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5 Digital Transformation-Driven Cybersecurity Considerations



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Security Strategies: Enhanced post-pandemic preparedness as digital communication dependency escalates


hacking 3112539 640On their road to recovery from the pandemic, businesses face unique dilemmas. This includes substantial and entirely necessary investments in digital transformation, however tight budgets are making such endeavors difficult if not impossible. Businesses continue to struggle with pivots like adopting new digital platforms, shifting their corporate model to resolve supply chain disruption and enabling a remote workforce.

The inability for businesses to quickly adopt technologies that support digital transformation processes, including identity-based segmentation, virtual desktop interfaces and full-stack cloud, is hindering their ability to adequately address new threats and even to test new security systems and protocols.

“Now more than ever, it’s imperative to remediate risk exposure and vulnerabilities within an organization’s existing systems—optimally from the get-go,” urges cybersecurity expert Nishant Srivastava, Cyber Security Architect and field expert at Cognizant—an IT Solutions and Services firm for which he’s focused on designing and implementing Identity and Access Management (IAM) solutions. “Biggest threats should get highest priority, of course, but the magnitude or even likelihood of a threat should not be the sole consideration. Organizations should also look at other forms of value that new technologies can bring.”

Below Srivastava, a senior-level IAM, governance and cyber risk authority, offers key digital security vulnerabilities businesses need to be mindful of given increased digital dependency  amid the   pandemic. Heed these best practices to help keep your company—and customers—uncompromised.

Consumer-Facing App Gaps
For consumer-facing web applications, some of the biggest security threats include path traversal, cross-site scripting (XSS), SQL injections and remote command execution. Of course, protecting customer data is an utmost security concern and breaches abound. One of the biggest challenges to address these kind of issues lies with lacking human resources. There is a lack of aptly trained and skilled security staff in even the most sophisticated of regions, which is cultivating a gap in cybersecurity skills across the globe. It goes without saying that employee training and investing in highly-qualified staff are among the best ways to establish, maintain and uphold security levels of consumer facing apps. Rifts, however small, can induce excessive damage and losses.

eCommerce Exposure
Online delivery businesses that are aware of security risks would be wise to introduce more secure logins, automatic logouts and random shopper ID verification and are preventing shoppers from swapping devices when ordering. Such measures will help thwart breaches that expose of customer names, credit card information, passwords, email addresses and other personal and sensitive information.

Companies selling goods or services online also should not launch without a secure socket layer (SSL) connection. It will encrypt all data transfer between the company’s back end server and the user’s browser. This way, a hacker won’t be able to steal and decode data even if he or she manages to intercept web traffic.

Another useful strategy is to enforce password limitations. Passwords should be as complicated as possible with a combination of symbols, numbers and letters.

Investing in a tokenization system is worthwhile because any hacker who accesses the back end system can read and steal sensitive information, which is held in the database as plain text. Some payment providers tokenize cardholder information, which means a token replaces the raw data so the database then holds a token rather than the real data. If someone steals it, they can’t do anything with it because it’s just a token.

If someone steals it, they can’t do anything with it because it’s just a token.

Another security measure eCommerce can think about is SSL certificate that creates a secure bridge between the server and the client. It secures data flowing between two ends. SSL certificates can be either single domain, multi domain or any other SSL certificate. The requirement of SSL is depending upon the website as eCommerce website runs on many subdomains then, a comodo wildcard SSL can be of great help from budget and security prospects.

Ransomware Recourse
Ransomware threats are escalating, which is why those doing business digitally should enforce a multi-layer security strategy that incorporates data loss prevention software, file encryption, personal firewall and anti-malware. This will protect both a company’s infrastructure and its endpoint.

Data backups are key because there’s still a mild chance of a breach even with all of the aforementioned security solutions in place. The easiest and most effective way to minimize cyberattack damage is to copy files to a separate device. This very reliable form of backup makes it possible for people to recommence work as usual with little to no downtime, and all their computer files intact, should an attack occur.

Gone Phishing
Gmail blocks over 100 million COVID-related phishing emails every day, but more than 240 million are sent. That means less than half sent via Gmail alone are blocked. Experts cite imposing limits on remote desktop protocol (RDP) access, multifactor authentication for VPN access, in-depth remote network connection analysis and IP address whitelisting as some of the best strategies to maintain security. In addition, businesses should secure externally facing apps like supplier portals that use risk-based and multifactor authentication—particularly for apps that would let a cybercriminal divert payments or alter user bank account details.

Shielding Teleconferences
The shift to remote work after the pandemic hit has given cybercriminals more and more opportunities, directing their focus on the tools people use for work. It’s important that people recognize their vulnerabilities, particularly while they work from home. Among these are hacked videoconference passwords and unprotected videoconference links, which criminals can use to access an organization’s network without authorization. Many people who work from home do not use secured networks, unknowingly and unintentionally. Many are just not aware of the risks.

To avoid online teleconference security issues, meetings should always be encrypted. This means a message can only be read by the recipient intended and that the host must be present before the meeting begins. There should also be waiting rooms for participants. Screen share watermarks, locking a meeting, and use of audio signatures are additional recommendations.

When asked what his best advice would be to tweak security for a workforce that’s predominately working remotely, Nishant says that companies should start by analyzing the basics (like those specified above) against the backdrop of a wide range of ever-escalating and evolving threats. “Employees should use dual-factor authentication and make sure apps, mobile phones and laptops are updated and that available patches and updates are always installed,” he says. “They should certainly be wary of all information requests and verify the source. These even include unexpected calls or emails seemingly from colleagues.”

Srivastava also pointed out that insiders at the CIO Symposium in July 2020 agreed that the pandemic packed years of digital transformation into just a few weeks. The use of third parties emerged as a major security concern to take into account. For instance, some employees abroad were unable to move their computers to their homes, so employers rushed to supply them with new equipment. In the process, some of it was not set up correctly thus compromising security. Companies should have done more to determine out whether individuals were using technology properly, such as if employees were sharing work devices or using their own personal equipment.

On the plus side, the shift toward working from home sped up multi-factor authentication adoption. This is a great opportunity that today’s digitally-driven businesses should take advantage of.

In short, Srivastava advocates taking a zero-trust approach. “It might sound harsh, but this is the idea that you can’t trust devices, people and apps by default,” he says. “Everything needs to be authorized and authenticated. Users should always verify and never trust, and businesses should act as if there has already been a breach and work to shore up weak links in the security chain. Finally, businesses should give access to information and data to as few people as possible—and wholly ensure those who do have access are appropriately trained to recognize when a red flag presents.

By employing all or even some of the advice above, businesses can continue to thrive as the digital transformation age unfolds—and do so more confidently and contently all around.


Forbes Business Council Member Merilee Kern, MBA is an internationally-regarded brand analyst, strategist and futurist who reports on noteworthy industry change makers, movers, shakers and innovators across all B2B and B2C categories. This includes field experts and thought leaders, brands, products, services, destinations and events. Merilee is Founder, Executive Editor and Producer of “The Luxe List” as well as Host of the nationally-syndicated “Savvy Living TV show. As a prolific business and consumer trends, lifestyle and leisure industry voice of authority and tastemaker, she keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme—also delving into the minds behind the brands. Her work reaches multi-millions worldwide via broadcast TV (her own shows and copious others on which she appears) as well as a myriad of print and online publications. Connect with her at and / Instagram  / Twitter / Facebook / LinkedIN


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When Choosing The Next Executive Search Firm, Keep This in Mind



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Finding the best executive search firms necessitates due attention. According to Juan Gaitan of Talento Human Capital Management, in order to decide which firm is better, firms must inquire what benefit or creativity their potential partner brings. Here are some main considerations to remember in making your all-important decision.

Despite the fact that unemployment remains at an all-time high, nominee pools are higher than ever. As a result, companies are increasingly turning to executive recruitment firms to locate sought-after talent. Finding the best executive recruitment company needs a significant expenditure in time and money, which necessitates close consideration. What will talent owners do to guarantee they are partnering with the best recruitment firm?

Don’t fall for the sales pitch, advises Juan Gaitan, founder and chief experience officer of Talento Human Capital Management, a supplier of talent and organisational strategies. “In the conventional marketplace, expertise in a sector, feature, or competition was a major decision-making factor, with deep networks to candidates being a major decision-making factor. Finding others is no longer a worthwhile endeavour. Matching them is.” Adhering to a conventional methodology has produced outcomes for companies that have been less than desirable in many ways, he claims. “Your quest partner, like your recruit, must be a good match. What additional merit or novelty does your partner carry to the table? You must react to that.”

According to Mr. Gaitan, the only way to do is screen the talent that is seeking your talent. “With this generation of talent, the consistency of the team conducting the quest can be less critical than their ability to present you or offer references of how they have already driven skills that allowed customers to compete at new levels,” he said. “The recruitment firm must have smart business people who can truly absorb a company’s meaning and convert it into the correct implementation. Competence is more important than specialisation. The right partner will help you make the best decision.”

Mr. Gaitan noted that there are two kinds of HR leaders: those who care about specialisation and those who think, “I need the right recruiters to make this possible.” Take specialisation into consideration, but don’t let it be your driving decision point, he advised. “Smarter, more professional individuals with a longer track record outperform those with a longer traditional history.” Look at things objectively; you need a battle-ready team, and all of these search companies are coasting; they let the client do the job, rather than leading them through the best choices depending on what they feel they are attempting to accomplish.”

Mr. Gaitan is a human resources consultant who specialises in improving corporate success through human capital. He has a track record in developing talent and operational solutions, as well as programme and change management. He has a broad understanding of markets, countries, and roles, as well as an understanding of all phases of the market life cycle.

Mr. Gaitan recently spoke with Hunt Scanlon Media on the factors that businesses should weigh before hiring an nonprofit search firms.

It’s a useful piece of information in the decision-making process. It is determined by the complexity and precision of the search. One collection of variables includes the sales size, number of staff, global footprint, and marketplace in which you conduct business and produce sales. The second collection is the form of skills, experience, leadership, and overall team fit – all of which are essential. When the quest is concentrated and clearly established, three to six months is usually the deadline. Less specific searches can take nine, ten, or even twelve months. It all depends on the role’s sophistication, the market, the purpose, and so on.

“Sometimes, a leader is compelled to form a custom position when an individual has such skill and fit. Any of the best companies take an idea to market and then make final choices depending on the talent available.”

What are some of the problems that occur as a result of these assignments?

In certain situations, the consumer will believe that a deadline has been stretched due to the complexity of the search when, in fact, it is due to process-level considerations such as lengthy or delayed recruitment procedures involving multiple interviewers or multiple profile forms that may suit a specific task. Both considerations contribute to a lack of accuracy in procurement and outreach. In other ways, the consumer is ingesting what the industry has to provide through the process and redefining expectations based on that knowledge. Interviewing, learning from other organisations’ processes, initiatives, successes, defeats, and so on will be very beneficial for a team who has the time to complete the exercise. Finally, you may come across someone of such skill and fit that a leader feels obligated to create a custom task for them. Any of the best companies take an idea to market and then make final choices depending on the talent available.

How has the global pandemic affected your quest methods?

At the end of the day, the procedure, the baseline strategy, and the form of team that we need have not changed significantly. What has actually shifted is the demand for candidates as a result of the transition in where someone may be hired. This modern age of flexible employment and proximity to such a diverse range of economies, markets, and functions outside of where you live has resulted in shortages of a broad range of positions. With so many opportunities available, the candidate market is booming.

From the standpoint of the businesses, this demand change can be extremely beneficial. It can really form the supply chain you have access to based on your general overall demands or a more personalised solution depending on department or business unit. If you work in an office and need to relocate, your options are obviously even more limited. For those who believe that a remote job paradigm would be more than a passing fad in the future, the supply is more abundant. Finally, each company has its own set of requirements and policies that are appropriate for their operations. How you create adequate recruiting messaging to express an employer’s identity is important, depending on the organization’s job location policy and approach. This generates the interest and flow needed to compel and participate in a business of so many available workers. The best company will collaborate closely with the client to exchange facts and patterns in order to provide practical feedback to ground the right job place strategy.

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Understanding the Risk Maturity Model in ERM



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Risk management is increasingly being viewed as a fundamental and strategic process by businesses of all sizes to ensure not only profitability and compliance with legislation, but also long-term sustainability and continuity. 

In this article, we will explain what risk management maturity is, how to assess it, and what questions the company should ask to determine where it stands in terms of this method. 

Risk Maturity Models 

This term refers to an organization’s level of risk management readiness, or the information it has about the mechanism and how it is implemented. Risk management maturity, in general, helps businesses to assess how well they handle the various risks to which they are exposed. What is more, why is it necessary to know where you stand in terms of risk management maturity? It is critical because it allows you to see what is working and what is not, and then structure and develop steps to get to the highest level of risk management maturity possible. 

Models of risk management maturity 

There are a variety of models that can be used to assess an organization’s risk management maturity. Here are a few examples: 

Maturity of Risk Index 

It was founded in 2011 by Aon and the University of Pennsylvania’s Wharton School. Based on the assessment of activities relevant to corporate governance and decision-making, this index helps managers, executives, and risk practitioners in general to define which are the key areas of their risk management process. 

The following ten characteristics are taken into account in this assessment suggested by Aon and The Wharton School Risk Maturity Index: 

  • At the board level, understanding and dedication to risk management is a key element in making decisions and driving value. 
  • A senior executive who directs and supports the implementation of key processes and risk management strategies. 
  • Risk communication that is transparent. 
  • At all levels of the company, a risk culture that promotes full engagement and transparency. 
  • Using internal and external data and information, identify current and emerging risks. 
  • Participation of key stakeholders in the implementation of a risk management plan and policy formulation.
  • Information on organizational and financial risks is gathered and formally incorporated into the decision-making process.
  • Information on organizational and financial risks is gathered and formally incorporated into the decision-making process. 
  • Integration of risk management data with human resource systems to promote long-term business success. 
  • To understand risk and show added benefit by risk management, sophisticated quantification approaches are used. 
  • Shift the attention away from avoiding and minimizing risks and toward leveraging risk and risk control strategies that add value. 

The maturity level of the organization is measured on a scale of 1 to 5 based on the information gathered: 

Level 1 or initial risk identification and mitigation: the company recognizes and mitigates threats on its own. The risk management mechanism has a restricted scope. 

Level 2 or fundamental: the organization’s main threats are poorly understood, managed, and monitored. Risk management capabilities are minimal, and the knowledge available on this method is ad hoc. 

Level 3 or defined: the organization addresses its main risks, has the tools to evaluate, control, and track them, but there may be anomalies within the organization. 

Level 4 or operational: the organization’s key threats are identified, and activities to mitigate them are carried out regularly. Information on risk control is specifically considered when making decisions. 

The company has a high capacity to classify, assess, control, and track its threats at level 5 or higher. Risk management is a dynamic mechanism that adapts to changes, as well as a process that offers competitive advantages. 

Auditors’ measurement model 

Basil Orsini, the Director of Internal Audit for the Department of Human Resources in Canada at the time, established it in 2002. The calculation of risk management maturity in this model is based on five key aspects: 

  • It is all about the culture. 
  • Leadership and dedication are required. 
  • Organizational systems integration. 
  • Skills in risk control. 
  • Monitor and report. 

The maturity levels defined based on the evaluations conducted for each of these points are: 

Incipient: no structured risk management mechanism has been introduced, and there is no deliberate recognition or control of these risks. 

Known: despite the existence of a structured risk management system, its administration is fragmented, decentralized, and insufficiently trained. 

Defined: the risk management system in place is followed, and policies and procedures involving the entire company are in place. 

Managed: risk management has been properly established, and the organization’s risk tolerance has been clearly defined. Risk management is integrated into the corporate culture, and metrics for continuous assessment and control are in place. 

Questions to ask to determine the level of risk management maturity. 

When undertaking an evaluation to determine how risk management is implemented in the enterprise, which must be considered a critical component of all processes, it is critical to consider a variety of questions that cover the most important aspects, such as the government, the management process, personnel, technology, risk appetite, policies and procedures, and so on. 

These questions will help you determine the company’s risk management maturity level. The highest level (advanced or optimized) should be aspired to because it demonstrates that risk management is developed in an organized, comprehensive, and timely manner, involving all members of the organization’s staff, and thus it is possible to meet strategic goals and maintain long-term business continuity. 

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Things You Need To Know About A Step And Repeat Banner



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If you are looking for an affordable way of showcasing your business, a step and repeat banner can meet your needs appropriately. The backdrops you come across at red carpet events and the place where the attendees pose for photographs indicate the step and repeat pattern.  The step and repeat patterns are the logos of companies and their names that get good exposure during the events.

Material of the banner

Vinyl is one of the commonest materials when choosing the fabric for the step and repeat pattern but one major demerit is that it creates glares from the camera. However, the problem of glares can be resolved with the choice of ink and lighting. Apart from this vinyl tends to create wrinkles and creases, which enhances the tendency of glares. However, the fabric is a better choice as it does not reflect light and is free from wrinkles. The following points sum up the step and repeat banners at a glance.

  • With the step and repeat patterns in banners, the edges of the backdrop are not visible.
  • With the pattern in the background, many people can pose for photographs.
  • The visual during the event become noticeable when you go for the step and repeat patterns on the banners.
  • The banners can fit into small spaces suitably, whether in a booth or a trade show.
  • The banners with step and repeat patterns are portable and affordable.

Using the step and repeat banners at events

Why should you leverage on step and repeat patters during events? Read the following points.

  • Using the shots

Have you ever noticed the profile pictures of Facebook and Twitter? The pictures used here are suitable for small businesses as they stay together for a long time ad boost user engagement. The red carpet shots are always special and a unique way of conveying the right information. If you want to speak your heart out, use the red carpet shots as the profile pictures of the social networking sites.

  • Potential of partnerships

The red carpet backdrops are massive in terms of the exposure they provide to the brands. With the banner featuring the step and repeat pattern, you can save money on hosting an event independently to showcase your business.

  • Getting the attention

The trade shows and conventions offer an excellent opportunity for the brands to get noticed.  As the backdrop is impressive, it is highly professional in appearance. With the celebrities posing in front of the backdrops, you have everything it requires to reach the pinnacle.

  • Getting a good ROI

If you own your step and repeat banner, you can continue using it for several years unless you change the brand to something else.

All you need is to keep the backdrop neatly folded so that you can use it repeatedly for several years. With the raging popularity of red carpet events, the step and repeat banners are stepping into a new platform. If you have already used the banner, preserving it properly can prevent the formation of creases.

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Searching for the right contractor? Use these tips for better understanding



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Construction repairs and maintenance programs mainly consist of work done regularly to keep houses in good working order. The critical factor in deciding the appropriate level of maintenance is vital for all buildings. It will help you stop excessive construction maintenance at all costs. On the other hand, building maintenance can maintain the occupant’s or public’s protection while still adhering to legislative specifications. The level of use often determines the requirement.

Why Building Repair and Maintenance Work should be done regularly?

Replace a worn doorknob, grease a squeaky hinge, or replace a scratched floorboard as part of routine building maintenance. Maintenance staff can repair burned-out light bulbs, upgrade the air conditioning system’s filters, or replace a difficult-to-operate bolt. There are many phases to creating a preventive and regular maintenance schedule. Each stage, when taken together, ensures the overall performance and reliability of the program. For that, you need to hire a good construction contractor who can solve all your problems related to building repair and maintenance.

Select the best to get the best work

Choosing the best contractor ensures that not only can the completed project be precise as you expect it to be, but that the operation will still run seamlessly and on schedule. It’s just not worth it to employ a contractor who won’t provide just what you need with the least amount of fuss. Instead, look for someone with whom you can collaborate and connect effectively.

Here are four things to think about when putting together a long-term and reliable construction equipment maintenance plan:

  • When it comes to contractors, word of mouth is also one of the most effective ways to locate professional providers. Inquire of those who have worked with contractors, already use contractor services, or work closely with them.
  • When renovating, a contractor may be close to you and your family for days, weeks, or even months. So don’t employ a contractor if you don’t like him or her for whatever reason.
  • Inquire for permits if you’re looking for a contractor who knows what they’re doing. They should be aware of which permits you’ll require, but you should be mindful of them as well because you will pay for it out of your pocket.
  • Delays are costly. As a result, the deadline is unchangeable. Be sure that the contractor gives you a start and finish date, and they keep it. Find more about their policies and guarantees. What is their track record in the past? Have any other consumers shown dissatisfaction with missed deadlines or delays? Is there a promise of on-time delivery? If that’s the case, they’re probably used to hitting deadlines.

It all boils down to your success with the project’s management and final result. Pick a good contractor who prioritizes customer support. Make sure they pay attention to you, consider your desires, and follow up with their promises.

Having a contractor do the repairs has the benefits of having an in-house staff. Contractors like E&F Contracting Inc. have access to the most up-to-date software and supplies you would then have to buy. Contractors have solid expectations for the technicians they employ and promise prompt service.

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The options available for disposing off your junk car



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Unusable or broken cars become a burden because it occupies space on the property and causes a lot of inconvenient for the owners who find it tough to maintain the property well and keep it clean. In addition, cars become inoperable at some point in time, and when it outlives its usefulness, it becomes a junk that car, which is burdensome for owners. However, all junk cars not scrap, and some might still have some life left, but the owner does not want to retain it.

In such situations, you have the following options to dispose of the car and recover some money but, most important free some usable space within the property.

Sell it as a used car

If the condition of the car is not as bad to declare it as junk and it is still fit for driving at least to some extent, but you want to get rid of it for some reason, then you can try to sell it off o some used car dealer or an individual. There is a thriving market for used cars. Your vehicle could fetch a reasonable price that you can improve further with minor refurbishments to improve its aesthetic appeal and performance.   Be transparent with the prospective buyers by disclosing your car’s history that removes their apprehensions and dears about the vehicle’s actual condition.  Use some marketing techniques to convince buyers about the state of the vehicle to know that they will get what they pay for.

Sell your car as junk

Selling used cars takes some effort and time, and if you are not ready to take the hassles, then you can trade-in your car by selling it as junk to some company like Junk Car Genie, which can help to recoup as much value as you would get by selling it as a used car. It will save you time and trouble while you get ready cash, provided you negotiate a good deal with them. Before finalizing the deal, check the credentials of the junk car company to ensure that it is trustworthy and do not be enticed by any unusual high price offer that seems too good as it can be a ploy to trap unsuspecting customers.

Negotiate hard for the best price and never try to sell your junk car in a hurry as it will only deprive you of the right price. Instead, have patience and talk to a few companies and judge their overall offer by considering any benefit they might offer, like free towing of your car, saving some money.

Scrap your car

If your car has become immobile and you have sold out some of its parts, then you can declare it as scrap, which you can then sell. Indeed, you get much lower value than a junk car, but at least you can get rid of the burden. Try to sell off as many parts of the car as you can, not only for money but also to reduce the load on the landfill.

To ensure that the car is no more your liability, initiate the change

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Changing Fashion Trends in the Digital Age



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Digitization Is Everywhere, Even the Fashion Industry Is Not Spared

In every era, fashion witnessed a whole new change. Whether it is about geometric patterns in the year 1960 or earthy tones in the latter year. The further decades kept on observing gigantic shifts in fashion trends and no matter whatever be the reason of variance in trend, the upcoming years clearly found its reason none other than digital world influence.

Every change offered a handful of benefits to both consumers and fashion brands. Now when every hand has a mobile phone and social media presence, fashion got a whole new definition. From selling to advertising to predicting fashion trends.

It is estimated that $1.5 trillion per year is the enormous amount that is produced by this gigantic industry. This article is a little effort to bring in some surprising digital aspects that devastatingly influence this marketplace.

Digitization in the Fashion Realm

What it means to have digitization in the fashion industry is simply how the companies respond to organizational changes, control reputational threats, and manage to fill the gap between customer’s outspoken expectations and experience.

Digitization for fashion brands entails a new meaning of how shopping in a digitized world should develop instead of merely digitizing certain ways of shopping.

The Tech Changes That Took the Fashion Industry by Storm

The fashion industry is not limited to a specific arena. It has a myriad of areas covering from worldwide discount retailers to elite luxury bodies. These areas control a great proportion of the global economy and are often subjected to uncertainties by the fashion trend and industrial changes. To cope with this variability, the entire fashion marketplace has to put extraordinary pressure to balance the imbalanced economical fulcrum. However, the process of digitization comes forward as a rescuer and is proving to sustain the shaken economy with promising results.

So far, the technological disruptions in the sphere of fashion have been encapsulated as under.

AI in Fashion

Over the past years, the fashion industry has observed artificial Intelligence to improvise customer’s shopping experience, boost sales, data analysis, predict trends, and provide inventory-related instructions.

It is rare to not find AI Chatbot on websites that are planted to enhance the customer experience. Likewise, touchscreens and chatbots are now being employed to offer customized product suggestions. The technology is so genius that its algorithm which works behind the scene keeps a record of customer’s journeys to align them with the equitable product.

Some of the most profitable avenues where AI has marked its supremacies are trend prediction, supply chain management, and real-time inventory tracking.

Fashion brands could have a substantial competitive benefit if they combine inventory tracking with robust AI data prediction tools for the purpose of fashion trends forecasting. This whole process will require to have observations and data collection from trend spotters, influencers, and fashion designers.  The fast access to data will guarantee them a rapid grasp over the right planning strategies on time.

Fashion Has Also Embraced IoT (Internet of Things)

Internet of Things has set another benchmark for leveraging fashion. The past years have observed a myriad of IoT-enabled fashion gadgets including smart clothing, multi-functional designs, wearable spaces, and last but not least responsive sportswear.

Many brands are now busy pushing the limits of what wearing means in fashion, as soon as the real-life got mixed with the virtual ones.

IoT is most seen in wearable gadgets and apparel technology. In short, it has given a whole new meaning to life. The areas where IoT has shined include the enabling of data sharing, management of inventory, secured and elevated productivity, and efficiency. This disruptive field has drastically improved the customer experience by enabling them to hold the data and internet sharing every day.

Mobile Commerce

Mobile E-commerce has become one of the rapidly growing sectors in e-commerce. Furthermore, with every passing day, this technology is getting advanced. From smart wallets to shopping from Instagram, it has become the eventual tech tool. According to an estimate, mobile e-commerce will enjoy a sheer reach of almost $284 billion by 2021 which is nearly 45% of the total American E-commerce market.

This is because shopping through mobile phones is far easier than shopping from brick-and-mortar stores. With the advent of the digital wallet, there comes utmost ease for retail purchases due to the facility of fingerprints and facial recognition as payment methods.

On top of all, the mix of social media with E-commerce is a drastic fruitful shift for providing greater visibility to potential buyers.

Augmented and Virtual Reality Has Seized the Fashion Sphere

The exchange and return policy always give a hard time to retailers and brands. But due to the courtesy of VR, virtually trying on outfits has ignited the greatest boom in the fashion industry. This is certainly one of the most exciting applications in the world of digitization. The sheer accuracy and precise body measurements by the technology have made customers more loyal to the brand, as they are now feeling more valued and listened to.

The race to home and then to shop in case of the wrong fitting is now discarded with the use of VR. Doesn’t it sound so appealing?

3D Printing

As soon as the world witnessed the invention of 3D printers, all the business-minded prospects grasped this invention for their possible futuristic on-demand sales and production. The fashion industry didn’t remain behind the race, and the fashion brands whether big or small opted for 3D printing technology to create more avenues for sustainability, creativity, and customization.

Though the technology consumes extended hours to create, the result is worth shelling out enormous hours. Because it discards more human laboring and fabric waste. It is estimated that this technology prevents about 35% of fabric waste.  That is a huge milestone.

This extremely less waste approach has fostered industries to now think on valuable insights – of how to reshape the existing market state and align them with a sustainable environmental and social lucidity.

The areas where 3D printing enjoys being the most welcomed guest are conceptual art and 3D knitting. In short, this technology offers plentiful customization options.

Digitization in Fashion Is Futuristic Indeed

The technological disruption has devastatingly penetrated every aspect of life. Often technology comes with potential downsides, but in the realm of the fashion industry, digitization has been observed as the milestones achiever so far. It has directed new ways to capture a large market share of customers on a wider scale – by making them abreast of every inch of the latest circulating news on the brand podium. The customer’s knowledge regarding the brand has now filled all the voids of negligence that have equally benefited both the retailers and brands. Adaptation to digitization is crucial to remain one step ahead of the competitive edge in the fashion industry. Many brands like sisters are coming forward having digitization on their back. In a nutshell, fashion brands need to become digital-savvy to enjoy a more strong customer-brand relationship.

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Top 8 Types of Vinyl Decals



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Decals can fit anywhere and are getting popular day by day. They can be used for commercial purposes to promote a brand, a product, or a business on a vehicle, on a banner, or on a shop window or to simply decorate a room.

In this article, we will discuss the top 8 types of vinyl decals that are available in the market. So, if you want to learn about those then without any hesitation continue reading the article.

Adhesive Decals

Adhesive Decals are mainly used for interior decoration. If you live in a rented apartment and do not have permission to paint the walls of your apartment, then adhesive decals are the best option for you if you want to decorate the walls of your apartment. You can remove adhesive decals easily and place them elsewhere as per your choice.

Adhesive Graphics

Adhesive graphics are a great tool for advertisements and are mainly applied to vehicles that run on roads. Usually, companies use adhesive graphics to print their products on vehicles. Anything that is printed on a moving vehicle is visible from a distance. These vehicles with adhesive graphics on them will advertise your product or service even when they are stuck in traffic or are parked.

Adhesive Labels

Usually, an adhesive label is a piece of cloth or paper that contains all the information about the product on which it is attached. Nowadays, adhesive labels can also be directly printed on the surface of any product.

Advertising Vinyl Decals

Vinyl decals do not require much maintenance and can be used to give a brand new look to your car. They are easy to apply and also do not harm the paint of the car. It is cost-effective as you can apply the vinyl decals on your own. If you want to increase the exposure of your business, then advertising vinyl decals can prove to be a great marketing tool for you.

Adhesive Vinyl Decals

Every business requires promotion and the best way of doing it is by using banners and signs. Adhesive vinyl decals consist of huge graphical displays on banners and signs that help in promoting your business. According to Futureentech, banners and signs are great tools for attracting the attention of target customers, announcing sales and special offers, and promoting the company logo.

Advertising Vinyl Stickers

Vinyl stickers can stick on any smooth surface. They are reusable and they also do not harm the walls when removed. It can be washed in case it gets dirty. Repositionable vinyl stickers are a new addition in the market of advertising stickers and can be used for advertising and promotional purposes.

Adhesive Vinyl Stickers

Adhesive vinyl stickers are very long-lasting. You can customize your adhesive vinyl stickers with any color you want. They can be used for trade shows, business windows, promotional advertisements, and many others.

Advertising Decals

Advertising decals are printed on materials like vinyl, polyester, and paper. They are generally prepared according to the specifications provided by the customer and are available in any size and shape.


These are the top 8 types of vinyl decals that are available in the market and each vinyl decals have their respective properties and usages.

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Top 10 benefits of using company logo on a custom T-Shirt



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Setting up a business takes a lot of effort. Be it a small business or a big one, you need to invest time, energy, and money in architecture, recruitment, and marketing. Marketing and business promotion is the most important activity to make any business successful. Amongst other elements that you staple to your business marketing strategy, your brand logo plays a critical role. The logo is the identity of a brand. Whether you are giving gifts to your customers or you wish to provide t-shirts to your employees, your company logo should be placed on everything for better brand recognition and awareness. Traditional advertisements like radio, TV, newspaper, cinema, and billboards are very expensive, so every business can’t choose this marketing option. Therefore, having a logo on a custom T-shirt is a feasible way to improve your brand’s awareness. 


Having a brand logo has become a necessity. Even a small business these days has a logo. If you want your customers to recognize your brand amidst other brands, then get a logo designed. A logo printed on a t-shirt is an ideal marketing move. There are a lot more benefits of using a company logo on a custom T-shirt. Here are these benefits –


1. An effective marketing strategy


To earn a good profit in the market, you should create an effective marketing strategy. What’s better than having a logo printed on a custom T-shirt? You can select a color for T-shirts and get a logo printed on them. Ask your employees to wear a T-shirt having your logo and they will flaunt your logo and improve brand recognition in the market. Adding your company logo on merchandise is an active and effective marketing move. 


2. T-shirts never go out of fashion


T-shirts will never go out of fashion and are considered a durable promotional item. A well-designed T-shirt with your brand name is a cost-effective way of promotion. Your employees will love to wear these custom T-shirts. You can also distribute these T-shirts to local vendors to improve your brand visibility. 


3. Affordable and easy


Product customization is the best way to highlight your brand within your budget. If you want to start the marketing of your brand on a small budget, then T-shirt customization is an effective choice. You can take the help of online customized T-shirt designers to get affordable and good-quality customized T-shirts with your brand logo. If you want to keep everything under budget, then you can choose a single colored T-shirt with your brand logo on the front and backside of the T-shirts. 


4. Passes information about the company


With the help of a logo, you can inform the customers about your company’s unique features, services, and products. The logo of your company is a good conversation starter. When a random person sees your employee wearing your company’s customized T-shirt, he will end up asking about your company. While talking to the person, your company employee will unknowingly market your products and services. This way, you’ll pass all the information about your brand to people without spending a single penny on marketing. 


5. Move ahead of your competitors


Not every business focuses on merchandise marketing. So, if you want to stand out of crowd and move ahead of your competitors, then we’d recommend you choose a customized T-shirt designing. Use solid polo-neck t-shirts to print your brand logo. You can visit Printshop by Designhill, which is an online platform that helps in custom T-shirt designing at an affordable price. Get your brand logo printed on T-shirt from Designhill and set yourself apart from your competitors.


6. Create a lasting impression


Premium quality T-shirts with good quality printing will last longer than expected. When your employees will wear that T-shirt regularly, it will create a better scope for advertising, recruiting, team building, and marketing. Customized T-shirts will impact potential customers longer than expected. Brand apparel and merchandise create a lasting impression and this is the reason why all top brands use this marketing strategy for effective business promotion. It is an ideal way to establish your brand in the market for a longer period. 


7. Shows professionalism


The logo of your company creates an identity of your business in the market. Thus the purpose of your business awareness and recognition is achieved by adding the logo to the custom apparel. If you’ll add your company logo on the t-shirt, then it will surely foster professionalism which is fair enough while running a business. When your employees will wear your brand T-shirt frequently, then it will pass a message that your employees are loyal and dedicated to your company. Loyal employees mean transparent service and better products. 


8. Team Unity


In today’s world, people are united by symbols and signs. Have you ever wondered that various sports teams wear custom team uniforms? Custom shirts will quickly inject solidarity, team spirit, and a desire to work ever harder into the corporate team. Your company member will remain together and work together to conquer the highest obstacles. When employees wear the same T-shirt as uniforms, a feeling of solidarity comes into their minds, which helps them work together to accomplish a shared purpose rather than concentrate on individual success. Enhancing the spiritual standard of the staff can be a key factor for the growth of any company. 


9. Sell your brand apparel 


If you are into apparel selling, then don’t forget to add your brand logo on the T-shirt. Big brands like Puma, Adidas, USPA, and Nike use their brand logo on their apparel. The logo of these brands gives a sense of class. So, if you also want to achieve success in the field of apparel, then don’t forget to add your brand logo on your T-shirts, shirts, dresses, etc. Get your T-shirts and other apparel designed by expert designers, use premium quality material, and add your brand logo. Everyone will love to buy your product without having a second thought in his/her mind. 


10. Projects individuality


If you have recently established your business, then it’s just impossible to inject your brand’s name into the minds of people without a proper marketing strategy. By placing your company’s logo on the custom t-shirts of the employees or the customers, you can protect your brand’s individuality and uniqueness, which will let your customers recognize you even in a vast crowd. 


Final words


If you want to source high-quality designs for your brand’s custom T-shirts, then choose Printshop by Designhill. It brings the best talent from 52 countries to your fingertips. You can get your brand’s apparel and merchandise custom-designed within your budget from Designhill. 

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Startup Business Ideas Post Covid-19



Startup Business Ideas Post Covid-19
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It’s been more than a year since the world is going through this tough time. The arrival of Covid-19 has completely changed the way of the regular process right from business to education. This has created such unforgettable losses to several industries. The pandemic has made many of the business owners clueless. There are many who have lost their jobs and facing nervousness thinking about their future.

As the situation is now resting, it’s time to find a way to accept the situation and adopt the changes. We have to begin with the new idea as the world is resuming to this. In the coming time, the online platform is going to have heavy traffic. Many of the businesses are now growing on the online platforms, what makes them grow faster and unique is their respective custom labels. Custom labels on your product make them extraordinary and help a lot in advertising. Starting your business online will definitely be a win-win situation for you. To start a new business along with the pandemic is the only golden way to make use of the situation. You have to embrace yourself in such a condition and make yourself comfortable with the chances.

Thereof number of ways to start your new business: Start making custom labels for brands, start a website development business, make an app and sell healthcare products, etc.

Here’s what you should do to start your business staying at home.

  • Set a goal: The most important thing to start a new business is to look after the startup idea which you are most interested in. You should not be wrong in this step.
  • Look for its benefits: Make sure you find out the idea which you are thinking is going to be profitable for you. There’s no point in starting up with something which is not going to give you any benefit.
  • Make it strong: Think of ideas to make it more robust.

Here are some Startup Business Ideas Post Covid-19

Custom Labels Business

A large number of products are entering every day, so it’s important to stand out in the crowd and we need to get attention to our brand. Your product should be impactful and eye-catching. To do so, it becomes important to get an attractive label for your product. The better your product appears, the better result it gives.

What you can do to start up a new business is to start making custom label and personalized stickers for the brands. Approach to the companies and you can start selling custom labels for the brands. This is one of the innovative startup ideas you can think of.

The point to remember while starting with the custom label is, you need to know for what product you are making a custom label. After knowing the product you can look for the perfect size and material to use for making the label. Set a budget and be creative about designing the label. The label should be informative about the product, perfect tag line, and correct image and background color. Consider the visual appeal and design the custom label. Get more precise about the shape of the label, material, color, and text alignment.

Become a Freelancer

Freelancers are the person who works for themselves and not for the company or organization. You don’t need to go to the office, you are under the control of any boss. You just have to search for clients and work for them.

Firstly define your services, what are you best at and what you will be able to do for the clients.

Here are some freelancing Start-up Ideas:

  • Content Writing: A content writer writes content for the website, blog, or articles. According to your preferences, you can choose your area of interest and start writing on it. You get paid for the content you write. You can also buy a domain and start writing blogs on your own website.
  • Social Media Marketing: In this era of social media awareness, advertising the brand on social platforms is something every business owner needs. If you have skills and knowledge about social media marketing, you can search for such small business owners and ask them to help them advertise their services.

Start Fitness & Wellness App

As the Covid-19 arrived, everyone got more aware of their physical and mental health. Staying home and increasing immunity power with exercises has become the new normal for many of us. After hitting covid-19 everyone want’s to stay safe, stay healthy, and stay fit. To maintain the perfect balance everyone’s trying to work on their body and utilize this time to make their body the way they want. As the gyms are shut off, the only way to take fitness classes is from an online medium. The covid-19 pandemic has fueled the rise in the fitness and health sector.

Many people have started giving online classes on wellness and health which has lead to sudden bloom in the health industry. You can start taking tips from yoga trainers and gym instructors and start using them in your online training period. Get an app developed and create a custom label that can define your services. This startup Idea is anyway going to make you a worthy start. As every age group is now interested in maintaining their health, most of them take the help of online yoga and exercise courses.

Website designing business

We all know every small and large business is closed during the lockdown. To find another way to keep running the business is to start it online. Many of the business owners have shifted their business to the online platform. Website is something which becomes important if we are starting our business online. Business owners are in search of someone who can help them make a website for their business. So to start this business in this period is the best idea to make money. Search for small brands, communicate with them, get to know about their services and products, and develop a website. Increase your network on social sites to find more clients. Provide valuable services and gain more profit.

Starting an On-demand Cleaning Services

The fear of Covid-19 has made everyone aware of hygiene and cleanliness. Everyone wants to be surrounded by safe and healthy spaces. This gives an amazing idea to start up a new business of cleaning services. Making an app and promoting it will surely give a rise in business in this covid situation. Make a custom label for your service to make it stand out in the crowd. It is seen that there is about a 95% increase in the demand for cleaning services. There are high inquires from hospitals and medical care centers for cleaning services. Restaurants, schools, and colleges are now reopened after a long break, so they are in need of cleaning facilities. Finding such cleaning services through the app is an easier way to approach big organizations and hospitals. Looking up to this idea will definitely going to help you in making a good start of a business.

Launch Online Home Service Business

As most of the shops and industries are closed, everyone is working from home. Because of lockdown, homemade products are in high demand. There are many people who have started home-based businesses and are relying on that. You can start your home service business which can be done by staying home and will give you profit as the home-based services are emerging in this Covid-19 pandemic.

Selling Healthcare Products

Homemade masks are in demand as there is a shortage in the stores. You can start this business with some investment and help people in such a tough time. Make an app, give it a name, make a custom label and showcase different varieties of masks and this business would anyhow make a big difference as there is a scarcity of face masks and protecting shields. You can also add on other products which are in high demand during this pandemic such as hand sanitizers. Printing the custom label of your brand on products will help in advertising your business.


Stay positive and don’t lose hope. Think of the ideas which are easier to find in such a situation and are more likely to be used by people. Even the smallest business can help you grow by putting in the effort and some creativity. Your business can bring you more opportunities in the future. Try unique and innovative ideas to make your business more stable. Make this lockdown a period to learn new things and have self-progress. Have patience, there is a number of startup ideas which you can think of.

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How You Can Incorporate E-signature online in PDF documents?



E-Signature Online
E-Signature Online with Contract template software
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As we all know that PDF documents are one of the most effectually used digital forms of document. There are dedicated software through which you can edit a PDF format document. This means that in Past People used this format for printing documents and then adding signatures manually. Not anymore, now you can put E-signature online in PDF as well.

In today’s era, there is an online app for everything. The same goes for signing PDF format documents. Now you don’t have to go through the struggle of printing, signing, and then scanning a document to send. You just simply put an e-signature on it Via DocsignPro and share it with the recipient.

This platform can also be used to Electronically sign word documents. With Docsignopro signing your digital documents has never been this easy. This will also preserve the security of your document as well.

E-signature Functionality

An E-sign is the symbol of authenticity for your documents. It helps us to sign our documents online and directly share them with the receiver. Basically, these signatures are available in the form of an image that you can place directly on your document.

The application to Sign Document Online is very useful. It just not saves your time but money and effort as well. E-signing any document hardly requires any time of yours. You just have to drag and drop it on the PDF file of your choice and send it away.

In which field you will require E-signing PDF

As we know that Sign Document Online is mostly designed to prove that your document is legitimate. So, all those businesses which frequently exchange legal documents with partners and consumers need this service.

Down below are some of the companies that require E-signature for PDF documents

  • Insurance companies
  • Service providing companies
  • Health department
  • Import and Export companies

And many more.

Most Iconic way to make E-sign for PDF

As we have discussed earlier that an E-sign is mostly saved in the form of an image. You can use your webcam to make a copy of your original physical sign. These are the steps that you have to follow to make an E-sign with your webcam.

  • Take a white paper
  • Draw your original signature on it with a black marker
  • Now place that paper in front of the webcam on a stand.
  • Keep it sturdy so you can make a proper frame of that paper
  • Click a picture from your computer.

This is one of the most iconic ways to make an e-sign for yourself. If you don’t want to go through all that trouble you can simply design it on electronic signature Online platforms. Here you can choose the font and template of your own choice.

How can you manage E-sign on PDF with online platforms?

There are various online programs that offer you the ability to sign your documents digitally. If the option of E-signature is already embedded in the document you can use adobe reader to sign it. If not then you will require the assistance of electronic signature Online platforms.

The process to manage E-sign in PDF document

Managing an E-signature on a PDF document will require some simple steps. If you are using the platform of DocsignPro then all the steps are given below.

  • Create an account first on DocSignPro
  • Now login to your account
  • Select a new option to open your digital document
  • Now select your sign and drag n drop it on your document.

This procedure is the same for both PDF and MSWord Document at DocSignPro. There are many other platforms that don’t provide you with the option of both.

So, these are some of the steps that you guys need to follow to incorporate the E-signature online in your PDF documents. It makes your Digital document ways more secure and authentic than it ever was. The main reason behind that it will not be easy to temper with.

You can store your legal documents on the cloud as well. You will have your Personal KPI Key. This makes your document safer and more legit. It is up to you now that how fast you want to incorporate this signature into your business.

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