thanks to smartphones, SMS marketing is alive again. People may not check their Facebook every day, but they never ignore text messages. It only requires a one-time investment on an SMS and contacts management tool that proves itself worth it.

Create a Social Media Page

It doesn’t cost anything to create a social media page. You can update regular posts that are interesting to your audience and relevant to your business. It costs only when you boost a post to increase the following. Although sites like Facebook have made it difficult to attract organic traffic, you can still build a loyal audience through the right content plan and engaging posts. You also have Twitter, Instagram, Pinterest, YouTube, and TikTok to help you.

Start a Useful Blog

Many blogs get organic traffic without any SEO or paid PPC. You just need to write useful articles on relevant issues that your audience would like. You may have to hire a content writer if you can’t write blogs yourself. It is suggested to post regular articles to keep the traffic coming that you can convert to leads and then customers. Furthermore, try to follow all SEO guidelines to rank pages on search engines like Google.

Create an Email Marketing Plan

Emails don’t cost anything. However, writing an effective email that converts is no piece of cake. You can easily attract visitors and potential customers through emails as long as you don’t spam it. Use your social media pages and blog to build an email list of your prospects. Emails will help you nurture leads until they become customers and send newsletters to keep them engaged.

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Kick your SEO Strategy into Gear, Chat with Local SEO Company

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seo

Many nations are today thinking about how to open up their economies after the closure during the coronavirus pandemic. Most businesses might have been shut. As everyone is looking up to having a better future, business persons are wondering how they will jump-start their businesses.

Some changes in the way of life that took place during the pandemic might not get back to normal any soon. It is high time we start looking at the positive side of every case. For instance, some businesses might have to keep operating online to keep the operational cost down and to maximize profit. Lucky are the business owners who had ventured on online marketing even before the coronavirus pandemic.

Do you have an online presence for your business? Good. This is the time you press on harder to stand out in the market where nearly everything needs to be jump-started. I know you have been operating under SEO strategies like focusing on the keywords, having Meta tags, crafting excellent content, posting product images, among many more strategies. It is time to boost the strength of your strategy by walking with a local SEO company.

Well, not every local SEO company can serve you best. However, there are reputable companies that we would recommend to the Miami SEO Company. If you are operating your business in Florida and its environs, this would be the best company to walk with on your online marketing plan.

Why Miami SEO Company?

This is a company that has gained a reputation in helping online businesses to get the best ranking by Google. It is always the joy of every individual when they search something on Google then their enterprises become the result in the search. This is what this company helps you achieve. It is outstanding due to the following factors:

  1. Marvelous web design

Everyone would want to operate a website that is user friendly. When customers search for a product online, they are most likely to concentrate on a friendlier website. This boosts the rating of such networks as better competitive. This company, therefore, gives you the best web optimization so that you achieve the desired high SEO ranking.

  1. It allows for timeless tracking.

The expertise in this company also promises to help you track your progress every time of the day. You can see the traffic on your website. This is unique to this company since most companies only submit to you’re the progress once a month. In doing so, you might not be consistent in improving your rating daily.

  1. Guaranteed growth

Every online business owner who has walked with this company attests that they have witnessed business growth. The experts within this company are always willing to solve all your SEO problems. It gives you the sense of having a strong SEO team within your business environs.

Most people see the online purchases of commodities as more effective than moving to the physical store to make purchases. This means that with time, the business competition will shift to online. You better have the best SEO rating to win.

Well, the good thing with the local SEO companies is that you can always get them near you. Nobody should drag your loyalty to any of them, including the Miami SEO Company. All you need is a company that will be willing to walk with you to the success of your business. When looking for such a company, ensure that it has the above qualities and even more for a better outcome.

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FIVE EMERGING TRENDS OF TECHNOLOGY IN MARKETING

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FIVE EMERGING TRENDS OF TECHNOLOGY IN MARKETING

Having the right product does not suffice for a sound business; the strategy to sell your product is like an ace of the spade in your deck. For thousands of years, as humans began to promote their objects, innovations have been occurring through leaps and bounds. Every year we see a new technology trying to win over the previous ones. For instance, newspapers have been vital for the marketing of multiple products and services. No other medium such as radio, television, internet, or e-mails could eliminate the need for print media.

Amidst the technological advancement that is glorifying fields like engineering, medicine, automobile, cybersecurity, and many more, marketing has also evolved remarkably. Large firms and corporations are utilizing emerging inventions in their promotional strategies. Small scale businesses are still developing in terms of technology and its adequate application. Unorthodox digital marketing trends are overtaking the conventional methods and thus helping companies to survive in such a nerve-racking competitive environment.

If you are willing to discover with us the five most efficient tech-based marketing strategies, then this article will untie all knots and open new arenas for your guaranteed success.

  • IoT MARKETING SOLUTIONS

By the year 2025, IoT will have more than 75 billion users that will directly improve the promotional traits of the businesses. By definition, the Internet of Things represents the ever-growing web of devices that possess IP addresses for the communication and internet connectivity between these devices and the system. The number of smart devices is exhibiting exponential growth; therefore, a wide range of products taking the edge in the market. IoT application areas have widened its scope in vehicles, home appliances, watches, smart automation (e.g., Coca Cola F&B connected coolers), e-commerce websites (e.g., Amazon Go), and Geofencing. IoT solutions for marketing strategies are unquestionable because of the purchase opportunities availed over a single network, and the provision of unique identification (UIDs).

There are three effective ways of using the Internet of Things for promotional drives:

  1. Creating smart product labels
  2. Using GPS based local intelligence for targeting customers
  3. IoT centered campaigning for UGC (user-generated customers)
  • ARTIFICIAL INTELLIGENCE

Over the next few decades, artificial intelligence will remain the face of the marketing industry. It has proven to be a significant commercial opportunity for multinational firms, companies, and even nations. AI is playing its role in increasing the GDP of many developed countries who are taking its applications to the next level. Research shows that adopting AI can propose the following benefits in the long run:

  • Improved customer experience
  • Optimization of internal business operations
  • Sustaining a competitive advantage
  • Creating new business opportunities
  • Influencing sale by attracting customers
  • Suppliers can offer AI-driven services and products
  • Faster response to threats
  • PROGRAMMED ADVERTISING

There are four steps for programmatic promotion of your products;

  • A user clicks on the webpage
  • Page publishers place an advertisement to create auction impression
  • The advertiser with the most biding get the chance to display its ad
  • Now, the auction takes place among the advertisers to compete for the impression
  • The ad goes to the potential customer
  • That customer clicks on the ad, and the advertiser then enjoys sales and profit for that.

The search-based advertising campaigns are relying on three factors; keyword, location, and time of the day. In this way, the system individualizes the ads and successfully targets clients based on lifestyle, interests, and behavior.

  • VOICE SEARCH

Voice search is becoming more and more popular; for online businesses, there is a higher probability of users to find your content or product through this technology in 2020. Since mobile searches contribute around 50% of the entire count, marketers need to involve voice search features in their system. As other forms of businesses are striving for survival and growth, with new ideas, blogs, or content related organizations also need to change their mode of attack.

Following tips optimize the digital marketing strategies via voice searching;

  • Using conversation language
  • Transforming text search into questions
  • Emphasizing on featured-snippets
  • Prioritizing authorized and informative content
  • VIDEO MARKETING

This trend is most likely to rule the marketing industry for at least a decade. More than 60% of today’s consumers say that they have shared some brand videos; businesses report that the conversion rate has improved significantly through video marketing. Undoubtedly, watching a product video or its application enhances the trust factor among the clients and increases the probability of purchase. Thus videos have made their place in the most favored emerging promotional chain.

Talking about videos, we all will agree that the reformatting of content becomes effortless. Some emerging marketing ideas in this regard include;

  • Live Videos work for interviews, behind-the-scenes clips, and product demos.
  • 1:1 Videos work for recording personalized messages.
  • 360 Degree Video-Contents work for advertising airlines.
  • SEO Videos optimize YouTube and SERP based content.

CONCLUSION:

With the increasing popularity of tech-dominant ideas, businesses need to pace up to stay in the game. The trends, however, do not remain the same; modification and improvisation continue to enhance the benefits of marketing strategies. Google lens, bilingual visual searching, micro-moments, smart speakers, browser push notifications, and whatnot; choose wisely from the enormous range available across the globe and make the most of their perks.

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Four Reasons Why You Should Be Marketing Your Business During Covid-19

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You are probably thinking I have a lot more to worry about than marketing my small business during this pandemic. Covid-19 is scary and has shut a lot of companies down. To me, it seems like the perfect time to reassess your business and focus on ways to not only help your company survive this crisis but thrive when the economy becomes more stable. 

This Guy is Crazy 

You are probably thinking to yourself this guy is crazy and doesn’t understand the responsibilities that you have, such as having to teach and take care of your kids all day plus the costs involved with marketing. 

Marketing Costs 

Yes, there are costs involved in marketing your small business. However, you can offset these costs by devoting your time and energy to finding ways to grow your company during these trying times. If you have extra money great, you can hire a professional to market your company. If you don’t have the cash, then roll up your sleeves, and let’s get to work. I don’t want to hear any excuses on how you can’t devote a couple of hours a day to help your business. 

Continue reading if you want to see the four reasons why you should be marketing your company during the Covid-19 quarantine. 

Getting A Leg Up

Reason one would be getting a leg up on the competition. Think about if you are not currently marketing your company during the quarantine do you think your competition is. It’s the perfect time to surpass or close the gap on your major competitors.

Getting Your Voice Heard

Reason number two. Having your voice heard. I don’t mean on the phone or talking with people. I mean, with less competition, there is bound to be less clutter on the internet. You can cut through the proverbial noise more easily and find your attended audience for your products and services. 

Become an Expert in Your Field 

Reason number three, with less competition, it’s easier to be seen as an expert in your field. You can join some online communities related to your industry and provide input and questions. Not only is this free publicity, but it can also help drive leads for your company. 

Lower Marketing Costs 

Just like you, many marketing companies are going through the same struggles you are and have reduced pricing just to drum up business. So if you have extra coin can hire an SEO company that can help bring home the bacon now and into the future. 

These are my four reasons why you should find the time or hire someone to help you not only survive but prosper into the future. 

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Marketing Solutions with Great Impact

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Marketing Solutions

When working on a tight budget, it’s actually quite hard to get an optimal impact. Why? Well, because you have to prioritize, which means excluding some of the methods that would otherwise be quite effective. Still, here, it’s all about the overall effectiveness and cost-efficiency of your methods, which helps you out immensely. So, how do you make this list of optimal marketing solutions and how do you tell which ones you should exclude. Well, here’s a quick list that you need to start with in order to achieve maximum impact.

Social media marketing

One of the reasons why social media marketing is so effective is due to the fact that it helps you target your audience quite easily. After all, the age of your demographic often determines the platforms they use and influencers that they follow. This alone allows you to single out those who are supposed to be your preferred audience. Also, different demographics have their own patterns of behavior in the digital world. What this means is that you get a chance to post at the optimal time (when you have the biggest chance of achieving maximum reach), as well as use a preferable format.

Email marketing

There are many reasons why email marketing is so effective and impactful. First of all, it has an ROI of 4400 per cent. This means that for every $1 that you invest in digital marketing, you get about $44 return. Other than this, email marketing is one of the primary methods for post-sale follow-up. What this does is allow you to create return customers, which are pivotal to the future of your business. First, it costs you five times less to make a person return than to convert a new customer. Second, about 20 per cent of your return customers make up for about 80 per cent of your entire profit. In other words, any method that increases customer loyalty and retention is definitely worth it.

Printed materials

The next thing you need to take into consideration is the potential impact of the old-school printed materials like promotional merchandise, billboards, signs and banners. The effectiveness of these methods is incredible, seeing as how they boost brand recognition and brand awareness of your business. Other than this, they can also be quite useful for boosting the curb appeal of your business. Experts behind BannaMesh also specialize in materials that you can use on hoardings. These vinyl banners are also made to be durable and resistant to different kinds of weather occurrences. All in all, for those who plan to boost their visibility in the real world, there’s nothing quite like it. 

Content marketing

When creating any kind of relationship, you need to be aware of the fact that it needs to be beneficial for both parties. Now, your audience is supposed to engage with your content, share it and, eventually, transition into becoming paying customers. So, how do you provide value to them before they make this leap of fate? The simplest way to do so is through content marketing. What you need to do here is create content that is either entertaining, pragmatic or educational. This way, it has something to offer to your audience and you quickly start forming a system of co-dependency with them. This alone is enough to put your content marketing on this list.

In conclusion

Keep in mind that no matter how effective a marketing method is; it needs A) to be combined with other methods and B) time to give the desired effect. Therefore, the two most important traits that every marketer needs in order to make success are – patience and the aptitude for strategic thinking. Being able to see the bigger picture is what makes one’s campaign into a massive success.

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REASONS TO ADOPT DIGITAL MARKETING FOR SMEs

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digital marketing

Are you planning to start from scratch or you believe that your business is not progressing anymore? Do not worry because there are many ways that can help you raise your business. It can either be small and medium-sized enterprises (SMEs) or a larger operating business. However, SMEs lack the budget as well as proper staffing too. It comes down depending upon your number of employees and loyalty for hard work. The first thing is to consider all the options that can benefit your business and can help you to achieve your future goals. When looking at the different marketplaces around the world, there are many traditional and modern ways for securing your business that can be

  • SEO
  • Content marketing
  • Social media marketing
  • Email marketing
  • Digital marketing or online marketing

Does digital marketing ring a bell? Digital marketing is very much important nowadays due to its increasing demand and usage. It is popular among every type of business, including home-based business. People nowadays are also very much interested in making and starting their home-based businesses to fulfill their dreams. The best way is, you can decide which way you can explore your business using digital marketing. On a simple note, digital marketing need is increasing day by day. Many people offer freelancer services for digital marketing campaigns or work for a digital marketing company. You might think about why to consider digital marketing over other marketing methods. So let’s talk about the reasons to adopt digital marketing for SMEs

Time and cost-friendly

The important fact is that digital marketing is one of your trusting tools. You can easily manage your time and finances using this strategy. As you know that many social media platforms are free to use and you can make a website, a page, or an advertisement very easily using less time. The major social media platforms can be Facebook, Instagram or Twitter, which can be helpful for your recognition. If you further want to make your campaign a good one, then you should consider going for the paid advertisements that are very easy when it comes to Google Ads. The best thing is it’s cost-friendly and won’t use any extra of your expenses.

Knowing your target audience is the best way

The best part is getting to know your audience and what their thoughts are. For this reason, you need to know what product you are selling and how does your audience react to it. You can make a chart containing all the groups you want to target and then further create your plans according to it. It is important to know what your goals are and how you want your customers to feel about your enterprise or product. The Google keyword planner can be your best option to decide the relevant keywords to target right the audience.

Your customers can find you easily

The mobile era is very much trendy nowadays. You can find anything on the Internet that you desire. You can post the advertisement, or make a Facebook or Instagram page and send newsletters. These are the advance ways that can help you find your target customers. Through these advertisements and websites, your customers are very much likely to search for you and know what products and services you sell. The major thing to keep in mind is that your website should be updated and contains the right information.

Measuring performance has become easier

The successful digital marketing campaign can assure that your customers might come to you, but there is no surety that they are happy with what you are selling. The customer relationship is very important, and how do they feel about your enterprise or product. Don’t worry because there is one way through which you can know your performance. Google Analytics is very much famous now a day for analyzing your performance. It can be very effective for you as then you can make plans and strategies according to your analytics results.

Don’t forget the result part

As we talked earlier that digital marketing is cost and time saver, which can help you to know in which way you are going. You can create a chart which can show your progress. The chart can be made with a comparison of what your analytics were before and how you are performing now. This way, it can be helpful to know how much money you are making out of this easy kind of marketing strategy.

Conclusion

The best way to keep up with the trends is through the digital world. The digital world has itself many benefits that are countless but also some disadvantages. You might have to face some problems in the business. The best part is it can give you the platform to explore your options and get as much experience as you can. However, you must keep in mind that all of the work requires some time and effort, and you should never lose any hope. Make sure you are on the right track and go ahead while blending yourself in this digital marketing world.

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Marketing

6 Top Reasons To Invest In Coupon Marketing in 2020

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coupon

Coupon marketing is one of the best techniques, not only to increase sales but also to build your brand image. Through coupons, you can also gather a considerable amount of data from customers. It’s not important whether your business is large in size or small, coupon marketing is an excellent way for every business type. It will definitely help you to attract many customers and gain their loyalty. The approach you use to run a coupon drive must be constant with the manner your marketing department works.

How To Start A Coupon Campaign?

After deciding a reliable coupon service, you will have to plan a proper tactic. At the start, you should offer fewer voucher codes and target a few people. Gradually spread your campaign and approach a more extensive portion and area. Make sure that you track the performance of the coupons and collect the essential data from consumers receiving the vouchers. Patience is necessary for such stages. And you should be aware that such strategies do take time to show a positive and productive result.

There are many other reasons why you should invest in coupon marketing in 2020. Therefore we have created a list below:

1.  Accessible To Move Less Popular Items (Buy One Get One Free)

There may be many products which would not be as popular as the others. Selling off such products is not an easy task. With the help of coupon marketing, you can quickly get away with less popular items by giving a buy one get one free opportunity. Consumers will buy a popular item, and you can give out the less popular item for free. In this way, you will get away with extra stock in hand. Without wasting or discarding an item, you can get away with it. This will not only empty your inventory but also will help to advertise your brand

2. Reactivate Old Customers

Many consumers purchase a product once from you and need a push to make a new purchase. In order to reactivate those old customers, it’s better to offer them a coupon. A coupon would help them give a small push and activate their purchasing power again. They will automatically be attracted to your store. That coupon can also help to maintain a customer for a longer run.

3. Attract New Consumers

There may be many consumers who have never heard of your brand. Once they see a coupon, they will always want to save their money and get products at lower prices. Coupons would help to attract new customers, thus causing more significant sales and customer loyalty. Every person wants to save money; therefore, that coupon or discount would also include the consumer to switch to your brand instead of the alternate they were willing to purchase.

4. Get Rid Of Older Products

Many products that have a closer expiry date are hard to sell-off. In the end, the business has to discard them. By giving out coupons on such products, people will buy the products easily. In this way, the company will get safe from facing any consequences. Instead of facing a loss, the business would sell the products at a breakeven price.

5. Inexpensive Advertisement

Coupon marketing is one of the most powerful marketing and advertising tool for businesses. When you distribute a coupon, all essential details will be mentioned in it. In this way, everyone would get to know a lot about your brand, including website, contact number, and address. Instead of wasting money on expensive mediums such as television or radio you can easily print coupons on by facing the printing costs only. This shows that now you can advertise your brand easily through an effective coupon marketing strategy.

6. A Good Way To Advertise A New Product

Coupon marketing is an excellent way to launch a new product. Many consumers hesitate to try a new product on the market. With the help of coupons, people will be encouraged to seek your new product, thus causing a great way to advertise it. If people would like it, they will want to buy it again and again even if you don’t offer a coupon later. Eventually, the new product, as well as your brand, will become popular.

Conclusion:

In the advanced world where digital marketing is taking the lead, things are frequently changing, so it’s essential that we also change our strategies. It’s best to use the best and leading technologies available to make our business succeed. Having clear objectives and a piece of useful knowledge about your target market will make you prosper by applying coupon marketing. Keep in mind that social media will be the best medium for communication.

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