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How to Evolve Your Business Model As Times Change

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Are You Prepared to Meet New Customer Needs?

We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient.

In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses are OK.

I’ve written a lot about managing your small business during the pandemic, from “How to Pivot Your Small Business Strategy During the COVID-19 Crisis” to “How to Build a Crisis Response Landing Page”, on our website.

Now, we focus on the next step: emerging from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons.

As we move forward, it’s obvious that some things are forever changed. In a recent survey, 81% of Canadians agreed that the crisis will create a new normal and have a lasting impact on society.

So as my province of BC, Canada starts to reopem businesses, it’s time to look at your marketing and evaluate if it still makes sense to your target audience.

How to Define Your Customers’ Needs

Let’s go backâ -all the way back to 1943, when Abraham Maslow proposed his hierarchy of needs. According to his theory, people are motivated to fulfill basic requirements (food, shelter) before they move on to more advanced ones (intimate relationships, sense of accomplishment).

During the coronavirus crisis, people were focused more closely on basic necessities like staying safe from COVID-19 and getting groceries. These differing needs may also have led them to buy things they wouldn’t normally buy, like lots of hand sanitizer or takeout food multiple times per week.

Some of the customer behaviour we saw during the pandemic may be here to stay, like:

  • Continuing to wear masks in crowded areas and washing hands more frequently
  • Thinking more carefully before buying “wants”
  • Working/studying from home more of the time
  • Choosing brands that are the most empathetic and conscious

So ask yourself: how have your customer needs changed during this time? What are they expecting from you?

How to Evolve Your Business Model to Meet New Customer Needs

Just because we’re slowly returning to a “new normal’ doesn’t mean everyone is going to be hopping on planes and heading to big parties. Especially for those who have been personally affected by COVID-19, it’s going to be hard to reintegrate back into society, so to speak.

Here are a few ways you might have to pivot to meet new customer needs:

1. Maintain/increase communication around health and safety measures.

A large part of pivoting your business model will include how you communicate with your customers.

For example, salons and spas have been closed for months, and even once they reopen, consumers want to know what steps they’re taking to protect their health.

Some clients won’t feel comfortable stepping into a hair salon unless they know there are certain health measures in place.

Don’t be too hasty to remove your COVID-19 landing pageâ or health and safety messaging from your website or Google My Business listing-rather look at updating copy with new information to put your clients’ minds at ease.

2. Address new patterns.

If you’ve started offering heat-and-serve meals, curbside pickup or telemedicine sessions to customers, they may expect that going forward.

This can be a good opportunity to take a closer look at what worked and evolve your business model accordingly.

If you don’t sell essential services, you may have to pivot your marketing strategy to approach different spending behaviours. Many people have been hit hard financially and won’t have as much disposable income.

Others will have become accustomed to a new way of doing things. Similarly, to what I mentioned in #1, COVID-19 has changed the way that people consume certain services.

For example, a school may have to integrate more online learning into their model to attract students who are now used to and more comfortable with totally remote classes.

Many organizations are rethinking in-person conferences and other events. Will employees want to travel to huge convention centres to network with other attendees? Or, will they be happy with a virtual conference next year, too?

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READ:”3 eCommerce Challenges & Solutions for Tough Times” on our website:

There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online. But an increase in internet usage doesn’t necessarily translate into increased sales for your small business.

Many consumers are hesitant to buy, either because they aren’t sure when they’ll be able to use the service you sell, or because they’ve been laid off or have had their hours reduced.

That’s why I’m sharing 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.

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How Can You Best Meet New Customer Needs?

No matter how you evolve your business model, it’s important to remember that meeting your customers’ needs is an ongoing process. Whether it’s two weeks post-pandemic or two years, always:

Listen, listen, listen. From monitoring your customer reviews, to sending out a questionnaire, it’s never been more important to take your customers’ feelings into consideration.

Listening on social media can also be a great way to “pulse check” how your customers are interacting with your brand and content. Then, use what you’ve learned to tweak your marketing strategy going forward.

Always be engaging. I hope you’ve been doing this during the pandemic, but it’s also critical post-COVID-19. People will still be spending lots of time at home in the near future, so create uplifting, inspiring and/or informative content for your website, social media accounts, paid ads and newsletters.

Pay attention to changing trends in your industry and customer behaviour to guide your content strategy.

Here’s an example: during the pandemic, DIY was bigâ -from home renos to crafts. Nielsen reported that sales of yeast were up nearly 650% from a year ago, as homebound folks baked up a storm.

So think about how your customers might be using your products or services and give them good content, whether it’s bread-baking tips or how to get out of debt.

No matter what your company sells, communicating with and reassuring your clients is still paramount. And remember: your customers can tell the difference between a sales gimmick and authenticity, so make sure you’re communicating value every time.

So what comes after the crisis? Nobody really knows for sure. But by pivoting your business model as needed now, you’ll be ready for whatever the future brings!

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Tips For a Stress-Free Local Moving Service in Dubai

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As stressful as a long-distance move can be, moving to a new location can be a rewarding experience. It is possible to ease the transition in some ways. As long as you stick to a few simple rules, the process should be as straightforward as possible. You must know how to plan your activities and stick to the plan to succeed. If you are moving to or from Dubai, here are some tips to help you and your family get settled in.

Getting Organized for Your Local Move in Dubai

In many ways, local moving in Dubai is more difficult than moving locally. As an example, if you can’t remember something in town, you can return and get it back. For example, if you are moving to Dubai, but want to return, there’s no way around it. It’s also a matter of cutting your ties with old friends and acquaintances, as well as your home town. Everything, including schools, jobs, and the places you frequently visit, is changing. In the end, it’s a hassle and a source of anxiety. Even though these suggestions may not be the most effective, they can help alleviate some of your stress.

Tip 1 Movers vs. Self-Movers

If you can afford it, we strongly recommend hiring a moving company. Moving is a mental and emotional challenge as well as a physical one. Many people, no matter how strong or young, struggle under the weight of large appliances such as washers, dressers, and couches. In addition, loading a truck requires a certain level of skill and expertise. You have to put together the world’s largest puzzle without the help of the box. You need to make sure it doesn’t shift around while the truck is moving. As a result, your truck will be littered with broken or damaged items when you arrive at your destination. Hiring a moving company to help you relocate far away from where you currently reside is highly recommended if at all possible. If you are moving to or from Dubai, this is a good place to start. It may be more expensive, but the impact on your mind and body is far less severe.

The Second Step is to Label All of Your Boxes Thoroughly

When moving, one of the most difficult tasks is finding something to do when you arrive at your new home. There are so many boxes that it looks like a cardboard box festival is about to take place! As a result, it’s critical to label the boxes as clearly as possible when packing. Make a note of what’s inside the box, as well as where it’s going to be when it arrives at its destination. (The kitchen, the living room, the bedroom, etc.)) The names of your children could also be written on boxes if you have a large family (bedroom, kitchen, living room). Sally-Living-Room-Pillow, for example, or Sally-Bedroom-Toy If something specific is needed, you’ll be able to quickly and easily search the boxes for it!

Tips 3 and 4: Use Lightweight Items to Load Furniture

Having enough space on the truck is one of the biggest challenges for locals moving to Dubai. With regards to moving yourself, this is especially true! If your truck isn’t big enough, you are going to run into a lot of problems. Fill chests, dressers, and other furniture pieces with lighter items to avoid this small disaster. It’s a good idea to cram them full of everything from clothing and toys to bedding.

There is, however, a very important cautionary note: don’t overfill your bookcases! Even one book-filled drawer can make moving the dresser difficult. When the drawer is on a moving vehicle, the additional weight could cause damage to it. As a result, it’s best to stock your drawers with lightweight items.

Use a Storage Unit as a Fourth Step

The truth is that home closing occurs regularly. Once you arrive, you won’t be able to take possession of your belongings if something bad happens to your house. For a variety of reasons, this is a serious issue. For one, you’ll have to find a place to stay until the closure is complete. Secondly, you must find a new home for your belongings like furniture moving in Dubai because they cannot be left on the moving truck. It’s not just clients and deliveries that they do; they also have their customers.

You can also use a storage facility to keep your things. It’s a good idea for many reasons, including To put it simply:

• It’s cheaper than what most movers will charge for storage.
• It’s a safe place to be. Security cameras and a keypad-controlled gate will keep your belongings safe at all times.
• It’s easy to get to. If you need something, all you have to do is go to your storage unit and grab it. This cannot be done in a moving company’s warehouse.
• It’s spotless. During your time in storage, rats, bugs, and other vermin will not harm your belongings.
Classic Mover Dubai has a massive storage facility for your business moving.
• You have the freedom to move your belongings at your own pace to your new residence.
Relaxation is the most important thing! Be confident that you can do it. If you stay focused, you’ll be settling into your new home in no time.

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How To Display UGC During An Event? – A Complete Guide

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Social Media Wall In Event

Every brand in existence wants to promote its brand in the best way possible. Organizing an event is the first step in this quest. However, just putting an event into action is not enough, your brand should be reaping the benefits in the form of user engagement and generation of maximum UGC

However, user engagement and generation of maximum UGC is easier said than done; you need to play your cards right. For example, displaying the UGC generated around your brand at an event in the best possible manner is the starting point.

If you are looking to leave no stone unturned at your upcoming event in terms of UGC display, then you have stumbled upon just the ideal written piece.

What Is User-Generated Content?

UGC is the most genuine and authentic content on the internet that brands can use to build trust and hit a chord with their customers.UGC can be generated in multiple ways such as by posting experiences on social media channels, offering feedback on google reviews, creating testimonials, sharing on a podcast, etc.

UGC offers several benefits, such as social proof and enhancement in ROI. As a result, a profitable marketing strategy can be created that would bring success without too much investment.

How To Generate UGC During An Event?

Generating UGC is the step that would define the success of your event. Properly presenting UGC would make you reach a wide range of people that could potentially turn into your customers. So, how can you skillfully display UGC during an event? Let’s have a look!

Create A Fun Hashtag Contest

You can use an authentic hashtag for their event and set guidelines around it that would assist you in accumulating just the type of content you require from your customers. These guidelines would also serve you well in finding out the winner of the hashtag contest. 

To add icing to the cake, you can run this hashtag contest on your social media wall, which would ensure enthusiastic participation from attendees of the event. In addition, this step would lead to maximum UGC generation, taking customer engagement around the event through the roof.

Run A Social Media Wall

Display a Social Media Wall to your audience is the best thing you can do to engage your audience during the event.. A social media wall is a collection of attendees’ social media posts, google reviews, videos, and feedback from various social media platforms like – Facebook, Twitter, Instagram and so on. Most of the Social walls are auto-synced, making the latest feeds updated on-screen in real-time. These real-time feeds keep the event audience engaged and hooked to your event. 

social media wall

You can amplify user engagement at the event by encouraging the event attendees to use your hashtag while posting on social media to feature on the social wall. Then, in a bid to get in the limelight, attendees would create UGC on social media that would give a lift to your motive of accumulating the maximum amount of user-generated content. After this, a bandwagon effect would be created, which would inspire other attendees to post on their social media about your event since your social wall displayed content of other attendees.

Create And Capture Moments 

Turn on your innovative mode when it comes to engaging attendees. Offer them something that they would love to flaunt on social media and remember for a lifetime. For example, one of the most talked-about forms is a photo booth at events. The audience can get themselves clicked at your event’s photo booth and, later on, can post those photos on social media platforms using filters and the brand logo that you would provide. 

If you organize a virtual event, you can create a virtual social photo booth using several virtual photo booth creating software. Photo Booth is a great tool that is simple to arrange but provides tremendous results for your user-generated content.

Apart from the Photo Booth feature, you also have the option of adding a fan meet and greet element. The fan meets and greet feature is the part of the event where the audience members can meet the speaker or the artist and click pictures with them, which later can be posted on social media handles. Innovative things at your event would keep your customers engaged, which would prompt them to do a word of mouth marketing for your brand on social media. 

Wrapping Up

User-generated content carries loads of potential that could elevate your event to another level. It has been offering tremendous results to brands that actively include it in their marketing procedure. Organize a marketing strategy that revolves around the points mentioned above, and you can see your results going upward in no time. 

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EML to PST Converter to Know How to Open Windows Live Mail Files into Outlook

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Windows Live Mail is a default email client of Windows Vista operating system. However, Microsoft discontinued it and does not provide support. Due to this, various users forced to switch their data from Windows Live Mail to any other platform. What else is better than MS Outlook? It emerged as one of the most popular email client from the few decades. We will later dices about MS Outlook min details.

Most of the users find difficulty in exporting Windows Live Mail data in Outlook because both the email client support different file formats i.e. EML and PST respectively. Therefore, it is not possible to directly open Windows Live Mail file in Outlook unless you don’t know the right way. In this blog, we will tell you all possible ways to solve your query how to open Windows Live Mail files into Outlook and the efficient way to EML to PST conversion

Professional Solution to Open Windows Live Mail Files into Outlook

The professional solution is the best solution available to migrate all EML files to Outlook PST. It provides you direct solution with guaranteed success. You can move multiple EML files from Windows Live Mail to Outlook in just one go. It provides you solution of how to open Windows Live Mail files into Outlook with 100% accuracy and integrity. You can move EML files to Outlook all versions such as 2019, 2016, 2013, 2010, 2007 and 2003. Follow below mentioned steps to understand how the software works:

Step 1: Download CubexSoft EML to PST Converter in your system.

Step 2: Now load your file in the software by either clicking Select File or Select Folder option.

Step 3: Click Export button and choose Outlook PST in select saving option.

Step 4: Select location to save the PST file and then tap on the convert button.

Step 5: Finally a pop-up Windows open with a message “Saving Completed Successfully”. Click Ok to end the process.

Manual Method to Open Windows Live Mail EML File in PST

Warning: It is recommended to take backup of Windows Live Mail data before performing the steps. A single mistake may result in data loss.

Follow below mentioned steps to open EML files in Outlook PST:

Step 1: Open Windows Live Mail and MS Outlook in the machine.

Step 2: In Windows Live Mail, go to File tab and choose Export option.

Step 3: Now select messages from Open list.

Step 4: Next choose Microsoft Exchange and click Next to proceed further.

Step 5: A pop-up Windows opens with a message “All Email Will Be Exported to Microsoft Outlook or Microsoft Exchange”. Hit Ok button.

Step 6: Choose the folder which you want to export and then hit Ok button.

Step 7: Finally click on Finish button to end the process.

The manual method to move EML files from Windows Live Mail to Outlook does not provide guaranteed solution. The solution differ with each Outlook version. It is also mandatory to install both MS Outlook and Windows Live Mail in same machine.

Final Words

In this blog, we have discussed about two different ways to solve your query how to open Windows Live Mail files into Outlook. You can use both the method to open Windows Live Mail data in Outlook PST. However we recommend you to use professional solution instead of manual method for risk-free conversion. Download demo edition of EML Converter to know how the software works.

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