When I buy shoes, I care more about the comfort of the shoes. It’s very important to choose the right shoes. Let’s go shopping around the wholesale women shoes shop SheStar.
The colors of the most common brands and styles are simple and low-key. No matter what your style is today, you can use a pair of canvas shoes to match them skillfully.
Neutral retro suit or little girl’s dress can be very good-looking with canvas shoes, and the sense of fashion does not reduce at all. Women’s skirts can also use canvas shoes to reduce the sense of maturity. It’s better to match with basic items, but in fact, canvas shoes also have some points to pay attention to. Women are not loyal to certain brands. That’s the nature of the industry. In order to meet the changing nature of women’s shoes, She Star adopt a variety of strategies that deviate from the economic principle, such as providing a large number of styles, introducing a large number of brands, small batch production and frequent replenishment, etc. To integrate all links of the industrial chain and achieve success.
For women, there is always one less dress in the wardrobe and a pair of matching shoes in the shoe cabinet. Different occasions, different clothes, different seasons, all need different styles of shoes to match.
Therefore, in addition to the basic function of ankle protection, women shoes wholesale have become an important prop for women to compete in front of people, so they are very close to the psychological distance of consumers.
So the essence of women’s shoes industry is: women’s pursuit of beauty, novelty, change and more, they are not loyal to the shoes brand!
That is to say, women’s shoes brands should not only work hard on the design of shoes, but also meet women’s emotional demands for “fickle and unfaithful” shoes. Only in this way can we succeed in this industry.
When women buy shoes, they pay attention to fashion and avoid bumping with others, so they often try to buy shoes of different brands.
Therefore, in the women’s shoes industry, only the use of multi brand strategy and multi styles can capture more consumers and meet their changeable and unfaithful emotional demands.
The industrial chain of an industry includes seven parts: product development and design, material procurement, production and manufacturing, warehousing and transportation, order processing, wholesale women shoes and distribution, and retail promotion.
The first three are “on-line industrial chain links”, which are responsible for the production of finished products, which is the input part of the industrial chain; the last four are “off-line industrial chain links”, which are responsible for the delivery of finished products to customers, which is the harvest part of the industrial chain.
In the brand women’s shoes industry, because of the “changeable” nature of the industry, operators must grasp the market dynamics and customer feedback, so that the online investment of new products can capture the harvest information of old products in time.
The traditional “layered wholesale sales mode” has many layers of offline channels, wholesale women shoes, which hinders the exchange of most of the information, so that the information such as sales and market changes can not be timely feed back to the online development and design.
Therefore, brand fashion and women’s shoes wholesale generally own or directly control the marketing part, minus the congestion structure of wholesale and then transfer to retail, so that the offline only includes three parts: warehousing and transportation, order processing and sales promotion.
In the wholesale women shoes, the focus of the online part is to create “products with stable quality and low cost” in the most effective way.