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Trump votes in Fla. before the rally; Biden focuses on Pa.




President Donald Trump said he voted “for a man named Trump” on Saturday and called it a “honour” to cast his own ballot in his adopted home state of Florida before he launched a campaign in three battleground states, where massive crowds were waiting, even as coronavirus cases are on record in the region.

Democrat Joe Biden, insisting that Trump doesn’t deserve a second term due to his handling of the pandemic, told the rally outside Philadelphia that he didn’t “like the idea of all this distance, but it’s important” for public health reasons.

“We don’t want to become super-spreaders,” he said, using a phrase that was used to describe the Rose Garden case at the end of September when Trump revealed his nominee to the Supreme Court. After that meeting, more than two dozen people connected to the White House have contracted COVID-19.

Biden, with some support from the rock legend Jon Bon Jovi, was courting voters in the fiercely contested pockets of Pennsylvania that could prove to be the key to determining the outcome of the election in the state.

Trump, who spent the night at his Mar-a – Lago resort after campaigning Friday in Florida, stopped at an early polling station in the public library. Last year, the president moved his official residence from New York to his private club in Florida, alleging that New York politicians had treated him badly.

Greeted by a crowd of cheering supporters at the polling place, Trump may have mailed his ballot, but preferred to vote in person. He wore a mask inside, following local laws in place to limit the spread of coronavirus.

Biden has not voted and is likely to do so in person on Election Day, Nov. 3, as Delaware does not provide early voting. Trump, who made unsubstantiated allegations of widespread fraud in the field of mail-in voting, gave another plug to in-person voting.

“It will never be like that when you send in your vote. It’s never going to be safe like that, “Trump said before leaving for his campaign.

Rallyes were scheduled for Lumberton, North Carolina, Circleville, Ohio, and Waukesha, Wisconsin, and the President is promising to take full advantage of the final 10 days of the campaign, even as the number of new coronavirus cases continues to increase.

The United States registered daily coronavirus cases of more than 83,000 confirmed infections, thousands more than the previous US high in July. The U.S. death toll has risen to almost 224.00, according to a study released by Johns Hopkins University. The total U.S. caseload reported on Friday was 83,757, up from 77,362 cases reported on July 16.

The numbers are an ominous indication that the disease still has a heavy grip on the nation that has more reported virus-related deaths and infections than any other in the world. Many states register a surge in cases and claim hospitals are running out of room in areas where the pandemic appeared remote just months earlier.

Biden’s first stop was in Bucks County, part of suburban Philadelphia, where Hillary Clinton won a slim margin in the 2016 White House election. He was expected to hold another rally later on Saturday in Luzern County, a blue-collar district that twice voted for Barack Obama but was overwhelmingly on Trump’s side four years ago. Biden’s campaign said that the former vice president will be joined by Bon Jovi, a native of neighbouring New Jersey, who will be singing at the Luzern gathering.

More than 54 million votes have already been cast in the Nov. 3 election, with an additional 100 million or so predicted before the winner is announced.

The pandemic has driven Trump to the defensive for most of the fall, but for the time being it’s the Biden team that has been forced to justify itself. In the final minutes of Thursday night’s debate, the former vice president said he favoured a “transition” away from oil in the US in favour of renewable energy. The campaign issued a statement hours later saying that it would phase out tax incentives for fossil fuel firms, not the industry as a whole.

But Trump, who was campaigning in Florida, repeatedly seized the issue.

“This may be one of the greatest errors made in the history of presidential discourse,” he said at a Friday rally in The Villages, a large-scale retirement community in central Florida. Later, in Pensacola, Trump recalled a moment of glee.

As Florida continues to record thousands of new COVID-19 cases every day, audience members stood and sat shoulder to shoulder, and Make America Great Again hats far outnumbered face covers. In-person voting in the state started on Monday.

As part of his damage control, Biden dispatched running mate Kamala Harris to help explain his stance as she campaigned in the swing state of Georgia on Friday. During his remarks in Bucks County, he also tried to explain his stance.

“Let me be specific, I’m not banning fracturing in PA or anywhere else,” Biden said.

As for Biden and oil, while putting an end to the nation’s dependence on fossil fuels is common among many liberals, the idea could hurt working-class voters in swing states, such as Pennsylvania, Ohio, and Texas, who rely on industry, and, in particular, on fracturing, to make a living.

Trump’s allies immediately started to launch fresh assaults on the Democrats’ contradictory energy responses.

As part of his strategy to tackle climate change, Biden said that he would only ban new gas and oil permits — including fracturing — on federal lands. The vast majority of oil and gas does not come from federal property.

Mahesh is leading digital marketing initiatives at RecentlyHeard, a NewsFeed platform that covers news from all sectors. He develops, manages, and executes digital strategies to increase online visibility, better reach target audiences, and create engaging experience across channels. With 7+ years of experience, He is skilled in search engine optimization, content marketing, social media marketing, and advertising, and analytics.





Data science professionals assist newer technologies by figuring out solutions to problems by linking similar data for future use.

The times today are changing at a supersonic speed with the advent of Artificial Intelligence & machine learning. Data science professionals assist newer technologies by figuring out solutions to problems by linking similar data for future use. One of the advantages of data science is that organizations can find when and where their products sell the best. Locating their preferred markets becomes easier with Data Science. It powers your business with the advantage of identifying the best-suited configuration for your business’s success.

Data science brings together the domain expertise from programming, mathematics & statistics to create insights & make sense of data hence gathered. Think of Advanced image & speech recognition, website recommendation, internet search, and many other tasks, think of a data scientist who makes it easier for you to reach your preferred goal. Data science simply adds value to any business that wishes to use its data well. International biggies like Musigma, Fractal Analytics & others work through a unique ecosystem that collaborates People, Processes & Platforms, alongside solving difficult business problems with contextual AI-powered insights & achieving Digital Transformation results.

Now you must be thinking, does Python has a role in data science? Honestly, Python provides greater functionality to deal with big data and has a faster learning curve that makes utilizing syntax easier and comprehensible. It increases the speed of processing data which is comparatively tough to do in Java or R languages. Data mining, data processing & modeling along with data visualization are the primary ways Python is utilized for data analysis.

Let’s talk about Why you should learn Python from Data science professionals:


Python is proven to be the most compatible programming language & supports multi-platform application development. There is a wide range of frameworks available for Python that are capable of cross-platform application development i.e. web, desktop, mobile or touch devices.


Python is one of the third most widely used languages worldwide in data science as per TIOBE’s 2020 index. Many companies are using Python to build frameworks & projects. As an example, Google created Tensorflow, which is based on Python, FB & Netflix also rely immensely on it.


Projects namely Sentiment Analysis, Fake News Detection, Credit Card Fraud Detection, Chatbots & Customer Churn Prediction extensively utilize Python to obtain insights from a dataset for effective resolution.


Python is scalable as it provides better structure & support for large programs than shell scripting. It can be used as a glued scripting language that integrates the existing components & helps you build a scalable application.


Python Libraries for data science are popular & constantly evolving. Like- Keras is a minimalist library used for deep learning that was released in 2015, becoming a critical component of the Python library ecosystem since then. Libraries like Pandas, Statsmodels, NumPy, SciPy & Scikit-Learn are very popular in data scientists’ communities.

Having talked about the pivotal role of Python in Data sciences, it becomes imperative to talk about prestigious International Data science certifications that would let you lead the pack with a versatile professional role.

  1. USDSI™ DATA SCIENCE CERTIFICATION- If you’re an aspiring or accomplished data science professional or wish to advance your skill set providing a multitudinous growth in your data science career, the Data Scientist role is the one for you, and what better way of becoming one from a world-renowned certification from USDSI™, that provides the latest and industry-relevant data science certifications.
  2. MIT DATA SCIENCE CERTIFICATION– If your dream is to churn large volumes of data into actionable insights, the data scientist’s role is for you. This program comes to you with a bunch of benefits, to mention a few; a self-paced program with recorded lectures, imbibe industry-valued skills & a curriculum designed by world-renowned MIT faculty.
  3. STANFORD DATA SCIENCE CERTIFICATION- Vouched as one of the most sought-after international universities, Stanford is offering a variety of data science educational opportunities for graduates & undergraduates. This program is inclusive of informative workshops, strong data components & training programs.

All the above certifications are definitely constructed seeing the massive industry demand the role of data scientists in the future that ensures a promising professional growth rate as well.

Among significant data science skills, Python is definitely the one that every employer looks for in an applicant. Probably you could infer that it’s a prerequisite for a data science aspirant to be powered with Python language as well. Python is considered to be a must-have skill for all data science learners. Python developers are in high demand, not only because the language is popular & widely used but mostly due to the fact that Python became a solution in many different areas from web applications to data science & machine learning. Given its widespread use, it’s not surprising that Python has surpassed Java as the top programming language.

Nearing the close of this article, it becomes essential to focus on the key facts about the popularity of learning Python in order to become a successful Data science professional. This intelligent technical language provides great libraries to deal with data science applications. The major reason why Python is widely used in the scientific & research communities is because of its ease of use & simple syntax, which makes it easier to adapt for people who do not have an engineering background. Being a general-purpose language, people choose Python so that they can communicate with other people, also rooting through academic research & statistical models. As a result, even novices can easily use its relatively simple syntax to create effective solutions for complex scenarios with a few lines of code.

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Benefits of Provisional Partner Visa in Australia



Provisional Partner Visa

It always feels better when you are with your partner. Positive vibes from each other decrease the worries and provide a helping hand to each other.

Your emotions are always taken care of by the immigration department of every country. No country wants you to be alone, and this is the reason the concerned authorities formulate their partner visas in a way that you do not have to stay away from your partner for long when overseas. One who wants to apply for a partner visa can consult with a partner visa specialist.

Provisional Partner Visa in Australia

Australia offers provisional partner visas under subclass 820 and subclass 309. This particular visa allows the individuals who are the spouse or a de facto partner of an Australian citizen, Australian permanent resident, or eligible New Zealand citizen to live in Australia. The temporary partner visa is granted first and the applicant is allowed to live in Australia for two years with their partner. If they wish to live for more time or permanently, the applicants can apply for a PR Visa to live in Australia.

Benefits of the Provisional Partner Visas

The following rules apply to the provisional partner visa holder. These rules can also be considered as benefits. So, here are some of the benefits that a provisional partner visa holder can enjoy!

  • They can stay in Australia until the government decides their permanent Partner (Migrant) visa (subclass 100)
  • They can stay, work and live in Australia for two years
  • They may include dependent children or stepchildren in their visa application
  • They may study in Australia without any government funding
  • They may travel to and from Australia as many times as they want
  • They can attend up to 510 hours of free English language classes under Australia’s Adult Migrant English Program
  • They can get health coverage through Medicare

The visa costs around AUD7,160 for the main applicant, which covers both the temporary and the permanent Partner (Migrant) visa (subclass 100). Additionally, there is a fee for each family member who applies for the visa, unless they hold a Dependent Child visa (subclass 445). There is no fee for subclass 445 visa holders.

For detailed information on provisional partner visas in Sydney or Melbourne, please feel free to contact one of our MARA agents!

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Customer Driven Marketing Strategies for Translation Agencies



Translation Agencies
Translation Agencies

A famous quotation goes, “The customer is always right”. A lot of companies may be aware of this narrative, but very few are able to follow this religiously. And the many that do not prioritize their customer service over company needs, are unable to position their brand in an effective way.

With time, many organizations are realizing that they need to construct customer-driven marketing strategies. This will enable them to support the customer to maximize their user experience. One industry that optimizes its marketing strategies to fit the needs of the customers is professional translation services

Translation agencies aim to design a customer-driven marketing strategy so that the client is satisfied. Aiming to deliver what the customer expects, and adapting content to fit the cultural preferences of the target market is something that translation firms, especially Russian translation services, are prone to deliver at par.

Let’s expound upon the 4 steps of customer-driven marketing strategies that Translation agencies adapt to deliver customer values.

Customer-Driven Marketing Strategy

  • Segmentation

In segmentation, the target market is divided into various categories as per the customer’s interests. A translation service has to identify the segment that it is going to target. One may ask how many segments can a firm divide the target market into? So let’s look at some of them;

  • Geographic segmentation

Translation agencies have to capture the intricacies of the geographic locations of the target market. The translated content has to be appropriate to the region of the market. Marketing translation services need to understand that a KFC chain planning to market in the southern part of India, should know that a majority of people there are vegetarian. Hence, the marketing campaigns should be adapted accordingly. 

  • Religious Segmentation

In the process of translations, firms are very careful about the content that might offend cultures and communities. Hence, they try their best to conduct thorough research on the religious sentiments pertaining to a community.

For instance, the use of alcohol is completely prohibited in Muslim communities. Hence, a lot of translation firms, like Malay translation services, translated marketing copies in a way that excludes anything that might offend a particular religious segment. 

  • Targeting

Once the translation firms have identified their market segment, they must decide which segment it’s going to target. The target has to be very specific, and the organization should have a clear view of whom it wants to offer its services to. 

  • Differentiated Targeting

In differentiated targeting, professional translation services aim to diversify their offerings. Rather than offering simple translations, they offer technical, legal, financial, medical, and marketing translation services. They are able to differentiate their targets and hence can appeal to two or more different target audiences.

  • Niche Targeting 

In niche targeting, only a specialized segment is selected within a segment. This may cater to a specific regional language, for instance, Malay translation services, offer their services to the community speaking that language only.

Moreover, a lot of translation services, offer their services to only the biggest companies in the world like Netflix, or Amazon, when they are trying to localize their content. Their services are not for the public looking to translate a small, 10-page document. 

  • Differentiation

Differentiation can be understood as a process of distinguishing a product or service from other competitors in order to make it more attractive to the target market. 

However, in differentiation also there are some steps involved. So lest take a look at them;

  • The first thing that translation services should do in the process to differentiate themselves is to look for their competitive advantages. This could be almost be anything. But the important thing is how to capitalize on that differentiation and gain an edge over competitors.
  • Once you shortlist your competitive advantages, the next step would be to choose the right one.
  • Once you choose the right one, the next step would be to select an overall positioning strategy.

If you are operating a translation agency, you can differentiate on the basis of excellent customer delivery, or affordable rates, or quality-oriented translated content. Such differentiation can attract more customers. 


Positioning is the ability to influence consumer perception regarding a brand or product relative to competitors. 

If you want to be a translation agency that only offers services to big brands, hence the level of quality has to be upgraded. Your marketing strategy should portray you as an organization that caters to only high-end organizations.

So whenever a customer hears or reads the name of your company, the perception of quality or class immediately appears in his mind. 

But the real question is that how can organizations position themselves. In order to do that there are certain options that one can capitalize and then use that to position themselves in the minds of the consumers

Product or Service Price; You can attract customers by offering affordable prices for your services. So whenever a customer hears your name, he can think of affordability.

Product Quality: An organization can pursue to position itself as a firm that does not compromise on quality.  For instance, Apple products

Product Use and Applications:  An organization can focus upon its unique product use or application that enables it to differentiate itself from its competitors. 


A customer-driven marketing strategy aims to put customers before everything else. This strategy is what makes an organization stand out from the rest of the competition. 

If you want to succeed in the translation business, you should refrain from market myopia. And never put your needs above the consumers. This may seem like an unrealistic and impractical choice. But statistics show that customer-eccentric firms are more successful in the long run. 

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