As content generation, the social media platform, and other digital channels continue to grow in relevance, businesses’ need to establish digital marketing strategies is becoming increasingly evident. And it isn’t surprising that most fields and trades have either begun or are already in the process of embracing this advertising component by hiring an Atlanta Digital Marketing Agency to elevate their current marketing efforts even further, if not rely on it for launching new campaigns.
However, there are some industries that have had a lot more successes with a digital marketing agency than others. And to better understand exactly how these sectors are getting massive returns from this type of marketing, it’s always worth checking what these businesses are as well as their target demographics. The insight may aid companies in planning and preparing their digital campaigns. To this end, here are some of the industries that need and benefit the most from digital marketing in 2021.
- The entertainment industry
It isn’t hard to see why the entertainment industry continues to reap the benefits of digital marketing. After all, aside from the content generated by businesses within this sector being major influencers of current trends, they’re also carried by most digital channels. With digital exclusives and television shows as the primary targets of the field, the focus on OTT or over-the-top advertising to the intended audience can lead to better visibility and an increase in conversions and leads.
Entertainment is also widely represented across the majority of social media channels, making it quicker and easier to capture both the minds and hearts of prospective customers. From leveraging influencers to micro-moment marketing, the entertainment business benefits from a multi-faceted digital marketing approach to promote events, shows, and films that consumers embrace.
- The fitness industry
It comes as no surprise that the fitness industry continues to enjoy sizable returns on its marketing expenditure. The sector currently generates an excess of eighty billion dollars every year, after all. And the ways businesses in this trade manage to succeed with their digital marketing efforts is in the visual appeal of the products and services offered. In the beauty-conscious world of today, nearly everyone is a part of its target demographic. And due to how photogenic its offerings are, it’s easy to gain a sizable following on the popular video and photo social media networking services.
- The healthcare industry
More and more clinics, hospitals, manufacturers, and other businesses within the healthcare industry are turning towards the World Wide Web to elevate their marketing efforts. And it’s a good fit, considering the fact that both the need for medical-related products and services as well as the frequency in which customers make use of the internet to find info on various health topics are usually high. And when paired with the number of online communities that focus on these subject matters, and a presence in digital marketing is an opportunity for a company in this sector to grow and expand its reach.
The challenge that healthcare businesses face doesn’t lie in convincing consumers of the importance of their offerings. But rather to stand out in what is essentially a highly-competitive industry. And by strengthening their online visibility through social media, SEO, and other channels and strategies, companies are giving themselves a better chance of generating positive awareness and exposure to the right people.
- The retail and consumer goods industry
With the vast majority of businesses attempting to establish their presence over the internet and adopt multichannel approaches to ecommerce, it’s become essential for all players in the industry to improve their advertising efforts and invest in digital marketing. And this is especially true for the retail and consumer goods sector. Not unlike the healthcare industry, there’s a lot of competition in this line of business. And if a company in this trade hopes to achieve some measure of success, it must market on all digital fronts, from social media to OTT.
- The teen product and service industry
Consumer products and services whose demographic are teenagers can come from a range of different industries that include but aren’t necessarily limited to beauty and health, electronics, and fashion. And given how much time the majority of teens spend in the digital world, businesses that cater to this audience can potentially tap into a broad market. And transform users into paying clientele.
Is outsourcing to an Atlanta digital marketing agency better?
These days, digital marketing isn’t just a luxury or a bonus but a necessary part of a business that no company can ever be without. However, many organizations face the dilemma of whether to establish their own in-house team and tackle the task internally or outsourcing the job to a capable digital marketing firm. And below, we’ve compiled a small list of why the latter is much more advantageous and beneficial in the long run.
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- Economical. One of the reasons why outsourcing services has become fairly common, especially with highly-specialized work like digital marketing, is that it’s economical. It can be expensive and time-consuming to set up a department within the company to shoulder the responsibility, after all. And by hiring the services of experts, a business can avoid spending more than it needs to keep it competitive.
- Productivity. Productivity is another concession that a company will risk by handling the digital marketing job themselves. Since their attention will be divided between the daily operations and marketing efforts of the business, the quality of the work could potentially become compromised. However, by leaving the job to experts, the organization can focus its efforts on its area of expertise.
- Updates. Another reason why it can be a massive undertaking for a business to shoulder its own digital marketing that it’s constantly evolving. And it requires a lot of time and effort to remain updated with the latest trends and technologies for this form of advertising. However, with the help of a firm, a company need not worry about this problem.
Learning about which industries need the services of a company like Atlanta Digital Marketing Agency and how businesses within these sectors can benefit from it may sound strange, but it can aid a company in the successful utilization of these advertising strategies more than people realize. And by adopting what works and avoiding what doesn’t, a business stands a much better chance to succeed in its marketing efforts and generate the exposure it needs to improve its sales.
