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How to Create a Killer Mobile App Content Strategy?

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Through your mobile app, you deliver an experience for your app users. The content applies at the core of how your app will perform. It plays a significant role in delivering the experience that brings the desired results. The right type of content strategy can help you in seizing and retaining the target audiences’ attention.  The app content refers to everything you have been using to engage the app user, including information, service, or fun.

A mobile app content strategy should be well devised to build a relationship with the app users. And a positive and healthy relationship with app users largely depends on the ingredients used in the production. A mobile app with the ability to attain users and retain them over time enables the company to get access to an audience already familiar with the brand and more likely to build a relationship that lasts long.

However, this prospect can only be implemented and benefited when the app users find the app’s content valuable enough. Here is a list of tips to create a content strategy that works.

  • Keep the Textual Elements Short & Precise.
  • Make the UI/UX Prominent
  • Wipeout unnecessary elements
  • Optimize Interactions for Small Screen
  • Grasp the Content Better
  • Set the Limitations Clearly
  • Carefully include User Generated Content
  • Ensure Flawless Formatting
  • Develop Result-driven Content

Now, let’s discuss the guidelines above in a bit detail to understand them in detail.

1.   Keep the Textual Elements Short & Precise.

While turning from a website to an app, the first and the most noticeable thing is the change in space you get for the screen. You not only need to know this but actually aware of this and consider this information while building your app. Since smartphones are smaller than desktop screens, it is apparently challenging, especially for those who already have a website and create their app. To fit the web content into the design of a mobile app is not possible. In fact, it is definitely not a good idea to assimilate everything into the app.

Ideally, you should tailor the content for your mobile app. Do include only what is important and something your audience is looking for. Do not include any kinds of filler at all. Excessive and unnecessary texts can poor user experience, increase annoyance, and ultimately resulting in users quitting your app.

Moreover, ensure that the text size, design, and visibility are perfect. Make sure users can easily read and grasp the content in the app. It improves the app’s usability and user experience.

2.   Make the UI/UX Better.

Make sure that different elements of the app interface are well designed, rightly situated, and convey the intent and functionality clearly. Visibility is an important factor.  A useful tip is to use contrasting colors to help users view the content with greater ease making your app more usable.

3.   Wipeout Unnecessary Elements.

Its commonly believed that the comprehension of content on an app is considerably lower than on a desktop screen. This is because there is considerably less information on the small screen of an app. And, this is definitely done on purpose. Putting a lot of information on a small screen means nothing is usable at all. Therefore it is suggested for mobile app developers and designers to include only what is essential for users.

Moreover, with the inclusion of unnecessary information, users may get distracted easily. For this reason, you must ensure that you wipe out all the unnecessary elements on the app and remove all that clutter. It significantly helps users to keep the focus on things that hold real importance.

4.   Optimize Interactions for Small Screen.

Mobile app designers should limit the number of keep hand gestures and touchpoints in the most usable manner. Try to minimize the number of steps or actions necessary to complete a task in their mobile app journey.

In addition to this, make sure the placement of buttons and content is perfect to use and navigate for a user. Button placement should be within reach of the thumb. Reducing the number of screens or tabs helps in improving the usability of the mobile app. In short, the navigation of your app and user journey should be simple and intuitive for them.

5.   Grasp the Content Better.

Mobile app developers and designers should have a rough idea of content during the discovery phase. It is advisable to start the designing phase with a realistic idea of content instead of dummy content. Moreover, you should outline an achievable plan for your mobile app development process.

6.   Set the Limitations Clearly.

Set clear limitations and boundaries for your mobile app design and development. This doesn’t bound you or limit you but help you bring a certain quality to your product. This also helps the developers, designers, content creators, and the rest of the team to work with clarity and cohesion.

7.   Carefully include User Generated Content.

There are some really great advantages to include user-created content on your app. but including any kind of user-created content, you have very little to no control over it. Therefore, you must think twice before deciding whether to allow any kind of user-generated content or not.

8.   Ensure Flawless Formatting.

Your app should be flawless in formatting. Each element of your app should be clearly visible and noticeable. If you sell within the app, all of the important features like shop, cart, and checkout should be placed well. It should be easy for app users to navigate from store to cart and cart to the store. Make sure that your app is responsive. Moreover, keep reviewing the process frequently for resolving any issues in the app.

9.   Develop Result-driven Content.

In today’s fast-paced world,  the rule of thumb for copywriting is you should write how you speak. Also, you should know what you must say and what you should skip. This helps developing quality content for your app and eliminates distractions for users. Make sure that the content you include in your app is as streamlined as possible.

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