With productivity facing an all-time low in a post-pandemic world, what can we do to perk up positivity and get back to business as usual?

If you are looking at ways to liven up your workplace, you wouldn’t be the only one. Working From Home has seen a worldwide dip in productivity, which makes for a negative business view when coupled with all the gaps in the supply chain.

We wanted to examine some of the best ways to boost productivity in the workplace, mainly if you are working from home. Unfortunately, we can’t monitor our staff 12 hours a day, but we can expect them to keep up a high standard when they are online.

How to Make Your Employees Work Harder?

Here’s how you can get the most out of your staff, even if they aren’t in the office.

1 – Consider your Space

If your staff is working from home and still paying total rent on an office building, you miss a trick. There are all sorts of ways you can make money back out of renting a building. Renegotiate your rent with your landlord, for example, or downsize so that you use a coworking space instead of a massive structure for just one business.

Downsizing saves on costs but to incorporate productivity-boosting, you need to think about WFH. Who isn’t performing, and who is? Those that manage well in a WFH environment could be full-time remote workers, allowing you to bring those who can’t concentrate into the office instead.

2 – Outsource More

You’ve all heard of the all-in-one workspace, but the truth is that these are unnecessary nowadays. Nobody needs to do all things for their business in one place anymore; it’s not normal. Outsourcing is cheaper, faster, and means you have fewer overheads. It also lets you downsize the office space if you have to. In addition, your productivity never suffers when you are outsourcing the role to someone else.

3 – Communicate Better

Better communication does help you to work out if your WFH and in-office employees are doing as well as they could be. If your staff can tell you when there is a problem, operations might not run smoothly, but they will run much more efficiently. The team that is able to talk to you when a problem arises is the staff that isn’t sitting on that problem, scared of bringing it up for fear of repercussions.

4 – Evaluate their Tech

We may think that older, cheaper technology will do the job just as well as newer tech will, but whether you are at home or in the office, better tech speeds everything up. Besides the frustration of dealing with old technology driving many employees to mental illness, outdated technology is slower and costs you money. It’s a false investment. Buy new even if you need the loan. It will be worth it in the long run.

Keep at it

Most of all, we need to keep our heads down and not give up. It’s been a tough 18 months for all of us. But, if we stick together, we might make it to the end of this with our businesses still intact.

Rustam Gilfanov is an IT entrepreneur, a co-founder of a large IT company, and a venture partner of the LongeVC Fund.

Family

Rustam Gilfanov was born on January 6, 1983, in the village of Basim, Perm Province. The future businessman’s mother worked as a teacher, and his father was military. As a child, Gilfanov was interested in mathematics and science fiction.

Education

After graduating from high school, Rustam Gilfanov enrolled at the Udmurt State University. The future IT business star received his Degree in Law in 2005, later post-graduating in Arbitration Management. As a student, Rustam Gilfanov took an active part in various events and conferences.

Career

Gilfanov studied in university at the time the Global Network was developing actively. During his undergraduate studies at the Department of Law, the future investor showed keen interest in information technology, which eventually brought him to the idea of establishing his own IT startup company. But first, Gilfanov had gained a lot of experience in working on several unique international IT projects. Rustam Gilfanov’s thorough knowledge of Law helped him in his self-confidence at that time.

Having enlisted his partners’ support in 2006, Rustam Gilfanov announced a foundation of a small IT company that has by now deserved the reputation of one of the leading software developers in the financial, gambling, and marketing sectors. His company has created over a hundred unique game apps and opened branches in Malta and Cyprus, working productively in Ukraine and Latvia at the same time.

Since the company’s foundation, Rustam Gilfanov saw in his brainchild a new format of modern entrepreneurship. His company has mainly concentrated on providing high-quality support for young talents and creating the most comfortable conditions for personnel development. In five years, the company was employing 1,000 professionals, providing them with maximum opportunities for actualizing their work potential.

Charity

Rustam Gilfanov is a philanthropist and constantly integrates various projects of developing corporate social responsibility in his IT company. The company maintains a particular focus on initiating educational projects for the youth.

One of Rustam Gilfanov’s most famous charity projects is LakiBuks, co-founded by the ‘I Am the Future of Ukraine’ Foundation. The project’s primary goal is to support talented authors and popularise teenage non-fiction in Ukrainian.

They announced LakiBuks at the Book Arsenal Festival in 2017. A year later, the project became a partner in the children’s program of that most notable Ukrainian book festival. LakiBuks has toured numerous cities in Europe as well as in its native land.

LakiBuks has its roots in the cooperation among several children’s libraries located in Eastern Ukraine. To date, it already boasts 200 libraries across the country. One of its particularly notable achievements is the distribution among the libraries of over 5,000 copies of teenage pop-science books in 2018. The South and East Ukraine libraries were the first to receive the copies since Ukrainian non-fiction literature is in a particular undersupply in those regions. Rustam Gilfanov calls LakiBuks one of his most personally valuable projects.

Another significant enterprise actively supported by Rustam Gilfanov was the maximum possible restoration of Kyiv Children’s Library to transform it into an innovative library hub, the idea implemented in collaboration with the Maybutnyy Library Project. The renovated library has a computer lab and holds open lectures read by the company’s top employees. Initially conceived as a one-off project, it has now spread over the entire country.

Rustam Gilfanov has long been actively cooperating with the famous ‘I Am the Future of Ukraine’ Foundation, sponsoring its numerous social enterprises. Apart from that, the businessman provides financial support for single mothers and families in crisis.

Private Equity Financing

Rustam Gilfanov has recently announced quitting his executive activity to concentrate on financing the most attractive, for him personally, IT projects in the live-streaming, financial technologies, and the recently-activated gaming industries. Currently, Rustam Gilfanov is a venture partner of the LongeVC Fund.

Facebook is now no more a simple social interacting platform, where you can converse and get connected to long-lost people. It’s a whole new marketplace, ready to take your businesses or agencies like staffing agency to the next level. Due to immense competition, Facebook marketing is not a mere platform to launch campaigns and promote the business.

It’s also a word-of-mouth platform, spreading information about your business. It’s where the sensational Facebook keyword search feature comes in handy. This Facebook attribute expands the platform searching capabilities, letting the users search more, using filters and specific phrases to reach the position you desire. Let’s scrutinize how the Facebook keyword search makes it easier to find your business in such a saturated place.

Quick Glance over Facebook Keyword Search Efficiency

We have already understood that now the Facebook keyword search feature is beyond searching names and profiles. You can look for images, content, posts, and videos related to your business.

• The Facebook keyword search tool is specifically designed to filter out content that is not significant to the user.
• It separates posts, videos, images, and links that are not relevant to the user’s search intention.
• The keyword search tool is a powerful way for those interested to market their business creatively and distinctively on Facebook.
• For your Facebook business page, you can optimize the keyword searches just like other SEO projects.
• Research for high traffic generating keywords and incorporate them in your Facebook posts, videos, and content naturally.

Understanding the Algorithm of Facebook Keyword Search

The algorithm of Facebook keyword search is different and unique. Therefore, let’s understand it and its importance for your business efficiency.

#1. Semantic Search vs. Keyword Search

Facebook keyword search is a high-level mechanism. The advanced search tool functions more like Google, ensuring appropriate results in less time. The feature aims to make the search journey easier and much faster in finding relevant content in the nick of time. With the Facebook keyword search feature, you can search any type of content. Either it is photos, videos, articles, news, or status updates.

Before recent advancements on Facebook, the algorithm worked on semantic search. This meant your search has to be specific and precise. The algorithm required a specific business page name, location, exact person name, and precise phrase to extract content. It was a complex model and unfruitful for business search.

For instance, when searching for a friend in a certain city, you needed to be highly specific. Like, “my friend who works in ABC Company, New York”. Things were even more complex when looking for friends of friends. It was like, “my friends of friends who like XYZ Restaurant”. Keyword search changed the face of the Facebook searching algorithm, making it simpler and easier to navigate. With a simple keyword of “ABC Company” or “XYZ Restaurant” all related content will come to you. This makes it way easier to find a friend or mutual friend.

#2. Search Using Filters

Before the latest development in the algorithm, the Facebook keyword search was used to deliver results based on the privacy settings. For example, when looking for “ballet dancing classes”, the results coming up would be those that your friends have allowed being shared with you. It was applicable to posts, content, videos, and everything.

However, with the new changes, now “ballet dancing classes” will show results of public posts, public groups, and pages, as well as your friends’ content. The new search filter feature allows businesses to better monitor the keywords being looked for on the search bar. This makes it easier to drive user engagement and attentive content creation.

The advance filter option also allows the users to control the type of content they desire to find. It narrows down the photos, images, and content instantly. For example, when searching for “sauna bath” you can filter out pages that have inappropriate content and images.

What Does Facebook Keyword Search Means to the Business Owners?

Undoubtedly, the latest Facebook keyword search has impressive potential for business owners. The core advantage is finding potential customers and targeting appropriate customers only. The users on Facebook love sharing about the businesses they love, the restaurants that serve better, and the companies that treat them nicely. Anyone who is interested in the type of your business can now easily trace you. If you deal in imported men’s garments then a simple search of “men shirts” will bring your business content right away.

Another amazing thing is that Facebook keyword search is mobile-friendly as well. Now, users can search about any business by taping a few times on their Facebook application. But remember, it is crucial to optimize your business page as much as you can. For better Facebook keyword search benefits, your social media content must be optimized just like your website. Use hashtags and relevant keywords in your content to boost its search.

Conclusion

The latest Facebook algorithm for keyword search can change the fate of every business. You just need to utilize the tool smartly and intellectually to reach out to more potential buyers and customers.